7/30/2019 Campaign FLC

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7/30/2019 Campaign FLC

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Current Relationship: Potential donors are the main focus of the campaign. FLC is looking for away to educate them on FLC programs which include learning literacy facilities, tutoring, books forchildren and adults and Internet programs. These donors are affected because most of them are instates where illiteracy causes other social issues.

Influentials: Peers, people who are illiterate, self, church authorities, other similar non-profitorganizations and FLC.

Self-Interests: Image of the donor, social norms, religious beliefs and contributing to a cause.

New FLC volunteers: These people are within the ages of 20 to 50. There should be an almosteven divide of how many are from Utah and other states. Utah should have a few more membersbecause this is the home state of FLC. Ideally these people are already aware of how illiteracy is aproblem and the negative effects that come from it. They are also interested in supporting thecause. These people have a strong concern for the well-being of others. Most of them are religious.

New FLC staff members can be reached through social media, advertising on campus, radio, TV,word of mouth and opinion leaders.

Current Relationship: These people are searching for new opportunities to serve within theircommunities. They are usually already involved in one or more causes and are open to new ideas.Some have been involved with FLC, though a large portion is just learning about the program.They are usually more outgoing and have a desire to serve. Most of them are religious. Some haveexperienced first-hand the effects of illiteracy.

Influentials: Peers, family and church leaders.

Self-Interests: Self-image, religious beliefs and a desire to serve.

Goal

Develop a program that recruits and maintains donors for the funding of FLC.

Objectives

1) Raise awareness of FLC and their programs by 40 percent by August 2013.2) Increase the number of donors to three by August 2013.3) Create a strong Internet presence for FLC by 70 percent by August 2013.

Key Publics

Potential Donors (1,2) New FLC Staff Members (1,2, 3)

Messages

Potential Donors

Primary: Help stop the disease of illiteracy.

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Secondary:

One-fourth of the U.S. adult population is functionally illiterate! This means that one in fourcannot: locate an intersection on a street map, fill out an employment application, or read aphone book. FLC brochure.

"Over 44 million people are illiterate. FLC brochure. "I cannot begin to express to you the overwhelming feelings I have at being able to share

what you and your organization are offering. It is an incredibly humbling experience torealize what power this program has to make a difference in peoples lives. And that I havethe ability to share it with others and make it happen! Lee Ann Crockett. Former FLCrepresentative.

Primary: Stop crime, poverty and illiteracy by donating.

Secondary:

"Two-thirds of all children who do not read by the fourth grade will be in jail or on welfarewhen they are adults. FLC brochure.

70 percent of inmates and 85 percent of children in the juvenile court system cannotread. FLC brochure.

Just $1.17 per day is all it takes to help a child learn to read. Compare that to thethousands of dollars it takes to house inmates and juvenile offenders. Literacy is not only agreat option but a life changing experience. FLC brochure.

New FLC volunteers

Primary: Get involved, change lives and communities.

Secondary: I am sincerely grateful for what you are doing to help others through Family Literacy

Centers and I am very honored to be any part of helping you help others. Lee AnnCrockett. Former FLC representative.

Seventy-five percent of the 1,100 students in the school are special needs students- fifty-four percent ESL, the rest are homeless, live in poverty, etc. West Lake Jr. High FLC,West Valley Utah report.

We are developing an iPhone app that will give tutors and individuals the FLC materials they need to becoming literate virtually anywhere. Ed Green.

Primary: Help others become literate through tutoring.

Secondary: Utilize and train volunteers . to focus on internalizing literacy in the family and

community context. FLC proposal, Ed Green. Train and empower center directors and volunteer tutors in instructional methods to teach

reading and writing. The certification training program has been tried and proven. FLCproposal, Ed Green.