Portfolio PatriciaZavala 0804F

8/18/2019 Portfolio PatriciaZavala 0804F

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PATRICIAZAVALA “ Make it simple, but signicant.” - Don Draper

M A R K E T I N G C O M M U N I C A T I O N S S P E C I A L I S T


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It is my sole duty to let your brand be known,

in a good memorable way. Because what is the

point of shouting, if no one is going to hear

your message?


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INSIGHTS

EFFICIENCY

CREATIVE THINKING

I believe no respectable marketing project is

complete without the proper research. In order

to succesfully create a graphic communications

plan there needs to be deep understanding of

the target market, the brand’s voice, and thecompany’s goals.

Time is money. Enough said.

To be creative we need nothing more than a

playful mind and knowledge on the subject. I

nd so much joy in thinking alternative ways of

approaching a subject.


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PEOPLE FEAR DENTISTSSo in order to create relatable, shareable,

customized content I created a campaign

based on evocating good and positiveemotions in people. Research1 suggests

positive posts and emotions are more likely

to be shared. At the same time, linking

positive feelings with a brand will shift

peoples’ perception of the brand itself.


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The campaign has been

running eciently for 8

months increasing user

engagement.

*The original posts were made in Spanish.Under each image is the translation to English.

FACEBOOKPOSTS

120%PAGE LIKES

82% AVERAGE LIKES

PER POST

Smile, and the world will smile with you. Dental Tip: Very dry or sticky foods will adhere to yourteeth, increasing your chances of developing cavities.

If you love what you do, not even mondays will take away your smile.


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DENTALBLOG

We launched a blog with interesting dental care

topics, at-home solutions, DIY ideas for home

treatments, tips and tricks for a good dental care.

Patients have provided positive feeback from the

content created.

Their whole website was redone, adding SEO

and moving from the 3rd to the 1st page in search

engine results.

INCREASE IN APPOINTMENTSMADE VIA INTERNET

DECREASE IN CALLS WITH QUESTIONSOUT OF OFFICEHOURS


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MEETTHESTAFF

After a focus group, we discovered people percieved

the clinic as more trustworthy when they could

see the faces of the sta that works there, it was

easier for some people to overcome their fear of the

dentist and to pay better process.

We added an album where they could see the

people working there and some quotes of each

one related to what they love about working in the

clinic.


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“ Wonderful marketing advice, full of insights. Shemanaged to create a new image for us; tailor-suited toour customers needs, and desires. She’s a teamplayer,

always on time always with fresh new ideas.” - P. Carrillo, Dental Place CEO


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BRANDING & LAUNCHINGTWO NEW PRODUCTSBRANDING

GRAPHIC DESIGN

COPYWRITING

MARKETING CAMPAIGN

MARKETING MATERIALS

WEBSITE DESIGN


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THE MARKET KNOWS THEPRODUCT, NOT THE BRAND

Bacanora is an Agave drink similar to

Tequila, local from the region of Bacanora,

Mexico. The beverage has been in themarket for years, its part of Sonora’s history

and cultural value.

Introducing a brand with the same product

and a new product was a challenge.

Producers needed to launch both at the

same time because of production issues.


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BRANDING

Alejandro Lopez

[email protected]

Juárez 90 Col. Centro.Hermosillo, Son.(662) 21636 54

Productores de Bacanora SA de CV. | Juárez 90 Col. Centro. Hermosillo, Son. | (662) 21636 54

Productores de Bacanora SA de CV. | Juárez 90 Col. Centro. Hermosillo, Son. | (662) 21636 54

STATIONERY


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BRANDINGBOTTLE LABELS

We wanted the labels to look somehow similar,

eventhough they are two dierent products,

since the bottles looks completely dierent.

We needed a strong sense of branding to

ensure the customers relate the Bacanora

Cream with the Bacanora itself.


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The marketing campaign features both

products, highlighting their dierent qualities

and opposing both bottles.


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FACEBOOKPOSTS

AUTHENTIC: Genuine, loyal to its beliefs and traditions. Redescover Bacanora, this is the good one.

*The original posts were made in Spanish.Under each image is the translation to English.


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WEBSITE


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” - A. Lopez, Vitzo Founder

“ Patty has provided valuable marketing advice, andstunning designs. She is a hands-on person, willing

to go the distance in order to see a project to its

completion, it’s such a breeze working with her.


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BRANDINGEDITORIAL DESIGNBRANDING

GRAPHIC DESIGN

PROOFREADING

MARKETING CONSULTING

MARKETING MATERIALS

WEBSITE GRAPHIC DESIGN


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CREATE SUSTAINABLE EDITORIAL DESIGNFOR A PROJECT WITHOUT GRAPHIC DESIGNERS

Zealousness Magazine was a new editorial

project launched from the In Education Inc.

blog. They created a team of volunteer writers

generating content to raise awarenes ofeducational problems in the country.

Since the project is all made by volunteers

there is not a permanent graphic designer to

work on each of the magazine issues, in order

to create some sense of editorial branding I

needed to create an easy-to-maintain design,

where basic use of InDesign would allow

writers to keep up the editorial style.


