Silvia Barbero Packaging SiStemico - Camera di...

Silvia BarberoPackaging SiStemico: dal riuSo alla valorizzazione dei SiStemi territorialicamera di commercio di torino, laboratorio chimico, 18 luglio 2013

Packaging SiStemicodal riuSo alla valorizzazione dei SiStemi territoriali

Silvia Barbero

gli imballaggi verdi: un valore aggiunto per il prodotto, un vantaggio per l’ambientecamera di commercio di torino, laboratorio chimico18 luglio 2013


Packaging

QuantitativeiSSueS

78.4 million ton.of packaging waste

in europe(data: eurostat 2010)

QualitativeiSSueS

Waste collection consumer’s awarnessreal package needs

introduction


introduction

systemic packaging

ecodesign guidelinesma

teri

al ap

proa

chimmater ial approach


systemic packaging

ecodesign guidelines

TUTTOVOec

o-su

staina

bility analysis

communication analysis


tuttovo inc : high quality organic saucese es

TUTTOVOec

o-su

staina

bility analysis


methodology


environmental sustainability analysis

methodology

COMPONENT MATERIAL WEIGHT

TopP I

Bottle

Labels (2)

Glass

Adhesive paper

4 g

196 g

>1 g

Total weight

WEIGHT TABLE

PRO/CONS

EXPLODED AXONOMETRIC VIEW

FULL/EMPTY BALANCE

200 g

Easy to open and close thanks to the screw cap

Multi-material packaging, butcomponents are easy to disassembly

Packaging is proportionate to content

Primary pack only

TopPI

Bottle

Glass

Label

Adhesiv

e pap

er

Label

Adhesiv

e pap

er

Scala 1:21 cm

Section A-A’

205

12

90%

A

A’

Ø 54

Ø 42

Measurements in mmProduct quantity

Scale 1:51 cm

Bad storage because of the cylindri-cal and irregular shape

Good protection thanks to the resea-lable closure and the bottle glass


user’s needs definition

methodology

criteria for purchase of bio consumers

Purchase of a bio consumer

Italian productProduct appealProduct brand

Low costSales promotion

OtherShopkeeper suggestion

Supermarket brand10 20 30 40 50 %

Sales channels of bio consumersIper & supermarket

Specialty ShopsDirectly from producer

Small food shopsLocal markets

DiscountFarmer marketsInternet/online

Fairs and festivals10 20 30 40 50 60 70 80 %

Where:

- supermarket- speciality shops

What:

- Italian products- product with a nice appeal- known brand

€data: nomisma / Sana 2012


user’s needs definition

methodology



methodology

Communication functions

Communication elements

serif regularserif italic

GREENWHITE

Standard use of greenas a “sustainable” color

Vegetables aim to showthe organic nature ofsauces

Serif fonts communicatea traditional product

Glass is a traditional materialin this product category

LABELS

INFO/COMMUNICATION BALANCECommunication

Information

Neutral space

15%

50%

35%

Graphical appeal is quite standard and doesn’t draw attention

High quality of product is not well shown

All packaging are recognizable because use same colors and labels

A lot of information about product but few info about packaging



TUTTOVOec

o-su

staina

bility analysis



eco-guidelines and future scenarios

methodology



eco-

susta

inabil

ity analysis



eco-guidelines for packaging

1. reduction2. materials3. Flexibility4. information5. reuse and recycle


1. reductionDesign packaging optimizing volumes and reducing materials.

Tom Dixon - 2006, TECHNO POLO LACOSTE


2. materialsDesign packaging using recycled or recyclable materials and facilitating disassembly for waste collection.

M. Myerscough - 2006, GREENBOTTLE


3. FlexibilityDesign packaging with several functions or facilitating personalization without changing materials and processes, to extend its life cycle.

eBay green team, EBAY BOX


4. informationDesign the communication of packaging to facilitate an aware purcha-se choice and facilitate the disposal stage.

Pentagram - 2006, EAT SEASONAL


5. reuse and recycleDesign upstream the reuse of packaging after consumption, in order to lengthen its life cycle.

a. Designed reuseb. Integrated reusec. Creative reuse


5. reuse and recyclea. Designed reuse

Ferrero - 1964, BICCHIERE NUTELLA


5. reuse and recycleb. Integrated reuse

Studio Boca - 2007 , PACKAPPLIQUE


5. reuse and recycleC. Creative reuse


systemic packaging


TUTTOVOec

o-su

staina

bility analysis



Food

territoryculturepackaging

Systemic approach


culturePack as a territorial system

communitytradition

• passed on to the next generation• related to society• based on relationship• important for communication• cultural conflicts


Pack as a territorial system

FoodidentityconSumPtion

• cultural identity• strictly related to tradition• eating transition• cultural shock• cultural exchange


Pack as a territorial system

territoryBelonginglocal

• sharing responsibility• network of relationships• environmental impact awarness• local know-how


thank you!

Silvia BarberoPolitecnico di torinodepartment of architecture and designviale mattioli 39, 10125 torino (italy)

[email protected]

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