Port a Folio de Luis Lamas Bv

A selection of works/Luis Lamas/

ABOUT

Creo en el diseño con causa. En que cada detalle debe tener un sentido. Creo que el diseño puede cambiar vidas.

LuedPuoi chiamarmi/You can call me/Me puedes llamar/Tu me peux appeler/

I believe in designing with a reason. I believe every detail must have a purpose. I believe design can change lives.

Credo nel disegno con scopo. Credo che tutti i piccoli detaggli devono avere un scopo. Credo che il disegno púo cambiare vite.

Je crois dans le design avec une raison. Je crois que chaque détail doit avoir un but. Je crois que le design peut changer des vies.

SoftwareAdobe PhotoshopAdobe IllustratorAdobe IndesignAdobe FlashFinal Cut ExpressFinal Cut Pro

HabilidadesRedacciónCopywritingOrtografíaIdiomas

is what I do,Designwhat I love,what I am.Intereses

FilosofíaLiteraturaPsicologíaMúsicaFotografíaModaPoesía

[email protected]: Luis Lamas

ABOUT

Educación

Luis Edgardo Lamas Estrada11 de junio de [email protected] de orígen: Matamoros, Tamaulipas, México.Ciudad actual: Monterrey, Nuevo León, México.

CV

Instituto Tecnológico y de Estudios Superiores de Monterrey: Prepa Tec Matamoros (Matamoros, México) Educación Preparatoria Centro de Estudios Superiores de Diseño de Monterrey (CEDIM) (Santa Catarina, México) Comunicación Gráfica y Estrategia de Medios

2005 - 2008

2008 - actual

Dominio CompletoTOEFL: 620 puntos

Dominio Conversacional y Escrito MedioPLIDA: Livello B1

Dominio Conversacional y Escrito Básico

Lengua Madre.

Inglés

Italiano

Francés

Español

Idiomas

EtcéteraMención Honorífica en el Concurso del Cartel de la Cátedra Andrés Marcelo Sada, del Tecnológico de Monterrey, a nivel nacional. 2011.

Conferencista parte de la semana de Job Training para los miembros del periódico The Collegian, en UTB (University of Texas at Brownsville), con “Graphic Design Is” - Con-ferencia de Diseño Gráfico, 2011.

Participación en el reality show “@Red Emprendedores” con Nakiimé, proyecto que busca ayudar a las comunidades indígenas, 2011.

Participación como voz en off para el Cortometraje “Pesadilla”, participante en el festival Cannes 2011

Diseño de carteras reciclables como material promocional. Órden de compra de 10,000 unidades por Hispanic Teleservices en 2010.

ExperienciaAsistente de Redacción, CEDIM.2011-2012

Conferencias/Talleres“Dirección de Arte”POGO Design Boutique (wemakepogo.com)

“Marketing”“Recaudación de Fondos”“Liderazgo”Por parte de @Red Emprendedores, Televisa Monterrey.

“DesignWeek Monterrey: Challenge”

“DesignWeek Monterrey: Re”

2011

2011

2009

2008

BRANDING

SWEET&TASTYBranding integral para una nueva pastelería ubicada en Brownsville, Texas.

LOGOSe creó el nombre de marca. Se buscaba que el logo transmitiera elegancia, sin llegar a ser frío. Lo com-pone Una ligadura de S y T. Con la inclinación se buscó que la ligadura asemejara un corazón.

(956) 908 9269208 South DriveBrownsville, TX.

[email protected] Chef & Owner

NORMA ESTRADA

TARJETA DE PRESENTACION

PUBLICIDAD

SWEET&TASTYBranding integral para una nueva pastelería ubicada en Brownsville, Texas.

VOLANTEVolante que promociona el producto que diferencia a la marca de la competencia, el alfajor argentino. Copywriting/creación de slogans.

EMPAQUE

SWEET&TASTYBranding integral para una nueva pastelería ubicada en Brownsville, Texas

CAJA PARA QUEQUITOS — RENDER

NORMA ESTR

ADA

Owner/Dueña

(956) 908 9299sw

eet_tasty@gm

ail.com.

www.sw

eetandtasty.com

LIKE NOTHING YOUíVE TASTED BEFORE

BRANDING

TVNLPropuesta de rediseño para el canal TVNL. El logo se basa en el Nudo Infinito, que representa el cono-cimiento, ya que TVNL es un canal educativo.

