Hi

Alessio Garbin

Who am i?

Alessio Garbin

Who am i?

Alessio Garbin

@alessiogarbin

Alessio Garbin

@alessiogarbin

Alessio Garbin

@alessiogarbin

Alessio Garbin

“28,5 milioni gli italiani hanno navigato almeno una volta da pc, smartphone e tablet nel mese di febbraio 2016.

Nel giorno medio, l’audience online ha raggiunto 22 milioni di utenti unici, collegati in media per 2 ore e 7 minuti.

Hanno navigato almeno una volta da device mobili 22,4 milioni di utenti unici (il 50,7% degli italiani di 18-74 anni),

18,4 milioni nel giorno medio (il 41,6% dei 18-74enni).”

Dati Audiweb febbraio 2016, pubblicati ad aprile 2016. Alessio Garbin

“Globally, people spend more than 50 minutes a day across Facebook's suite

of apps (not including WhatsApp)”

http://uk.businessinsider.com/how-much-time-do-people-spend-on-facebook-per-day-2016-4 Alessio Garbin

“Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes a day… 60% are also

creating new content”

http://uk.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3?r=US&IR=T Alessio Garbin

Let’s make a test!

Alessio Garbin

Do you know…?

https://www.behance.net/ Alessio Garbinhttps://www.youtube.com/watch?v=ysqnJX32ep4

Do you know…?

https://dribbble.com/ Alessio Garbin

Do you know…?

https://vine.co/ Alessio Garbin

Do you know…?

http://mashable.com/ Alessio Garbin

Do you know…?

https://www.evernote.com Alessio Garbinhttps://www.youtube.com/watch?v=Pjn6YkCY2yA

Do you know…?

https://www.periscope.tv/ Alessio Garbin

Where were we?

Alessio Garbin

Survey “American Attitudes Toward Art”

Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

22.7% of U.S. consumers discover art through social media channels

like Instagram and Pinterest, while 20% of U.S. adults discover art through

museums and 15.9% visit art galleries.

Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

Almost half (44.3%) of young Millennials (age 18-24) and 33.8% of older

Millennials (age 25-34) discover art through social media channels like

Pinterest and Instagram.

Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

56.9% of young Millennials (age 18-24) and 51.6% of older

Millennials (age 25-34) would buy art online, versus only 19% of Baby

Boomers (age 65+).

Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

Younger generations (age 18-34) are more likely to discover and purchase art online. Younger generations

increasingly believe that art is a good investment.

We can expect to see more young collectors investing in art, especially as they age and their average

household income rises.

Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

Despite preference for social media to discover art, consumers are still visiting museums and galleries.

Developing a digital strategy will be important for reaching and attracting new visitors, especially

younger generations of patrons.

Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf

#knowledge: Facebook universe

Facebook, April 2016 Alessio Garbin

#knowledge: Youtube

http://www.socialbakers.com/statistics/youtube/ Alessio GarbinApril 2016

YouTube has over a billion users - almost 1/3 of all people on the Internet - and everyday people watch hundreds of millions of hours on YouTube and generate billions of views.

Growth in watch time on YouTube has accelerated and is up at least 50% year over year for 3 straight years. YouTube is localized in 88 countries and can be accessed in 76 different languages, which covers 95% of the world’s internet population.

#knowledge: Youtube

http://www.socialbakers.com/statistics/youtube/ Alessio GarbinApril 2016

#knowledge: Linkedin

http://www.statista.comhttp://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

https://press.linkedin.com/about-linkedin

Alessio Garbin

#knowledge: Tumblr

http://www.statista.com Alessio Garbin

#knowledge: Pinterest

http://www.business2community.com/infographics/19-pinterest-statistics-you-probably-dont-know-but-should-infographic-01328367#YdfA7uCQUMz7KArY.97 Alessio Garbin

#knowledge: vanity metrics

Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin

#knowledge: vanity metrics

Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin

#knowledge: vanity metrics

Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin

Alessio Garbin

Alessio Garbin

Content is king Distribution is queen

Alessio Garbin

Content is king Distribution is queen

Alessio Garbin

Strategy

Content is king Distribution is queen

Alessio Garbin

StrategyInvestment

Utenti • pretendono contenuti interessanti,

> contenuto > forma > momento • concedono il loro tempo in maniera diversa,

> piattaforma > momento > identità • producono loro stessi contenuti

> qualità diversa > luoghi diversi > a volte introvabili > senza continuità • vogliono interagire, • vogliono tutto subito, • non sono fedeli, • ma pretendono continuità.

Alessio Garbin

Utenti • pretendono contenuti interessanti,

> contenuto > forma > momento • concedono il loro tempo in maniera diversa,

> piattaforma > momento > identità • producono loro stessi contenuti

> qualità diversa > luoghi diversi > a volte introvabili > senza continuità • vogliono interagire, • vogliono tutto subito, • non sono fedeli, • ma pretendono continuità.

Alessio Garbin

Non avere paura di sperimentare!

