Web monitor

Web monitorInternet key numbers

March 2013

March 2013: highlights

A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni nel mese, con un incremento del 6% rispetto all’omologo 2012. I target maggiormente in crescita sono i bambini e gli over 65 (2-11 y.o. +16%; +65 y.o. +15%). La penetrazione si attesta al 53% della popolazione, con un picco del 72% sui 18-24 così come sui 35-44.il tempo speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+16%) che nel giorno medio (+13%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 48 minuti, registrando anche l’incremento più alto (+17%), seguono i 55-64 (+16%).Resta elevato il volume di utenti connessi ai Portali (25,2 mio), alle Communities (24,7) e al mondo dell’Entertainment (25,6 mio) dove si continua a registrare un trend positivo in termini di Tempo Speso (+15%), soprattutto grazie alle sottocategorie Video (+44%) e Music (+25%).La categoria News & Information caratterizzata dall’elezione di Papa Francesco (13/03) e dagli eventi politici seguiti alle elezioni politiche di fine febbraio, raccoglie 23,3 milioni di utenti (+7% vs. 2012), con un tempo medio di permanenza di 1 ora e 40 minuti mensili, in crescita del 32%. Leader di categoria si conferma La Repubblica con 10,2 mio utenti (+15% audience), seguito da Corriere della Sera 9,1 mio utenti (+9% audience; +15% tempo). Per i due quotidiani si registrano performance positive anche per quanto riguarda l’ambito video con audience e tempo speso in crescita sia per La Repubblica TV (+11% audience; +31% tempo) che per Corriere TV (+8% audience; +53% tempo).In generale crescono tutti i principali player di News (top 10 siti), tra cui Libero News (+21% audience); Blogo (+15% audience); TGCOM24 (+37% audience; +10% tempo speso); Quotidiano.net (+9% audience; +11% tempo) e La Stampa.it (+42% audience; +16% tempo speso).

A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .

Agenda

1. Quanti sono i surfers?

2. Quanto tempo passano on line?

3. Target diversi, consumi diversi

4. Che cosa fanno i surfers in rete?

Dec 09Jan

10Feb

10

Mar 10Apr 1

0

May 10Jun 10

Jul 10Aug 1

0Sep

10Oct

10

Nov 10Dec

10Jan

11

Feb 1

1

Mar 11Apr 1

1

May 11Jun 11

Jul 11Ago

11Set

11Ott 11

Nov 11Dic 1

1Jan

12Feb

12

Mar 12Apr 1

2

Mag 12Jun 12

Jul 12Aug 1

2Set

12Ott 12

Nov 12Dec

12Jan

13Feb

13

Mar 13

18,000

20,000

22,000

24,000

26,000

28,000

30,000

32,000

March 2013 – Key numbersInternet audience and time spent register a relevant growth

MONTHLYMar2013

Var % vs Mar 2012

Active Internet Users .000 29.329 +6%

Time per person (hh:mm) 23:21 +16%

Active Users % pen vs pop*

Tot Individuals +2 53

2-11 40

12-17 58

18-24 72

25- 34 69

35-44 72

45-54 62

55-64 41

over 65 17

Adulti 25 - 54 68 Men 56 Women 51 Women 25-54 67

DAILYMar2013

Var % vs Mar 2012

Active Internet Users .000 14.829 +8%

Time per person (hh:mm) 1:29 +13%

Source: Groupm elaborations on Audiweb data

*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).

Audience Trend .000

Mar 2013: 29.329

March 2013 – Web & App – Audience and Time spentWebsite and applications show a similar performance

Mar 12 Mar 13

27,022

28,663

Audience .000Main Applications

Main Web Sites – apps excluded

5 Source: Groupm elaborations on Audiweb data

Audience .000

Mar 12 Mar 13

22,767

24,168

TOT WEBSITES (app excluded)

28,7 mio Unique Audience (+6% vs March ‘12)

21h 14 min time per user (+17% vs March ’12)

APPLICATIONS24,2 mio Unique Audience

(+6% vs March ‘12)3 h 10 min time per user

(+7% vs March ’12)

March 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long

6 Source: Groupm elaborations on Audiweb data

06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000

2,000

4,000

6,000

8,000

10,000

0:18

0:290:29 0:33 0:32

0:360:31

0:27

Average Day Active Audience .000

mon - fri sat-sun

15.176

12.542

1:30

1:27

Average Day Time per Person h:min Day Type Day Part

March 2013 –Internet Audience CompositionWomen online are increasing; 60% of web pop. Is made of 25-54 y.o.

