Web monitor

Web monitorInternet key numbers

April 2013

April 2013: highlights

Ad Aprile 2013 gli italiani online sono 14,3 milioni su base giornaliera e 28,9 milioni nel mese, con un contenuto incremento (+1%) rispetto all’omologo 2012. I target maggiormente in crescita sono i bambini e gli over 55 (2-11 y.o. +13%; 55-64 y.o. +9%; +65 y.o. +15%). La penetrazione raggiunge il 54% della popolazione, con un picco del 72% sui 35-44.il Tempo Speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+12%) che nel giorno medio (+9%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 49 minuti, mentre i 55-64 (+17%) registrano l’incremento più alto.Dopo mesi di continua crescita in termini di utenti si registra una lieve flessione per i due top player ormai storici del Web: Google (-1%) e Facebook (-3%), riconducibile alla parallela crescita della fruizione via mobile degli stessi. Secondo quanto dichiarano gli stessi player crescono infatti esponenzialmente le ricerche su Google da Smartphone e Tablet e sono 10 mio gli utenti mensili di Facebook da Mobile (fonte Facebook).

Registrano un forte incremento in termini di Time Spent i Portali (+19%) e l’Entertainment (+25%), dove risultano particolarmente positivi il Video (+41%), i Broadcaster (+19%) e la Musica (+55%). Molto bene anche le News (+28%).Performance positiva per l’eCommerce: oltre 20 milioni di users (+2%) e circa 1 ora e 20 minuti per utente (+16%). eBay con 9 milioni di visitatori mantiene la leadership. Tra i follower Subito.it (+55%) è leader dei siti di «annunci», seguito dalla sezione dedicata di eBay (classifieds +10%), Kijiji (+66%) e Bakeka (+28%). Amazon con 6,1 mio users si conferma tra i siti in maggior ascesa nel web italiano crescendo sia in termini di utenti (+59%) che di tempo speso (+48%). Tra gli indicizzatori di prezzi si distinguono Trova Prezzi (+30% audience; +21% tempo) e Ciao. (2,6 mio users). Si registra un contenuto calo per i leader in ambito couponing e offerte, con l’eccezione positiva di Privalia (+16% audience; +6% tempo).

A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .

Agenda

1. Quanti sono i surfers?

2. Quanto tempo passano on line?

3. Target diversi, consumi diversi

4. Che cosa fanno i surfers in rete?

Dec 09Jan

10Feb

10

Mar 10Apr 1

0

May 10Jun 10

Jul 10Aug 1

0Sep

10Oct

10

Nov 10Dec

10Jan

11

Feb 1

1

Mar 11Apr 1

1

May 11Jun 11

Jul 11Ago

11Set

11Ott 11

Nov 11Dic 1

1Jan

12Feb

12

Mar 12Apr 1

2

Mag 12Jun 12

Jul 12Aug 1

2Set

12Ott 12

Nov 12Dec

12Jan

13Feb

13

Mar 13Apr 1

318,000

20,000

22,000

24,000

26,000

28,000

30,000

32,000

April 2013 – Key numbersTime spent register a relevant growth

MONTHLYApr

2013Var % vs Apr 2012

Active Internet Users .000 28.913 +1%

Time per person (hh:mm) 21:54 +12%

Active Users % pen vs pop*

Tot Individuals +2 54

2-11 40

12-17 58

18-24 71

25- 34 70

35-44 72

45-54 62

55-64 42

over 65 18

Adulti 25 - 54 56

Men 51

Women 68

Women 25-54 68

DAILYApr

2013Var % vs Apr 2012

Active Internet Users .000 14.330 +4%

Time per person (hh:mm) 1:28 +9%

Source: Groupm elaborations on Audiweb data

*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).

Audience Trend .000

Apr 2013: 28.913

April 2013 – Web & App – Audience and Time spentWebsite and applications show a similar performance: Time is growing faster then audience

Apr 12 Apr 13

27,907

28,263

Audience .000Main Applications

Main Web Sites – apps excluded

5 Source: Groupm elaborations on Audiweb data

Audience .000

Apr 12 Apr 13

23,258

23,497

TOT WEBSITES (app excluded)

28,3 mio Unique Audience (+1% vs Apr ‘12)

19h 50 min time per user (+12% vs Apr ’12)

APPLICATIONS23,5 mio Unique Audience

(+1% vs April ‘12)3 h 8 min time per user

(+8% vs April ’12)

April 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long

6 Source: Groupm elaborations on Audiweb data

06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000

2,000

4,000

6,000

8,000

10,000

0:18

0:280:29 0:33 0:31

0:360:31

0:27

Average Day Active Audience .000

mon - fri sat-sun

15.176 12.542

1:29

1:26

Average Day Time per Person h:min Day Type Day Part

April 2013 –Internet Audience CompositionWomen online are increasing; almost 60% of web pop. Is made of 25-54 y.o.

