LEAN SERVICE CREATION

LEAN SERVICE C

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Hanno Nevanlinna @HannoNevanlinna

• Strategy • Innovation • Agile Methodologies • Software Project Management • Concept Design • Human resources • User Experience

@lsnellma laura.snellman-junna@futurice.fi linkedin.com/laurasnellmanjunna

Hanno is one of Futurices founders. He’s walked the path from a startup to an international company. During years 2004–09 he innovated, planned and built Finland’s largest photo sharing service Kuvaboxi, 2008-2010 he founded the Futurice UX consultant team and during 2010–13 he led as head of HR Futurice to be the first company ever to be selected as Europe’s best workplace twice in a row. Currently Hanno talks and teaches companies how culture and organizations are in the key role building successful digital services. Father of the Year, 2014.

Hanno Nevanlinna Director of Culture Service Innovation Coach

@hannonevanlinna Hanno.nevanlinna@futurice.fi

WHAT WE DO WE WORK WITH OUR CUSTOMERS ON THREE LEVELS

Developing, scaling and operating digital services

Creating new services and business models

Creating a lean & agile culture that enables innovation

We build. We innovate. We help our clients succeed.

•  Founded in 2000 •  300 employees from 18 countries •  Europe’s best workplace 2012&2013 •  8th year in a row profitable growth •  YOY growth 30%

LEAN SERVICE C

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LEAN SERVICE C

REATION“The era of separating traditional industries

and technology industries is over—and those who fail to adapt right now will soon find themselves obsolete.” – Forbes.com

Now every company is a software company

http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/

DIGITAL MAKES THE WORLD CHANGE FASTER THAN EVER BEFORE

YOU CAN’T PLAN THE DIGITAL FUTURE, YOU NEED TO BUILD IT.

AS YOU CAN’T KNOW WHAT YOU NEED TO BUILD YOU NEED TO >> EXPERIMENT >> FAIL FAST & MAXIMIZE LEARNING

COMPANY CULTURE IS YOUR STRATEGY.

COMPANY CULTURE IS YOUR STRATEGY.

TRYING & LEARNING

COMPANY CULTURE IS YOUR STRATEGY.

DESIRE TO UNDERSTAND THE CUSTOMERS

COMPANY CULTURE IS YOUR STRATEGY.

REALLY WORK TOGETHER

COMPANY CULTURE IS YOUR STRATEGY.

SPEED, SPEED, SPEED.

COMPANY CULTURE IS YOUR STRATEGY.

OWN THE CASE AT HAND. TRULY.

COMPANY CULTURE IS YOUR STRATEGY.

TO FEEL EMPOWERED YOU NEED TO FEEL TRUSTED

Leadership model to empower the people

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TRUST CARING

TRANSPARENCY

Values as Managers

CONTINUES IMPROVEMENT

Caring

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TRUST IS GIVEN NOT EARNED.

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3x2. The description.

if (aware) { responsible = true; }

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Transparency brings s***loads of good.

Total Transparency Everybody responsible for communications. Active, thoughtful and polite in both ends.

Continuous Improvement

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Always.

Retrospective

90secPulse

SO WHAT’S STOPPING YOU?

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Leadership model forces us to waterfalls

Well planned is almost done

©WillScullin

TRYING ≠ FAILING

“DO WHAT EVER YOU WANT. JUST MAKE SURE YOU DON’T BRAKE ANYTHING. “

HOW HAVE OUR CLIENTS CHANGED?

CHANGING LEADERSHIP MODEL’S IS HARD. USING NEW WORK PROCESS'S IS EASY.

SMALL GROUPS OF PEOPLE + CHANGE IN DAILY WORK METHODS

= PERMANENT CHANGE + TRANSPARENCY = BEGINNING OF COMPANY CULTURE CHANGE

MAKING PROBLEM AREAS VISIBLE

WHAT

LEAN SERVICE CREATION OUR SECRET INGREDIENT

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COMBINATION OF

Design thinking Agile development

Lean startup

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Concrete / Practice / Build / Service design, Coding

Abstract Level: Strategy / Business Model

VALUE IS IN THE ITERATION

FIND A PROBLEM WORTH SOLVING.

LEAN SERVICE C

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LEAN SERVICE C

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Constantly Visible & Tangible Goal

Constant Feedback

Meaningful and motivating

work. >>

Small Steps

BUILD

MEASURE

LEARN

SERVICE VISION SPRINT

BUSINESS NEED

Improve

Improve

Improve

LEAN SERVICE CREATION PROCESS

FIND A PROBLEM WORTH SOLVING FINDING PRODUCT MARKET FIT GROWTH HACKING

Days to Weeks Weeks to Months Months to Years

NEW IDEAS

SERVICE VISION FOR

THE MVP

TEAM : Business / Technology / Design / End-Users

BUILDING THE FIRST VERSION OF THE

PRODUCT: MINIMAL VIABLE PRODUCT

CONTINUOUS DEVELOPMENT

// SUMMARY

Optimized for fast reaction, innovation and growth. More painful in bigger changes.

LEAN SERVICE C

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