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Transcript of 4.Davide Albo_Strategie e tecnologie mobile per rendere efficiente la propria azienda_L'Impresa...
Davide Albo_Mobile Consultant IBM Software Group
«Strategie e tecnologie mobile per rendere efficiente la
propria azienda»
La trasformazione nel Business attraverso il mobile
Prioritize on value
Understand the individuals journey
Reduce task steps
Predict the next best action
Focus on
Context
Engagement
Intelligence
Results
Deeper relationship with customers
Improve business processes
More productive employees
New business models
Le sfide dell’IT nel creare un “nuovo” business
Top Mobile Adoption
Concerns:
1. Security/privacy (53%)
2. Cost of developing for multiple
mobile platforms (52%)
3. Integrating cloud services to
mobile devices (51%)
Source: 2011 IBM Tech Trends Report
https://www.ibm.com/developerworks/mydeveloperworks
/blogs/techtrends/entry/home?lang=en
Enterprise Business Model Changes New business opportunities based upon geolocation
Anytime, anywhere business transactions
Importance of social business interactions
App Development Lifecycle Complexity Complexity of multiple device platforms with fragmented
Web, native, and hybrid model landscape
Connecting the enterprise back-end services in a secure and
scalable manner
Unique mobile requirements (user interface,
connected/disconnected use, version upgrades, etc.)
Faster time-to-market demands and iterative delivery
Mobile Security and Management Protection of privacy and confidential information
Use of client-owned smartphones and tablets
Visibility, Security & Management of mobile platform
requirements
Cross-Platform
Development
Catalog
Management
App
Versioning Push
Notifications
Analytics
Integration
Security
~30%
~70%
Overall
Effort
Building a mobile app
seems straightforward,
but a nice interface is
just the tip of the tree.
Il ciclo di vita di una mobile application
Il panorama dei mobile Device è altamente frammentato
Una piattaforma applicativa mobile (MEAP) può essere
utilizzata per costruire, gestire ed integrare applicazioni cross-
platform Application mobilization is complex
when unstructured
A Mobile Enterprise Application
Platform brings simplification
Challenges:
Higher infrastructure and administration costs
Longer mobile development time
Inability to support all required device types
Overall increase in risk - security issues due
multiple points of entry into the network
Limited or no ability to respond nimbly to business
and consumer needs
No consistency across an enterprise portfolio
Benefits:
Single enterprise platform
Integrated development environment
Security options embedded
Application management
Secure access to existing back-end systems
Scalable and flexible
Extendable with Mobile Device Management
Worklight
Speed – Go to Market
• A cross platform private mobile application store similar to public app stores but focused on the needs of an
organization or a team
• Key Capabilities:
• delivers distribution and management of mobile applications within a company / teams
• easy distribution of iOS and Android apps within a team
• provides versioning and updates
• controls who can modify or install an application
WORKLIGHT
SERVER
Worklight AppCenter
Android Blackberry Apple
Uno store privato per gestire e distribuire le applicazioni mobile
Connectivity – Enterprise Integration
Integrazione rapida con sistemi di
Business strategici
Worklight &
CastIron API Mgmt
Service
Strategic Design Mobilising Enterprise Data
Solution
Architecture
Query
Update data
Data/Result as JSON
Invoke adapter
procedure
SQL JMS
Worklight
HTTP
Response
1
2 3
4
Caching Mechanism
Universality
Diverse support for enterprise integration technologies and back-end information systems
Read-only & Transactional Capabilities
Adapters support read-only and transactional access modes to back-end systems
Fast Development
Simple XML configuration and JavaScript APIs
Security
Fine-grained access controls
Transparency
Uniform exposure of back-end data for all adapter types
Cast Iron
Gli adapter di Worklight semplificano l’integrazione
On the Network From the Mobile App At the Device
How do I handle BYOD and ensure
compliance for a new class of devices?
How do I protect the corporation
from data leakage and intrusions? How do I secure, control and
service applications?
Mobile Device Management (MDM) MDM password policy MDM device native function policy MDM application usage policy
Identity management and mobile entitlements
Policy management and enforcement Secure connectivity Security intelligence and reporting
Encrypted offline storage Offline authentication Device single sign-on (SSO) App authenticity and code obfuscation Remote disable
Le sfide nella gestione delle mobile app e nella sicurezza
Location-aware security for hospital
app Username
Password
Submit ✔
?
…
..........
..
Differentiated fast-food service
Order
#1783 to
oven
…
…
…
…
…
…
More engaging mall experience
Device as
an
additional
auth factor
Routing trucks arriving at
warehouse
Nuovi modelli di ingaggio dei propri clienti
Replay dynamic, browser-based user sessions and use
highly visual segmentation and drill-down capabilities to
understand why their online users struggle
Understand how users are engaged with the site with
Click Heat Maps
Understand the user completion and abandonment
rate from Form Field Analytics
Analyze which links are most effective with Link
Analytics
Gain insight into where users are focusing on your
page with Attention Map
Attention Maps Link Analytics
Form Analytics Heat Maps
Mobile analytics per migliorare l’esperienza utente
Sintesi dei benefici di IBM Worklight