18 mc arthurglenn-app_presentation_090212

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09 February 2012

italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris

www.publiglobe.com

McArthurGlen | Designer Oultets App

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McArthurGlen | Designer Outlets App

1.Publiglobe

About our company

www.publiglobe.com

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McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK

THE COMPANYPubliglobe is an integrated communication agency providing branding, marketing and advertising services to companies and local authorities.

Thanks to its multidisciplinary team, Publiglobe is able to handle complex and

ambitious projects completely in-house, taking advantage of cutting-edge

technology in a dynamic process that combines a number of different approaches

while emphasizing creativity in design and the use of advanced technologies.

www.publiglobe.com

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THE NETWORKThanks to its ten offices distributed throughout Italy and its four offices in

Barcelona, Berlin, London and Paris, Publiglobe is a real example of a «glocal»

communication agency of the 21° century.

The fact of having a local representation as well as support offices in the

main Western Europe countries it is a solid advantage for our multi-national customers.

Our British office is located in London’s Belgravia district (15-17 Grosvenor

Square) and follows directly any operation with local customers.

www.publiglobe.com

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PUBLIGLOBE NETWORK

www.publiglobe.com

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THE DIGITAL BUSINESS UNITPubliglobe’s Digital Section is leaded by Giuseppe Miceli and Rodolfo Falletti, high qualified professionals with a several years’ experience in handling complex

digital projects for multinational companies such as Trader.com, Tiscali, Schibsted ASA, Yellow Pages, Excite.

THE DIGITAL BU ENCOMPASSES THE FOLLOWING SECTORS:

• WEB DESIGN AND PUBLISHING

• INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING

• MOBILE AND TABLET APPLICATIONS AND MARKETING

• DIGITAL SIGNAGE AND 3D GLASSES-ON/GLASSES-FREE VIDEO

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2.Why an App?Mobile Market Overview, Retail In-Depth Information, Conclusions.

www.publiglobe.com

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SMARTPHONE MARKET OVERVIEW

www.publiglobe.com

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SMARTPHONE USAGE FOR RETAIL

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3.ProposalA pushing application dedicated to McArthurGlen Designer Outlets world

www.publiglobe.com

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THE PERSONAL OUTLET

SHOPPING APP

• PERSONAL FUNCTION

• GEO-LOCALIZATION

• INFORMATION CONTENT

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WELCOME PAGE• Find your nearest Designer Outlet

• Create “My Page”: register your account and select your interests (sport,

fashion, trendy,…). Designer Outlets will suggest promotion and special offer

dedicated to you. By “My Page” is possible to plan fidelity action: “Happy

Birthday Simone, only today and only for you 10% special discount!”.

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PLAN YOUR VISIT

• How to reach us: general information

• Create the route: direct link with different navigation systems (google maps,

tom tom, navigon). Possibility to save the route for next visits

• Save parking position / Find your car in the parking

• Weather information / Tourist information

• Discover daily promotions, events and other information

• Discover personal “bonus” linked to “My Page” account.

www.publiglobe.com

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PLAN YOUR SHOPPING

• Map dedicated for the navigation with 150

mt. zoom (21 maps)

• “You are here” always active

• Guide to shopping and services: different

keys for searching by brand, by product

category. Possibility to use “go to” function

SOUTH ENTRANCE

EAST ENTRANCE

NORTH ENTRANCE

WEST ENTRANCE,ACCESS TO PARK & RIDE

Play Area

90

88 - 89

85 - 87

1-2

136

137

138 139

137a

3 - 4 8 -105 6 7 11 12 13 14 15 18 19 20 95a1716

94 -95

9392

91

Food CourtSeatingArea

201 203

202

F8

F5

F4

F3

F7

F6

F2

F1

204

ManagementSuite

First Floor

144

145143

126 21 22

40 42 43 44 45 46 49 50 51 52 53 54 -5547

23 24 25 26 27 28 31-32 353433 96 9798 10199-100

103 -105106 -10756 102

37-39

29

140 -142

130 131 134 135132 -133

125

124

122-123 121 120

57

K2

K3

58 59 61 62 63 64 65 66 69

67 68

70 71 72 73 74 75 76 78

79

80K5

K6

8482-83

Customer informationGift CardsTourist informationLost & found propertyWheelchair hireBoobaloos BuggiesFirst aid pointTransport & accommodation

