033 eng

Category:

ENERGY AND ENVIRONMENT

PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY

per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro

ENERGY AND ENVIRONMENT

PROJECT N° 33

GARDEN IN THE AIR

By Michele ARDILLO e Angela Vita PARADISO - Bari

PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY

per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro

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THE COMPANY

GARDEN IN THE AIR

It’s a craft company

Promotes ecosostenibility

It’s the first item of a series of products for street furniture

033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso

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THE PRODUCT

GARDEN IN THE AIR

Improves the appearance of our cities

Highlights the plants of our territory

Lowers the environmental impact of heating plants

Harmonizes our needs with the ones of the environment


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A PRODUCT, TWO BENEFITS

Functional aspect:The plant will clean the fumes of the heating system, by linking it to a small hole in the chimney with a pipe

Aesthetic aspect:With its unique design, the product hides the vertical extent and the discordant materials of the chimney


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BEFORE


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GARDENIN

THE AIR


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AFTER


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KEY SUCCESS FACTORSUSER KEY SUCCESS

FACTORSIMPORTANCE ECONOMIC

POTENTIAL

Nursery Quality constancy 4 736125,00 €/month

Low price 3

Product uniqueness 4

Ironmongery Fast shipping 4 552240,00 €/month

Low price 4

Product uniqueness 4


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MARKETING MIX

ProductGARDEN IN THE AIR is a DIY kit which contains everything necessary to assembly a plexiglass case to be put near the chimney.

PriceSMALL case BIG case130,00 € 215,00 €

PlaceFirstly, the selling channel will be the nurseries in Puglia; then, the product will be sold also in apulian ironmongeries.

PromotionThe product will be show to customers by the company founders themselves; the customer will be provided with brochures, posters and scale models of the product.

GARDEN IN THE AIR


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STRENGHTNESSES/WEAKNESSES

Description Benefit/solution

Strenghtness Uniqueness and originality

There are no competitors in the current market

Weakness The user doesn’t achieve any economic benefit

Improve the functional aspect and innovate the product


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ECONOMIC COUNT Costs Revenues BALANCE

Company establishment 56285,00 € 0,00 € -56285,00 €

Start 74142,00 € 47000,00 € -83427,00 €

Consolidation (year 1) 93444,00 € 76750,00 € -100121,00 €




Consolidation (year 5) 220846,00 € 284500,00 € +42077,00 €

The first 5 years of running are not so profit-making, beacuse of the craftness of the company; more profitability will be achieved only once the company will have enlarged the product catalogue.


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PERSPECTIVES

We will develop a new version of the product that will emply photovoltaic glass in spite of plexiglass

Towards future


033 eng

Documents

Transcript of 033 eng