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Rachele Zinzocchi Via Filippo Brunelleschi, 66 20090, Trezzano Sul Naviglio Milan, Italy +39 392 9856823 rachelezinzocchi@gmail.com !

Personal Details Nationality: Italian Social Networks

• http://about.me/rachele.zinzocchi • http://it.linkedin.com/in/rachelezinzocchi • http://www.slideshare.net/RacheleZinzocchi/ • http://www.facebook.com/rachelezinzocchi • http://twitter.com/raquel75 • https://plus.google.com/+RacheleZinzocchi/ • http://www.youtube.com/rachelezinzocchi

Work Experience – Overview Web communication and social media manager. Over ten-year professional experience in communication as journalist, external relationship manager, conference manager, R&D social media manager. My areas of expertise are digital marketing, social media marketing, innovation and media: both traditional mainstreams and new media, print media as well as digital journalism, TV, web and social network. Lifelong learning and continuing vocational training are a must.

I’m currently working at Three Italia as social media manager, organizing and developing brand communication online strategies in light of technology innovation and digital marketing evolution, with up-to-date on-the-job training. I’m «socially devoted»: customer satisfaction improvement and Social CRM are fields of constant research and analysis, trying to enhance new customer care online solutions and an effective Social Care model for companies and organizations.

Writer and contributor to books and white-papers. Social caring columnist for TechEconomy. Conference contributor and speaker. I also spend two hours a day reading and studying the best selected sources from press reviews, websites, blog, social accounts, new publications, books, and collecting the most important news and researches results in always up-to-date mind maps.

Former lecturer at Digital Marketing and Social Media Marketing Master, Digital Coach, Milan, and at Digital Media Management Master, IED Milan.

Graduated with honors in Theoretical Philosophy at Scuola Normale Superiore, Pisa, and at University of Pisa, I earned a Master’s Degree in «Human Resources Management» at LUISS Business School, Rome. I worked as journalist and contributor to many newspapers and websites, and as TV author at Italian TV channels Mediaset and Rai. I’ve been Communication manager consultant at Legislation Committee, Italian Parliament, and for important people from politics and economics. I’ve also managed, created and moderated many conferences and forums, as well as training meetings about New Media, and I worked as social media and publishing manager consultant at LUISS Guido Carli University, Rome.

Skills: Social media marketing, Digital marketing, Web communication, Content management, Website marketing community management, Community development, Social networking, Social Care, Social CRM, Journalism, Communication, Lifelong learning, On-the-job training.

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Actual Job Position - Since February 2011 Company: H3G S.p.A, Via Leonardo Da Vinci 1, 20090 Trezzano sul Naviglio (MI), http://www.tre.it Employment: Web Communication & Social Media Manager Main Duties: Corporate Social Media Communication Manager

Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs. Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, search tools and Web 2.0, and work closely with clients to create innovative, effective campaigns.

Key Achievements:

• Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages.

• Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of programs.

• Develop and monitor benchmarks for measuring impact of social media programs using social media analytics, KPIs, and dashboards, ensuring success for each organization.

• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.

Other professional activities: • Lecturer at IED Master in «Digital Media Management», Milan • Lecturer in Master in «Digital Marketing & Social Media Marketing», Digital Coach, Milan • Weekly Columnist at TechEconomy, «Social Care» • Conference Rapporteur at many meetings, such as: SMX Milan; Internet Festival, Pisa; Workshop

KPMG «Retail bank and social media: trendy idea or real business opportunity?», Padova; «Social Case History Forum», Milan; «TweetAwards», Milan; Seminars at Tor Vergata University, Rome.