Mens toiletsLadies toiletsDisabled toiletsBaby changing facilitiesCustomer informationCash machinesEscalatorsLifts

For store details please call 01904 682 700

More information can be found at yorkdesigneroutlet.com

Antler 132-133

Clarks Factory Outlet 54-55

Daniel Footwear 5

Famous Footwear 73

Fossil 137

Kurt Geiger 23

L.K.Bennett 15

Osprey 20

Pavers Outlet 82-83

Samsonite 19

Staccato Fashion Footwear 102

Sunglass Time K3

Radley 21

Timberland 88-89

DKZ - Designer Kidz 75

Gap Outlet 90

Hamleys Outlet 63

Mamas & Papas Outlet 51

Next Clearance 144

Bedeck 136

Birthdays 202

Bose 99-100

China China 1-2

Christy Outlet Store 106-107

Denby 121

Home and Cook 70

Le Creuset 135

Furniture Innovations 58

Oneida 79

O2 56

Past Times 40

Phaidon K2

Professional Cookware 91

Red 5 64

That’s Entertainment 203

The Works 204

Whitewall Atelier 98

Aquascutum 16

Armani Collection 29

Austin Reed 93

Basler 22

Ben Sherman 44

Bench 139

Brooks Brothers 35

Calvin Klein 45

Calvin Klein Underwear 28

Chester Barrie 49

Coast 26

Crew Clothing 96

Daks 11

Double Two 120

Escada 24

Fred Perry 137a

French Connection 6

Gap Outlet 90

Gieves & Hawkes 18

Hackett 34

Hobbs 33

Hugo Boss 8-10

Jacques Vert Group 103-105

Jaeger 31-32

Jeff Banks Studio Store 50

Joules 71

Klass 125

The Kooples 17

Lacoste 143

Levi’s 62

L.K.Bennett 15

Margaret Howell 14

Marks & Spencer Outlet 85-87

Moss/Moss Bros Hire 43

Next Clearance 144

Paul Smith 25

Phase Eight 95

Polo Ralph Lauren 37-39

Racing Green 52

Replay 145

Rockport 77-78

Roman Originals 124

Suit Direct 53

Ted Baker 27

Thomas Pink 13

Timberland 88-89

White Stuff opening soon 94

Wolsey 67

Body Shop Depot 42

Chapelle Jewellery 80

Claire’s Accessories 68

Dyrberg/Kern K5-6

Penhaligon’s 12

Perfume Point 69

Tag Heuer 7

The Cosmetics Company Store 47

Adidas 77-78

Animal 59

Cotton Traders 74

Craghoppers 138

Donnay 122-123

Fox Racing 46

Mountain Warehouse 61

Nike Factory Store 57

Oakley Vault 140-142

Reebok 76

Tog 24 72

Burger: Co Express F4

Bagel Nash F3

Cadbury Factory Shop 65

Caffè Nero 130

Fat Jackets F5

Graveley’s F2

Holland & Barrett 201

Lindt 126

McDonald’s F6

Pizza Express F7

Pizza Hut Express F1

Pret A Manger F8

Starbucks 101

Thorntons 3

Thorntons Café 4

Whittard Outlet 97

fashion home and giftfootwear, accessories and luggage

children

jewellery and beauty food, drinks and confectionery

sports and outdoor

GL0183_AW11_YORK_STORE_DIRECTORY_487x210_Update_AW.indd 2 21/12/2011 17:13

YOU ARE HERE

www.publiglobe.com

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SOUTH ENTRANCE

EAST ENTRANCE

NORTH ENTRANCE

WEST ENTRANCE,ACCESS TO PARK & RIDE

Play Area

90

88 - 89

85 - 87

1-2

136

137

138 139

137a

3 - 4 8 -105 6 7 11 12 13 14 15 18 19 20 95a1716

94 -95

9392

91

Food CourtSeatingArea

201 203

202

F8

F5

F4

F3

F7

F6

F2

F1

204

ManagementSuite

First Floor

144

145143

126 21 22

40 42 43 44 45 46 49 50 51 52 53 54 -5547

23 24 25 26 27 28 31-32 353433 96 9798 10199-100

103 -105106 -10756 102

37-39

29

140 -142

130 131 134 135132 -133

125

124

122-123 121 120

57

K2

K3

58 59 61 62 63 64 65 66 69

67 68

70 71 72 73 74 75 76 78

79

80K5

K6

8482-83

Customer informationGift CardsTourist informationLost & found propertyWheelchair hireBoobaloos BuggiesFirst aid pointTransport & accommodation

