Giovani produttori piemontesi a confronto su mercati e consumatori del futuro

Stevie Kim | Managing Director, Vinitaly International @steviekim222, kim@veronafiere.it @VinitalyTour, media@vinitalytour.com

Torino, 22 marzo 2016

Grazie PiemonteGrazie Michele

Non serve prendere appunti@steviekim222 online now

TECNOLOGIA

I Millennials are here to stay, and millennials don’t listen to their parents.

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SOCIAL-MEDIA TIMELINE

TECNOLOGIA

I Millennials are here to stay, and millennials don’t listen to their parents.And they use social-media

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LINKEDIN NETWORK | GENNAIO 2011

TWITTER

FACEBOOK

YOUTUBE E INSTAGRAM E FLICKR, INFINE WECHAT E WEIBO

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How can we leverage the millennials to be more interested in Italian Wines?

The real question:

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9Source: Wine by Numbers data processing on raw information collected from statistics institutes, customs of ces and national associations of the wine industry of the surveyed countries. All rights reserved

Source: Wine by Numbers data processing on raw information collected from statistics institutes, customs of ces and national associations of the wine industry of the surveyed countries. All rights reserved 10

Fonte: Wine Market Council 11

Fonte: Wine Market Council 12

Ora è il momento magico per il vino italiano

Fonte: Wine Market Council 14

Fonte: Wine Market Council 15

Fonte: Wine Market Council 16

Fonte: Wine Market Council 17

WINE2WINE: IL FORUM SUL BUSINESS DEL VINO

Consentire ai produttori di partecipare a Vinitaly con una preparazione maggiore e con strumenti più adeguati

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19Fonte: shipcompliant

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VINITALY WINE CLUB: PIATTAFORMA DTC PERSONALIZZATA PER OGNI PRODUTTORE

La tecnologia, se usata con consapevolezza, può cambiare il mondo.

H-ACKWINE

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VINITALY INTERNATIONAL, QUAL È LA META?

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VINITALY INTERNATIONAL ACADEMY (VIA)

Vinitaly International Certification Program Ed. 2015: • 55 candidati • 29 Italian Wine Ambassadors • 3 Italian Wine Experts

Dopo l’edizione 2016 stimiamo 70/80 ambasciatori ed esperti che a loro volta possono insegnare in territorio con un programma specifico dedicato a VIA.

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VINITALY INTERNATIONAL ACADEMY (VIA)

Obiettivi 2016/2019

• Autunno 2016 - completamento manuale per gli istruttori e studenti di primo livello (Italian Wine Professional)

• Market test - Canada, USA e Cina • Primavera 2017 - Roll Out a pieno regime in tutto il mondo tramite i nostri ambasciatori certificati

• Ambasciatori certificati entro il 2019: circa 200 IWA/IWE

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ITALIAN WINE PODCAST

The Storyteller of Italian Wine personalities, coupled with Italian food and Italian traditions

ITALIAN WINE CHANNEL

With the special focus on China through e-commerce platforms

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For more info: vinitalyinternational.com - staff@vinitalytour.com

USA - 17th-19th January 2016Vinitaly International Academy @Winter Fancy Food, San Francisco

USA - 7th-9th February 2016Vinitaly International Academy @Italian Wine Week Vino 2016, New York

USA - 10th February 2016Vinitaly International Academy @Simply Italian Great Wines Americas Tour 2016, Miami

Canada - 24th/25th February 2016Vinitaly International Academy @Vancouver International Wine Festival, Vancouver

China - 20th-23rd March 2016Vinitaly China, Chengdu

Italy - 1st-3rd April 20165 Star Wines, Verona

Italy - 4th-8th April 2016Vinitaly International Academy Certification Course, Verona

Italy - 9th April 2016OperaWine, Verona

Italy - 10th-13th April 2016Vinitaly, Verona

USA - May 2016 (TBD)Taste of Hope, New York

USA - 20th-23rd June 2016FMI Connect, McCormick Place, Chicago

USA - 26th-28th June 2016Vinitaly International Academy @Summer Fancy Food, New York

Shanghai - September 2016 (TBD)Vinitaly China, Shanghai Wine & Dine Festival

Hong Kong - 10th-12th November 2016Vinitaly Hong Kong, Hong Kong International Wine & Spirits Fair

Russia - November 2016 (TBD)Vinitaly Russia, Moscow

Italy - 6th-7th December 2016 wine2wine, Verona

What about China?

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Academy

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@VinitalyTour @StevieKim222