Post on 15-Jul-2015
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Unint - Università degli studi
internazionali di Roma
17 | 04 | 14
Simona Bonfante
Il leader, la squadra e
il policy strategist.
Italia e altrove
+
KULISCIOFF
From Kuliscioff toBlair
La Critica Sociale
Cfp, Europa
Policy &Communication
Comunicazione istituzionale e politica
Lobbying, Reti
Libertiamo, Strade
Lectures
Corporate Communication
SPMSD
Blogging
Leopolda
ilRottamatore
Profesional bio
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YOUWho
What
Where
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LEADER
THINKING
TEAM
TOOLSBLAIR | OBAMA | RENZI
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leaderBLAIR | OBAMA | RENZI
+Matteo Renzi
+BLAIR | OBAMA | RENZI
what‟s up?
Forward, not back. Thanks Thatcher, Bush, Berlusconi
Face-out, not face-in. Open-up, changefromwithin
Put ambition high, makeeveryoneworthofit
It‟snotrational, it‟semotional
Communication, communication, communication
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strategy, tools, staffBLAIR
+Strategythinking
Neil Kinnock
Anthony Giddens. LSE
Philip Gould, Pollster– social analysis
David Miliband, IPPR
Peter Mandelson, Labour
Gordon Brown, Labour - Reinventing the Left, 1994 („enabling
state‟)
GeoffMulgan, Demos - Politics in anAntipoliticalAge, 1994
+Strategy team
Mandelson
Campbell
Brown
(in the picture, Margaret Beckett)
+Strategy spin
Principles
Determination - “Blair believeswhathesays and sayswhathebelieve in”
Socialism - Not a rigid set ofeconomicrulesbutvaluesbased on the idea that people can live betterwithin a cohesive and strong society”
Welfare –It‟snot some people living on the State expenses, but the opportunityforalltoimprovetheircondition.
Ideas
«A new and ambitious agenda for the Left, beyondLeft/Right cleavage”
“Wehavetoberadicalbutmodern and reshapewhatLeftmeans”
Strategy
Change and Renewal : a new direction for the Country.
Oldprinciples, a newapplication
+Strategytools | 1
Change the Party, then the Country
+Strategytools | 2
Education, education, education
+Strategytools | 2
Delivery first
+Strategytools | 3
Third Way, our way
+Strategytools |4
Forward, not back
+Strategytools |5
Progressive leadership
+Anthony Minghella
2005 New LabourGeneralElection
http://www.youtube.com/watch?v=iovmJQZTQpk
+Strategy network
Anthony Giddens, LSE
Fabian Society
Policy network (Mandelson)
Progress (Milburn)
Foreign Policy Centre
IPPR
(…)
+Strategy output
Clause IV momentum
Opposition at stake
Social trust and economicregeneration
3 out of3landslidevictories
A New Conservative Leadership
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strategy, tools, staffOBAMA
+ It‟sWe, notHer
+Policy thinking
Restore American Leadership Peace
Guantanamo
Afganistan
US Economy
The WolfofWall Street
Jobs Act
US Social Rights
Obamacare
+Policy strategy
An Iconfor HOPE
+A delivery mismatch
Peace
Guantanamo
Afganistan
Egitto, Siria, Libia, Ucraina
US Economy
The WolfofWall Street
Jobs Act
US Social Rights
Obamacare ok
Wikileaks
National Service Agency
+Obamacare
+Weaponof mass attraction
Bill
+Bill Clinton Zero Speech
ObamaElectionCampaign 2012
http://www.youtube.com/watch?v=Dwqjk5Ppa2w
+Strategy pivot
+Strategytool
Reach out
+Strategytool
Let people knowwhatmatters
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strategy, tools, staffRENZI
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TEST
?SAME DAYS, ANOTHER „LEOPOLDA‟
WAS GOING ON
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END TEST
BACK
TO THE
FUTURE
+LEOPOLDA
Who?
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+Policy Network | ideas
+Policy Network | events
+Policy Network | social
+Policy Strategy
Italy road show | 1
+Policy Strategy
Italy road show |2
+Policy Strategy
Italy road show |3
+Policy Strategy
Italy road show |4
+Policy strategy
Delivery
+Policy strategy
Marketing
+Policy strategy
Sharing
+The man behind