7/25/2019 Buongiorno e Buonasera Branding Plan - Index [ENG]

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BUONGIORNO E BUONASERA [strategies]

Alessandra ColucciBrand Care consultant

alessandracolucci.com

ale@brandcareonline.com

7/25/2019 Buongiorno e Buonasera Branding Plan - Index [ENG]

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BUONGIORNO E BUONASERA [format]

INDEX

STRATEGIES

NAMING AND TRADEMARK

DOPPIO PAY -OFF

PACKAGING AND BRAND IDENTITY

INSIGNA

DECALS

FURNITURE

BUSINESS CARD

MENU

DISHES AND PACKAGING

STAFF CLOTHING

SHOP MANAGEMENT

OPENIN G HOURS

PRICING AND CONSUMPTION TYPOLOGIES

MEANS FOR DELIVERY

ADDED VALUES FORNITURE

ONLINE PRESENCE

WEBSITE

SOCIAL NETWORKING PROFILES AND ADWORDS CAMPAIGN

PITCHING MATERIALS AND PARTNERSHIPS

POSTCARD

BROCHURE AND MEDIAKIT

PARTNER SHIPS AND SPONSORSH IPS

EVENTS, INITIATIVES AND TIEIN

MERCHANDISE AND PRODUCTS

THEME NIGHTS

FOR KIDS

F OR COUPLES

OXFORD PRESENTATION TRUST AWARD

BOOK CROSSING

CONTACTS

003

004

005

005

005

006

006

007

008

010

012

013

013

013

014

016

018

018

019

021

021

022

022

023

024

025

027

028

029

030

031