Bergamo quest eng
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Bergamo Quest discover the city while playing
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Transcript of Bergamo quest eng
Bergamo Quest discover the city while playing
THE PROBLEM
- too much information to study while traveling- limited time to dedicate while preparing- not very engaging and convenient medium
OUR SOLUTION:Location based app to solve puzzles and learn about curious and significant locations in the
city while walking around
THE MARKET
- 1.2M tourist in Bergamo in 2015- 49% use digital maps and navigation- 21% use digital guided tours or additional info- 113 euro average spending per person per day- 60% Italian and 40% Foreigners
*reaching 10% of tourists we get 120.000 users/year
COMPETITORS
QUEST APPS
Gaiasmartevolutionteam.eu
Cityquest.beQuestery
Pocket AdventureUrban Explorer
EVENTS
Caccia al Tesoro
TRAVEL GUIDES
Bergamo City TourVisit Bergamo
Bergamo City GuideMusei Bergamo
Tourist EyePocket Guide
...
HOW IT WORKS
Navigate to the spot, open the question, respond and find out the additional info. Challenge friends and use it even offline!
BUSINESS MODEL
a. final user pays for: - premium content in the city - new cities
b. commercial partners fee / discount for users
c. public investment for integration with existing/new services
MARKETING
- Facebook page- Facebook/Instagram ads- Adwords- Direct Engagement- Event- Local press/Social Media- Leaflets- Tourist Office (reaches only 7-8%)
ITERATIVE DEVELOPMENT PROCESS
DONE: - reviewed experience and contents after the first users tests - processed feedback after the second test
NOW: - reworking the main puzzle UX flow - probing the market and partners
TO DO:
- developed product for Bergamo - expanding to other cities
CURRENT GOAL:
GAME OR GUIDE?!
TEAM
Denis BulichenkoFounding CEOGraduated in Software Engineering, he has 12+ years of software projects delivery. Over the career time span worked in software testing, development, project management, sales, and business development. He is deeply passionate about travels and startups.
Irina KozlovaCo-Founder/ Senior Android DeveloperGraduated in Software engineering, she has 4+ years experience as software developer. She is deeply passionate about mobile world and sim-ple & clean design
Mikhail GrushinSenior iOS DeveloperMikhail has graduated in Engineering with spe-cialization in CAD and AI. But his passion for creating user-oriented services led him to mobile development. Now he’s 4+ years experienced iOS dev, has created numerous applications and constantly working on perfecting his craft.
Yulia SidorovaBusiness Development DirectorPhD in Management Engineering on Social Media Data use for the business purposes at PoliMi closely working on several projects with Density Design, Mathematics and IT, previous 6 years experience in Ernst & Young Moscow.
Andrey GlukhovProduct Designer 5 years experience in design, provides all the work on design, for starting and development of a successful mobile app for iOS and An-droid.
Yulya BesplemennovaStrategic & Service DesignerMultidisciplinary designer focusing on strate-gies for service development and communica-tion. Experienced in user research and co-de-sign processes for the better understanding of interactions with technologies and communi-cation in hybrid space.