2-11 Kids 7%12-17 Teen

7%

18-24 Post Teen 11%

25-34 Young Adult 17%

35-44 Adult 24%

45-54 Ma-ture adult

19%

55-64 Senior

11%

over 65 Silver Surfer 5%

52%

48%

Female +1% vs. ‘12

Male -1% vs. ‘12

Sex% Composition

Age% Composition


April 2013 – Unique Users by targetKids and over 65 y.o. register the best performance

Adult 35-44 anni• 6,871 mio UU• +5% vs Apr ‘12• -1% vs Mar ‘13

Senior 55-64 anni• 3,092 mio UU• +9% vs Apr ‘12• +2% vs Mar ‘13

Young adult 25-34• 4,972 mio UU• -6% vs Apr‘12• -5% vs Mar‘13

Teen: 12-17 • 1,971 mio UU• -4% vs Apr ‘12• +1% vs Mar ‘13

Silver Surfer +65• 1,487 mio UU• +15% vs Apr ’12• +4% vs Mar ‘13

Post Teen: 18-24 • 3,069 mio UU• -1% vs Apr ‘12• -4% vs Mar ‘13

Source: Groupm elaborations on Audiweb data – applications included

Mature Adult 45-54 anni• 5,338 mio UU• -5% vs Apr ‘12• -3% vs Mar ‘13

Average: +1%

Kids: 2-11 • 2,113 mio UU• +13% vs Apr ‘12• stable vs Mar ‘13

Kids: 2-11• 0:48

• +7% vs Apr ’12• -4% vs Mar ‘13

Adult 35-44 anni• 1:29

• +9% vs Apr ‘12• -2% vs Mar ‘13

Senior 55-64 anni• 1:22

• +17% vs Apr ‘12• -2% vs Mar ‘13

Young Adult 25-34• 1:38

• +11% vs Apr ‘12• -1% vs Mar ‘13

Teen: 12-17 • 1:10

• -4% vs Apr‘12• +1% vs Mar ‘13

Silver Surfer +65• 1:05

• +8% vs Apr’12• -1% vs Mar ‘13

Post Teen: 18-24 • 1:49

• +7% vs Apr ‘12• +1% vs Mar ‘13

Source: Groupm elaborations on Audiweb data – applications included

Mature Adult 45-54 anni• 1:28

• +11% vs Apr ‘12• -1% vs Mar ‘13

April 2013 – Time spent by target on daily averageTime spent register a relevant growth on all targets (a part from 12-17)

h:mm Average: +9%

5,000 10,000 15,000 20,000 25,000 30,00012:00:00 AM

01:12:00 AM

02:24:00 AM

03:36:00 AM

04:48:00 AM

06:00:00 AM

07:12:00 AM

08:24:00 AM

09:36:00 AM

10:48:00 AM

April 2013 – Top 10 websites Top two website are register a small decrease in audience

Source: Groupm elaborations on Audiweb data – applications excluded

Bubble size = Page Views

=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

TOT WEBSITES (app excluded)28,3 mio Unique Audience (+1% vs Apr ‘12)19h 50 min time per user (+12% vs Apr ’12)

0 2,000 4,000 6,000 8,000 10,000 12,00012:00:00 AM

12:14:24 AM

12:28:48 AM

12:43:12 AM

12:57:36 AM

01:12:00 AM

01:26:24 AM

01:40:48 AM

01:55:12 AM

Series3

April 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, while Skype register the largest Time Spent



=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

APPLICATIONS23,5 mio Unique Audience (+1% vs April ‘12)

3 h 8 min time per user (+8% vs April ’12)

Search Engines/Portals & Communities

Telecom/Internet Services

Entertainment

Computers & Consumer Electronics

News & Information

Multi-category Commerce

Family & Lifestyles

Travel

Home & Fashion

Finance/Insurance/Investment

Government & Non-Profit

Education & Careers

Corporate Information

Automotive

Special Occasions

0 5,000 10,000 15,000 20,000 25,000 30,000

apr 12apr 13

April 2013– Most visited categoriesEntertainment shows the best performance amang top categories

∆% vs april 2012


Audience .000 Subcategorie’sweight

Search: 31%Portals: 40%Communities: 29%

Video/Broadcaster/Music: 37%Games/Betting: 18%Sport: 10%Others: 35%

Travel services/info: 65%Holiday Planner: 35%

1%

1%

2%

2%

1%

2%

3%

-3%

3%

1%

1%

12%

stable

18%

-5%

Average: +1%

April 2013– Time spent on categoriesEntertainment shows the best performance on time spent also

