Taddei_INFOBLU

Infomobility services

(LIN

EA 2)

ITN 2009 (Infrastructure, Telematics & Navigation

Torino –15 ottobre 09

Alessandro Taddei -Infoblu

LINEA 2

Agenda

�Infoblu: who we are & what we do

�EasyRider Linea 2 –Infomobility services

�Partners

�Sub project structure

�Approach

�Activities

�Outcomes

Torino, 15 ottobre 09 –ITN 09 –Infomobility Services (Linea 2)

2

LINEA 2


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INFOBLU

INFOBLU

INFOBLU

INFOBLU

LINEA 2

Who we are & what we do


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LINEA 2


�(mission) Infoblu makes your travel simple providing a wide range of

infomobility services. We inform you about the traffic situation,

weather conditions, accidents or everything that can have an impact

on your travel. We also provide searches for route, tolling and

facilities.

�(where we come from) The Company was born in 2000 from the


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�(where we come from) The Company was born in 2000 from the

experience and the technologies of Autostrade (Atlantia),by which it is

100% partecipated(*) . Nowadays the company keeps on growing,

thanks to the most recent technologies and an highly qualified staff,

developing innovative products and reliable services.

�(*)Changes in Infoblu shares expected by end of October

LINEA 2


ATLANTIA

Financial Highlights(€/mln)

2008

2007

Revenue

3,477

3,272


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Changes in Infoblu

shares expected by end

of October

LINEA 2


�At present Infoblu is the Italian leader in the B2B e B2B2Ctraffic

information market.

�It provides solutions to the major Italian players

�Car manufacturers

�Navigation devices

�TV

�Radio

Financial Highlights


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�Internet

�Service operators

�Telcos

LINEA 2


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EASYRIDER LINEA 2

EASYRIDER LINEA 2

EASYRIDER LINEA 2

EASYRIDER LINEA 2

INFOMOBILITY SERVICES




LINEA 2

Partners

�Infoblu

�5T

�Anas

�Art

�CRF

�CRP


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�CSST

�Electrolux

�Mizar

�MMSE

LINEA 2

Sub project structure


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LINEA 2

Sub project structure

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LINEA 2

Approach

�The subproject proposal has been composed as a number of pieces

almostfitting together

�The first activity had been to look for main

�sinergies (overlapped areas)

�likely missing pieces

�Tasks provided by other subprojects

�Needed task to be fulfilled


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LINEA 2

Step 1

�First decisions made:

�Using Artist methodology for architecture

�‘enhancing’ the product sheets (used to compile the project proposal) with Artist

�Providing the best mapping of each product sheet onto the Artist

functions

�provided by the product


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�provided by the product

�needed by the product to add value to the value chain

ARTIST provided the common reference

system to project onto and thus to compare

with the products

LINEA 2

Step 2

�Combining all pieces

�First al subproject level

�Then at project level

�(iterations required)


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LINEA 2

Achievements

�The process started on april-may and was completed on september

(Linea 2 SP)

�In addition the process allowed

�To provide the subproject architecture

�To provide the project architecture

�To find the gaps

�To fill the gaps


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�To find the overlapping regions

�To provide the background for technical discussions among partners in the SP and

between SP2 (Infomobility services) and SP1 (Telematics and cooperative vehicles)

�Linea 2 has overlapping but no major gaps (output of last Linea 2

meeting –Florence sept 30th)

LINEA 2

Activity 2

�Moving from high level architecture (Artist) to hybrid functional/block

diagram to jump one big further step toward implementation

�Activity started officially on sept 2 in a all-day meeting in Venaria,

MMSE premises (but unofficially kicked off on july 09)


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LINEA 2

Activity 2 –Step 1

�First of all investigating

�which vehicle platform will be available

�which features will be available on vehicle platforms


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LINEA 2

Activity 2 –Step 2

�Connecting vehicle platform products with a service centre product


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LINEA 2

Activity 2 –Step 3 (Iterative)

�Adding products

�New components are added

�Previous components need

�To be better defined

�To be adapted to fit with new ones


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LINEA 2

Activity 2 –target

�The target of this activity is

�To add all the major components of all the products to be developed by partners in

Linea 2 SP

�To identify/define all the major flows/conditions among components

�The plan is to complete this activity by beginning 2010

�The outcomes of the activity will be

�To provide a solid base for implementation


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�To allow other SPs to have a in depth knowledge of Linea 2 provided services

LINEA 2


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THANK YOU FOR YOUR ATTENTION




Taddei_INFOBLU

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