II Technical Meeting Cervia(Ravenna), 13.07

II Technical Meeting Cervia(Ravenna), 13.07.2012

Javni raJavni razzpis pis ššt. 0t. 022/2009/2009 : SALTWORKS : SALTWORKS -- Ekolosko trajnostno vrednotenje solin med Italijo Ekolosko trajnostno vrednotenje solin med Italijo in Slovenijo in Slovenijo Bando pubblico n. 02/2009: SALTWORKS Bando pubblico n. 02/2009: SALTWORKS -- Valorizzazione ecosostenibile delle saline tra Valorizzazione ecosostenibile delle saline tra Italia e SloveniaItalia e Slovenia

Giancarlo Malacarne

Tourism Expert DELTA 2000

WP 2.1 Analysis and guidelines for tourism valorisation of Comacchio and Cervia saltpans

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ANALYSISANALYSIS

WP 2.2. - II Technical Meeting Analisi e linee guida per la valorizzazione turisti ca delle aree delle Saline di Comacchio e di Cervia Ref. 2/2009 - SALTWORKS - Ekolosko trajnostno vrednotenje solin med Italijo in SlovenijoRef. 02/2009: SALTWORKS - Valorizzazione ecosostenibile delle saline tra Italia e SloveniaGiancarlo Malacarne, 13/07/2012 Cervia (RA)

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Touristic dimension and structure

ARRIVALS AND OVERNIGHT STAYSARRIVALS AND OVERNIGHT STAYS


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The provinces of Ferrara and Ravenna totalized about 2 million arrivals and 12 million overnight stays of which about 1 million arrivals and more than 8 million overnight stays in Comacchio and Cervia

It is a very important touristic area from a national and international point of view. In fact 22% of arrivals and 21% of overnight stays are international in the province of Ferrara and 17% of arrivas and the 20% of overnight stays are international in the province of Ravenna.

AVERAGE LENGTH OF STAYAVERAGE LENGTH OF STAY


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AREA 2009 2010 2011

Variazione

2009-2011

Ferrara 8,49 8,25 7,79 0,69-

Comacchio (FE) 11,77 11,52 10,65 1,12-

Fonte: Elaborazioni DELTA 2000 su dati del Servizio Turismo

della provincia di Ferrara

AREA 2009 2010 2011

Variazione

2009-2011

Ravenna 5,40 5,34 5,18 0,22-

Cervia (RA) 5,88 5,96 5,75 0,13-

Fonte: Elaborazioni DELTA 2000 su dati del Servizio Turismo della

Provincia di Ravenna

The average stay is one of the main indicators of tourist movement. It is obtained by dividing the number of tourists, calculated as the number of consecutive nights spent in a structure, for the number of tourists hosted in that place.

THE TOURIST DENSITY


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AREA Arrivi KMQDensità

turistica

Ferrara 679.775 2631 258

Comacchio

(FE) 439.781 284,01 1.548

Fonte: dati popolazione ISTAT al 01/01/2011,

servizo turismo provincia Ferrara con riferimento

ai dati sugli arrivi

AREA Arrivi KMQDensità

turistica

Ravenna 1.366.564 1858 736

Cervia (RA) 676.407 82,19 8.230

Fonte: dati popolazione ISTAT al 01/01/2011, servizo

turismo provincia di Ravenna con riferimento ai dati

sugli arrivi

The tourist density is expressed through the ratio of tourist arrivals in a particular location and its area expressed in square kilometers.

THE INDEX OF TERRITORIAL EXPLOTATION


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.

AREA AbitantiSuperficie

(kmq)

Arrivi

turistici

Densità

abitativa

Densità

turistica

Indice di

sfruttamen

to

Ferrara 359.994 2.631 679.775 136,83 258 395,20

Comacchio

(FE) 23122 284 439.781 81,41 1.548 1629,88

Fonte: dati popolazione ISTAT al 01/01/2011, servizo turismo provincia Ferrara con

riferimento ai dati sugli arrivi

AREA AbitantiSuperficie

(kmq)

Arrivi

turistici

Densità

abitativa

Densità

turistica

Indice di

sfruttamen

to

Ravenna 392.458 1.858 1.366.564 211,17 736 946,48

Cervia (RA) 29180 82 676.407 355,03 8.230 8584,83

Fonte: dati popolazione ISTAT al 01/01/2011, servizo turismo provincia di Ravenna con

riferimento ai dati sugli arrivi

The index of territorial exploitation is the indicator that measures the sustainability of the residents and tourist’s. On impact of in the territory of a given location. It is calculated by adding up the tourist arrivals to the number of residents per square.

THE ACCOMODATION SUPPLY


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The area between the province of Ferrara and Ravenna presents a rich, complex and varied accommodation offer. Along with Cervia’s powerful hotel accommodation offer that represents an important part of the over 38.000 number of beds, we can find a huge offer of vacant houses for tourists in Comacchio, that altogether totals over 27.000 beds. Among the different kinds of offers in the territory there are also, farm holidays, bed and breakfast, campsites etc.