∆%

vs Mar 2012

Search Engines/Portals & Communities

Entertainment

Telecom/Internet Services

Computers & Consumer Electronics

News & Information

Multi-category Commerce

Finance/Insurance/Investment

Home & Fashion

Travel

Family & Lifestyles

Government & Non-Profit

Automotive

Education & Careers

Corporate Information

Special Occasions

0:00:00 1:12:00 2:24:00 3:36:00 4:48:00 6:00:00 7:12:00 8:24:00 9:36:00

Apr 12Apr 13


Time per Person h.min.sec

0%

25%

19%

20%

28%

16%

12%

13%

4%

0%

18%

23%

9%

8%

6%

Average: +12%

-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

1:40:48

1:55:12

2:09:36

Series3

April 2013 – PortalsThe category confirms a growing trend on time spent

Source: Groupm Elaborations on Audiweb data – applications included

* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals

PORTALS25,0 mio Unique Audience (+2% vs Apr ‘12)

58 min time per user (+19% vs Apr ’12)

Audience .000

Time per Person


=Audience increase

Audience stable

Audience decrease

0 5,000 10,000 15,000 20,000 25,00023:31:12

0:43:12

1:55:12

3:07:12

4:19:12

5:31:12

6:43:12

7:55:12

9:07:12

Series3

April 2013 – CommunitiesThe category is stable; Google+ register a very good performance

COMMUNITIES23,8 mio Unique Audience (-1% vs Apr ‘12)

7h 24 min time per user (-1% vs Apr’ 12)

Audience .000

Time per Person Bubble size = Page Views

Google+: +33%Linkedin: +24%

=Audience increase

Audience stable

Audience decrease

0 5,000 10,000 15,000 20,00023:45:36

0:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

1:40:48

1:55:12

Series3

April 2013 – EntertainmentTimes spent register a relevant growth


ENTERTAINMENT25,1 mio Unique Audience (+2% vs Apr ‘12)5 h 41 min time per user (+25% vs Apr ‘12)

Audience .000


Vevo +9%Rai +15%

=Audience increase

Audience stable

Audience decrease

0 5,000 10,000 15,000 20,000 25,0000:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

Series3

April 2013- Video & BroadcasterBroadcaster and Video register a good increase in audience and time spent


Audience .000


=Audience increase

Audience stable

Audience decrease

VIDEO (Entertainment’s Subcategory)20,8 mio Unique Audience (+1% vs Apr ’12)

1 h and 44 min time per user (+41% vs Apr ’12)

BROADCASTER (Entertainment’s Subcategory)12,7 mio Unique Audience (-4% vs Apr ’12)

17 min time per user (+19 vs Apr’12)

Rai: +15%CorriereTV: +15%

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dec 12

Jan 13

Feb 13

Mar 13

Apr 13

0

1,000

2,000

3,000

4,000

5,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24

0:17:16Audience .000 Time per person h:m:s

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

0

200

400

600

800

1,000

1,200

1,400

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Apr 13

0

1,000

2,000

3,000

4,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


18

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

0

1,000

2,000

3,000

4,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


April 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on audience and time spent

+33% Delta Audience+19% Delta Time

+16% Delta Audience-8% Delta Time

-6% Delta Audience+2% Delta Time

-21% Delta Audience-14% Delta Time


Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

0

500

1,000

1,500

2,000

2,500

3,000

3,500

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dec 12

Jan 13

Feb 13

Mar 13

Apr 13

0

1,000

2,000

3,000

4,000

5,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

0

200

400

600

800

1,000

1,200

1,400

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


19

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

0

1,000

2,000

3,000

4,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


April 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on audience and time spent


+16% Delta Audience-8% Delta Time


-21% Delta Audience-14% Delta Time


500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM

12:07:12 AM

12:14:24 AM

12:21:36 AM

12:28:48 AM

12:36:00 AM

12:43:12 AM

12:50:24 AM

12:57:36 AM

01:04:48 AM

Series3

April 2013 – SportThe category registers a good increase in time spent


SPORT12,4 mio Unique Audience (+1% vs Apr ‘12)

55 min time per user (+10% vs Apr ‘12)

Audience .000


=Audience increase

Audience stable

Audience decrease

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,0000:00:00

0:28:48

0:57:36

1:26:24

1:55:12

2:24:00

2:52:48

Series3

April 2013 - BettingGood increase in audience. William Hill is still leader


BETTING9,4 mio Unique Audience (+14% vs Apr ‘12)

1H e 3 min time per user (-7% vs Apr ‘12)

Audience .000


=Audience increase

Audience stable

Audience decrease

888.com: +42%

0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

Series3

April 2013 - MusicThe category registers a strong increase in audience and time spent. Spotify is leader on time spent.

Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube

Audience .000


=Audience in crescita

Audience stazionaria

Audience in calo

MUSIC10,5 mio Unique Audience (+12% vs. Apr ‘12)

18 min time per user (+55% vs. Apr ‘12)

Leonardo Musica: +105%

2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

Series3

April 2013 – NewsGood performance on Time spent. Most top player show a positive sign


NEWS22,7 mio Unique Audience (+1% vs Apr ‘12)1 H 37 min time per user (+28% vs Apr ‘12)

Audience .000

Time per Person




Audience in calo

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 11

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

23:57:070:00:000:02:520:05:450:08:380:11:310:14:240:17:160:20:090:23:02

Audience .000 Time per person h:m:s

24

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,00011,000

23:52:48

0:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12


April 2013 – Focus on News OnlineAll players register a good performance. La Stampa confirms the most relavent increase on audience


Monthly Audience: 10,0 mio Daily Audience: 1,5 mio

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,00011,000

23:52:48

0:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12


Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

Apr 13

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

23:57:070:00:000:02:520:05:450:08:380:11:310:14:240:17:160:20:090:23:02

Audience .000 Time per person h:m:s


Monthly Audience: 9,1 mio Daily Audience: 1,2 mio



Monthly Audience: 6,1 mio Daily Audience: 681 mila

Monthly Audience: 5,5 mio Daily Audience: 438 mila


0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

Series3

April 2013 - TravelTravel area is stable. Tripadvisor register a good growth


TRAVEL 17,8 mio Unique Audience (-3% vs Apr’ 12)

41 min time per user (+4% vs Apr’ 12)

Audience .000

Time per Person




Audience in calo

TripAdvisor: +33%eDreams: +8%

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

1:04:48

Series3

April 2013 e-CommerceAudience is stable, while Time is growing.

E COMMERCE20,3 mio Unique Audience (+2% vs Apr ’12)1 H 25 min time per user (+16% vs Apr ’12)


Audience .000




Audience in calo

Time per Person

500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50023:55:40

0:02:52

0:10:04

0:17:16

0:24:28

0:31:40

0:38:52

0:46:04

0:53:16

Series3

April 2013 - Finance/InsuranceAudience is stabel, but Time Spent is increasing


Audience .000

Bubble size = Page Views=

Audience in crescita


Audience in calo

Time per Person FINANCE/INSURANCE16,2 mio Unique Audience (+1% vs Apr ’12)


SoldiOnline +39%

1,000 2,000 3,000 4,000 5,000 6,000 7,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

Series3

April 2013 - Family and LifestylesPianetadonna is still leader, followed by Donna Moderna


Audience .000




Audience in calo

Time per Person

Nanopress Donna: +5%Blogo Donna: +10%

FAMILY AND LIFESTYLES17,9 mio Unique Audience (+3% vs Apr ’12)

40 min time per user (stable vs Apr ’12)

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

Series3

Automobile.it

April 2013 - AutomotiveAutomotive category register a relevant growth, especially on Time Spent

AUTOMOTIVE10,8 mio Unique Audience (+18% vs Apr ’12)



Audience .000




Audience in calo

Time per Person

Quattroruote: +24%

0 500 1,000 1,500 2,000 2,500 3,0000:00

0:14

0:28

0:43

0:57

1:12

1:26

1:40

1:55

2:09

Series3

April 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites

Source: Groupm elaborations on Audiweb data – applications excluded

Bubble size = Stream View

s

=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,4 mio Unique Audience (+7% vs Apr ‘12)


31

Mobile Browsing

La navigazione mobileIl trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare

32

Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012

Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012

7.3 7.5 7.98.9

12.212.873832

+63% vs. Q3 ‘11

+77% vs. Q1 ‘11

Mobile Browsing

H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio

• 12,9 mio di utenti navigano da mobile, pari al 49% del totale• Nel 94% dei casi hanno uno smartphone

H2 2012 - Mio di adultiBase: pop mobile = 26.2 mio

Il profilo del mobile browserStudente o lavoratore under 35, con un livello di istruzione medio alto

33

Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012

104 95

106 106

110 98

91 75

83 101 104

101 104 102

99 110

69 70

99

MaschioFemmina

DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI

55 ANNI O PIU'

Media inferiore o menoMedia superiore

Laurea/Post-laurea

Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�

Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�

StudentePensionato

CasalingaIn cerca di occupazione

58.241.8

13.412.5

28.725.6

13.66.2

8.656.6

34.8

11.75.8

38.98.5

20.22.53.7

8.8

% comp; Base: 12,9 mio Index vs tot mobile popMobile Browsing

- Audiweb Object Video: metodologia- Schede categorie

Allegati

Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online

• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste

• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:

• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:

SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso

De Agostini by Day e Sky Il Sole 24 ore

Rai Tv Rai

Corriere della Sera, Gazzetta dello Sport e Lei Web RCS

• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere

Unique Audience(contatti netti)

Stream Views(contatti lordi)

Time spent(tempo speso)

Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:

• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati

Solo 7 siti

Attached – Top 10 Websites and top 10 Applications

applications excluded Applications only

Top 10 Websites Top 10 Applications

Source: Groupm Elaborations on Audiweb

# Description Audience .000

Time per person

Delta Audienc

eDelta Time

1 Google 26.100 1.53.43 -1% 14%

2 Facebook 21.779 7.13.29 -3% -2%

3 YouTube 19.216 1.20.01 2% 27%

4 Wikipedia 14.323 0.16.01 6% 30%

5 Virgilio 14.228 0.51.45 -8% 21%

6 Yahoo! 13.759 0.31.10 -3% 15%

7 Libero 13.681 1.25.12 4% 19%

8 Blogger 10.615 0.12.44 -10% 27%

9 MSN/WindowsLive/Bing 10.114 0.43.33 -15% 12%

10 La Repubblica 9.579 0.29.58 10% 6%

TOT WEBSITES (app excluded)28,3 mio Unique Audience (+1% vs Apr ‘12)19h 50 min time per user (+12% vs Apr ’12)

APPLICATIONS23,5 mio Unique Audience (+1% vs April ‘12)

3 h 8 min time per user (+8% vs April ’12)

# DescriptionAudience .0

00Time per person

Delta Audience

Delta Time

1

Windows Media Player (App) 11.268 0.51.58 -3% 6%

2Skype (App) 9.591 1.44.51 12% 23%

3 Windows Live Messenger (App) 5.586 0.24.11 -35% -43%

4

VLC media player (App) 5.225 1.38.59 -3% 14%

5iTunes (App) 3.765 0.35.12 -12% -13%

6uTorrent (App) 3.447 0.32.48 17% 26%

7

Windows Live Photo Gallery (App) 3.311 0.17.42 40% -3%

8RealPlayer (App) 1.574 0.10.28 41% -80%

9

TeamViewer (App) 1.510 0.46.14 30% 4%

10Dropbox (App) 1.459 0.01.13 98% 26%

Attached – Top Categories Portals and Communities

Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011

PORTALS25,0 mio Unique Audience (+2% vs Apr ‘12)


COMMUNITIES23,8 mio Unique Audience (-1% vs Apr ‘12)

7h 24 min time per user (-1% vs Apr’ 12)


Time per person

Delta Audience

Delta Time

1 Google 26.141 1.55.14 -1% 14%2 MSN/WindowsLive/Bing 14.524 0.46.50 -10% -18%3 Virgilio 14.339 0.51.37 -8% 21%4 Yahoo! 13.801 0.32.39 -3% 13%5 Libero 13.700 1.25.11 4% 19%6 Leonardo.it 9.507 0.10.45 -6% 12%7 Ask Search Network 7.072 0.05.46 7% 149%8 Tiscali 3.586 0.44.37 -9% 18%9 Tuttogratis 2.018 0.03.14 -18% 36%

10 FastWeb.it 1.925 0.20.03 16% -4%11 AOL Media Network 1.391 0.21.10 -19% 4%12 Kataweb tvzap 1.230 0.07.09 -28% 16%13 PaginaInizio.com 1.037 0.20.22 10% -1%14 Freeonline.it 387 0.06.21 -8% 323%15 miniportale.it 345 0.12.20 -51% 151%


Time per person

Delta Audience

Delta Time

1 Facebook 21.802 7.13.37 -3% -2%2 Blogger 10.615 0.12.44 -10% 27%3 WordPress.com 4.896 0.04.35 -10% -2%4 ForumFree 3.903 0.10.13 N.A. N.A.5 Virgilio Community 3.832 0.04.52 -40% -13%6 Google+ 3.571 0.03.44 33% 5%7 LinkedIn 3.545 0.11.46 24% 35%8 Libero Community 3.304 0.07.15 -30% -76%9 ForumCommunity 3.268 0.09.56 N.A. N.A.

