Grande impresa e nuova concorrenza internazionale Ricerca...
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1 Dott. A.F. Martinelli Direttore Generale - METRO Italia Cash & Carry Università degli Studi di Milano - Bicocca Martedì, 9 Dicembre 2003 Grande impresa e nuova concorrenza Grande impresa e nuova concorrenza internazionale internazionale Ricerca, innovazione e comunicazione Ricerca, innovazione e comunicazione Service Companies Cash & Carry Sales: 24 bn Countries: 26 Food Retail Sales: 11 bn Countries: 3 Nonfood Specialty Sales: 12 bn Countries: 14 Department Stores Sales: 4 bn Countries: 2 Procurement (MGB) Import (Gemex) International Clearing (MIAG) Logistics (MGL) IT (MGI) THE WORLD’S FIFTH TRADING COMPANY THE WORLD’S FIFTH TRADING COMPANY 52 BILLION EUR SALES 52 BILLION EUR SALES
Transcript of Grande impresa e nuova concorrenza internazionale Ricerca...
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Dott. A.F. MartinelliDirettore Generale - METRO Italia Cash & Carry
Università degli Studi di Milano - BicoccaMartedì, 9 Dicembre 2003
Grande impresa e nuova concorrenzaGrande impresa e nuova concorrenzainternazionaleinternazionale
Ricerca, innovazione e comunicazioneRicerca, innovazione e comunicazione
Service Companies
Cash &Carry
Sales: � 24 bnCountries: 226
Food Retail
Sales: � 11 bnCountries: 3
NonfoodSpecialty
Sales: � 12 bnCountries: 14
DepartmentStores
Sales: � 4 bnCountries: 2
Procurement(MGB)
Import(Gemex)
InternationalClearing(MIAG)
Logistics(MGL)
IT(MGI)
THE WORLD’S FIFTH TRADING COMPANYTHE WORLD’S FIFTH TRADING COMPANY52 BILLION EUR SALES52 BILLION EUR SALES
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METRO C&C: 26 COUNTRIES METRO C&C: 26 COUNTRIES
ItalyItalyFranceFrance
SpainSpainCzech RepCzech RepCroatiaCroatia
BulgaryBulgary
RomaniaRomania
MoroccoMorocco
UKUK
BelgiumBelgium DenmarkDenmark
AustriaAustriaPolandPoland IndiaIndia
UkraineUkraine
JapanJapan
ChinaChina
RussiaRussia
GermanyGermany
PortugalPortugal
TurkeyTurkey
VietnamVietnam
SlovakyaSlovakya
HungaryHungary
NetherlandNetherland
GreeceGreece
UNIVERSE OF PEOPLE ANDUNIVERSE OF PEOPLE ANDLANGUAGESLANGUAGES
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UNIVERSE OF PEOPLE ANDUNIVERSE OF PEOPLE ANDRELIGIONSRELIGIONS
DEVELOPING COUNTRIES
low competition lack of supply
excess of demand
DEVELOPING COUNTRIES
low competition lack of supply
excess of demand
MATURE COUNTRIES
high competition excess of supply lack of demand
MATURE COUNTRIES
high competition excess of supply lack of demand
DIFFERENT ECONOMIESDIFFERENT ECONOMIES
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VARIETY OF CUSTOMERSVARIETY OF CUSTOMERS
MISSION MISSION
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Customers
Employees Shareholders
CUSTOMERS ON TOP CUSTOMERS ON TOP
STAKEHOLDER PYRAMID STAKEHOLDER PYRAMID
CORE VALUES CORE VALUES
Give best value for money
Be main customers’supplier
Attention tolocal markets Employees as
main resource
Opencommunication
Partnership withsuppliers
Innovation
Environmentaland social
responsability
Deep customer knowledge
Reliability
Processefficiency
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TO BE A GLOBAL PLAYER TO BE A GLOBAL PLAYER
•• Huge critical massHuge critical mass
•• Bundling buying volumeBundling buying volume
•• Worldwide Worldwide e-auctionse-auctions
•• Insource Insource non added value activitiesnon added value activities
(i.e. payroll invoice control)(i.e. payroll invoice control)
To be able to focus on customer relationship atTo be able to focus on customer relationship at
the end of the pipelinethe end of the pipeline
ParisParisParis
DuesseldorfDuesseldorfDuesseldorf MoscowMoscowMoscow
SingaporeSingaporeSingapore
ACADEMYACADEMY
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OPERATIONSOPERATIONS
FINANCEFINANCE
LOGISTICSLOGISTICS
PURCHASINGPURCHASING CATEGORYMANAGEMENT
CATEGORYMANAGEMENT
MARKETINGMARKETING ASSORTMENT
ADVERTISING
CRMCRM
PRODUCT
KNOWLEDGE
ACADEMYACADEMY
BUNDLING PURCHASING BUNDLING PURCHASINGIN AREAS OF EXCELLENCEIN AREAS OF EXCELLENCE
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PURCHASING IN PURCHASING INEXCELLENT PRODUCTSEXCELLENT PRODUCTS
CONCEPTS & STANDARDS AT STORE LEVEL CONCEPTS & STANDARDS AT STORE LEVEL
CLASSICCLASSIC
Emerging countries
Over12.000 SQM
JUNIORJUNIOR
Developing countries
8.000 SQM
ECOECO
Maturecountries
3.500 SQM
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CONCEPT & STANDARD AT CATEGORY LEVEL CONCEPT & STANDARD AT CATEGORY LEVEL
DESTINATIONDESTINATION PREFERREDPREFERRED CONVENIENCECONVENIENCE
CONCEPTS & STANDARDS AT CUSTOMER LEVEL CONCEPTS & STANDARDS AT CUSTOMER LEVEL KEY CUSTOMER TARGET GROUPS KEY CUSTOMER TARGET GROUPS
HO.RE.CA. TRADERSPROFESSIONALS
& OTHERS
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INSOURCING ITINSOURCING IT
WE BRING VALUE TO CUSTOMERS GLOBALLY WE BRING VALUE TO CUSTOMERS GLOBALLY
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Dott. A.F. MartinelliDirettore Generale - METRO Italia Cash & Carry
Università degli Studi di Milano - BicoccaMartedì, 9 Dicembre 2003
Grande impresa e nuova concorrenzaGrande impresa e nuova concorrenzainternazionaleinternazionale
Ricerca, innovazione e comunicazioneRicerca, innovazione e comunicazione