2-11 Kids 7%12-17 Teen

7%

18-24 Post Teen 11%

25-34 Young Adult 18%35-44 Adult 24%

45-54 Ma-ture adult

19%

55-64 Senior

10%

over 65 Silver Surfer 5%

52%

48%

Female +0,3% vs. ‘12

Male -0,3% vs. ‘12

Sex% Composition

Age% Composition


March 2013 – Unique Users by targetKids and over 65 y.o. register the best performance

Adult 35-44 anni• 6,924 mio UU• +7% vs Mar ‘12• +4% vs Feb ‘13

Senior 55-64 anni• 3,026 mio UU

• +10% vs Mar ‘12• +4% vs Feb ‘13

Young adult 25-34• 5,211 mio UU• +1% vs Mar‘12• +4% vs Feb‘13

Teen: 12-17 • 1,953 mio UU• -6% vs Mar ‘12• +1% vs Feb ‘13

Silver Surfer +65• 1,424 mio UU

• +15% vs Mar ’12• +5% vs Feb ‘13

Post Teen: 18-24 • 3,197 mio UU

• +11% vs Mar ‘12• +2% vs Feb ‘13

Source: Groupm elaborations on Audiweb data – applications included

Mature Adult 45-54 anni• 5,479 mio UU• +4% vs Mar ‘12

• stable vs Feb ‘13

Average: +6%

Kids: 2-11 • 2,115 mio UU

• +16% vs Mar ‘12• +1% vs Feb ‘13

Kids: 2-11• 0:50

• +12% vs Mar ’12• -1% vs Feb ‘13

Adult 35-44 anni• 1:31

• +14% vs Mar ‘12• -2% vs Feb ‘13

Senior 55-64 anni• 1:23

• +16% vs Mar ‘12• +1% vs Feb ‘13

Young Adult 25-34• 1:39

• +14% vs Mar ‘12• +4% vs Feb ‘13

Teen: 12-17 • 1:09

• -2% vs Mar‘12• -3% vs Feb ‘13

Silver Surfer +65• 1:05

• +3% vs Mar ’12• -3% vs Feb ‘13

Post Teen: 18-24 • 1:48

• +17% vs Mar ‘12• +2% vs Feb ‘13

Source: Groupm elaborations on Audiweb data – applications included

Mature Adult 45-54 anni• 1:29

• +15% vs Mar ‘12• +6% vs Feb ‘13

March 2013 – Time spent by target on daily averageTime spent register a relevant growth on all targets (a part from 12-17)

h:mm Average: +13%

8,000 13,000 18,000 23,000 28,00012:00:00 AM

01:12:00 AM

02:24:00 AM

03:36:00 AM

04:48:00 AM

06:00:00 AM

07:12:00 AM

08:24:00 AM

09:36:00 AM

10:48:00 AM

March 2013 – Top 10 websites Most top website are increasing their audience and time spent

Source: Groupm elaborations on Audiweb data – applications excluded

Bubble size = Page Views

=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

TOT WEBSITES (app excluded)28,7 mio Unique Audience (+6% vs March ‘12)21h 14 min time per user (+17% vs March ’12)

0 2,000 4,000 6,000 8,000 10,000 12,000 14,00012:00:00 AM

12:14:24 AM

12:28:48 AM

12:43:12 AM

12:57:36 AM

01:12:00 AM

01:26:24 AM

01:40:48 AM

01:55:12 AM

02:09:36 AM

Series3

March 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, while Skype register the largest Time Spent



=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

APPLICATIONS24,2 mio Unique Audience (+6% vs March ‘12)3 h 10 min time per user (+7% vs March ’12)

Search Engines/Portals & Communities

Telecom/Internet Services

Entertainment

Computers & Consumer Electronics

News & Information

Multi-category Commerce

Family & Lifestyles

Home & Fashion

Travel

Finance/Insurance/Investment

Government & Non-Profit

Education & Careers

Corporate Information

Automotive

Special Occasions

0 5,000 10,000 15,000 20,000 25,000 30,000

mar 12mar 13

March 2013– Most visited categoriesConsumer electronics and News confirm a good increase

∆% vs march 2012


Audience .000 Subcategorie’sweight

Search: 31%Portals: 40%Communities: 29%

Video/Broadcaster/Music: 37%Games/Betting: 18%Sport: 10%Others: 36%

Travel services/info: 63%Holiday Planner: 37%

A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria Family and Lifestyles alcuni siti

precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di

tale cambiamento non è possibile valutare la performance della categoria rispetto all’omologo 2011, mentre il

confronto è valido per i siti.

5%

5%

6%

7%

7%

7%

N.A.

15%

2%

8%

7%

13%

4%

16%

9%

Average: +6%

March 2013– Time spent on categoriesBetween top 5 categories Entertainment and News show the best performance

∆%

vs Mar 2012

Search Engines/Portals & Communities

Entertainment

Telecom/Internet Services

Computers & Consumer Electronics

News & Information

Multi-category Commerce

Finance/Insurance/Investment

Automotive

Home & Fashion

Travel

Government & Non-Profit

Family & Lifestyles

Education & Careers

Corporate Information

Special Occasions

0:00:00 2:24:00 4:48:00 7:12:00 9:36:00 12:00:00

mar 12mar 13


Time per Person h.min.sec

A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria Family and Lifestyles alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto all’omologo 2011, mentre il confronto è valido per i siti.

