drchrono Case Study
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Transcript of drchrono Case Study
Increasing Benefits of Cirrus Insight:A Case Study
Introducing drchrono
Drchrono has been using Cirrus Insight since
2012 and has watched the product grow and
evolve over time.
We’re going to share their story, explain how
Cirrus Insight has increased theirproductivity,
and show how they have continued to benefit
from Cirrus’ additional features.
A few years ago in Silicon Valley, Daniel Kivatinos
and his other co-founders had a common
realization. Healthcare sucks. So they decided to
do something about it. Kivantinos wanted to help
healthcare move into the digital space and turn
away from physical files and isolated data banks.
With Kivantinos as COO, drchrono was born to
manage the electronic storage and retrieval of
health records. Physicians could now manage
their entire business from a single mobile app.
Today, over 90 thousand physicians and over 6
million patients use drchrono to handle their
healthcare data.
Silicon Valley, CA
Daniel Kivations, COO
Discovering Cirrus Insight
Soon after drchrono started using Salesforce,
they searched for a Gmail plugin to unite
their email and Salesforce. The drchrono
team used Salesforce all day, but they
wanted a better way to interface with the
platform, so they went “scrounging” for a
Gmail connector. This was back in 2012, and
Cirrus Insight was “not only the best thing
out there, but the only thing out there.”
All the work is done in Gmail, but all the
information is in Salesforce, so Cirrus Insight
was a great fit. “Because we were reliant on
Gmail and Salesforce, Cirrus Insight was the
bridge between the two platforms,” Kivantinos
said. “When you’re in Gmail, it’s hard to move
between the two products.”
Cirrus Insight was exactly what they were
looking for, so they clicked install.
drchrono’s Giant Productivity Boost
The team at drchrono lives in Gmail,
but constantly needs access to the data
in Salesforce. With Cirrus, they are able
to dramatically increase the e�ciency
of their workflow.
Information can now be displayed and
logged at a faster rate, so their business
runs faster. “Seven clicks were taken
down to one,” Kivantinos said.
Since drchrono consists of heavy Salesforce users, each person using Cirrus Insight
saves close to four hours each week by eliminating the need to switch between
Salesforce and Gmail.
Drchrono users save on average 4 hours of time each week by using Cirrus Insight.
Based on the median sales rep’s salary, the company is saving $114 per user per
week by gaining an extra 4 hours of work time.
Drchrono has 20 users on Cirrus Insight, so that’s $2,280 saved each week! These
savings are found in the reps being able to accomplish a greater amount of work in
the same amount of time, increasing the company’s bottom line.
Overall, the ROI for drchrono is 2,300%!
drchrono users save an average of 4 hrs/week.
Kivanitos used to be a big supporter
of Calendar.ly , but once Cirrus
Insight added the Book Meeting
feature he switched. “Book, click,
insert times, and I’m done.”
Growth of Benefits for drchrono
One time, a sales rep came to ask him about using Boomerang, not realizing that
Cirrus Insight already had the same ability to schedule outbound emails. According
to him, “the price of Boomerang and Calendar.ly covers the price of Cirrus.”
By sticking with Cirrus, drchrono was able to enjoy new features that replaced other
products, increasing the value and ROI of Cirrus over time.
As Cirrus Insight continues to add new features, drchrono can expect to find the
app increasingly more valuable to their business.
Drchrono’s team tests a large number of products, but only 10% of them stick.
People simply don’t use them, so they’re the apps go to the wayside and disappear.
Not only has their sales team continued to use Cirrus, but they’ve also benefited
from the new features that have been added since they initially installed.
Cirrus Insight has been able to replace other products they were interested in using
over time.