Patrizia PepeProf. Alessandro Sinatra

A.Y. 2011-2012

Patrizia Pepe’s Strategy

Focus on 3 sizes 40 weekly collections

20/25 new moells

Revolutionary cycles for fabric products Time to market: 1-5

weeks

Flat organization

50-70 suppliers (almost exclusive)

Showrooms

Patrizia Pepe’s Strategy

2 seasons guidelines for mini collections

Showrooms

Weekly visit of retailers

Consulting on products

Mixing/matching

Visual merchandising

Trainig staff

Weekly video - conferences (7 Europe)

Very high sell out and share of turnover

Continuos mini-orders

(Low working capital)

Good assortment

Good image

Increased enticity of customers Growth for the store & the company

Patrizia Pepe’s Strategy

Very high sell out and share of turnover

Continuos mini-orders

Low working capital

Good assortment

Good image

Increased enticity of customersGrowth for the store & the company

SOLID PARTNERSHIP

FROM A CONTRACTUAL LOGIC TO PARTNERSHIP

Two different models

MAKE - TO – ORDER

Innovation – trend setter

Push logic

Strong image

High risk – high margin

Long process

MAKE – TO – STOCK

Pull logic (followers), copy.

Speed (time to market): 20 days, 2 months

Whole sale model

No investments in image

No brand building

Shorter financing cycle

Closer to market fashion trends

Partenership with production & tradeZara – H&M – Promod …

Contractual relations in the production line pipe