21 mc arthurglenn-app_290212

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February 2012

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www.publiglobe.com

McArthurGlen | Designer Oultets App

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McArthurGlen | Designer Outlets App

1.Publiglobe

About our company

PUBLIGLOBE.COM

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK

THE COMPANYPubliglobe is an integrated communication agency providing branding, marketing and advertising services to companies and local authorities.

Thanks to its multidisciplinary team, Publiglobe is able to handle complex and

ambitious projects completely in-house, taking advantage of cutting-edge

technology in a dynamic process that combines a number of different approaches

while emphasizing creativity in design and the use of advanced technologies.

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THE NETWORKThanks to its ten offices distributed throughout Italy and its four offices in

Barcelona, Berlin, London and Paris, Publiglobe is a real example of a «glocal»

communication agency of the 21° century.

The fact of having a local representation as well as support offices in the

main Western Europe countries it is a solid advantage for our multi-national customers.

Our British office is located in London’s Belgravia district (15-17 Grosvenor

Square) and follows directly any operation with local customers.

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PUBLIGLOBE NETWORK

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THE DIGITAL BUSINESS UNITPubliglobe’s Digital Section is leaded by Giuseppe Miceli and Rodolfo Falletti, high qualified professionals with a several years’ experience in handling complex

digital projects for multinational companies such as Trader.com, Tiscali, Schibsted ASA, Yellow Pages, Excite.

THE DIGITAL BU ENCOMPASSES THE FOLLOWING SECTORS:

• WEB DESIGN AND PUBLISHING

• INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING

• MOBILE AND TABLET APPLICATIONS AND MARKETING

• DIGITAL SIGNAGE AND 3D GLASSES-ON/GLASSES-FREE VIDEO

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2.Why an App?Mobile Market Overview, Retail In-Depth Information, Conclusions.

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SMARTPHONE MARKET OVERVIEW

SMARTPHONE PENETRATION (Q2 2011)Source: comScore (Eu5 and US), Google/Ipsos (the Others)

2011 was theyear that

smartphonetook off.

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WHAT PEOPLE ARE DOING ON THEIR DEVICES, AS PERCENTAGE OF SMARTHPHONE OWERSSource: comScore (Eu5 and US), Google/Ipsos (the Others)

Many Brandshave focussed

their efforts onAppStore

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GROWTH OF SMARTPHONE AUDIENCESource: comScore MobiLens, 3 mon. avg. ending Oct 2010 - Oct 2011

In the EU5,smartphone

adoptionhas reached nearly

42 percent anincrease of 13

percentage pointsover the past year

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RELATIVE EFFICACY OF MOBILE VS. OTHER ADVERTISING MEDIASource: Chetan Sharma, January 2011

“Mobile” scoringhighter in aggregatethat any other media

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PLATFORM MARKET SHARE OF DIGITAL TRAFFICSource: comScore Device Essentials, EU5, Oct 2011

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GROWTH OF MOBILE RETAIL USERS (000)Source: comScore MobiLens, 3 mon. avg. ending Oct 2010 vs Oct 2011

Mobile retail is one ofthe fastest growing

phenomena amongstsmartphone users,

with MORE THAN 13.6

MILLION EU5SMARTPHONE OWNERS

accessing a retail site

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TOP ACTIVITES PERFORMED IN A RETAIL STORE BY % OF SMARTPHONE USERSSource: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011

An important shift inconsumer behaviour

is the use ofsmartphones inphysical retail

locations

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3.ProposalA multitasking application dedicated to McArthurGlen Designer Outlets world

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THE PERSONAL OUTLET

SHOPPING APP

• PERSONAL SHOPPING: THE DREAM COME TRUE

• THE ACCESS KEY TO BEHAVIORAL MARKETING

• GETTING THE MOST OUT OF GEO-LOCATION

• ENHANCING ENGAGEMENT

• YOU’LL NEVER WALK ALONE

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Personal Shopping: the dream come true

• McArthurGlen’sappisanamazingtoolthatwilldriveeveryDesignerOutletcustomerthrougha funny, comfortable, effective shopping experience.

• Arealpersonalshopperthatkeeps ideas and purchases perfectly organized, optimizingtimeandspendingwithoriginal and innovative features.

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The Access Key to Behavioral Marketing

• Today,profilingacustomerisnotjustcollectinghername,addressande-mailbut it’s about tracking the time spent in a Designer Outlet, the visited shops, the list of saved items and any other data interaction.

• Onsuchbases,McArthurGlencan improve its business and proximitybydeliveringaproperlytargetedcommunicationthatincreases customer interest and response.