10%

29%

17%

12%

32%

19%

-9%

38%

14%

-4%

11%

N.A.

17%

7%

36%

Average: +16%

-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

1:40:48

1:55:12

2:09:36

Series3

March 2013 – PortalsThe category confirms a growing trend, especially on time spent

Source: Groupm Elaborations on Audiweb data – applications included

* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals

PORTALS25,2 mio Unique Audience (+5% vs Mar ‘12)

53 min time per user (+16% vs Mar ’12)

Audience .000

Time per Person


=Audience increase

Audience stable

Audience decrease

0 5,000 10,000 15,000 20,000 25,00023:31:12

0:43:12

1:55:12

3:07:12

4:19:12

5:31:12

6:43:12

7:55:12

9:07:12

Series3

March 2013 – CommunitiesGood increase in Time Spent; Google+ register a very good performance

COMMUNITIES24,7 mio Unique Audience (+4% vs Mar ‘12)8h 18 min time per user (+12% vs Mar’ 12)

Audience .000

Time per Person Bubble size = Page Views

Google+: +57%Linkedin: +18%

=Audience increase

Audience stable

Audience decrease

0 5,000 10,000 15,000 20,00023:45:36

0:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

1:40:48

1:55:12

Series3

March 2013 – EntertainmentTimes spent register a relevant growth


ENTERTAINMENT25,6 mio Unique Audience (+6% vs Mar ‘12)5 h 55 min time per user (+29% vs Mar ‘12)

Audience .000


Vevo +9%Rai +14%

=Audience increase

Audience stable

Audience decrease

0 5,000 10,000 15,000 20,000 25,0000:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

Series3

March 2013- Video & BroadcasterBroadcaster and Video register a good increase in audience and time spent


Audience .000


=Audience increase

Audience stable

Audience decrease

VIDEO (Entertainment’s Subcategory)21,6 mio Unique Audience (+8% vs Mar ’12)

1 h and 46 min time per user (+44% vs Mar ’12)

BROADCASTER (Entertainment’s Subcategory)13,3 mio Unique Audience (+4% vs Mar ’12)

17 min time per user (+7 vs Mar’12)

Rai: +14%Videomediaset: +14%Dailymotion: +184%

18

Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

0

1,000

2,000

3,000

4,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24

0:17:16Audience .000 Time per person h:m:s

March 2013 – Focus on online tv broadcasterRai.TV shows the best performance on audience and time spent

+24% Delta Audience+32% Delta Time

Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

0

1,000

2,000

3,000

4,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

0

1,000

2,000

3,000

4,000

5,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31


Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

0

1,000

2,000

3,000

4,000

0:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24


+14% Delta Audience-6% Delta Time

stable Delta Audience-19% Delta Time



500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM

12:07:12 AM

12:14:24 AM

12:21:36 AM

12:28:48 AM

12:36:00 AM

12:43:12 AM

12:50:24 AM

12:57:36 AM

01:04:48 AM

Series3

March 2013 – SportThe category registers a good increase in audience and time spent


SPORT12,9 mio Unique Audience (+10% vs Mar ‘12)

52 min time per user (+7% vs Mar ‘12)

Audience .000


=Audience increase

Audience stable

Audience decrease

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,0000:00:00

0:28:48

0:57:36

1:26:24

1:55:12

2:24:00

2:52:48

3:21:36

3:50:24

4:19:12

4:48:00

Series3

March 2013 - BettingGood increase in time spent. William Hill, the leader, is still growing


BETTING9,1 mio Unique Audience (+6% vs Mar ‘12)1H e 8 min time per user (+6% vs Mar ‘12)

Audience .000


=Audience increase

Audience stable

Audience decrease

Planet49: +141%BWIN: +33%

0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00

0:14:24

0:28:48

0:43:12

0:57:36

1:12:00

1:26:24

Series3

March 2013 - MusicThe category registers a strong increase in audience and time spent. Spotify is leader on time spent.

Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube

Audience .000


=Audience in crescita

Audience stazionaria

Audience in calo

MUSIC11,2 mio Unique Audience (+15% vs. Mar ‘12)

16 min time per user (+25% vs. Mar ‘12)

Leonardo Musica: +87%

2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

Series3

March 2013 – NewsAudience and Time spent are growing. All top player show a positive sign


NEWS23,3 mio Unique Audience (+7% vs Mar ‘12)1 H 40 min time per user (+32% vs Mar ‘12)

Audience .000

Time per Person




Audience in calo

Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 11

Dic 12

Jan 13

Feb 13

Mar 13

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

23:57:070:00:000:02:520:05:450:08:380:11:310:14:240:17:160:20:090:23:02

Audience .000 Time per person h:m:s

23

Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,00011,000

23:52:48

0:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12


March 2013 – Focus on News OnlineAll players register a good performance. La Stampa shows the most relavent increase on audience