LOGO FINAL

CONTRUCCION/EXPERIMENTACION

EL NUDO INFITO Dado que no tiene principio ni fin, simboliza la eterna sabiduría de Buda.

BRANDING

ANGEL MONTOYACreación de identidad para el diseñador de accesorios regiomontano.

PROPUESTA 1Diseño inspirado en piedras preciosas. Se creó un patrón con las iniciales de la marca. El resultado asemeja la geometricidad de un diamante, visto desde un ángulo aéreo.

PROPUESTA 2Es una propuesta más simple, conformada por la unión de las letras A y M. Este logo fue el elegido por el cliente.

TRENDS MONTERREY 2010

BRANDING

FUNDIDORACUIDANDO

CUIDANDO FUNDIDORAPropuesta para Parque Fundidora. Un club de voluntarios que cuide el parque a cambio de descuentos para la Arena Monterrey. Idea original y de-sarrollo gráfico.

LOGOLas 5 chimeneas representativas del parque. Colores y formas amigables, que invitan al público a unirse al proyecto. UNIFORME

BROCHURE

FRENTECreación de slogan

INTERIORCopywriting

POSTERIOR

EDITORIAL

Un proyecto de

Luis Edgardo Lamas Estrada

Para

Diseño Editorial

Asesora

Lic. Gabriela Flores

Un proyecto de

Luis Edgardo Lamas Estrada

Para

Diseño Editorial

Asesora

Lic. Gabriela Flores

FORWARDRevista para hombres, sobre moda y estilo de vida.

EDITORIAL

FORWARDRevista para hombres, sobre moda y estilo de vida.

10 MANERAS DE VESTIR MEJORSin tener que gastar tu sueldo en ello

MADONNAComo una virgen,de nuevoLa Reina del Pop revive viejos tiempos bajo el cargo de Steven Klein

CONSIGUE TUTRABAJO IDEALLa gu a infalible para lograrque te contraten

PONTE EN FORMALuce un estomago plano este verano, sin matarte en el gym

Devendra5 ASOMBROSAS COINCIDENCIASQue no creeras son de hecho ciertas

Banhart

Un vistazo a la mente del genio neo-hippie que es

Mayo 2010 $28.00

PARA EL HOMBRE DE MANANA

EDITORIAL

ICONOS

16 Forward Mayo 2010 17

know, there are lots of ways to skin the cat. Millennium Villages are an experiment that he has tried all over the world. It costs a certain amount of money, and it takes a certain num-ber of years for them to work, but he's got it down almost to a science, where for $1.5 million over a five-year period, you can make a series of inter-connected villages self-sustainable through education and prepping and diversifying their crops and giving them agricultural tools and medicine and knowledge. Jeffrey has been really supportive of all the work I've done in Malawi. So, yeah, we'll be drinking a gin and tonic and swatting away the mosquitoes down there. By the way, Milk [2008] was such a brilliant film. I cried and cried. I loved it.

VAN SANT: Oh, great. Thanks.

MADONNA: Did you like working with my ex-husband? [laughs]

VAN SANT: I did. Sean [Penn] was amazing in that,

MADONNA: He is amazing.

VAN SANT: I haven't really caught up with Sean since he's been going to Haiti. I mean, it's incredible, what he's been doing.

MADONNA: Yup. He's got a fire under his ass, that's for sure.

VAN SANT: When I called him to see whether he would play the role in Milk, he took half a second to say yes. I guess he knew the elements were there.

MADONNA: I could see why he would be attracted to the role and be able to say yes in two seconds. Watching Milk was such a trip down memory lane for me.

VAN SANT: Yeah? Did you go to the Castro a lot?

MADONNA: I did when I was younger. But you know, what the movie trig

gered for me was all my early days in New York and the scene that I came up in-you know, with Andy Warhol and Keith Haring and Jean-Michel Basquiat and Kenny Scharf. It was just so alive with art and politics and this wonderful spirit. So many of those people are dead now. I think that's one of the reasons I cried. In fact, the character that Richard E. Grant plays in the film I directed, Filth and Wisdom [2008], is this blind pro-fessor who was based on my ballet teacher, Christopher Flynn. Growing up in Michigan, I didn't really know what a gay man was. He was the first man-the first human being-who made me feel good about myself and spe-

cial. He was the first person who told me that I was beautiful or that I had something to offer the world, and he encouraged me to believe in my dreams, to go to New York. He was such an important person in my life. He died of AIDS, but he went blind toward the end of his life. He was such a lover of art, classical music, literature, opera. You know, I grew up in the Midwest, and it was really because of him that I was exposed to so many of those things. He brought me to my first gay club-it was this club in Detroit. I always felt like I was a freak when I was growing up and that there was something wrong with

me because I couldn't fit in anywhere. But when he took me to that club, he brought me to a place where I finally felt at home.

