2011 European Multidisciplinary Cancer Congress

How Health Professionals & Patient Groups Are Using Social Media

2011 European Multidisciplinary Cancer Congress

Why Does it Matter?

1. Your patients and peers

are there

2. Connect & learn from

peers & experts

3. It DOES NOT take much

time

4. You get value

2011 European Multidisciplinary Cancer Congress

How to Do it?•Start slowly one social network at a time•Select carefully who to follow, friend•First listen carefully•Then interact •Engage in conversation with your followers•Behave online as you would offline, with extra care

2011 European Multidisciplinary Cancer Congress

What’s a Hashtag? #

2011 European Multidisciplinary Cancer Congress

Who is There?

2011 European Multidisciplinary Cancer Congress

Meet Dr. Naoto T. Ueno MD, PhD-@teamoncology

2011 European Multidisciplinary Cancer Congress

Meet Dr. Anas Younes, MD PhD

2011 European Multidisciplinary Cancer Congress

Krupali Tejura MD-Radiation Oncologist @krupali

2011 European Multidisciplinary Cancer Congress

Meet Europa Donna @breasthealthday

2011 European Multidisciplinary Cancer Congress

Meet BeStrong.org.gr @be_strong

2011 European Multidisciplinary Cancer Congress

Tendencies • Ιncreased adoption of SM •Participation becomes routine•Multi-platform participation•Need for social engaging environment in healthcare with user defined privacy including PHR

2011 European Multidisciplinary Cancer Congress

Thank you for listening

Kathi ApostolidisBreast Cancer & Patient Rights Advocate

blog: http://epatientgr.wordpress.comtwitter: www.twitter.com/kgapo,

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