Monthly Audience: 10,0 mio Daily Audience: 1,6 mio

Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

01,0002,0003,0004,0005,0006,0007,0008,0009,000

10,00011,000

23:52:48

0:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12


Mar 12

Apr 12

May 12

Jun 12

Jul 12

Aug 12

Sep 12

Oct 12

Nov 12

Dic 12

Jan 13

Feb 13

Mar 13

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

23:57:070:00:000:02:520:05:450:08:380:11:310:14:240:17:160:20:090:23:02

Audience .000 Time per person h:m:s


Monthly Audience: 9,1 mio Daily Audience: 1,3 mio



Monthly Audience: 6,1 mio Daily Audience: 709 mila

Monthly Audience: 5,5 mio Daily Audience: 509 mila


24

March 2013 – Focus on News OnlineAll players register a good performance. La Stampa shows the most relavent increase on audience


01-03-2013

02-03-2013

03-03-2013

04-03-2013

05-03-2013

06-03-2013

07-03-2013

08-03-2013

09-03-2013

10-03-2013

11-03-2013

12-03-2013

13-03-2013

14-03-2013

15-03-2013

16-03-2013

17-03-2013

18-03-2013

19-03-2013

20-03-2013

21-03-2013

22-03-2013

23-03-2013

24-03-2013

25-03-2013

26-03-2013

27-03-2013

28-03-2013

29-03-2013

30-03-2013

31-03-2013 -

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Browser Unici giornalieri

La RepubblicaCorriere della SeraTGCOM24La Stampa.it

13/03/2013 Elezione Papa Francesco

0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00

0:02:52

0:05:45

0:08:38

0:11:31

0:14:24

0:17:16

0:20:09

0:23:02

0:25:55

0:28:48

Series3

March 2013 - TravelTravel area register is stable


TRAVEL 18,2 mio Unique Audience (+2% vs Mar’ 12)

39 min time per user (-4% vs Mar’ 12)

Audience .000

Time per Person




Audience in calo

TripAdvisor: +50%eDreams: +25%

1,000 3,000 5,000 7,000 9,000 11,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

Series3

eBay Annunci

March 2013 e-CommerceGood performance for the category; eBay is still leader

E COMMERCE20,1 mio Unique Audience (+7% vs Mar ’12)1 H 27 min time per user (+19% vs Mar ’12)


Audience .000




Audience in calo

Time per Person

eBay Annunci: +20%Trovaprezzi: +41%

500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,00023:55:40

0:02:52

0:10:04

0:17:16

0:24:28

0:31:40

0:38:52

Series3

March 2013 - Finance/InsuranceAudience is increasing, but Time Spent slow


Audience .000

Bubble size = Page Views=

Audience in crescita


Audience in calo

Time per Person FINANCE/INSURANCE16,8 mio Unique Audience (+8% vs Mar ’12)

46 min time per user (-9% vs Mar ’12)

Leonardo economia: +12%

1,000 2,000 3,000 4,000 5,000 6,000 7,0000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

Series3

March 2013 - Family and LifestylesPianetadonna is still leader, followed by Alfemminile


Audience .000




Audience in calo

Time per Person

Leonardo Donne: +9%Lei Web: +13%

A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria alcuni siti precedentemente inseriti ad altre categorie, come ad

esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria

rispetto all’omologo 2011, mentre il confronto è valido per i siti.

FAMILY AND LIFESTYLES18,9 mio Unique Audience

38 min time per user

0 500 1,000 1,500 2,000 2,500 3,000 3,5000:00:00

0:07:12

0:14:24

0:21:36

0:28:48

0:36:00

0:43:12

0:50:24

0:57:36

Series3

Automobile.it

March 2013 - AutomotiveAutomotive category register a relevant growth, especially on Time Spent

AUTOMOTIVE10,5 mio Unique Audience (+16% vs Mar ’12)



Audience .000




Audience in calo

Time per Person

Quattroruote: +24%

0 500 1,000 1,500 2,000 2,500 3,000 3,5000:00

0:14

0:28

0:43

0:57

1:12

1:26

Series3

March 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites Corriere is leader

Source: Groupm elaborations on Audiweb data – applications excluded

Bubble size = Stream View

s

=Audience increase

Audience stable

Audience decrease

Audience .000

Time per Person

AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar ‘12)


31

Mobile Browsing

La navigazione mobileIl trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare

32

Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012

Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012

7.3 7.5 7.98.9

12.212.873832

+63% vs. Q3 ‘11

+77% vs. Q1 ‘11

Mobile Browsing

H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio

• 12,9 mio di utenti navigano da mobile, pari al 49% del totale• Nel 94% dei casi hanno uno smartphone

H2 2012 - Mio di adultiBase: pop mobile = 26.2 mio

Il profilo del mobile browserStudente o lavoratore under 35, con un livello di istruzione medio alto