October 2009 – February 2011 Company: LUISS Guido Carli University, Viale Pola 12, Rome Employment: Web, Social Media and Publishing Activities Manager Consultant Main Duties: Social Media Manager, working on pre-existing networks (e.g. Facebook, Twitter) and creating new ones for specific tasks, such as the Family LUISS Network. April 2010 – February 2011 Company: Generazione Italia - Futuro e Libertà per l'Italia – Italian Parliament, Rome Employment & Duties: Web Activities Consultant, R&D Social Media Manager, Politician’s Marketing Consultant, External Relationship Manager April 2009 – February 2011 Company: Legislation Committee, Italian Parliament, Rome Employment: Web & Social Media Consultant, External Relationship Manager July 2008 – February 2011 Company: Il Tempo, Piazza Colonna, Rome Employment: Journalist Other professional activities: • Speaker at many workshops and barcamps, such as: ItaliaCamp 2010, LUISS Guido Carli, Rome;

SIDECamp 2010, LUISS Guido Carli, Rome; IULM BarCamp 2010, Milan; MediaCamp 2010, Perugia • Manager & Consultant at many conferences, such as: «Sogno d’una notte di mezza estate – La poesia

incontra il business», Fregene (Rome); «Property Forum 2009», Parliament, Rome; «Violenza sulle donne, violenza sui minori, violenza della morte», Literature & Philosophy Roma Tre University, Rome; «Dalla crescita di Facebook all’emergenza Abruzzo», Rome; «Facebook e i nuovi mezzi di comunicazione», Perugia; «Nuovi scenari immobiliari»

• Author at Castelvecchi Literary Agency • Contributor and Consultant for the magazine «L’attimo fuggente», edited by Cesare Lanza.

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2008-2009 Company: Radiocorriere TV, Rome Main Duties: Journalist and Contributor 2005-2009 Company: Mediaset, Italian TV Channel, Rome; RAI, Italian TV Channel, Rome Main Duties: • TV author for many shows, such as: «Il senso della vita» (Canale 5), «Buona Domenica» (Canale 5),

«Questa domenica» (Canale 5), Sanremo (Rai 1). • Cesare Lanza's consultant for press office & promotions activities (press office for the movie «La

perfezionista», for «L’attimo fuggente» magazine, for «Caldo Argento» book, Armando Curcio Ed., «Il Lanzachenecco» book, Ed. Aliberti, and others).

2001-2006 Companies: Chi and La Mescolanza weekly magazines Main Duties: Journalist and Contributor for the weekly magazine «Chi», for V.I.P. interviews; Cesare Lanza and website «La Mescolanza»'s Consultant Other professional activities: • Author of the book «L’Oro del Sud», Ed. Rubbettino • Editor Journalist at «Dipiù», Cairo Ed. weekly magazine; • Cesare Lanza's Consultant Journalist (interview dossiers preparation, Internet Surveys & guests finding,

press office & promotions activities); • Consultant Journalist at the newspaper «Leggo». • Press Officer & Public Relations Manager. 2000 Company: Banca Nazionale del Lavoro, Rome Employment and Duties: Internship, Human Resources, trainee.

Education 1999-2000 Institute: LUISS Management (LUISS Business School, Roma) Qualification/Title: Master’s Degree in Human Resources Management 1993-1998 Institute: Scuola Normale Superiore, Pisa – Philosophy Class Qualification/Title: Philosophy Diploma (result 70/70 and honors) 1993-1998 Institute: Università degli Studi, Pisa – Philosophy Qualification/Title Philosophy Degree (result 110/110 and honors) 1988-1993 Institute: Liceo Ginnasio F. Cicognini, Prato (PO) Qualification/Title: High School Diploma (Classical Studies - 60/60 and honors).

Personal Skills Native Language: Italian English Reading Skills: Excellent

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Writing Skills: Excellent Oral Skills: Excellent German Reading Skills: Excellent Writing Skills: Excellent Oral Skills: Excellent French Reading Skills: Excellent Writing Skills: Good Oral Skills: Basic Relational Skills: excellent relational skills, good tendency in listening and consulting other people. Organizational Skills: excellent attitude for Teamwork and leading Groups, Team Leadership. Technical Skills: perfect knowledge of New Technologies, New Media, Social Media and Social Network, Web 2.0 and their use in communication, promotion and marketing. Able to work on all computers, software and programmes (Microsoft Office, Open Office, iWork, Cloud Computing). Artistic Skills: Excellent writing skills, Public Speaking, Tv programmes conducting & organization of public events. Driving Licence: Patente B (Car driving licence)