Mens toiletsLadies toiletsDisabled toiletsBaby changing facilitiesCustomer informationCash machinesEscalatorsLifts

For store details please call 01904 682 700

More information can be found at yorkdesigneroutlet.com

Antler 132-133

Clarks Factory Outlet 54-55

Daniel Footwear 5

Famous Footwear 73

Fossil 137

Kurt Geiger 23

L.K.Bennett 15

Osprey 20

Pavers Outlet 82-83

Samsonite 19

Staccato Fashion Footwear 102

Sunglass Time K3

Radley 21

Timberland 88-89

DKZ - Designer Kidz 75

Gap Outlet 90

Hamleys Outlet 63

Mamas & Papas Outlet 51

Next Clearance 144

Bedeck 136

Birthdays 202

Bose 99-100

China China 1-2

Christy Outlet Store 106-107

Denby 121

Home and Cook 70

Le Creuset 135

Furniture Innovations 58

Oneida 79

O2 56

Past Times 40

Phaidon K2

Professional Cookware 91

Red 5 64

That’s Entertainment 203

The Works 204

Whitewall Atelier 98

Aquascutum 16

Armani Collection 29

Austin Reed 93

Basler 22

Ben Sherman 44

Bench 139

Brooks Brothers 35

Calvin Klein 45

Calvin Klein Underwear 28

Chester Barrie 49

Coast 26

Crew Clothing 96

Daks 11

Double Two 120

Escada 24

Fred Perry 137a

French Connection 6

Gap Outlet 90

Gieves & Hawkes 18

Hackett 34

Hobbs 33

Hugo Boss 8-10

Jacques Vert Group 103-105

Jaeger 31-32

Jeff Banks Studio Store 50

Joules 71

Klass 125

The Kooples 17

Lacoste 143

Levi’s 62

L.K.Bennett 15

Margaret Howell 14

Marks & Spencer Outlet 85-87

Moss/Moss Bros Hire 43

Next Clearance 144

Paul Smith 25

Phase Eight 95

Polo Ralph Lauren 37-39

Racing Green 52

Replay 145

Rockport 77-78

Roman Originals 124

Suit Direct 53

Ted Baker 27

Thomas Pink 13

Timberland 88-89

White Stuff opening soon 94

Wolsey 67

Body Shop Depot 42

Chapelle Jewellery 80

Claire’s Accessories 68

Dyrberg/Kern K5-6

Penhaligon’s 12

Perfume Point 69

Tag Heuer 7

The Cosmetics Company Store 47

Adidas 77-78

Animal 59

Cotton Traders 74

Craghoppers 138

Donnay 122-123

Fox Racing 46

Mountain Warehouse 61

Nike Factory Store 57

Oakley Vault 140-142

Reebok 76

Tog 24 72

Burger: Co Express F4

Bagel Nash F3

Cadbury Factory Shop 65

Caffè Nero 130

Fat Jackets F5

Graveley’s F2

Holland & Barrett 201

Lindt 126

McDonald’s F6

Pizza Express F7

Pizza Hut Express F1

Pret A Manger F8

Starbucks 101

Thorntons 3

Thorntons Café 4

Whittard Outlet 97

fashion home and giftfootwear, accessories and luggage

children

jewellery and beauty food, drinks and confectionery

sports and outdoor

GL0183_AW11_YORK_STORE_DIRECTORY_487x210_Update_AW.indd 2 21/12/2011 17:13

YOUR PERSONAL SHOPPER• Create your wishing list during the visit:

track store position, price and note for all of

interesting items. Later select only your favorite

ones and came back directly to the stores for

buying them

• Take under control your shopping: assign your

daily budget at the wishing list and check “just

in time” shopping situation

• Brands Highlights: pop-up managed by the

operators appear automatically when the app

is opened or when the visitors arrived near the

store. The pop-up content can be different

(promotion, new entry, special discount,…)