33

Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012

104 95

106 106

110 98

91 75

83 101 104

101 104 102

99 110

69 70

99

MaschioFemmina

DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI

55 ANNI O PIU'

Media inferiore o menoMedia superiore

Laurea/Post-laurea

Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�

Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�

StudentePensionato

CasalingaIn cerca di occupazione

58.241.8

13.412.5

28.725.6

13.66.2

8.656.6

34.8

11.75.8

38.98.5

20.22.53.7

8.8

% comp; Base: 12,9 mio Index vs tot mobile popMobile Browsing

- Audiweb Object Video: metodologia- Schede categorie

Allegati

Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online

• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste

• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:

• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:

SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso

De Agostini by Day e Sky Il Sole 24 ore

Rai Tv Rai

Corriere della Sera, Gazzetta dello Sport e Lei Web RCS

• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere

Unique Audience(contatti netti)

Stream Views(contatti lordi)

Time spent(tempo speso)

Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:

• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati

Solo 7 siti

Attached – Top 10 Websites and top 10 Applications

applications excluded Applications only

Top 10 Websites Top 10 Applications

Source: Groupm Elaborations on Audiweb

# Description Audience .000

Time per person

Delta Audienc

eDelta Time

1 Google 26.539 1.54.41 3% 10%

2 Facebook 22.678 8.14.24 5% 12%

3 YouTube 20.149 1.20.53 9% 30%

4 Virgilio 15.516 0.53.04 3% 14%

5 Wikipedia 14.974 0.16.35 13% 33%

6 Yahoo! 14.709 0.31.42 4% 15%

7 Libero 14.328 1.21.00 9% 11%

8 Blogger 12.101 0.12.00 41% 49%

9 MSN/WindowsLive/Bing 11.337 0.43.02 -7% 13%

10 Leonardo.it 10.561 0.10.20 7% 11%

TOT WEBSITES (app excluded)28,7 mio Unique Audience (+6% vs March ‘12)21h 14 min time per user (+17% vs March ’12)

APPLICATIONS24,2 mio Unique Audience (+6% vs March ‘12)3 h 10 min time per user (+7% vs March ’12)

# DescriptionAudience .0

00Time per person

Delta Audience

Delta Time

1

Windows Media Player (App) 12.074 0.52.38 6% -1%

2Skype (App) 9.688 1.53.12 16% 28%

3 Windows Live Messenger (App) 6.138 0.30.53 -26% -33%

4

VLC media player (App) 5.533 1.36.31 4% 5%

5iTunes (App) 4.046 0.40.57 -12% -2%

6

Windows Live Photo Gallery (App) 3.581 0.17.04 67% 12%

7uTorrent (App) 3.458 0.36.50 17% 35%

8RealPlayer (App) 1.815 0.12.48 55% -41%

9Dropbox (App) 1.628 0.01.20 119% 48%

10

iminent Messenger (App) 1.565 0.17.02 418% -34%

Attached – Top Categories Portals and Communities

Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011

PORTALS25,2 mio Unique Audience (+5% vs Mar ‘12)


COMMUNITIES24,7 mio Unique Audience (+4% vs Mar ‘12)8h 18 min time per user (+12% vs Mar’ 12)


Time per person

Delta Audience

Delta Time

1 Google 26.569 1.56.28 3% 10%2 MSN/WindowsLive/Bing 15.759 0.49.12 -2% -15%3 Virgilio 15.610 0.52.56 3% 14%4 Yahoo! 14.742 0.33.21 4% 13%5 Libero 14.347 1.21.04 9% 11%6 Leonardo.it 10.561 0.10.20 7% 11%7 Ask Search Network 7.163 0.05.53 7% 102%8 Tiscali 4.010 0.39.16 -3% 7%9 Tuttogratis 2.427 0.03.25 -8% 43%

10 FastWeb.it 2.118 0.16.38 10% -21%11 AOL Media Network 1.630 0.17.20 -10% -32%12 Kataweb tvzap 1.388 0.06.54 -27% -1%13 PaginaInizio.com 1.261 0.16.54 48% -25%14 Freeonline.it 482 0.02.46 24% 82%15 miniportale.it 361 0.06.45 -47% -18%


Time per person

Delta Audience

Delta Time

1 Facebook 22.706 8.14.26 5% 12%2 Blogger 12.101 0.12.00 41% 49%3 WordPress.com 5.440 0.04.39 1% 0%4 Virgilio Community 4.652 0.04.19 -30% -12%5 ForumFree 4.289 0.10.18 N.A. N.A.6 Libero Community 3.839 0.07.22 -21% -76%7 Google+ 3.832 0.03.51 57% -17%8 ForumCommunity 3.612 0.10.09 N.A. N.A.9 LinkedIn 3.524 0.11.08 18% 32%

