29 Ottobre 2014

Quadrifor - Manager 2.0

Il social network come opportunità di sviluppo professionale e d’impresa

Stefano BarbariaSales Manager

THE WORLD IS

CHANGING FAST…

Candidates & Companies

MoreConnectivity

MoreChoice

MoreChannels

1980’s 1990’s 2000’s 2010’s

FilingCabinet

Recruiters

OfflineDatabase

JobChannels

SocialMedia

LinkedIn is the world’s largest professional

network

The biggest global community of professionals!

313MMembers worldwide

+2 newNew members per second

Source: Comscore 2014

39MStudents & Recent Graduates

SOCIAL MEDIAIS HERE TO STAY, EMBRACINGITS POWER IS THE KEY

57%

of the decision to ‘buy’is now made before any

commercial contact with your business

PROFESSIONALS USE LINKEDIN FOR

3 VALUABLE REASONS

KNOWLEDGEThe definitive professional

publishing platform

NETWORKWe connect the world’s

professionals

IDENTITYThe professional profile

of record

are passive and not

looking to move

80%

60%

of them are open

to opportunity!!

THE BEST EMPLOYERS

ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2

WE RECOMMEND

3 SIMPLE ACTIONS

YOUR FOLLOWERS

& YOUR BRAND

NURTURE YOUR

TARGET

AUDIENCES

HIRE THE RIGHT

TALENTS

BUILD ENGAGE RECRUIT

RECRUIT

RELEVANT

JOBS

RECRUITER

ENGAGE

CONTENT

UPDATES

CAREER

PAGES

YOUR LINKEDIN JOURNEY

STARTS HERE

BUILD

TARGETED

MEDIA

EMPLOYEE

ADS

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

ACCELERATEFOLLOWER GROWTH

Reach out to potential candidates and convert them into followers

BUILD

TARGETEDCAMPAIGNS

300% Follower base increase- Symphony Teleca

LEVERAGEYOUR EMPLOYEESBUILD

EMPLOYEEPROFILE

ADS

of page views are members looking at members76%

Reach out to your employees network and convert them into followers

CREATING ‘FOLLOWERS’ WILL

FUEL YOUR SUCCESS

? ? ?

? ? ?

? ? ?

What good is a poston Facebook if you

have no friends?

Followers are morelikely to recommendyour business2.5x

78% Followers are 78% more likely to respond to an InMail

of members are interestedin job opportunities from companies they are following79%

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

IMPROVE YOUR FOLLOWER ENGAGEMENT WITH

RELEVANT MESSAGINGENGAGE

Page visitors seethe content that isrelevant to them

≤ 400%

increases in candidate conversions achievablewith targeted content

CAREERPAGES

IMAGES

JOBS

VIDEO’S

KEEP YOUR FOLLOWERS

UP TO DATE

Your potential audience

300 M

Ensure you arealways top of mind

Relevant contentEncourages likes& shares

ENGAGE

CONTENTUPDATES

Your contentupdates thismonth

13

ACCELERATE YOUR

ENGAGEMENT REACH

uplift in click throughrates for updates25%

the usualcontent traffic3x

Reach a wider audience before you even have them as followers

ENGAGE

SPONSOREDUPDATES

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

PROMOTE YOUR JOBS TO THE BEST

CANDIDATESRECRUIT

RELEVANTJOB POSTS

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

PROACTIVELY SOURCECANDIDATES

RECRUIT

RECRUITER

Get full visibility of profiles

Reach outusing InMail

Workflow andCollaboration tools 78%

Followers are 78% more likely

to respond toan InMail

Increased access to the network

Fo

llow

ers

Ideal flow

BUILD, ENGAGE AND RECRUIT FOR SUCCESS

RELEVANTJOBS

CAREERPAGES

TARGETEDMEDIA

EMPLOYEEADS

RECRUITERCONTENTUPDATES

BUILD ENGAGE RECRUIT

Grazie!