What: red dress Price: Euro 120

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Layout Design

www.publiglobe.com

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Page 22 of 37

www.publiglobe.com

LAYOUT A

SPLASH PAGECONCEPT

hi res zoom

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Page 23 of 37

www.publiglobe.com

LAYOUT A

SPLASH PAGE

ZOOM TO DETAIL

www.publiglobe.com

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Page 24 of 37

www.publiglobe.com

• LANGUAGE CHOICE

• STATIC OR DYNAMIC IMAGE

• IT CAN BE FOLLOWED BY SMALL

SHORT VIDEO TO BE MORE EFFEC-

TIVE

LAYOUT A

SPLASH PAGECONTENTS

www.publiglobe.com

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Page 25 of 37

www.publiglobe.com

COMMUNICATIONS NETWORK

LAYOUT B

GENERIC HOME PAGECONCEPT

hi res zoom

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Page 26 of 37

www.publiglobe.com

• HOME, NOT CONFIGURED Customer enters and is invited to define his preferred Outlet and to create his own account and profile

• REGISTER

• SELECT OUTLET

• BACKGROUND Images from all Outlets are rolling/fading/moving one by one.

• BRAND DIRECTORY (Brands are rolling)

• BACKEND REQUIREMENTS RETRIEVING OUTLETS PHOTOS BRAND DIRECTORY

LAYOUT B

HOME GENERICCONTENTS

www.publiglobe.com

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Page 27 of 37

www.publiglobe.com

SWIPE LOCATIONSSELECTOR

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Page 28 of 37

www.publiglobe.com

hi res zoom

LAYOUT C

PERSONAL HOME PAGECONCEPT

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Page 29 of 37

www.publiglobe.com

• HOME, ALREADY CONFIGURED Customer enters and is invited to define his preferred Outlet and to create his own account and profile

• WEATHER INFO

• INFO PUSH Offers dedicated to profiled customer and pushed. Same for news/events

• FIND US Create the route: direct link to google maps

• MY PARK Save car location when parking and find it after shopping


• BACKEND REQUIREMENTS CUSTOMER PROFILE BRAND DIRECTORY NEWS/EVENT WITH PERSONALIZED ONE SPECIAL OFFER WITH PERSONALIZED ONE

LAYOUT C

HOME PERSONALCONTENTS

www.publiglobe.com

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Page 30 of 37

www.publiglobe.com

LAYOUT C

PERSONAL HOME PAGE

ZOOM TO DETAIL

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Page 31 of 37

www.publiglobe.com

hi res zoom

LAYOUT D

OUTLET PAGECONCEPT

www.publiglobe.com

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www.publiglobe.com

• PERSONAL SHOPPER A wish list of items seen during the visit, with position, price and personal notes. At the end the customer can choose the favourite ones and came back directly to

the stores for buying them.

• OFFERS, NEWS, EVENTS Linked anf highlighted as in home page

• FACILITIES List of all facilities: restaurant, shuttle, parking, family,

accessibility...

• HOME BUTTON

• SHOPPING PLAN An interactive map to browse or which to highlight and

search for brands and categories


• BACKGROUND (Outlet Photo)

• BACKEND REQUIREMENTS RETRIEVING OUTLET PHOTO BRAND DIRECTORY NEWS/EVENT WITH PERSONALIZED ONE

SPECIAL OFFER WITH PERSONALIZED ONE

LAYOUT D

OUTLET PAGECONTENTS

www.publiglobe.com

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Page 33 of 37

www.publiglobe.com

LAYOUT D

OUTLET PAGE

ZOOM TO DETAIL

www.publiglobe.com

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www.publiglobe.com

LAYOUT E

MY PERSONAL SHOPPER PAGE CONCEPT

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www.publiglobe.com

LAYOUT F

SCREENSHOT COMPARISON (BRAND SECTION)

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Page 36 of 37

www.publiglobe.com

LAYOUT G

SCREENSHOT COMPARISON (OUTLET SECTION)

please, visit our web site: www.publiglobe.com

Thank you for your attention

italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris

18 mc arthurglenn-app_presentation_090212

Business

Transcript of 18 mc arthurglenn-app_presentation_090212