10 Twitter.com 3.108 0.19.59 -15% 36%11 Leonardo Community 2.505 0.14.44 1% 39%12 Tweetmeme 1.868 0.01.22 N.A. N.A.13 ask.fm 1.595 1.39.46 N.A. N.A.14 Tumblr 1.494 0.18.55 42% 50%15 Badoo 1.422 2.00.44 -39% 120%


ENTERTAINMENT25,1 mio Unique Audience (+2% vs Apr ‘12)5 h 41 min time per user (+25% vs Apr ‘12)

VIDEO (Entertainment’s subcategory) 20,8 mio Unique Audience (+1% vs Apr ’12)

1 h and 44 min time per user (+41% vs Apr ’12)

BROADCASTER (Entertainment’s subcategory) 12,7 mio Unique Audience (-4% vs Apr ’12)

17 min time per user (+19 vs Apr’12)

Attached – Top Categories Entertainment; Video&Broadcaster


Time per person

Delta Audience

Delta Time

1 YouTube 19.216 1.20.01 2% 27%2 VideoMediaset 3.169 0.11.03 -16% -8%3 MyMovies.it 2.965 0.05.42 -7% 2%4 Rai TV 2.771 0.10.55 33% 19%5 Dailymotion 2.258 0.08.21 14% -63%6 ComingSoon TV 1.922 0.04.07 -1% 0%7 Twww.tv 1.904 0.04.17 122% 17%8 ViTv 1.425 0.04.33 N.A. N.A.9 Italia-film.Com 1.248 0.04.33 0% -11%

10 CasaCinema.eu 1.156 0.14.02 N.A. N.A.11 Ivid 949 0.05.57 -10% 65%12 Rojadirecta 944 0.15.51 -6% -11%13 Now Video 921 0.13.56 N.A. N.A.14 IMDb - Internet Movie 823 0.04.03 -4% 37%15 Leonardo Cinema 795 0.04.04 -25% 39%

# Description Audience .000 Time per person Delta Audience Delta Time

1 Rai 4.866 0.11.39 15% 23%2 SKY.it 3.452 0.10.26 -6% -2%3 Mediaset.it 2.369 0.04.24 -23% -9%4 La Repubblica TV 2.336 0.07.21 -6% 40%5 Corriere TV 1.811 0.05.24 15% 31%6 Staseraintv.com 1.335 0.10.39 57% 29%7 Mediaset Premium 1.050 0.10.29 -53% 148%8 MTV.it 1.032 0.08.21 11% 16%9 Radio Deejay 855 0.08.14 18% 1%

10 Il Fatto Quotidiano TV 839 0.04.04 N.A. N.A.11 Gazzetta TV 787 0.03.28 -12% -8%12 LA7 780 0.08.31 -21% -14%13 Livestream 693 0.03.18 30% -15%14 Yahoo! TV 683 0.03.07 7% 13%15 Radio 105 511 0.08.52 -28% 32%


Time per person

Delta Audience

Delta Time

1 YouTube 19.216 1.20.01 2% 27%2 VEVO 4.910 0.06.53 9% 45%3 Rai 4.866 0.11.39 15% 23%4 William Hill 4.651 0.02.14 151% -20%5 iTunes 3.931 0.34.04 -12% -12%6 La Gazzetta dello Sport 3.670 0.22.28 -10% 12%7 SKY.it 3.452 0.10.26 -6% -2%8 VideoMediaset 3.169 0.11.03 -16% -8%9 MyMovies.it 2.965 0.05.42 -7% 2%

10 Leonardo Musica 2.955 0.04.56 105% 37%11 SPIL Games Network 2.547 0.57.36 -3% -25%12 Mediaset.it 2.369 0.04.24 -23% -9%13 La Repubblica TV 2.336 0.07.21 -6% 40%14 Dailymotion 2.258 0.08.21 14% -63%


SPORT12,4 mio Unique Audience (+1% vs Apr ‘12)

55 min time per user (+10% vs Apr ‘12)

BETTING9,1 mio Unique Audience (+6% vs Mar ‘12)1H e 8 min time per user (+6% vs Mar ‘12)

Attached – Top Categories Sport and Betting


Time per person

Delta Audience

Delta Time

1 La Gazzetta dello Sport 4.205 0.22.28 -10% 12%2 Diretta.it 2.509 0.57.14 37% 63%3 La Repubblica Sport 1.954 0.06.14 -24% -20%4 Yahoo! Sports Websites 1.634 0.10.30 -29% 12%5 Sportmediaset 1.543 0.36.56 2% 1%6 Corriere dello Sport 1.504 0.18.53 -25% 36%7 Corriere Sport 1.459 0.04.01 -37% 14%8 Cittaceleste.it 1.331 0.03.49 N.A. N.A.9 Libero Sport 1.295 0.06.08 N.A. N.A.

10 TuttoSport 1.242 0.28.28 -37% 8%11 Virgilio Sport 1.052 0.08.48 -36% -36%12 Blogo Sport 1.027 0.03.20 43% 79%13 Fantagazzetta.com 933 0.21.04 16% -5%14 Calciomercato.it 879 0.04.29 3% 1%15 SuperTennis Club 854 0.04.18 N.A. N.A.


