Bawi2015 08 telecom_tim_ expo milan fabrizio rapisarda
Transcript of Bawi2015 08 telecom_tim_ expo milan fabrizio rapisarda
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Expo 2015 Digital CloudSmart City Why Business Analysis is Key?
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“Feeding the Planet,Energy for Life”
• Technology will play a key role; during the exhibition the most innovative and state-of-the-art technologies and services will be tested and shown to visitors
• Technology will also contribute to create an amusing and involvingevent with a high emotional impact which will help visitors to fully catch the uniqueness of their visit
• The visitor experience will be extended to at least 1 billion of people through the “Cyber Expo2015”, a replication of the Expo on the web
One of the most innovative Expo ever
6 Million of Foreign Customers
May-October 2015 + 3,5 approaching years
KeyCharacteristics
Role of Technology Expected VisitorsWhat is a
Universal Exposition
• A Universal Exposition is a 6-month long non commercial event that takes place every 5 years and attracts millions of visitorsworldwide
• It aims to educate the global community on issues related to collective challenges that humanity is called to face
• The next edition will be held in Milan from May 1st to October 31st 2015
• Expo will be anticipated by numerous events to promote the EXPO during the previous 4 years
NUTRITION
HEALTH
WELLNESS
• 130 Participating Countries
• 60 Companies
• €11 billion total investment
• ~1 million sqmexhibition site area
Expo Milan 2015 MasterplanMain Elements
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….Technology and Digital are Key Pillars in Visitors expectations….
Visitors expectations about Expo Milano 2015
Expo VisitorExpo VisitorExpo VisitorExpo VisitorExperienceExperienceExperienceExperience
Nutrition& Food
Tech' &Digital
Ecology& Sust-
ainability
Energy
Source: GFK Eurisko Survey January 2014
Deep curiosity and expectation to firsthand
experience the Digital Smart City and deepen the
"projects of the future"
Over 1.400 Over 1.400 Over 1.400 Over 1.400
people people people people
interviewedinterviewedinterviewedinterviewed
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Visitors
Countries
International
Istitutions
Organisation
Citizen
Corporate
• 140 Paesi Partecipant Countries
• 21 Milion Visitors expected withan average of more than 160.000
per day and peak up to 250.000
• 1 bilinnon Digital Visitors
Total Capex :
• At urban an Regional level: ~12
Billions €
• For event site: ~2 Billions €
Expected Beneficts at Regional
level:
• More than 34 Billions €
Expo 2015 is an International Stakeholder system …..
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Official Global Partners
Official Premium Partners Official Global Airline Carriers
Official Partners
Official Global Rail Carriers Official Cruise Carrier
Milan Expo2015 Partners Stakeholder Business Needs
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The role of Telecom Italia: Technological Enabler of Expo Digital Smart City
TLCTLCTLCTLCInfrastructure
FirstFirstFirstFirstPartner
to join EXPO
2011201120112011September
we started tosupport Expo
ServicesServicesServicesServices
Platforms &Platforms &Platforms &Platforms &Applications Applications Applications Applications
CloudCloudCloudCloudInfrastructure
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StakeHolderStakeHolderStakeHolderStakeHolder
• work with stakeholders to identify and understand their needs and concerns, and understand the environment in which they work.
How have we addressed the complexity?Business Analysis Approach
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Telecom Italia PMO Project OrganizationKey Drivers
CONTRACT MANAGER
BUSINNES ANALISYS
PROJECT & SERVICE MANAGEMENT
INNOVATION LAB
PLAN&DESIGN
BUSINESS MODEL
GO TO MARKETRISK MANAGEMNT
SERVICE OPERATION
SECURITY OPERATION
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Milan Expo2015 Stakeholders Analysis and classification
International Instituituions
Partners Eco-System
EXPO Shareholders & Country Institution
Participants CountriesCommunication&Media
Corporate
Citizen
Visitors
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• Italian
• Foregneirs
• ...
• National Government
• Local Institutions
• TV
• advertising agencies...
• Governments of participantcountries
• ...
• From Milan
• From Italy
• Worldwide
• ...
• Partner & Sponsor
• Providers
• ...
• BIE (Bureau International des Expositions)
• ...
• TI
• CISCO
Expo 2015 SpA
Main Stake holder Business Stake holder
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Be Innovative
Technology Best of breed to deploy a future SMART CITY services needs to improve a
citizen life style.
Be Flexible
Techology solutions tolet flexible during complete project life cicle
(before, during and After the event)
BeIntegrated
Fully Integrated Command Control Center to manage and control every operation event.
BeSecured
Expo Digital Smart City : Main Stakeholder Business Requirement
Fully Integrated Security Operation Center to prevent, handle e react to cyber security event.
