+

Unint - Università degli studi

internazionali di Roma

17 | 04 | 14

Simona Bonfante

Il leader, la squadra e

il policy strategist.

Italia e altrove

+

KULISCIOFF

From Kuliscioff toBlair

La Critica Sociale

Cfp, Europa

Policy &Communication

Comunicazione istituzionale e politica

Lobbying, Reti

Libertiamo, Strade

Lectures

Corporate Communication

SPMSD

Blogging

Leopolda

ilRottamatore

Profesional bio

+

YOUWho

What

Where

+

LEADER

THINKING

TEAM

TOOLSBLAIR | OBAMA | RENZI

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leaderBLAIR | OBAMA | RENZI

+Matteo Renzi

+BLAIR | OBAMA | RENZI

what‟s up?

Forward, not back. Thanks Thatcher, Bush, Berlusconi

Face-out, not face-in. Open-up, changefromwithin

Put ambition high, makeeveryoneworthofit

It‟snotrational, it‟semotional

Communication, communication, communication

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strategy, tools, staffBLAIR

+Strategythinking

Neil Kinnock

Anthony Giddens. LSE

Philip Gould, Pollster– social analysis

David Miliband, IPPR

Peter Mandelson, Labour

Gordon Brown, Labour - Reinventing the Left, 1994 („enabling

state‟)

GeoffMulgan, Demos - Politics in anAntipoliticalAge, 1994

+Strategy team

Mandelson

Campbell

Brown

(in the picture, Margaret Beckett)

+Strategy spin

Principles

Determination - “Blair believeswhathesays and sayswhathebelieve in”

Socialism - Not a rigid set ofeconomicrulesbutvaluesbased on the idea that people can live betterwithin a cohesive and strong society”

Welfare –It‟snot some people living on the State expenses, but the opportunityforalltoimprovetheircondition.

Ideas

«A new and ambitious agenda for the Left, beyondLeft/Right cleavage”

“Wehavetoberadicalbutmodern and reshapewhatLeftmeans”

Strategy

Change and Renewal : a new direction for the Country.

Oldprinciples, a newapplication

+Strategytools | 1

Change the Party, then the Country

+Strategytools | 2

Education, education, education

+Strategytools | 2

Delivery first

+Strategytools | 3

Third Way, our way

+Strategytools |4

Forward, not back

+Strategytools |5

Progressive leadership

+Anthony Minghella

2005 New LabourGeneralElection

http://www.youtube.com/watch?v=iovmJQZTQpk

+Strategy network

Anthony Giddens, LSE

Fabian Society

Policy network (Mandelson)

Progress (Milburn)

Foreign Policy Centre

IPPR

(…)

+Strategy output

Clause IV momentum

Opposition at stake

Social trust and economicregeneration

3 out of3landslidevictories

A New Conservative Leadership

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strategy, tools, staffOBAMA

+ It‟sWe, notHer

+Policy thinking

Restore American Leadership Peace

Guantanamo

Afganistan

US Economy

The WolfofWall Street

Jobs Act

US Social Rights

Obamacare

+Policy strategy

An Iconfor HOPE

+A delivery mismatch

Peace

Guantanamo

Afganistan

Egitto, Siria, Libia, Ucraina

US Economy

The WolfofWall Street

Jobs Act

US Social Rights

Obamacare ok

Wikileaks

National Service Agency

+Obamacare

+Weaponof mass attraction

Bill

+Bill Clinton Zero Speech

ObamaElectionCampaign 2012

http://www.youtube.com/watch?v=Dwqjk5Ppa2w

+Strategy pivot

+Strategytool

Reach out

+Strategytool

Let people knowwhatmatters

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strategy, tools, staffRENZI

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TEST

?SAME DAYS, ANOTHER „LEOPOLDA‟

WAS GOING ON

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END TEST

BACK

TO THE

FUTURE

+LEOPOLDA

Who?

+

+Policy Network | ideas

+Policy Network | events

+Policy Network | social

+Policy Strategy

Italy road show | 1

+Policy Strategy

Italy road show |2

+Policy Strategy

Italy road show |3

+Policy Strategy

Italy road show |4

+Policy strategy

Delivery

+Policy strategy

Marketing

+Policy strategy

Sharing

+The man behind

+

THANKS

kuliscioff@me.com

@kuliscioff