Griggs
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Reformatting the Business ModelInternational Symposium on Online Journalism
April 2015
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Who are we?• Five years old• Non-profit• Nonpartisan• Covers ONLY
state politics, policy, and government
• Digitally focused
• News, data, events
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Corporate EventsFoundationsIndividual giftsConsumer revenueOther
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Corporate EventsFoundationsIndividual giftsConsumer revenueOther
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Corporate EventsFoundationsIndividual giftsConsumer revenueOther
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Corporate EventsFoundationsIndividual giftsConsumer revenueOther
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Corporate EventsFoundationsIndividual giftsConsumer revenueOther
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Corporate EventsFoundationsIndividual giftsConsumer revenueOther
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Corporate EventsFoundationsIndividual giftsConsumer revenueOther
“The poster child for revenue diversity.” - Nieman Journalism Lab
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Why is revenue diversity important?
1. Protects against market forces
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Why is revenue diversity important?
2. Keeps organization focused on innovation/entrepreneurship
“Earned” revenue
Philanthropic support
$$
2010 2011 2012 2013 2014Individual gifts FoundationsCorporate EventsConsumer revenue Other
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Why is revenue diversity important?
3. Protects against undue influence from funders
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Thanks!Tim Griggs@TTGriggs