10 Twitter.com 3.349 0.19.42 -12% 16%11 Leonardo Community 2.797 0.12.05 12% 3%12 Badoo 1.470 1.38.57 -32% 40%13 Tumblr 1.466 0.20.00 40% 9%14 ask.fm 1.057 1.10.36 N.A. N.A.15 Vk.com 976 0.22.08 212% -3%


ENTERTAINMENT25,6 mio Unique Audience (+6% vs Mar ‘12)5 h 55 min time per user (+29% vs Mar ‘12)

VIDEO (Entertainment’s subcategory) 21,6 mio Unique Audience (+8% vs Mar ’12)

1 h and 46 min time per user (+44% vs Mar ’12)

BROADCASTER (Entertainment’s subcategory) 13,3 mio Unique Audience (+4% vs Mar ’12)

17 min time per user (+7 vs Mar’12)

Attached – Top Categories Entertainment; Video&Broadcaster


Time per person

Delta Audience

Delta Time

1 YouTube 20.149 1.20.53 9% 30%2 VideoMediaset 3.670 0.12.58 14% -6%3 MyMovies.it 3.317 0.05.04 10% -29%4 Dailymotion 3.307 0.04.44 184% -91%5 Rai TV 2.918 0.11.09 24% 32%6 ComingSoon TV 2.184 0.03.22 36% -32%7 Twww.tv 1.938 0.05.05 187% -22%8 Now Video 1.732 0.28.35 N.A. N.A.9 Italia-film.Com 1.371 0.04.02 21% -15%

10 ViTv 1.299 0.05.23 N.A. N.A.11 CasaCinema.eu 1.253 0.14.26 N.A. N.A.12 CineBlog01 1.219 0.10.39 113% 32%13 Rojadirecta 1.079 0.18.07 37% 9%14 VideoPremium.NET 989 0.11.11 N.A. N.A.15 Ivid 917 0.04.26 -29% 61%

# Description Audience .000 Time per person Delta Audience Delta Time

1 Rai 4.999 0.11.47 14% 12%2 SKY.it 4.066 0.11.04 0% -19%3 Mediaset.it 2.574 0.04.30 -5% -43%4 La Repubblica TV 2.271 0.05.51 11% 31%5 Corriere TV 1.852 0.05.33 8% 53%6 Staseraintv.com 1.302 0.10.19 71% 32%7 Mediaset Premium 1.147 0.11.10 -36% 178%8 Radio Deejay 1.009 0.06.51 37% -21%9 MTV.it 978 0.08.10 24% 10%

10 LA7 924 0.07.39 13% -24%11 Il Fatto Quotidiano TV 855 0.04.29 N.A. N.A.12 Livestream 845 0.04.17 30% 74%13 Gazzetta TV 837 0.03.28 20% -5%14 Yahoo! TV 740 0.02.12 1% -16%15 Radio 105 537 0.13.59 -16% 57%


Time per person

Delta Audience

Delta Time

1 YouTube 20.149 1.20.53 9% 30%2 VEVO 5.352 0.05.28 9% 14%3 Rai 4.999 0.11.47 14% 12%4 iTunes 4.228 0.39.28 -11% -2%5 SKY.it 4.066 0.11.04 0% -19%6 La Gazzetta dello Sport 3.858 0.21.30 11% -9%7 VideoMediaset 3.670 0.12.58 14% -6%8 William Hill 3.377 0.02.16 49% 39%9 MyMovies.it 3.317 0.05.04 10% -29%

10 Dailymotion 3.307 0.04.44 184% -91%11 Leonardo Musica 2.898 0.05.05 87% 21%12 Iminent.com 2.896 0.19.09 212% 39%13 SPIL Games Network 2.720 0.43.22 17% -53%14 Mediaset.it 2.574 0.04.30 -5% -43%


SPORT12,9 mio Unique Audience (+10% vs Mar ‘12)

52 min time per user (+7% vs Mar ‘12)

BETTING9,1 mio Unique Audience (+6% vs Mar ‘12)1H e 8 min time per user (+6% vs Mar ‘12)

Attached – Top Categories Sport and Betting


Time per person

Delta Audience

Delta Time

1 La Gazzetta dello Sport 4.205 0.21.30 11% -9%2 La Repubblica Sport 2.509 0.06.41 -5% -9%3 Yahoo! Sports Websites 1.954 0.11.30 10% 20%4 Diretta.it 1.634 0.55.03 29% 50%5 Sportmediaset 1.543 0.38.17 19% 7%6 Corriere Sport 1.504 0.03.16 -11% -12%7 Corriere dello Sport 1.459 0.19.05 -12% 14%8 SKY.it Sport 1.331 0.09.22 52% -26%9 TuttoSport 1.295 0.19.13 -2% -24%

10 Blogo Sport 1.242 0.02.04 62% 16%11 Virgilio Sport 1.052 0.08.01 -26% -16%12 Libero Sport 1.027 0.05.59 N.A. N.A.13 Fantagazzetta.com 933 0.20.40 33% -24%14 Cittaceleste.it 879 0.05.02 1772% -52%15 Fanpage Sport 854 0.04.40 197% 164%


