In cerca di finanziamento (vers. 2015)

In cerca di finanziamento

IED Lezione 9/2015

Frieda Brioschi / Emma Tracanella [email protected] / [email protected]

mailto:[email protected]

mailto:[email protected]

9. In cerca di finanziamento

Programma del corso1. Startup italiane

2. Creare un’impresa in Italia

3. Dall’idea alla progettazione

4. Mercato e costi

5. Analisi del valore e business model

6. Esempi di Business Model e Pitch

7. TIM #Wcap

8. Il potere della rete


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Oggi parliamo di…

• Equity capital (seed investment, business angel, venture capitalist, crowd funding)

• Prestiti

• Altri tipi di finanziamento (bandi, accesso al credito)

• suggerimenti!

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Il potere della rete: riassumendo

Abbiamo indagato le risorse on/off line, definito cos’è un incubatore e cosa vuole dire quand’è certificato, che caratteristiche hanno gli incubator pubblici, privati e universitari.

Poi abbiamo visto un nuovo modo di lavorare: il coworking con i suoi esempi italiani, ed infine abbiamo elencato alcuni eventi di networking periodici.

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9.In cerca di finanziamento

Being net: le slides

Le slides sono disponibili su Slide Share @ubifrieda:

https://www.slideshare.net/ubifrieda/

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https://www.slideshare.net/ubifrieda/


I finanziamenti: come funzionano?

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9. In cerca di finanziamento7http://notes.fundersandfounders.com/post/80955964963/money-to-start-how-much-money-companies-started-with

http://notes.fundersandfounders.com/post/80955964963/money-to-start-how-much-money-companies-started-with

9. In cerca di finanziamento8http://notes.fundersandfounders.com/post/80955964963/money-to-start-how-much-money-companies-started-with

http://notes.fundersandfounders.com/post/80955964963/money-to-start-how-much-money-companies-started-with


Come si può fare /1

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http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html



10http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html



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Investmenti in Europa

• 34% agenzie governative

• 15% privati

• 12% imprese

• 10% banche

• 9% fondi di fondi

• …

13http://www.consob.it/main/aree/novita/consultazione_crowdfunding_20130329.htm


Tipi di finanziamento

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Tipi di finanziamento

• Equity

• Prestiti

• Altre forme

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Equity capital

• Ownership

• Willingness to take risk

• No interest and repayment

• Profit at exit (maybe…)

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Equity Capital - Sources

• Parents, friends, …

• Seed Fund

• Equity Crowdfunding

• Business Angel (individual, network)

• Venture Funds

• Corporate Venture

• Stock Markets

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Seed Fund• From Idea to Prototype - to support the business until it can

generate cash of its own, or until it is ready for further investments

• Higher risk

• Not only $$ (mentorship, location, contacts,…)

• 500startups, Ycombinator, Techstars, SeedCamp

• Dpixel, Start Up Design Lab e SeedLab

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SeedLab

SeedLab is an entrepreneurship program that provides micro-seed funding and in-class training and mentorship.

The program consists of an intensive track, to help innovators with a good technology or business idea build strongest business models, form effective teams and meet international investors.

Enterprenur are selected for: personal skills, idea proposed and qualification.

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Business Angels

• Angels typically invest their own funds for convertible debt or ownership equity

• Angel investment is a common second round of financing for high-growth start-ups

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Venture Capitalist

• Venture capital is the provision of high-risk capital by an investor to finance the startup and growth of a business in high-potential sectors.

• As a shareholder, the venture capitalist's return is dependent on the growth and profitability of the business.

21http://www.startupitalia.eu/blog/article/101-venture-capitalist

http://www.startupitalia.eu/blog/article/101-venture-capitalist






Crowdfunding

• Crowdfunding is the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations

• Interest and repayment starts immediately

• No ownership

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Crowdfunding: come funziona?

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Crowdfunding models

• Donation based - donate money to support a cause

• Reward based - non-monetary rewards, often a product or a pre-series item.

• Social landing or peer-to-peer landing - receives an interest rate in exchage

• Equity based - receives shares of a company

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Crowdfunding models

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Kapipal

• Manifesto: your friends are your capital! Hence the name "Kapipal" ("Capital" + "Pal").

• International platform for personal crowdfunding (birthday or weeding presents, charity, etc.)

• 0% commission

• donation/reward based

• Founded in 2009

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Eppela• Reward based

• All or nothing

• Approved project only

• Open to everyone (legal people and entities public and private, associations and foundations). With a bank account!

• Founded in 2011

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Eppela - how it works

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Fattelo (su Eppela)

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http://www.eppela.com/ita/projects/272/fattelo

Website: www.fattelo.com


Skyislands - the film (su Indiegogo)

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https://www.indiegogo.com/projects/skyislands-the-film

Website: www.skyislands.net

https://www.indiegogo.com/projects/skyislands-the-film

http://www.skyislands.net


BeCrowdy

• The first italian cultural crowdfundig platform

• Reward based

• All or nothing

• On line from april 4th 2014

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9.In cerca di finanziamento32


Equity crowdfunding in Italy

• In July 2013 Italy became the first country in Europe to implement a complete regulation on equity-crowdfunding.

• National registry for crowdfunding operators.

• Only for innovative startup

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StarsUp• Equity based

• Is the first Italian portal authorized by Consob for the on-line collection of risk capital by innovative startups.

• It offers support towards the management of the project to:

• start-ups requiring capital;

• investors;

• start-ups that have already raised the needed capital.

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Unicaseed

• Equity based

• First investment company in the registry special section (bank and sim).

• Evaluation process

• Tutoring and support for the startup management (before and after)

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Loan Capital

• Low willingness to take risk

• Interest and repayment starts immediately

• No ownership

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Loan Capital - Sources

• Banks

• Real Estates Funding

• Guarantee Schemes (through banks)

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Other Types

• Grant and Awards

• Funds

• Leasing

• Factoring

• Negotiate payments terms

• Sponsorships

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http://www.slideshare.net/bendtsen/financing-your-business


Announcements

ACRI - Acri is an independent, non-profit, apolitical Association that represents the joint-stock Savings Banks and the Foundations of Banking Origin, the non-profit entities that came into existence in the early 1990s.

(www.acri.it)

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http://www.acri.it


Accesso al credito

Buonaimpresa – il credito cooperativo con i giovani che vogliono fare impresa

(www.buonaimpresa.it)

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http://www.buonaimpresa.it


Sponsorizzazioni

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Fare rete!

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Da ricordare• La ricerca di fondi richiede più tempo di quello che si

pensa

• Ci sono periodi in cui avvengono pochi investimenti (da evitare la fine dell’estate e le vacanze invernali)

• Una grande quantità di soldi può essere data da poche persone. Cercate questi super finanziatori e dedicate loro i vostri sforzi

• Un gran numero di colloqui non porterà a nulla e sarà semplicemente una perdita di tempo

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E poi…

• Anche con gli investitori ci sono i leaders e chi segue: avrete un maggior numero di possibilità dopo aver coinvolto uno o due investitori

• Le consulenze e le mentorship sono più importati dei contatti

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Nella prossima lezione..

• Comunicare? Comunicare!

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In cerca di finanziamento (vers. 2015)

Education

Transcript of In cerca di finanziamento (vers. 2015)