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Ecosistema Azienda: Equilibrio dei Dati - KnowData16, Treviso, 10/6/2016
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Transcript of Ecosistema Azienda: Equilibrio dei Dati - KnowData16, Treviso, 10/6/2016
Ecosistema azienda:Equilibrio dei dati
Francesco Girotto
Cambiamento del maketing è diropente
1950 2015
Multi touchpoint
Online e offline
etichette nel negozio
aiuto competente
ricerca online
informazioni più esaustive
comparativa con altri prodotti
prezzo migliore
Richieste informazioni
GDO con informazioniin più rispetto alla scheda tecnica
siti ecommerce
sito web aziendale
scheda tecnica sito web
blog influencer
Sovraccarico aziendale
Sistema silos
Sistema silos dati0101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011011000111010101100101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101011011000111010101101010110110001110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110110110001110101011001010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010101010110110001110101011010101010101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101010101010110110001110101011010101101010110110001110101011010101010101011011000111010101101010110101011011000111010101101010101010101101100011101010110101011010101101100011101010110101010101010110110001110101011010101
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Cosa comporta sistema silos?
Persone e uffici che non sonoin comunicazione tra di loro
I sistemi aziendali scelti dai singoliuffici sono disconnessi tra di loro
Contenuti scollegati tra di loro
Come si cambia questo sistema?
KNOW DATA
Cos'è l' Ecosistema?
E’ una comunità di organismi che convivono insieme
in una certa area interagiscono tra di loro in un
equilibrio dinamico con l’obiettivo di far funzionare
in modo ottimale l’ambiente in cui vivono
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Cos'è l' Ecosistema?
Attraverso la condivisione dei dati troviamo
l’equilibrio degli stessi dati, portano l’azienda a fare
scelte equilibrate
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Ecosistema azienda
AZIENDA
UFFICIO TECNICO
MARKETINGCOMMERCIALE
Cosa vuol dire ecosistema in azienda?
Collegare gli uffici tra di loro, portandoli alla collaborazione
Successo equi distribuito, � portando al conivolgimento
Ogni ufficio ha il suo ruolo, distribuzione delle compentenze
Agevoliamo il lavoro dei vari uffici
definire la fonte del dato, resposabilità
definire gli strumenti utili, poter condividere Know how
definire le regole di relazione tra i diversi strumenti, integrazione
PIM
DAM
CMS
CRM
EMAIL MARKETING
MARKETING AUTOMATION
APP
WEB SITE ANALYTICS
.....
Agevoliamo il lavoro dei vari uffici
Dati tecnici
Immagini
Disegni
Codici
Prezzi
Descrizioni
Information EcoSystem
Ecosistema i nostri dati
Ecosistema dato tecnico
10kW
LISTINO
WEB SITE
CATALOGO
..........
E-COMMERCE
APP
MANUALE
POST VENDITA
HELP DESK
Ciclo di vita di un dato
INPUT OUTPUT
CONDIVISIONE
FEEDBACK
DATO MARKETING
PUBBLICOAZIENDA
GESTIONE RICAMBI
CONFIGURATORI DI PRODOTTO
DOCUMENTAZIONE COMMERCIALE
DOCUMENTAZIONE TECNICA
SOFTWARE DI SELEZIONE
GESTIONE OFFERTE
GESTIONE STATISTICHE
... NON CI PONIAMO LIMITI
Cosa sono questi dati e dove vengono utilizzati?
L’obiettivo finale è quello di abbattere le barriere che hanno portato dei processi non ottimizzati
Mappare con dettaglio dove sono le informazioni, le fonti, i responsabili, gli strumenti
Creare dei collegamenti tra i responsabili degli strumenti, mettere in collegamento gli strumenti
Creare delle procedure per abilitare un maggior controllo e quindi un’accuratezza maggiore sulle decisioni da prendere
Riepilogo:
Dati : sono il nuovo petrolio?
OVVIAMENTE SI!!
O MEGLIO
I DATI SONO UNA FONTE INESAURIBILE
QUINDI ENERGIA RINNOVABILE !!
Sphera Engineering & Communication srl
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0423 603844 - [email protected] - www. spherastudio.com