Presentazione ING 6 Maggio 14

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COMMUNICATION and MARKETING for COMPANIES

Transcript of Presentazione ING 6 Maggio 14

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COMMUNICATION and

MARKETING

for COMPANIES

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ABOUT USIMAGINE Communication is an international communication, marketing and training company, headquartered in Rome and with a base in Milan, able to operate in all key major markets worldwide.

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OUR BUSINESSCommunication and marketing campaigns, press office, creation and organization of events are among the main activities that IMAGINE Communication is able to manage for companies or professionals.

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AREAS OF INTEREST

Marketing Press Office

Communication

Events

Communication online

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OUR EXPERIENCEExperience and professional competence for the management and the staff at IMAGINE Communication, together with a network of media and a network of local public relation agencies and high quality partners, to provide professional access to all other communication and marketing disciplines.

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SERVICES advertising branding coaching, training, leadership & change management crisis communication events lobbying and institutional relations media training & public speaking partnership PR 2.0, corporate blogging and social media product placement photography and audiovisual productions public relations & international relations sales & marketing, database & web marketing creative service & image sustainability, strategy and development press office and online press room

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ACTIVITYIMAGINE Communication’s goal is to support companies in facing the challenges of today’s communication, to compete on the markets.The rising of the new technologies and the changing of international financial stability have created new business opportunities, where communication plays a strategic role to capture attention and interest and install a dialogue with the public. We study ad hoc strategies to achieve the best approach with the market as well as building and maintaining a positive reputation. We can work in different situations on individual projects or for consultancies in the long term.

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OUR FIELDS

IMAGINE Communication has its natural focus on travel & tourism, with all its applications – from hospitality to food and wine, from culture to sport - providing edgy imagination and innovation, skills and facts, to face communication challenges in a dynamic way.

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THE STRUCTUREWorking together with the management of IMAGINE Communication, composed by the partners, there is the internal staff and a pool of professionals able to operate in the different areas at high level.

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THE PARTNERSMembers of IMAGINE Communication are Lucilla De Luca and Daniele Savio, founders of the company where they operate since its creation, then joined by Cristina De Luca and Antonio Guadalupi

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LUCILLA DE LUCAExpert in communication, with a consolidated experience in press and communication agencies, independent and international companies.

Born in Rome in 1965, she graduated in Public Relations and Journalism in Rome. The passion for foreign languages let her acquire fluency in English, French and German, besides Italian, by travelling, studying and with project works in foreign countries.

She worked in communication in different fields, from art to sport, from medicine to no profit, from economy to tourism, working with companies of international reputation such as Agenzia Contrasto, Errepi Comunicazione, ITT Sheraton, Starwood Hotels & Resorts Worldwide Inc.

For more than 10 years she managed with success the communication for Costa Smeralda, the internationally renowned luxury destination in Sardinia. She then started her own business, working also with other hotel groups like SINA Fine Italian Hotels and creating IMAGINE Communication in 2009.

She is also teaching at the Masters at the Business School Sole 24 Ore and in 2012 she started a collaboration with the Festival dei 2 Mondi in Spoleto.

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ANTONIO GUADALUPIAntonio Guadalupi is an advertiser and movies, documentaries and television programs producer. He realized advertising for agricultural and food industry in Italy and abroad.In particular, he managed the advertising campaign “Sheeps in Central Park” dedicated to the “Pecorino Romano “ brand for the American market. The campaign had a big resonance on the american media and market contributing to increase the sales of Pecorino Romano in the US. He produced documentaries and television programs such as “Linea Verde” for the national TV RAI 1 focused on nutrition and environment.He also produced many films with international actors and actresses like Scarlett Johansson, Helen Hunt, Jonathan Pryce, Alfred Molina, Andy Garcia.

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DANIELE SAVIOBorn in Zofingen, Switzerland, in 1958 he is a successful manager, with interests in the medical field and real estate, then applied to gastronomy and tourism.

His professional experience led him to the creation of new business, such as popular restaurants in Rome for a varied clientele as well as the creation and development of structures dedicated to hospitality in Italy.

The passion for golf and boating led him close to the world of sport, with the possibility of applying its skills in these fields.

Since 2009 he is involved in the creation and development of IMAGINE Communication.

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SILVIA ALESIBorn in Rome in 1981, she graduated in Communication Science at the University of Rome La Sapienza and then attended a Master in Marketing & Communication held by the Business School ilSole24ore, in order to specialize her knowledge in the field.In the meantime, she worked in the commercial division of small and medium enterprises, in the world of sport and cosmetics, and collaborated on several creative projects, such as photo exhibitions and short film shootings, giving space to her greatest interests: art, music and photography.She joined IMAGINE Communication as a junior account in 2010 and, thanks to the diversified clients’ portfolio, explored the various aspects of communication, from press office activities to events organization, from on line communication to customers’ relationship. She became a senior account for the agency getting passionate with different and stimulants sectors, such as food&wine, hospitality and tourism, culture and entertainment, exploring more deeply the potential of communication.During her spare time, she loves travelling, reading, keeping in shape with kettlebell training and relaxing with bricolage.