Time per person

Delta Audience

Delta Time

1 William Hill 3.377 0.02.16 49% 6%2 Sisal 1.726 0.17.37 -12% 39%3 888.com 1.364 0.02.54 3% 6%4 Lottomatica 1.361 0.25.44 -30% 22%5 paddypower.com 1.099 0.12.11 N.A. N.A.6 PLANET49 861 0.02.47 141% 3381%7 bwin 828 0.16.17 33% 12%8 Betradar.com 624 0.21.45 17% 41%9 PokerStars.com 577 4.23.33 70% 38%

10 Superenalotto.com 556 0.03.30 227% -49%11 BetClic 468 0.11.49 -45% 104%12 PlayMillion.com 436 0.00.55 44% 81%13 Gioco digitale 416 0.17.14 -58% 25%14 SNAI 401 1.36.22 -19% 36%15 AspireGlobal 401 0.01.51 N.A. N.A.


MUSIC10,5 mio Unique Audience (+12% vs. Apr ‘12)

18 min time per user (+55% vs. Apr ‘12)

Attached – Top Categories Music and News

NEWS22,7 mio Unique Audience (+1% vs Apr ‘12)1 H 37 min time per user (+28% vs Apr ‘12)


Time per person

Delta Audience Delta Time

1 VEVO 4.910 0.06.53 9% 45%2 Leonardo Musica 2.955 0.04.56 105% 37%3 Fanpage Spettacolo 2.123 0.10.11 N.A. N.A.4 Rumblefish 1.292 0.01.52 N.A. N.A.5 Virgilio Musica 788 0.03.01 -26% -7%6 Spotify 624 0.49.25 N.A. N.A.7 AOL Music Websites 577 0.43.01 -9% -5%8 The Ex Girlfriends 530 0.00.51 N.A. N.A.9 Airdave.it 440 0.01.54 -41% 8%

10 Jango Music 402 0.02.06 19% -10%11 CBS Interactive 384 0.03.28 -14% 16%12 Sony Music 350 0.01.12 27% -73%13 SoundCloud 328 0.04.38 -15% 23%14 Universal Music 282 0.01.25 61% -59%15 Sing Ring 252 0.01.26 N.A. N.A.


Time per person

Delta Audience

Delta Time

1 La Repubblica 9.579 0.29.58 10% 6%2 Corriere della Sera 8.176 0.25.12 -1% 8%3 Libero Notizie 6.502 0.13.21 16% -14%4 Blogo.it 5.971 0.05.02 5% 5%5 TGCOM24 5.532 0.16.58 8% 24%6 Quotidiano.net 4.952 0.06.22 -8% 24%7 La Stampa.it 4.759 0.11.20 26% -1%8 Virgilio Local 4.579 0.02.06 32% 24%9 Liquida 3.981 0.04.31 14% 2%

10 Nanopress 3.928 0.03.18 -2% -6%11 ANSA 3.817 0.16.13 3% 15%12 Citynews 3.607 0.07.55 17% 29%13 Fanpage 3.449 0.12.30 50% 148%14 Il Fatto Quotidiano 3.174 0.15.19 87% -13%15 Il Messaggero 3.073 0.09.01 58% 26%


E COMMERCE20,3 mio Unique Audience (+2% vs Apr ’12)1 H 25 min time per user (+16% vs Apr ’12)

Attached – Top Categories Travel and eCommerce

TRAVEL17,8 mio Unique Audience (-3% vs Apr’ 12)

41 min time per user (+4% vs Apr’ 12)


Time per person

Delta Audience

Delta Time

1 Google Maps 12.188 0.12.45 -13% -3%2 TripAdvisor 4.437 0.07.27 33% 20%3 Trenitalia 3.745 0.08.52 -5% 20%4 Priceline Network 3.531 0.13.28 0% 23%5 eDreams 2.534 0.07.06 8% 19%6 ViaMichelin 1.923 0.05.53 -7% -4%7 Ryanair.com 1.857 0.17.58 -2% 5%8 Volagratis 1.747 0.07.49 -9% 10%9 Opodo 1.367 0.02.59 74% 10%

10 Expedia 1.320 0.06.41 -26% -4%11 trivago 1.271 0.06.05 26% 17%12 easyJet 1.243 0.08.13 2% 11%13 Google Earth 1.233 0.27.54 -7% 5%14 Telepass 1.152 0.08.19 10% 35%15 Alitalia 973 0.11.38 -17% 4%


