www.web-marketing-manager.it

A n d r e a A l b a n e s e - T h i r d r e l e a s e N o v e m b e r 2 0 t h 2 0 1 2 P a g e 1 o f 8 0

Milano 22-11-2012 Sala Assemblee Intesa SanPaolo, Palazzo Besana, Piazza Belgioioso 1

ROI e KPI dei Social Network nelle istituzioni finanziarie.

Come valutare il ritorno degli investimenti e Key Performance Indicator per intraprendere consapevolmente progetti e scelte Social

___________________________________________

Web Marketing Social Network

Living document Sponsored by AziendaBanca - Assicura

This document is a work-in-progress. The objective is to help readers to better understand the web and the greater online ecosystem and save

time to improve your online search about Web & Social topics. The web is a key success factor for your business; AziendaBanca - Assicura offers you a quick guide to

begin your online journey of discovery.

www.web-marketing-manager.it

A n d r e a A l b a n e s e - T h i r d r e l e a s e N o v e m b e r 2 0 t h 2 0 1 2 P a g e 2 o f 8 0

Web Marketing Social Network

Living document

Sponsored by AziendaBanca - Assicura

This document is a work-in-progress.

The objective is to help readers to better understand the web and the greater online ecosystem and save time to improve your online search about Web & Social topics.

The web is a key success factor for your business; AziendaBanca - Assicura offers you a

quick guide to begin your online journey of discovery.

Subscribe to www.web-marketing-manager.it to be always updated

www.web-marketing-manager.it

A n d r e a A l b a n e s e - T h i r d r e l e a s e N o v e m b e r 2 0 t h 2 0 1 2 P a g e 3 o f 8 0

Table of Contents 1. AM: Article Marketing ............................................................................................................................... 5

2. ADW: Adwords ........................................................................................................................................ 10

3. BA: Banner Advertising ............................................................................................................................ 12

4. BM: Blog Management ............................................................................................................................ 14

5. CBM: Campaign Budget Management .................................................................................................... 15

6. CDBB: Customer Database Building ........................................................................................................ 16

7. CM: Community Management ................................................................................................................ 18

8. DEM: Direct Email Marketing .................................................................................................................. 22

9. ECO: e-commerce .................................................................................................................................... 24

10. EMA: Email Marketing Automation ..................................................................................................... 25

11. ESU: e-Survey (online survey) .............................................................................................................. 27

12. FM: Forum Management ..................................................................................................................... 28

13. KA: Keyword Advertising ..................................................................................................................... 29

14. MWM: Mobile Web Marketing ........................................................................................................... 30

15. PPP: Pay Per Performance ................................................................................................................... 31

16. RM: Reputation Management ............................................................................................................. 32

17. SEM: Search Engine Marketing ............................................................................................................ 34

18. SEO: Search Engine Optimization ........................................................................................................ 35

19. SNM: Social Network Marketing ......................................................................................................... 37

20. SNSM + WMSM: Social Network & Web Marketing Security Management ....................................... 39

21. WAA: Web Analytics Analysis .............................................................................................................. 40

22. WBI: Web Business Intelligence .......................................................................................................... 41

23. WCO: Web Copywriting ....................................................................................................................... 42

24. WGD: Web Graphics Designer ............................................................................................................. 43

25. WGM: Web Game Marketing (Gamification) ...................................................................................... 44

26. WLG: Web Lead Generation ................................................................................................................ 46

27. WMI: Web Marketing Intelligence ...................................................................................................... 48

28. WROI: Web Return of Investiment & KPI ............................................................................................ 49

29. WUO: Web Usability Optimization ...................................................................................................... 52

30. SOCIAL MEDIA MARKETING DICTIONARY: 121 Terms to Know .......................................................... 53

A ............................................................................................................................................................... 53

B ............................................................................................................................................................... 53

C ............................................................................................................................................................... 54

www.web-marketing-manager.it

A n d r e a A l b a n e s e - T h i r d r e l e a s e N o v e m b e r 2 0 t h 2 0 1 2 P a g e 4 o f 8 0

D ............................................................................................................................................................... 55

E ............................................................................................................................................................... 55

F ............................................................................................................................................................... 55

G............................................................................................................................................................... 56

H ............................................................................................................................................................... 56

I ................................................................................................................................................................ 57

J ................................................................................................................................................................ 57

K ............................................................................................................................................................... 57

L ............................................................................................................................................................... 57

M .............................................................................................................................................................. 58

N .............................................................................................................................................................. 58

O .............................................................................................................................................................. 58

P ............................................................................................................................................................... 59

Q .............................................................................................................................................................. 59

R ............................................................................................................................................................... 59

S ............................................................................................................................................................... 60

T ............................................................................................................................................................... 60

U .............................................................................................................................................................. 61

V ............................................................................................................................................................... 61

W ............................................................................................................................................................. 62

Y ............................................................................................................................................................... 62

Z ............................................................................................................................................................... 62

31. Online Marketing Glossary .................................................................................................................. 63

a. Key Lead Generation Terms ................................................................................................................ 63

b. Landing Page Terms ............................................................................................................................. 64

c. Email Marketing Terms ........................................................................................................................ 66

d. Blogging & SEO Terms ......................................................................................................................... 69

e. Web Marketing Automation Terms ..................................................................................................... 75

f. Mobile Marketing Terms ..................................................................................................................... 77