Time per person

Delta Audience

Delta Time

1 William Hill 3.377 0.02.16 49% 6%2 Sisal 1.726 0.17.37 -12% 39%3 888.com 1.364 0.02.54 3% 6%4 Lottomatica 1.361 0.25.44 -30% 22%5 paddypower.com 1.099 0.12.11 2718% 89%6 PLANET49 861 0.02.47 141% 3381%7 bwin 828 0.16.17 33% 12%8 Betradar.com 624 0.21.45 17% 41%9 PokerStars.com 577 4.23.33 70% 38%

10 Superenalotto.com 556 0.03.30 227% -49%11 BetClic 468 0.11.49 -45% 104%12 PlayMillion.com 436 0.00.55 44% 81%13 Gioco digitale 416 0.17.14 -58% 25%14 SNAI 401 1.36.22 -19% 36%15 AspireGlobal 401 0.01.51 N.A. N.A.


MUSIC11,2 mio Unique Audience (+15% vs. Mar ‘12)

16 min time per user (+25% vs. Mar ‘12)

Attached – Top Categories Music and News

NEWS23,3 mio Unique Audience (+7% vs Mar ‘12)1 H 40 min time per user (+32% vs Mar ‘12)


Time per person

Delta Audience Delta Time

1 VEVO 5.352 0.05.28 9% 14%2 Leonardo Musica 2.898 0.05.05 87% 21%3 Fanpage Spettacolo 2.217 0.06.55 N.A. N.A.4 Rumblefish 1.480 0.01.46 N.A. N.A.5 Virgilio Musica 761 0.02.49 -36% -29%6 Spotify 627 1.12.23 N.A. N.A.7 Airdave.it 510 0.01.32 -47% -30%8 AOL Music 467 0.45.50 -25% -31%9 CBS Interactive 413 0.02.24 0% -11%

10 Jango Music 385 0.01.34 3% -22%11 Sony Music 317 0.01.43 18% -56%12 Play.me.it 298 0.01.42 -23% -14%13 The Ex Girlfriends 285 0.00.50 N.A. N.A.14 SoundCloud 283 0.06.34 -25% 111%15 Dailymotion Music 249 0.02.04 48% 35%


Time per person

Delta Audience

Delta Time

1 La Repubblica 10.030 0.29.31 15% -1%2 Corriere della Sera 9.140 0.25.46 9% 15%3 Libero Notizie 6.859 0.14.13 21% 2%4 Blogo.it 6.722 0.04.51 15% 5%5 TGCOM24 6.065 0.15.24 37% 10%6 Quotidiano.net 5.626 0.06.11 9% 11%7 La Stampa.it 5.528 0.10.53 42% 16%8 Nanopress 4.647 0.03.15 22% 3%9 Virgilio Local 4.622 0.02.09 42% 12%

10 Liquida 4.361 0.05.13 34% 24%11 Citynews 3.731 0.06.12 53% 21%12 Fanpage 3.731 0.08.52 62% 104%13 Il Fatto Quotidiano 3.435 0.16.16 99% -3%14 ANSA 3.364 0.17.06 -4% 4%15 Lettera43 3.209 0.05.10 448% 1%


E COMMERCE20,1 mio Unique Audience (+7% vs Mar ’12)1 H 27 min time per user (+19% vs Mar ’12)

Attached – Top Categories Travel and eCommerce

TRAVEL18,2 mio Unique Audience (+2% vs Mar’ 12)

39 min time per user (-4% vs Mar’ 12)


Time per person

Delta Audience

Delta Time

1 Google Maps 12.643 0.12.01 -8% -9%2 TripAdvisor 4.688 0.07.06 50% -8%3 Trenitalia 3.593 0.08.07 -5% -29%4 Priceline Network 3.371 0.16.49 -1% 50%5 eDreams 2.658 0.06.01 25% -8%6 Volagratis 1.804 0.07.52 2% -1%7 Ryanair.com 1.762 0.16.17 -11% 8%8 ViaMichelin 1.716 0.06.38 -13% 3%9 Opodo 1.495 0.02.22 70% -13%

10 Expedia 1.435 0.05.52 -16% 12%11 Google Earth 1.343 0.26.27 -3% -12%12 easyJet 1.108 0.06.57 3% -9%13 Alitalia 1.103 0.09.13 -10% -21%14 trivago 1.061 0.05.38 16% 24%15 Telepass 1.027 0.06.24 -16% -9%


