La relazione con il Cliente per far crescere e innovare il BusinessRiccardo SponzaMicrosoft Dynamics Marketing LeadMicrosoft ItaliaIt.linkedin.com/in/riccardosponza/

Altavilla Vicentina, 19 giugno 2013

Help organizations attract, win and retain customers

through solutions that delight users and proactively help them do business.

ACQUIRE RETAIN

GROW

Acquiring customers today and in the future will require companies to have the right insights that drive the right action and ability to close business

57%thru buying cycle before sales contact

2017CMO spending on technology will exceed that of the CIO

By

50/50 CMO rule. 50% of technology and marketing spend is driving results, 50% is not, but which?

Gain powerful insights by having a single source of truth with:•Real-time data•Behavioral analysis across leads, prospects and customers •Campaign budget management

Collaborative tools make it easy to:• Share information• Foster creativity• Automate processes

DATA DRIVEN, CUSTOMER FOCUSED

Execute and monitor campaigns across all channels, including:• Traditional• O nline• Social media MULTI-CHANNEL

ENGAGEMENT

EFFECTIVE MARKETING MGMT

PLANDigital Asset Management

Workflow & Collaboration

EXECUTECRM Integration

& Closed Loop ROIAdvertising &Social Media

NURTURE & MEASURE

DATA DRIVEN,CUSTOMER FOCUSED

Customer

SegmentationBehavioral

Analysis

EXTERNALCHANNELS

Media

Buying

& Planning Spend Management Resource Management Campaign Management

INTEGRATED MARKETING MANAGEMENT

Retaining customers tomorrow will require you to Listen, Analyze, and Engage customers in the channel they prefer that meet their expectation.

20% of customers who complain via social media expect a response within one hour

of consumers today complain about products and services via their social networks

44%

Social is a two-way street – when the time is right you can use these tools to have meaningful conversations with your stakeholders.

An avenue by which you can listen and really hear what it is your customers are thinking and saying, to uncover trends and identify key influencers.

ENGAGE

LISTEN

Garner insights by monitoring buzz, understanding sentiment and measuring impact.

ANALYZE

In order to grow a greater share a wallet that drives top line revenue companies need to provide simple guided sales tools that are proactive, collaborative and on the device of choice.

number of devices consumers use every day

4

84% of organizations have

remote workers

Seamless experience across sales, service marketing and customer process regardless of the choice of device, browser and location.

Deliver delightful user experiences that promote end-user productivity and demonstrate the rich, “better together” value of Microsoft Technologies.

Connecting your people across channels including social to make it easier for your people to collaborate and get work done.

PRODUCTIVE

COLLABORATIVE

UBIQUITOUS

Designed for you

Easy adoptionEverything in one page Touch friendly

Powerful processes

Flexible and configurableProcess centric experience Next best steps

Mobility

Adding social and mobile access capabilities to CRM increases productivity of

sales people by 26.4%

Mobility & CRM are Key elements to improve your Field Sellers Productivity

Mobile access increases sales force productivity by

14.6%

Mobile sales effectiveness

Easy adoptionSeamless Experience Designed for Touch

• Modern Windows 8 and iPad

experience • Includes charting and dashboards• Native support for device capabilities• Communication and collaboration• Offline experience for occasionally disconnected• Configurable and Extensible

An exceptional tablet experience optimized for the mobile salesperson

Unified

User ExperienceBusiness

AppsUnified Management

ExperiencesProductivity

on the go (Lync, Outlook, …)

Social Trends

Socialwe address three kind of Communities

Yammer when it matters

External communicationEnterprise-wide Collaboration Real-time access to people / data

Listening and Reacting to Social Conversations

Dynamics CRM Platform

Tablet Desktop Phone

Cloud On-Premises

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