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FEDERICA TROISE

Born in Naples in 1986, she graduated in Sociology, digital cultures and communication at the University of Naples “Federico II”. She has always been interested in marketing, communication and web strategies. She has developped her competences working as social media specialist for a no profit associations. She moved to Rome to deepen her knowledge attending a Master in marketing, communication and digital strategy at Sole24ore Business School. She started an internship at IMAGINE Communication, becoming then part of the team for the communication online. She loves travelling, swimming and reading

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MILA MONACOBorn in Rome, she attended the Academy of Costume and Fashion in Rome and, after a brief spell as a fashion designer for her own label " Nateconlacamicia ", she dedicated herself to Public Relations in the show business, from cinema to theatre, from television to celebrities, to art, collaborating also with RAI , for the casting of programs.She also worked with several national newspapers as a freelance journalist, specializing then in press office, since starting from the launch of the hotel group owner of Ripa Hotel and ES Hotel in Rome, where she worked from 1996 till 2002.With the creation and direction of where2go production S.r.l., a promotion and communications agency, in the course of a decade she oversaw the organization of big public and private events such as:  Alta Roma Alta Moda, Le Cirque du Soleil, movie premieres for the majors (Medusa , Lucky Red , Warner Bros., Eagle Pictures , etc.) , as well as the launch and promotion of numerous cultural and social realities of  entertainment and culture in Rome and of shows in theatre, musicals and concerts.Great lover of sports; sailing, water skiing and tennis are among her favourites, with the patent of Nordic ski instructor .Mila Monaco collaborates with IMAGINE Communication for External Relations since 2013.

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Together with PR agencies located in other countries IMAGINE Communication works with specialized companies in different areas such as:

BMC – Burditch Marketing Communications , USA

Business School Sole 24 Ore – training

Frezza La Fata fotografi – photographers

Marco D’Aloisio Mayo Communication – creativity, web and graphic

NYLON - PR London

Synergy International: international sales & marketing representative for tourism and hotel hospitality

WeberBenAmmar – PR Germany

MAIN PARTNER COMPANIES

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PORTFOLIOThe client portfolio of IMAGINE Communication, past and present, reflects the various activities and areas.

• Among the main clients: Acquolina Hostaria in Rome (awarded a Michelin star) *Angelina (restaurant, l’altro catering, home) * CARITAS and Associazione Amici della CARITAS in Rome * Choice Hotels International * Coquis, Ateneo Italiano della Cucina(by Angelo Troiani) * Home Exchange * Hotel d’Inghilterra, Rome * Hotel Villa Michelangelo, Vicenza * Il Convivio Troiani (awarded a Michelin star) * Royal Demeure, Hotel Group * LOUVRE Hotels * Residenza di Ripetta, Rome * Rodolfo Corsato, actor *

• In the past also: Artifex *Antonello Colonna Vallefredda Resort & Spa, Labìco * ATECAP (Associazione Tecnico Economica Calcestruzzo Preconfezionato) * Baglioni Hotels * Bell Pottinger Group *Café Les Paillotes, Pescara, by Cav. De Cecco * Fiera di Rimini * Grand Hotel & Residence CourMaison * Gruppo Droulers (Move Hotel, Palace Hotel Bari) * Hassler Rome * Hotel Photography * iDoctors * ITEM * L’Albergo della Regina Isabella * Il Palazzetto * Le Guide de l’Espresso * L’Orto degli Angeli * Melia Roma Aurelia Antica * Matilde de Canossa* * Mythos Hotels (Grand Hotel Savoia, Cortina d’Ampezzo) * Park Hotel Faloria * Pasta Antonio Amato * Provincia di Reggio Emilia * Relais Asilo Masi, Maison de Charme, Tuscany* Restaurant and catering dillà-diqua-La Buvette * RWF (Roberto Wirth Fund Onlus) * Romeo Hotel * Small Luxury Hotels of the World * Sofitel Luxury Hotel * Vallantica Resort & Spa * Villa Marina, Capri * Villa Athena, Agrigento * Villa Spalletti Trivelli

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EVENTS

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ARTICLES

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OUR OFFICE

The headquarter of IMAGINE Communication is in Rome:

via Giacomo Barzellotti 9-9B 00136 Roma

In Milan IMAGINE Communication has a base close to the city center, in via Gustavo Fara

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CONTACTIMAGINE Communication s.r.lTel. +39.06.39750290 Fax. +39.0645599430info@imaginecommunication.euwww.imaginecommunication.eu