Post on 05-Dec-2014
description
ONLINE/OFFLINE: INTEGRAZIONE STRATEGICA, TECNOLOGICA
E CULTURALE
Marco Pezzano
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
STRATEGIA PARALLELA vs STRATEGIA CONVERGENTE
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
Brand
OFFLINE
ONLINE
Consumatore 2 budget, 2 concept, 2 team
STRATEGIA PARALLELA vs STRATEGIA CONVERGENTE
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
Brand OFFLINE + ONLINE Consumatore
Viralità
Feedback
Misurazione
TECNOLOGIE PER L’INTEGRAZIONE
Mobile is King!
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
QRCode
Diffusione, free apps
Quick Response??
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
QRCode
Il più grosso limite del QRCode sta nella poca fantasia di chi lo implementa!
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
Augmented Reality
Layer personalizzati
Non proprio comodo
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
Augmented Reality
Packaging, reloaded
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
Radio Frequency Identification
Economico
Unidirezionale
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
Radio Frequency Identification
Real life Like
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
Near Field Communication
Bidirezionale
Dipende da Steve…
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
Near Field Communication
Google Places
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
1ring
Universale
Tecnologia proprietaria (ma facilmente riproducibile…)
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
1ring
Approfondimenti e bookmark sulla collezione
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
PAROLA D’ORDINE?
_ _ _ _ _ _ _ _ _ _
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
S E M P L I C I T
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
marcopezzano.com
Find me on
hello@marcopezzano.com
@marcopez
facebook.com/marcopezzano