Griggs

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Reformatting the Business Model International Symposium on Online Journalism

Transcript of Griggs

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Reformatting the Business ModelInternational Symposium on Online Journalism

April 2015

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Who are we?• Five years old• Non-profit• Nonpartisan• Covers ONLY

state politics, policy, and government

• Digitally focused

• News, data, events

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Corporate EventsFoundationsIndividual giftsConsumer revenueOther

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Corporate EventsFoundationsIndividual giftsConsumer revenueOther

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Corporate EventsFoundationsIndividual giftsConsumer revenueOther

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Corporate EventsFoundationsIndividual giftsConsumer revenueOther

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Corporate EventsFoundationsIndividual giftsConsumer revenueOther

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Corporate EventsFoundationsIndividual giftsConsumer revenueOther

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Corporate EventsFoundationsIndividual giftsConsumer revenueOther

“The poster child for revenue diversity.” - Nieman Journalism Lab

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Why is revenue diversity important?

1. Protects against market forces

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Why is revenue diversity important?

2. Keeps organization focused on innovation/entrepreneurship

“Earned” revenue

Philanthropic support

$$

2010 2011 2012 2013 2014Individual gifts FoundationsCorporate EventsConsumer revenue Other

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Why is revenue diversity important?

3. Protects against undue influence from funders

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Thanks!Tim Griggs@TTGriggs