So that character in Filth and Wisdom was dedicated to him and inspired by him. I don't know why I'm bringing all this up, but I guess it's just com-ing from that world in Michigan and the trajectory of my life: after going to New York and being a dancer when the whole AIDS epidemic started and nobody knew what it was. And then suddenly, all these beautiful men around me, people who I loved so dearly, were dying-just one after the next. It was just such a crazy time. And watching the world freak out-the gay community was so ostracized. But it was also when I was beginning my career. . . . I don't know. Your movie re-ally struck a chord for me and made

“Poor is the man whose pleasures de-pend on the permission of another.”

EDITORIAL

PORTADA


Touring in support of his new record Cripple Crowwith his bearded

band of brothers "The Hairy Fairies," Banhart is every inch the musi-

cal gypsy: wesoteric tattoos decorateupper

arms he is virtually...

barefoot and hoopy ear-rings gleam beneath long

black curtains of hair. Initially evasive, Devendra warms to the questions and emphasises each point he makes by waving his red velvet slipper through the air...

PSF: How would you describe your music?

Sort of like twinkly restaurant mu-sic I guess, an Ethiopian restaurant with a bird, y'know, the soundtrack to the universal bussing of tables. Restaurant things other than eat-ing, maybe cooking...

PSF: What about the "Freak folk" tag?

Awww, I dunno I never heard that before... (giggles) you're the first to mention it... I don't know any-thing about it y'know, we always felt more new age than folky of hippy, but 'freak folk,' I don't really know anything about it. I didn't

think of it, I didn't say it, I don't know anybody who calls themselves that, it's something that will pass. It's nothing, y'know what I mean? It doesn't mean anything.

PSF: You are influenced by old music though?

A lot of the music I'm influenced by is by musicians who have been making records for a long time but a lot of them are alive and a lot of them are re-ally young in their own way and I like a lot of musician's who have only made one record I like musicians who have only written one song, so I wouldn't say that I'm some nostalgic. I like old music, I like new music.

PSF: Was curating the Golden Apples of the Sun compilation an avenue for you to put out the music you like?

That was like a big honour to have Ar-thur magazine to ask me to do that. Jay Babcock who runs the magazine is a friend of mine and I used to make

B

Banhart was born May 30, 1981 in Houston, Texas to a Venezuelan mother and an Ameri-can father. His given name is a synonym for Indra, the Hindu god of rain and thunder, which was suggested by Prem Rawat, an In-dian religious leader whom Banhart’s parents

DEVENDRA

DEVENDRA

EDITORIAL

PORTADA


ging and he was like "why don't we just put it out?" – simple as that if I'd had a chance to fit everything I wanted on there there woulda been Animal Collective and M Ward and Sun City Girls, Sunburned Hand of The Man and so many more people. It all happened very naturally.

PSF: Do you feel a sense of community with these other artists?

With Golden Apples, when we did that I had to write something about everybody and I realized that everyone on there knows each other so I had every-body write about each other, so there is that sense we're all friends we've all know each other before. Like I've known Joanna [Newsom] for many, many years before I knew she wrote songs or before I wrote songs. Noah, who's playing guitar to-night, produced and engineered her album The Milk Eyed Mender. She was supposed to be on this record but she was off touring, but we're gonna start a band. Noah also has all the answer-ing machine tapes [the origin of the songs on Oh Me Oh My], he's the one I would call from different parts of the world and say "don't erase this!", and

then we just put a mike to that. It was all by mistake I wasn't like "this stuff is valuable or this is good or anything"...

PSF: Neil Young's "Harvest Moon" wafts through the venue...This is the most romantic song ever

written! Aw this is the best song ever!! (Devendra sings along...)

PSF: How did you hook up with Mi-chael Gira and Young God Records?

I played a show with a band called Flux Information Sciences that was on Young God, and the drummer Siobhan Duffy bought one of my CD's called The Charles C. Leary which was pre-Oh Me Oh My stuff. She sent it to Michael and he

sent back a beautiful ten page letter, 'cause he's a really good writer, and his records like The Angels of Light... I freaked out they were so good. So I moved to New York and he released the music. He saved my life in so many ways it's unbelievable. I can't repay everything he's done for me, I really can't.

