Ecosistema azienda:Equilibrio dei dati

Francesco Girotto

Cambiamento del maketing è diropente

1950 2015

Multi touchpoint

Online e offline

etichette nel negozio

aiuto competente

ricerca online

informazioni più esaustive

comparativa con altri prodotti

prezzo migliore

Richieste informazioni

GDO con informazioniin più rispetto alla scheda tecnica

siti ecommerce

sito web aziendale

scheda tecnica sito web

blog influencer

Sovraccarico aziendale

Sistema silos

Sistema silos dati0101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011011000111010101100101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110110110001110101011001010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101

0101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011011000111010101100101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110110110001110101011001010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101

0101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011011000111010101100101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110110110001110101011001010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101

Cosa comporta sistema silos?

Persone e uffici che non sonoin comunicazione tra di loro

I sistemi aziendali scelti dai singoliuffici sono disconnessi tra di loro

Contenuti scollegati tra di loro

Come si cambia questo sistema?

KNOW DATA

Cos'è l' Ecosistema?

E’ una comunità di organismi che convivono insieme

in una certa area interagiscono tra di loro in un

equilibrio dinamico con l’obiettivo di far funzionare

in modo ottimale l’ambiente in cui vivono

0101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011011000111010101100101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110110110001110101011001010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101

Cos'è l' Ecosistema?

Attraverso la condivisione dei dati troviamo

l’equilibrio degli stessi dati, portano l’azienda a fare

scelte equilibrate

0101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011011000111010101100101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110110110001110101011001010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101

0101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011011000111010101100101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110110110001110101011001010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101

Ecosistema azienda

AZIENDA

UFFICIO TECNICO

MARKETINGCOMMERCIALE

Cosa vuol dire ecosistema in azienda?

Collegare gli uffici tra di loro, portandoli alla collaborazione

Successo equi distribuito, � portando al conivolgimento

Ogni ufficio ha il suo ruolo, distribuzione delle compentenze

Agevoliamo il lavoro dei vari uffici

definire la fonte del dato, resposabilità

definire gli strumenti utili, poter condividere Know how

definire le regole di relazione tra i diversi strumenti, integrazione

PIM

DAM

CMS

CRM

EMAIL MARKETING

MARKETING AUTOMATION

APP

WEB SITE ANALYTICS

.....

Agevoliamo il lavoro dei vari uffici

Dati tecnici

Immagini

Disegni

Codici

Prezzi

Descrizioni

Information EcoSystem

Ecosistema i nostri dati

Ecosistema dato tecnico

10kW

LISTINO

WEB SITE

CATALOGO

..........

E-COMMERCE

APP

MANUALE

POST VENDITA

HELP DESK

Ciclo di vita di un dato

INPUT OUTPUT

CONDIVISIONE

FEEDBACK

DATO MARKETING

PUBBLICOAZIENDA

GESTIONE RICAMBI

CONFIGURATORI DI PRODOTTO

DOCUMENTAZIONE COMMERCIALE

DOCUMENTAZIONE TECNICA

SOFTWARE DI SELEZIONE

GESTIONE OFFERTE

GESTIONE STATISTICHE

... NON CI PONIAMO LIMITI

Cosa sono questi dati e dove vengono utilizzati?

L’obiettivo finale è quello di abbattere le barriere che hanno portato dei processi non ottimizzati

Mappare con dettaglio dove sono le informazioni, le fonti, i responsabili, gli strumenti

Creare dei collegamenti tra i responsabili degli strumenti, mettere in collegamento gli strumenti

Creare delle procedure per abilitare un maggior controllo e quindi un’accuratezza maggiore sulle decisioni da prendere

Riepilogo:

Dati : sono il nuovo petrolio?

OVVIAMENTE SI!!

O MEGLIO

I DATI SONO UNA FONTE INESAURIBILE

QUINDI ENERGIA RINNOVABILE !!

Sphera Engineering & Communication srl

Via XXX Aprile, 23 31044 Montebelluna (TV)

0423 603844 - info@spherastudio.com - www. spherastudio.com