Time per person

Delta Audience

Delta Time

1 eBay 9.042 0.44.53 -2% 8%

2 Subito.it 7.455 0.59.22 55% 58%

3 Groupon 6.450 0.09.04 -6% 27%

4 Amazon 6.127 0.14.18 59% 48%

5 eBay Classifieds 4.568 0.16.42 10% 1%

6 Trova Prezzi 3.792 0.03.35 30% 21%

7 Kijiji 3.772 0.11.18 66% 22%

8 Lidl 2.903 0.07.17 85% 10%

9 Bakeca.it 2.753 0.08.17 28% -7%

10 Ciao. 2.622 0.05.11 N.A. N.A.

11 Privalia 2.164 0.18.27 16% 6%

12 Media World 2.048 0.06.51 5% -1%

13 Vivastreet 2.046 0.04.45 6% -18%

14 IBS 2.042 0.05.13 25% 29%15 Groupalia 2.014 0.08.24 -24% -16%


Attached – Top Categories Finance and Family&Lifestyle

FINANCE/INSURANCE16,2 mio Unique Audience (+1% vs Apr ’12)



Time per person


1 Il Sole 24 ORE 3.947 0.14.04 -4% 56%2 Gruppo Intesa Sanpaolo 2.774 0.32.27 2% 23%3 UniCredit Banca 2.584 0.27.28 -18% 57%4 PayPal 2.453 0.07.03 4% -9%

5 Banco Posta 2.375 0.10.56 -9% 12%6 Leonardo Economia 1.884 0.03.48 -14% 46%

7 SoldiOnline.it 1.622 0.04.54 39% -13%8 Yahoo! Finance Websites 1.324 0.04.57 2% -51%9 ING Direct 1.266 0.17.37 -8% 17%

10 La Repubblica Economia 1.081 0.03.24 -32% -6%11 Genertel 955 0.03.07 85% -63%12 CartaSi 954 0.08.27 -1% 3%13 Corriere Economia 951 0.02.55 -48% -38%

14Banca Monte dei Paschi di Siena 938 0.32.51 10% 2%

15 Facile.it 926 0.05.18 -11% -2%


Time per person


1 Pianetadonna.it 6.048 0.07.22 22% 39%2 Donna Moderna 4.413 0.06.05 25% -4%3 alfemminile.com 4.392 0.06.57 10% -30%4 Leiweb 2.549 0.05.19 -4% -40%5 Leonardo Donne 2.489 0.04.53 -24% 10%

6 Nanopress Donna 2.353 0.03.16 5% -14%7 Gioco.it 2.136 0.50.58 -2% -12%8 DiLei 1.944 0.05.36 N.A. N.A.9 Blogo Donna 1.828 0.02.44 10% 11%

10Subito.it - Casa e Persona 1.707 0.13.10 59% 31%

11 La Stampa Salute 1.593 0.03.37 N.A. N.A.12 Style.it 1.590 0.04.20 -21% -20%13 ELLE Network 1.557 0.03.40 108% 83%

14 D - la Repubblica 1.430 0.05.37 -16% -8%15 Medical News Reporter 1.411 0.02.26 N.A. N.A.

FAMILY AND LIFESTYLES17,9 mio Unique Audience (+3% vs Apr ’12)

40 min time per user (stable vs Apr ’12)


AUTOMOTIVE10,8 mio Unique Audience (+18% vs Apr ’12)


Attached – Top Categories Automotive


1 Subito.it - Veicoli 3.475 0.46.29 64% 57%2 AutoScout24.it 3.090 0.25.49 74% -27%

3 Quattroruote 1.354 0.07.22 24% -32%4 Fiat 1.155 0.04.33 93% -49%5 mobile.international 1.011 0.08.04 52% -10%

6 Motori.it 931 0.04.17 106% 18%7 Trovit Cars 850 0.03.41 10% -38%

8 La Repubblica Motori 802 0.04.12 -2% 12%9 Virgilio Auto e Moto 772 0.05.56 -15% 41%

10 Leonardo Auto e Moto 745 0.02.23 16% -13%11 Blogo Motori 694 0.06.04 -23% 1%12 Volkswagen 680 0.04.22 59% -32%

13 Gazzetta Motori 653 0.03.21 -13% -5%14 Moto.it 638 0.16.56 3% 6%15 Citroen 634 0.03.02 61% -23%

Attached – Object Video

Source: Groupm Elaborations on Audiweb data – Object Video

AUDIWEB OBJECT VIDEO – Unduplicated Audience6,4 mio Unique Audience (+7% vs Apr ‘12)



1 La Repubblica 2.782 0.17.06 -9% 122%2 Corriere della Sera 2.438 0.12.21 24% 44%3 Rai 1.863 1.50.22 27% 44%4 SKY.it 809 0.38.50 66% 118%5 La Gazzetta dello Sport 805 0.06.50 -19% -18%6 DeAbyDay 436 0.04.22 24% 79%7 Libero Quotidiano 203 0.17.16 N.A. N.A.8 Il Sole 24 ORE 155 0.04.13 N.A. N.A.9 Quimamme TV 36 0.17.31 N.A. N.A.

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