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REBRANDING

BEFORE AFTER

W E B S I T E


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” - S. Nixon, iN Education Administrator

“ It’s a tough job to sum-up all the qualities and skillswe have had a chance to observe while having Pattyon our team! She is very creative and on top of whatis trending these days. She had worked on multiple

project during her months with iN Education, starting from designing our web-banners, sponsorship packetand other marketing materials through layout of our

Zealousness e-mag. She is a great team player andcommunicator, always on time and ready to pursueeven “unknown waters.” We are grateful for all her

contributions, time and professional opinion she had provided. Thank you Patty!.


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MARKETING& SPONSORSHIPS

BRANDING

COPYWRITING

GRAPHIC DESIGNMARKETING MATERIALS

SPONSORSHIP PROPOSAL

MARKETING CONSULTING


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STATIONARYBRANDING

SONANIXON

[email protected]+1-330-329-4784

3867 West Market St. Ste 166Akron, O. 44333

www.battleoftheteal.org

MAKE A DIFFERENCE.


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M ARK E T I N GM A T E R I A L S

BRANDING


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COPYWRITING& WEBSITE DESIGN

BRANDING

COPYWRITING

GRAPHIC DESIGN

MARKETING MATERIALS


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WEBSITE

One of Marcatel’s branches had an event, so I

created a specic micro-site for them to redirect

their trac, instead of their english-speaking

customers getting lost in the spanish website.

The website needed to be in english, attactive, andengaging compared to the usual telecom sites.

MARCATELC A R R I E R S


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WEBSITEJG ABAROASCHOLARSHIP

The Jorge García Abaroa Scholarship needed

a website to provide infromation to potential

students, parents, and volunteers.

I created an easy to navigate, friendly, sustainable

website, without the need of an inhouse web

developer. Student engagement and volunteers

increased in the rst months of the launch.


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” - C. Sepúlveda, Head of Marcatel’s CSR

“ I had the pleasure of working with Paty at Marcatel, collaborating on several Corporate Social

Responsibility projects. She is a very talented,easygoing and committed person that focuses on

quality without leaving aside the human factor in anyPR brief, bulletin, or social media strategy that she

worked on. She would be a great asset in any team an

has my heartfelt recommendation.


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FREELANCE PROJECTS


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BRANDINGNEUROLOGIST

A Mexican Neurologist needed to attract new

customers, and seem much more tech-savvy to his

market.

He usually provides a CD with scans, images,measurements and clinical information to the

patient. I suggested a rebranding, as well as a simple

webapp avaliable to install on mobile devices.


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BRANDINGNEUROLOGIST


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BRANDINGNEUROLOGIST


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BRANDINGMAKEUP ARTIST

Makeup Artist Raqueline had just moved to a new

town, she needed new customers and to get herself

known in town in order to start expanding her

business.

I recommended a rebranding focused on her targetmarket interests, as well as a social media campaign,

and content marketing with tips and tricks from a

professional.


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RA

QUE

LIE

NE

makeupartist

(6621) 258 746

fb.com/RaqMUA

BRANDINGMAKEUP ARTIST

Copy: “Remember the shape of your eyebrows should be

attering to your face”

Often, makeup images are shared, and repeated

along dierent channels (like facebook, pinterest,

and blogs) so she needed a way to brand all her

images so that they would redirect to her portfolio

always.

We decided to go with a simple circle and

brush stroke to ensure she could keep up themanagement in an easy way and mantain

branding across dierent platforms.


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These are some of the most recent projects I have worked on. Each of them

were tailor-made according to each brand’s needs, wishes and budget.

I am a rm believer that there is a specic way in which each brand should

address their customers in order to make sure their voice being heard in the

way they want to be portrayed.

I am passionate about advertising, branding, marketing, and communication.

I love dogs, raccoons, and board games.

Please feel free to contact me either by phone, email, Linkedin, Twitter, or

directly in my website. Let’s have a chat!

Hope you enjoyed reading this as much as I enjoyed doing it,


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1. Berger, Jonah A. and Milkman, Katherine L., What Makes Online C ontent Viral? (December 25,2009). Available at SSRN: http://ssrn.com/abstract=1528077 or http://dx.doi.org/10.2139/ssrn.1528077

2. Morrison, K. (2015, November 24). What Drives Engagement on Social Media? Retrieved April 02,2016, rom http://www.adweek.com/socialtimes/what-drives-engagement-on-social-media/630586

3. Bulas, J. (2012). 6 Powerul Reasons Why you Should include Images in your Marketing - Inogra-phic. Retrieved April 05, 2016, rom http://www.jefullas.com/2012/05/28/6-powerul-reasons-why-you-should-include-images-in-your-marketing-inographic/

4. Image credits: Pixabay and Picjumbo.

REFERENCES


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“ Marketing is no longer about the products youmake, but about the stories you tell.

- Seth Godin

”


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(470) 535 0259

[email protected]

https://www.linkedin.com/in/patriciazc/en


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WWW.PATTYZC.COM

Portfolio PatriciaZavala 0804F

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