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Expo Digital Smart City : Business Solution - Framework of Telecom Italia Services
Web portal
Smart TV
>500 corporates joined
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Telecom Italia Network, Cloud and Services:the ICT Foundation of EXPO Digital Smart City for Digital Events
By leveraging Telecom Italia’s technological platforms, Participants are given the opportunity to build a
cutting-edge Smart Digital Events
The Virtual PrivateCloud for Expo 2015
DigitalPortal
Multimedia Totem
Ticketing
Messaging&Collaboration
TV FiberSolutions
EXPO Command&Control
Centre
Telepresence
4G Mobilenetwork
NGN fixednetwork
CloudComputing
Indoor and outdoor Wi-Fi
Analitics SOC
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TIM Expo Event Service….EXPO Stakeholder
540 Virtual
Machine
400 TB
99,99% 4G
Mobile
Coverage
More than
360 km
fiber
2000 2000
Ssecurity
TVCC > 100
Building
Connected
TVCC
> 423
Turnlist
TV EventOpen
W-Fi850 Field
Operator
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Digital Services
EXPO Digital
Smart CityOpen Wi-Fi
Smart Information
InnovativeServices
TIM digital services improve experience…. For Citizen and Expo Visitors
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Video
Security
Presence
Mobility
Messaging / Web conf
Voice
3rd Party
Flexibility Bridging Systems
Investment Protection
Enterprise ICT Integrated Service business Needs……. For Participant and Corporate Pavillions
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A major event composed by a numer of different small event ….
The Virtual PrivateCloud for Expo 2015
DigitalPortal
DigitalSignage
VirtualDesktop
Messaging&Collaboration
SatelliteSolutions
Voice & Data Services
4G Mobilenetwork
NGN fixednetwork
CloudComputing
Indoor and outdoor Wi-Fi
EC3 will be the Operating System of the Event developedand operated by Expo & Telecom Italia for the End-to-End
monitoring and control of all Exhibition operations
EXPO Command&ControlCentre [EC 3]
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600 camion
250,000 Meals
~ 130 tons garbage separation
~ 430 tons food~ 500,000 bottles
10,000 employees ( at night)
30,000 baskets / bins
EXPO Command and Control Center Every day ( and night ) for six 6 months in EXPO…….
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The EC3 is a network of 850 people to ensure the Operations of all
the services for , Participants ,
Pavilions and the overall site
EXPO Command and Control Center To manage site operation and security
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Participating
Countriesvia
Web,Tel
EXPO, via App,
Web,Tel
Staff Expo on site
(FOP) via App,Tel
EX
PO
2015
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TECHNOLOGY SERVICES SUPPORT (TSS)
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GLOGBOOK
EVENT REQUESTS &NOTIFICATIONDASHBOARD / REPORTING
SC2DASHBOARD REPORTING
TE
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LIA
SOCDASHBOARD REPORTING
Telecom Italia Expo EC3 Platform & Service Framework
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Telecom Italia EC3 Operation PaltformBased on Data Information
Big Data Big Data Big Data Big Data CorrelationCorrelationCorrelationCorrelation
EngineEngineEngineEngine
TECHNOLOGY EVENT
TELECOM ITALIA
ACCENTURE
CAME
ENEL
CISCO SYSTEM
SELEX
SAMSUNG
EUTELSAT
FIERA MILANO
INTESA SANPAOLO
DataDataDataData
DataDataDataData
DataDataDataData
DataDataDataData
DataDataDataData
DataDataDataData
DataDataDataData
DataDataDataData
DataDataDataData
DataDataDataData
SITE FACILITY EVENT
LOGISTIC DataDataDataData
MAINTENANCE DataDataDataData
CLEANING DataDataDataData
WATER DataDataDataData
GARDEN DataDataDataData
FOOD & BEVERAGE DataDataDataData
Other Suppliers DataDataDataData
Expo Digital Smart City Integrated servicesExpo Digital Smart City Integrated servicesExpo Digital Smart City Integrated servicesExpo Digital Smart City Integrated services
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Telecom Italia EC 3 – Smartdata AnalyticsSite Event monitoring of crowds Dashboard
E015 Digital Ecosystemwww.015.expo2015.org
dati su accoglenza, turismo, infomobilità, etc.
Reg. Lombardiawww.dati.lombardia.it
Social NetworkTwitter, Facebook, Blog, Instagram, etc.
Big Data
Analysis
Crowds monitoring and roads
Expo Sentiment Analysis
Event Management Extension Control RoomMobile traffic anonymized
Dati celle, CDR, ecc.
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Telecom Italia EC 3 – Smartdata AnalyticsSite Event monitoring of crowds Dashboard based on E015 data platform
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Thank you!
For anything regarding this document,
please contact:
Fabrizio RapisardaFabrizio RapisardaFabrizio RapisardaFabrizio Rapisarda
Expo 2015 Engineering & Service Manager Director
+39-335.7758939
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Contact IIBA Italy Chapter!
Contact IIBA Italy Chapter: you can participate to interesting initiatives
• www.italy.iiba.org
http://goo.gl/q5sYt
www.slideshare.net/IIBA-IT
https://twitter.com/iiba_italy
http://www.facebook.com/ItalyIIBA
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Thank you