Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013

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Maurizio Alberti Managing Director eCircle MULTICANALITÀ E SOCIAL MEDIA COME CREARE ENGAGEMENT E FIDELIZZAZIONE

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Transcript of Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013

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Maurizio Alberti

Managing Director eCircle

MULTICANALITÀ E SOCIAL MEDIA COME CREARE ENGAGEMENT E FIDELIZZAZIONE

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INTRO

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REFERENZE

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TOP 100

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PERCORSO

Facebook to

Subscribe

Email & Social

Twitter to Email

Share to social

Email to Social

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EMAIL + SOCIAL

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EMAIL TO FAN

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FAN TO REGISTERED USER

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LIFE CYCLE STRATEGY

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RATING & REVIEW? YES PLEASE

Fonte: studio «come comunicano gli ecommerce» ecircle 2012

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UGC

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TWITTER TO EMAIL

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SHARE TO SOCIAL

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SOCIAL TO EMAIL..

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..EMAIL TO SOCIAL