Ecco slides v2

2011 European Multidisciplinary Cancer Congress

How Health Professionals & Patient Groups Are Using Social Media


Why Does it Matter?

1. Your patients and peers

are there

2. Connect & learn from

peers & experts

3. It DOES NOT take much

time

4. You get value


How to Do it?•Start slowly one social network at a time•Select carefully who to follow, friend•First listen carefully•Then interact •Engage in conversation with your followers•Behave online as you would offline, with extra care


What’s a Hashtag? #


Who is There?


Meet Dr. Naoto T. Ueno MD, PhD-@teamoncology


Meet Dr. Anas Younes, MD PhD


Krupali Tejura MD-Radiation Oncologist @krupali


Meet Europa Donna @breasthealthday


Meet BeStrong.org.gr @be_strong


Tendencies • Ιncreased adoption of SM •Participation becomes routine•Multi-platform participation•Need for social engaging environment in healthcare with user defined privacy including PHR


Thank you for listening

Kathi ApostolidisBreast Cancer & Patient Rights Advocate

blog: http://epatientgr.wordpress.comtwitter: www.twitter.com/kgapo,

www.twitter.com/#opnHealthfacebook: www.facebook.com/kathiapostolidis www.facebook.com/#opnhealth Linked IN: http://www.linkedin.com/in/kathiapostolidis

http://epatientgr.wordpress.com/

http://www.twitter.com/kgapo

http://www.facebook.com/kathiapostolidis

http://www.facebook.com/#opnhealth

http://www.linkedin.com/in/kathiapostolidis



Ecco slides v2

Healthcare

Transcript of Ecco slides v2