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SOUTH ENTRANCE

EAST ENTRANCE

NORTH ENTRANCE

WEST ENTRANCE,ACCESS TO PARK & RIDE

Play Area

90

88 - 89

85 - 87

1-2

136

137

138 139

137a

3 - 4 8 -105 6 7 11 12 13 14 15 18 19 20 95a1716

94 -95

9392

91

Food CourtSeatingArea

201 203

202

F8

F5

F4

F3

F7

F6

F2

F1

204

ManagementSuite

First Floor

144

145143

126 21 22

40 42 43 44 45 46 49 50 51 52 53 54 -5547

23 24 25 26 27 28 31-32 353433 96 9798 10199-100

103 -105106 -10756 102

37-39

29

140 -142

130 131 134 135132 -133

125

124

122-123 121 120

57

K2

K3

58 59 61 62 63 64 65 66 69

67 68

70 71 72 73 74 75 76 78

79

80K5

K6

8482-83

Customer informationGift CardsTourist informationLost & found propertyWheelchair hireBoobaloos BuggiesFirst aid pointTransport & accommodation

Mens toiletsLadies toiletsDisabled toiletsBaby changing facilitiesCustomer informationCash machinesEscalatorsLifts

For store details please call 01904 682 700

More information can be found at yorkdesigneroutlet.com

Antler 132-133

Clarks Factory Outlet 54-55

Daniel Footwear 5

Famous Footwear 73

Fossil 137

Kurt Geiger 23

L.K.Bennett 15

Osprey 20

Pavers Outlet 82-83

Samsonite 19

Staccato Fashion Footwear 102

Sunglass Time K3

Radley 21

Timberland 88-89

DKZ - Designer Kidz 75

Gap Outlet 90

Hamleys Outlet 63

Mamas & Papas Outlet 51

Next Clearance 144

Bedeck 136

Birthdays 202

Bose 99-100

China China 1-2

Christy Outlet Store 106-107

Denby 121

Home and Cook 70

Le Creuset 135

Furniture Innovations 58

Oneida 79

O2 56

Past Times 40

Phaidon K2

Professional Cookware 91

Red 5 64

That’s Entertainment 203

The Works 204

Whitewall Atelier 98

Aquascutum 16

Armani Collection 29

Austin Reed 93

Basler 22

Ben Sherman 44

Bench 139

Brooks Brothers 35

Calvin Klein 45

Calvin Klein Underwear 28

Chester Barrie 49

Coast 26

Crew Clothing 96

Daks 11

Double Two 120

Escada 24

Fred Perry 137a

French Connection 6

Gap Outlet 90

Gieves & Hawkes 18

Hackett 34

Hobbs 33

Hugo Boss 8-10

Jacques Vert Group 103-105

Jaeger 31-32

Jeff Banks Studio Store 50

Joules 71

Klass 125

The Kooples 17

Lacoste 143

Levi’s 62

L.K.Bennett 15

Margaret Howell 14

Marks & Spencer Outlet 85-87

Moss/Moss Bros Hire 43

Next Clearance 144

Paul Smith 25

Phase Eight 95

Polo Ralph Lauren 37-39

Racing Green 52

Replay 145

Rockport 77-78

Roman Originals 124

Suit Direct 53

Ted Baker 27

Thomas Pink 13

Timberland 88-89

White Stuff opening soon 94

Wolsey 67

Body Shop Depot 42

Chapelle Jewellery 80

Claire’s Accessories 68

Dyrberg/Kern K5-6

Penhaligon’s 12

Perfume Point 69

Tag Heuer 7

The Cosmetics Company Store 47

Adidas 77-78

Animal 59

Cotton Traders 74

Craghoppers 138

Donnay 122-123

Fox Racing 46

Mountain Warehouse 61

Nike Factory Store 57

Oakley Vault 140-142

Reebok 76

Tog 24 72

Burger: Co Express F4

Bagel Nash F3

Cadbury Factory Shop 65

Caffè Nero 130

Fat Jackets F5

Graveley’s F2

Holland & Barrett 201

Lindt 126

McDonald’s F6

Pizza Express F7

Pizza Hut Express F1

Pret A Manger F8

Starbucks 101

Thorntons 3

Thorntons Café 4

Whittard Outlet 97

fashion home and giftfootwear, accessories and luggage

children

jewellery and beauty food, drinks and confectionery

sports and outdoor

GL0183_AW11_YORK_STORE_DIRECTORY_487x210_Update_AW.indd 2 21/12/2011 17:13

YOU ARE HERE

Getting the Most Out Of Geo-Location• Takingadvantageofinnovativegeo-locationmobilefunctionsmeansmuchmorethanshowingamapofaDesignerOutletandconnectingtoanavigationsystemthatdrivesyouthere.

• Itisaboutoperating with the full potential of ultimate GPS technologies,givingeverycustomerapersonalized rangeofreallyuser-friendlyandhelpful featuresneverseenbefore.

What: red dress Price: Euro 120

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Enhancing Engagement• Everycutting-edgefeatureisconceivedtolower any possible barrier,matchingasenseofplayingwithtotalusefulnesstoletpeopleenjoyDesignerOutletsasthemostpleasantshoppingexperienceintheworld.

• AllcustomerswillfeelpositivelysurprisedbyMcArthurGlendigitalservicesandwill be naturally driven to share wishes,purchasesandopinionsonpopularSocial Media increasing brandawarenessandreputation.

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You’ll Never Walk Alone• Thankstopushfunctionalitiesbasedoncustomerpreferences,theMcArthurGlenappwill assist any individual to get all the information needed to make the right choice:fromdecidingthenextvisit’sdatetoreceive,whileshopping on site, favorite brands’ latest offers and promotions via Bluetooth or SMS.

please, visit our web site: www.publiglobe.com

Thank you for your attention

italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris

21 mc arthurglenn-app_290212

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Transcript of 21 mc arthurglenn-app_290212