Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano
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Transcript of Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano
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MARCO PEZZANO
SOCIAL MEDIA ANALYTICS
TRA ROI, ROE E ROC RISULTATI E MISURAZIONE DEI
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ROI RETURNONINVESTMENT
ROE RETURNONEQUITY
ROC RETURNONCAPITAL
FORMULEVECCHIESCENARINUOVI
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ROI RETURN ON INTERACTION
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FACEBOOKINSIGHTS
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FACEBOOKINSIGHTS
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ROE RETURN ON ENGAGEMENT
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RETURN ON ENGAGEMENT
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ROC RETURN ON CONVERSATIONS
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RETURN ON CONVERSATIONS
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KNOWYOURDATA INTEGRAZIONE&PATTERN
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GOOGLE ANALYTICS
RADIAN6
FACEBOOK INSIGHTS
API
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SOCIALMEDIATOOLS
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OPTI MIZA TION TIPS&TRICKS Website Optimizer
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BIT.LY METRICS
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SOCIAL CHIMP
PRO
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OPTIMIZER WEBSITE GOOGLE
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