Modulo check list internazionalizzazione

Bonucchi & Associati srl

Modulo check list per l’internazionalizzazione

1. L'azienda

Verifica Risultati

Missione aziendale: è esplicitata? Come? È condivisa?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Settore di riferimento: come viene espresso e studiato?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Punti di forza e di debolezza

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Via Legnone 79 20158 Milano MI tel. 02 [email protected] www.bonucchi.com

bonuck document.doc 10/04/23

1

http://www.bonucchi.com/


2. Aspetti legali

Verifica Risultati

Registrazioni?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Contrattualistica

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Proprietà intellettuale

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Il ruolo degli OEM

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________



2



3. Internazionalizzazione

Verifica Risultati

La chiamano così?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Chi l’ha ispirata?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Per quali motivi?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________



3



Come la vive il resto dell'azienda?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Su quali funzioni ha impattato?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Secondo quali schemi è stata condotta?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

A che livello di avanzamento è?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Quanto è pianificata?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________



4



4. Propensione alla internazionalizzazione (esterno)

Verifica Risultati

Il settore è globalizzato?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Ci sono fenomeni di outsourcing e delocalizzazione?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

I concorrenti sono internazionalizzati?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Qual è la dinamica del conto economico di prodotto?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________

Capital intensive o human intensive?

________________________________________________________

________________________________________________________

________________________________________________________

________________________________________________________



5



5. Propensione alla internazionalizzazione (interno)



6



Verifica Risultati

Formalizzazione della strategia

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Tipo di strategia _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Tipo organizzazione _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Risorse umane _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Sistema informativo _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Revisione del marketing domestico

_________________________________________________



7



Verifica Risultati

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Modalità di revisione _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Risorse umane _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Procedure _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Formalizzazione _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________



8



6. Ricerca

Verifica Risultati

Si fa analisi di settore? _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Si fa ricerca sulla domanda?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________



9



Esistono supporti e strumenti professionali? Internet?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Il flusso delle informazioni è costante?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Su quali aree è concentrata?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Chi la gestisce? intervengono istituti di ricerca?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

È pubblicata o distribuita?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________



10



7. Marketing

Verifica Risultati

Esiste il piano di marketing?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Chi lo stende? _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________



11



Chi lo utilizza? _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

A chi viene comunicato?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Ogni quanto viene aggiornato?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________



12



8. Sistema informativo

Verifica Risultati

Ruolo del sistema _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Chi lo ha impostato? Chi lo gestisce?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Chi lo utilizza? _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________



13



Esistono permessi di accesso e blocchi?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Quali sono i principali output?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Quali sono i rapporti tra edp e marketing?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________



14



9. Organizzazione

Verifica Risultati

Esiste un organigramma? E' pubblicato?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Quale schema riporta (funzionale, matrice)? Esistono staff?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Dove sono collocate le attività all'estero?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Quale fluidità ha l'organizzazione?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Chi prende le decisioni di organizzazione?

_________________________________________________

_________________________________________________

________________________________________________



15



10. Risorse umane

Verifica Risultati

A chi risponde l'export manager?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Si chiama così? _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

A che livello è inquadrato?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Che tipo di profilo ha? _________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

Esiste stratificazione nei profili?

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________

_________________________________________________



16


Modulo check list internazionalizzazione

Business

Transcript of Modulo check list internazionalizzazione