Time per person

Delta Audience

Delta Time

1 eBay 9.214 0.52.31 7% 26%

2 Subito.it 6.473 1.13.39 44% 119%

3 Amazon 6.435 0.13.31 56% 61%

4 Groupon 6.390 0.08.50 -2% 11%

5 eBay Classifieds 5.264 0.17.08 25% 13%

6 Trova Prezzi 4.197 0.03.41 54% 5%

7 Kijiji 3.725 0.11.13 76% 12%

8 Ciao. 2.904 0.05.25 N.A. N.A.

9 Bakeca.it 2.726 0.07.09 32% -25%

10 Lidl 2.471 0.07.56 107% -11%

11 Privalia 2.362 0.14.53 26% -30%

12 IBS 2.359 0.06.41 44% 14%

13 Vivastreet 2.302 0.04.57 14% -11%

14 Media World 2.246 0.07.52 2% -3%15 Groupalia 2.013 0.08.22 -19% -14%


Attached – Top Categories Finance and Family&Lifestyle

FINANCE/INSURANCE16,8 mio Unique Audience (+8% vs Mar ’12)

46 min time per user (-9% vs Mar ’12)


Time per person


1 Il Sole 24 ORE 4.332 0.12.05 7% 18%2 PayPal 2.846 0.07.20 10% 14%3 Gruppo Intesa Sanpaolo 2.689 0.31.47 7% 17%4 UniCredit Banca 2.619 0.24.26 -15% 19%

5 Banco Posta 2.580 0.10.34 -9% -10%6 Leonardo Economia 2.163 0.02.27 12% -28%

7 SoldiOnline.it 1.541 0.05.07 33% 2%8 Yahoo! Finance Websites 1.530 0.06.14 16% -49%9 Direct Line 1.513 0.04.17 37% -20%

10 Genertel 1.434 0.01.56 221% -83%11 ING Direct 1.308 0.17.57 8% 5%12 Corriere Economia 1.222 0.03.08 -19% -21%13 La Repubblica Economia 1.112 0.03.25 -32% -34%14 Facile.it 1.033 0.06.07 0% 3%15 CartaSi 998 0.07.23 -1% -8%


Time per person


1 Pianetadonna.it 6.685 0.08.08 41% 62%2 alfemminile.com 5.146 0.05.37 N.A. N.A.3 Donna Moderna 4.893 0.06.17 98% -13%4 Leonardo Donne 3.124 0.05.05 9% 30%5 Leiweb 2.836 0.05.29 13% -47%

6 Nanopress Donna 2.766 0.03.07 40% -12%7 Gioco.it 2.304 0.35.37 13% -46%8 Blogo Donna 2.227 0.02.46 58% 26%9 La Stampa Salute 1.842 0.03.47 N.A. N.A.

10 Style.it 1.814 0.03.49 4% -36%

11 Subito.it – Persona 1.806 0.16.45 91% 99%12 ELLE Network 1.730 0.03.07 84% 58%13 DiLei 1.654 0.04.39 N.A. N.A.

14 Leonardo Salute 1.651 0.02.50 N.A. N.A.15 Virgilio Donne 1.570 0.07.50 -10% 24%

FAMILY AND LIFESTYLES18,9 mio Unique Audience

38 min time per user

A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria alcuni siti precedentemente inseriti ad altre categorie, come

ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria

rispetto all’omologo 2011, mentre il confronto è valido per i siti.


AUTOMOTIVE10,5 mio Unique Audience (+16% vs Mar ’12)


Attached – Top Categories Automotive


1 AutoScout24.it 3.249 0.26.35 72% -6%2 Subito.it - Veicoli 3.209 0.54.43 69% 113%

3 Quattroruote 1.356 0.09.28 24% -22%4 mobile.international 1.094 0.08.28 40% -4%5 Motori.it 1.012 0.03.35 80% -24%

6 La Repubblica Motori 878 0.02.50 -18% -36%7 Virgilio Auto e Moto 863 0.03.44 -14% -35%

8 Trovit Cars 832 0.03.37 -8% 14%9 Blogo Motori 828 0.05.25 -12% -15%

10 Fiat 767 0.08.32 4% 23%11 Leonardo Auto e Moto 749 0.02.25 3% 8%12 Ford 699 0.09.08 18% 58%

13 Opel 692 0.06.44 29% 39%14 Volkswagen 671 0.04.35 10% -34%15 Automobili.com 645 0.04.28 22% -27%

Attached – Object Video

Source: Groupm Elaborations on Audiweb data – Object Video

AUDIWEB OBJECT VIDEO – Unduplicated Audience6,5 mio Unique Audience (+9% vs Mar ‘12)



1 La Repubblica 2.995 0.12.37 12% 60%2 Corriere della Sera 2.409 0.15.16 13% 69%3 Rai 1.911 1.13.50 19% 5%4 La Gazzetta dello Sport 952 0.06.39 21% -14%5 SKY.it 801 0.38.05 19% 334%6 DeAbyDay 360 0.02.07 -7% 63%7 Libero Quotidiano 275 0.07.26 N.A. N.A.8 Il Sole 24 ORE 128 0.03.32 N.A. N.A.

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