035 eng

CATEGORY:

COMMUNICATION, IMAGINE AND DESIGN

PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY

per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro

COMMUNICATION, IMAGINE AND DESIGN

PROJECT N° 35

REGENERA

By Francesco AIELLO, Mario AIELLO, Riccardo RUGNA - Cosenza

PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY

per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro

5th edition, 2014-15

035 – Regenera / Mario Aiello, Francesco Aiello, Riccardo Rugna

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Our idea

crowdfundingideas competitiononline contest{

Greatest social benefits:

• urban regeneration• sense of community• reduction of public spending


How does it work?6

1. Registered users point out the area to be regenerated just by taking a picture on our free App

2. Users discuss and participate to crowdfunding on our website

3. Designers and architects publish their proposals and the Community chooses the best ones

4. When the crowdfunding campaign is out, local autority carries the winner project out


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SWOT Analysis

OPPORTUNITIES•Many towns to be regenerated•Lack of public funding

THREATS•Distrust of crowdfunding•Political/bureaucratic obstacles

STRENGTS•User Experience Design•Participation

WEAKNESSES•Initial lack of experience•Uncertain timing


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Financial Plan

19%

2%

52%

2%2%24%

ADV on the website

ADV on the App

4% fee on crowdfunding

Donations from NPOs

Donations from local authorities

Partnerships

Revenues:

Breakeven Point: II quarter of the second year of activity

Cumulative net profit after three years of activity: 524.600 €


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Goals & guidelines

Main goalsShortterm

creation of an interactive Community

diffused promotion & communication activities

Middleterm

strong partnerships

regeneration works in each italian region

Long term

larger field of action (abroad, private areas)

additional services (advising, publications, learning)

Guidelines

SOCIALUTILITY

HUMANFACTOR

FREESERVICES

TRANSPARENCY& RELIABILITY


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Marketing Mix

Product (service) • care of functionality and interface design• optimization of REGENERA system

Promotion (communication) • online, in order to enlarge and involve our Community• offline, in order to stay in contact with authorities, partners and local companies


Thanks for your attention!Riccardo RugnaMario AielloFrancesco Aiello


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