Experiment with social media

Alessio Garbin

http://museumweek2016.org/en/http://www.wired.it/internet/social-network/2016/04/04/museumweek-2016-conquista-twitter/

#contamination

Alessio Garbin

http://shortyawards.com/category/8th/art

#curiosity

Alessio Garbin

https://www.youtube.com/watch?v=iwvZ4B9Cz4o

#surprise

Alessio Garbin

Something mine…

Experiment with tech and apps

Alessio Garbin

https://www.youtube.com/watch?v=AJGKjjQ7PmQ

#usefulness

Alessio Garbin

https://www.youtube.com/watch?v=V4AhHQj_Y6o

#creativity

Alessio Garbin

https://www.youtube.com/watch?v=TckqNdrdbgk

#technology

Alessio Garbin

Experiment with 3D printing

Alessio Garbin

https://www.youtube.com/watch?v=emUlHFWcHck

#creativity

Alessio Garbin

http://www.shapeways.com/marketplace/art/

#creativity

Alessio Garbinhttp://www.digitalartsonline.co.uk/topic/3d-printing/

https://www.youtube.com/watch?v=3f_sf-Nabrs

Experiment with mobile sites

Alessio Garbin

Experiment with mobile sites

Alessio Garbin

http://dada-data.net/it/

#tradition revisited

Dada-Data is a digital documentary consisting of interactive exercises, six DADA Hacktions, and a web anti-museum, the DADA-Dépôt. Dada-Data was launched on the day of the 100th anniversary of the DADA movement.

Alessio Garbin

https://www.nextrembrandt.com

#passion

“Can technology and data bring back to life one of the greatest painters of all time? Discover the story behind The Next Rembrandt, a new painting created from historical Rembrandt data”

Alessio Garbin

http://www.fornasetti.com/it/storia

#history revisited

Fornasetti is a historic design brand, known for its ironic and unique style. POMO designed the website as an harmonious picture of heterogeneous elements,

Alessio Garbin

http://www.fornasetti.com/en/secretpage

#crazyness

Fornasetti is a historic design brand, known for its ironic and unique style. POMO designed the website as an harmonious picture of heterogeneous elements, including a playful Secret Page…

Alessio Garbin

Do you know…?

https://www.oculus.com/en-us/ Alessio Garbin

Do you know…?

https://www.google.com/intl/it_it/get/cardboard/get-cardboard/ Alessio Garbin

Do you know…?

http://www.lastampa.it/2016/04/19/tecnologia/news/ecco-otto-bot-di-telegram-che-ti-semplificano-la-vita-e-come-usarli-o1HmFzC1FcyIwx05e6lYVI/pagina.html Alessio Garbin

Do you know…?

https://www.kickstarter.com Alessio Garbin

Do you know…?

https://www.ted.com/ Alessio Garbin

Linkology

https://www.lightspacetime.com/art-blog/top-10-reasons-why-artists-fail-with-social-media/

Alessio Garbin

http://www.apollo-magazine.com/can-art-exist-on-social-media/

http://www.theartcareerproject.com/social-media-your-art-career-best-practices-advantages/4026/

https://www.americanexpress.com/us/small-business/openforum/articles/6-social-media-tips-for-artists-and-gallery-owners/

http://www.mtv.com/news/2733019/if-social-media-is-now-considered-art-then-i-am-an-artist-and-so-are-you/

http://www.wix.com/blog/2015/12/15-magnificent-websites-created-by-artists-and-illustrators/

http://theabundantartist.com/social-media/

https://www.thinkwithgoogle.com/intl/it-it/article/la-creativita-e-un-lavoro-difficile/

http://tribune.com.pk/story/1086829/social-media-and-art-finding-your-footing-in-the-digital-age/

http://www.newtimes.co.rw/section/article/2016-04-21/199148/

http://www.popsci.com/wildlife-control-marries-tech-and-insanely-catchy-beats

http://www.popsci.com/wildlife-control-marries-tech-and-insanely-catchy-beats

http://www.thefader.com/2016/04/18/kimberly-drew-museummammy

https://www.youtube.com/watch?v=FgGSgb_0gy0

http://uk.complex.com/style/2014/10/15-works-of-art-inspired-by-social-media/lee-walton

http://www.summitdaily.com/news/21603903-113/an-art-affair-art-and-social-media

http://www.juliusdesign.net/30431/chi-e-il-creative-strategist-e-quali-sono-le-sue-competenze/

http://www.wmagazine.com/culture/art-and-design/2016/05/art-on-instagram-love-watts/photos/

http://www.brandingmagazine.com/2016/04/14/is-designing-inspiring-art-for-your-own-social-media-a-gateway-to-success/

http://www.summitdaily.com/news/21603903-113/an-art-affair-art-and-social-media

https://news.artnet.com/art-world/millennials-prefer-social-media-over-museums-473222

https://marketingthink.com/the-art-of-social-business-marketing-for-artists-art-shows-and-art-galleries/

http://www.bhaesa.com/blog/why-museums-galleries-should-stop-hiring-social-media-staff

http://www.recoverreputation.com/social-media-and-online-reputation-management-for-art-galleries-museums-collectors-artists-institutions-and-the-art-world/

http://www.recoverreputation.com/the-social-media-guide-for-art-fairs-how-galleries-institutions-collectors-artists-and-visitors-can-use-it-to-build-an-online-reputation/

http://www.blouinartinfo.com/news/story/950074/insider-tips-from-the-art-worlds-social-media-pros-part-1-of-3

http://www.beniculturali.it/mibac/multimedia/MiBAC/images/upload/original-images/1453303487874_Top-30-ok.jpg

Thank you

Alessio Garbin