PSF: Does your move from Young God to XL mean that there's more pres-sure on you?

Oh no, not at all. The good thing about it is that they have much bigger musi-cians to put the pressure on (laughs). They just lemme do what I want and that's cool y'know.

PSF: You're also starting your own label?

I have a label with Andy Cabic from the band Vetiver called Gnomensong and we're gonna be releasing some records from the past and some records from new musicians. Right now, our number one person is Jana Hunter who I met in Houston Texas and now she lives in New York and she's the closest thing to Iggy Pop I've ever heard, in her own way, y'know what I mean? She's a very, very good songwriter and really beau-tiful singer and lyricist.

PSF: Will you be reissuing records too? Digging up older stuff?

It's harder than I thought cause a lot

We're not going to bullshit you. Look hard enough, and you can find "amazing" coincidences anywhere. With a whole universe to work with, sometimes the stars are going to align just right.

But, even cynical types like us have to admit that sometimes this stuff can get downright creepy.

EDITORIAL

MINDFUCK

21

We're not going to bullshit you. Look hard enough, and you can find

"amazing" coincidences anywhere. With a whole universe to work with,

sometimes the stars are going to align just right.

But, even cynical types like us have to admit th

at sometimes this stuff

can get downright creepy.

5IN

SANE

COINCID

ENCES

YOU WON'T BELIEVE

ACTUALLY HAPPENED

By Jacopo Della Quercia


EDITORIAL

PORTADA

2726 Forward Mayo 2010

DE VESTIR BIEN

10 Formasy ahorrar con elloPor Luis Lamas

CAMPANA

M&M'S: CHOCOLATISMPrpuesta de campaña publicitaria para M&M’s. Proyecto en equipo.

CONCEPTORelacionar los atributos de la marcacon las vanguardias artísticas.

Representar que M&M’s lleva 70años en el mercado; que al igual queel arte, ha pasado por grandescambios pero sigue igual de vigente.

CHOCOLATISM:Un ismo o vanguardia falsa sobre la que se centra la campaña

BASELINE:Chocolatism at it’s best

ISAAC CHARLESJOCELYN VALDEZLUIS LAMAS

PANORAMICOEl primer paso de la campaña, generar expectativa en el público.

CAMPANA

Chocolatism at its best

CUBISMO POP ART DADAISMO

PRINTS

CAMPANA

EVENTOExposición en las tiendas M&M’s

APLICACIONES

PUBLICIDAD

FEDEXAnuncio de revista.Impreso en opalina de 150 gramos; el carrito de cartón es movible, colocándole un imán debajo y otro en el lado posterior de la hoja.

En lo que llegas a la meta, 2,200 envíos son entregados.

En FedEx hacemos obligación entregar cada paquete a tiempo, por eso tenemos el índice más bajo de envíos retrasados o extraviados.

El mundo a tiempo

EDICION

MONA LISAFotomanipulación que recrea la pintura clásica.

ORIGINAL

LA SIRENAFotomanipulación que recrea la figura tradicional de la lotería. Se usaron más de 10 imagenes diferentes.

EDICION

ORIGINAL

ICE QUEENEdición de fotografía para publicidad.

EDICION

ORIGINAL

BONES INSIDEEdición de fotografía

EDICION

ORIGINAL

LILY ALLENManipulación, retoque.

EDICION

ORIGINAL

EDICION

CLORALEX COLORCorrección de color, montaje.

KARENMaquillaje digital

YOUGURTRetoque para fotografía de producto

AVRILManipulación

VIDEO

BELLA DURMIENTEDirector/Editor

Ver en vimeo

Spot televisivo para un producto ficticio.

10 SHOT SEQUENCEEditor

Ver en vimeo

Historia narrada en 10 tomas.

LLEGAR A CASADirector/Editor

Ver en vimeo

Videoclip

MI NINA BLANCADirector/Editor en cargo

Ver en Youtube

Este documental expone las ideas de personas que han sido expuestas al culto de la Santa Muerte. Escrito, dirigido y producido por alumnos de la carrera de Diseño Gráfico del ©CEDIM en Monterrey, México.

http://vimeo.com/15882730



http://www.youtube.com/watch?v=G6W6IvM-76U

Contacto:[email protected]

ThankYou

Port a Folio de Luis Lamas Bv

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