THE RATE OF ACCOMODATIONTHE RATE OF ACCOMODATION


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AREAesercizi

alberghieri

esercizi

extralberg

hieri

totale abitantitasso di

ricettività

Ferrara 6515 26701 33216 359.994 9%

Comacchio

(FE) 2897 24111 27008 23.122 117%

Fonte: dati popolazione ISTAT al 31/12/2010; CCIAA Ferrara per i dati relativi

agli esercizi ricettivi

AREA

esercizi

alberghier

i

esercizi

extralberg

hieri

totale abitantitasso di

ricettività

Ravenna 42038 36314 78352 392.458 20%

Cervia (RA) 27353 11328 38681 29.180 133%

Fonte: dati popolazione ISTAT al 31/12/2010; Servizio Turismo Provincia di

Ravenna per i dati relativi agli esercizi ricettivi

The rate of accommodation is the tourist potential of an area. It is obtained by dividing the number of beds in all those accommodation (hotel and complementary) of a certain area for its inhabitants.

TOURISTIC DIMENSION OF PO DELTA PARKTOURISTIC DIMENSION OF PO DELTA PARK

’’


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Stazioni del Parco del Delta del Po 2009 2010 2011

Stazione 1 .

Volano Mesola Goro 108.029 91.002 87.956

Stazione 2.

Centro Storico Di Comacchio 37.266 36.172 33.959

Stazione 3.

Valli Comacchio 22.230 22.789 23.111

Stazione 4.

Pineta S. Vitale e Piallasse Ravenna 14.288 14.822 14.446

Stazione 5.

Pineta Classe e Salina di Cervia 364.885 372.328 371.202

Stazione 6.

Campotto di Argenta 14.576 15.951 17.158

Comune Ostellato 133 2.408 3.087

Comune Alfonsine 1.488 1.431 1.394

Totale 562.895 556.903 552.313

Fonte: Ente di Gestione per i Parchi e la biodiviersità - Delta del Po

2009 2010 2011Variazione

2009-2011

Visitatori 750 739 795 6%

Fonte: Ente di gestione Parchi e Biodiversità - Delta del Po

TOURISTIC DIMENSION OF CERVIA AND COMACCHIO SALTPANSTOURISTIC DIMENSION OF CERVIA AND COMACCHIO SALTPANS


COMACCHIO SALTPAN

Cervia’s saltpan actually reaches a total of over 26.000 visitors the most

part of which are students. The saltpan has been managed by the Parco delle Saline company since

2003 and has improved the level of its valorization and improved the promotion policies of the site. An

important visiting center was realised along with, some effective merchandising policies and several itineraries combined with touristic offers for schools and individuals.


CERVIA SALTWORKS, THE PRESENT OFFERT

Comacchio’s saltpans actually totals about 800 visitors per year. They

are first of all birdwatchers and

photographers. The tourism offer, and the promotional policies of

Comacchio saltpans are still being outlined.

COMACCHIO SALTWORKS, THE PRESENT OFFERT


Swot is the acronym for: Strenghts, Weaknesses, Opportunities, Threats, that is the formulation of strengths and weaknesses (internal factors), of opportunities, of risks and of threats (external factors). The general aim of the Swot analysis is to clarify and to help create ideas for alternative strategies or plans for development.

In this case the aim is to elaborate a framework for Comacchio’s and Cervia’s saltpans to uderstand in a better way the potential and the limits to develop and implement a tourism offer in particular in a slow and sustainable way.

The following analysis is related to the following issues:

•Accommodation facilities•Promotion•Accessibility and mobility•Infrastructures•Interrelationship with the destination management•Interrelationship with the tourism end institutional local system•Environmental characteristics


SALTPANS SWOT ANALYSISSALTPANS SWOT ANALYSIS


THE TERRITORIAL APPROACH TO SLOW TOURISMTHE TERRITORIAL APPROACH TO SLOW TOURISM

The Slowtourism project Italia –SloveniaStrategic Project SLOW TOURISM was a project funded in 2010 by the European cross-border Program Italia-Slovenia 2007-2013. It was a Program funding 13 projects, for a total amount of 41,176 millions euro, the 55% of them allocated to Italy.The Project, headed by DELTA 2000 obtained € 3.815.700,00 of public resources (3.243.345,00 euro of FESR funds, 572.355,00 euro of national Italian co-financing,

141.170,00 euro of national Slovenian co-financing and 70.585,00 euro of public obligatory financing by Slovenian partners) involved 27 partners.


LE DIMENSIONI DELLO SLOW TOURISMLE DIMENSIONI DELLO SLOW TOURISM

The slow tourism study shows that a touristic experience can be considered slow if it is characterised by the following six dimensions:

1.Time: it is the temporal dimension of companies’ and territorial organization that requires a strategic policy based on a clear medium/long term planning and vision. This means that it is necessary to dedicate some time to the analysis, understanding and planning of qualitative improvements of the activities, services and destinations, both for the clients and employees’ advantage;

2 .Slowness: it refers to the demand and the creation, promotion and supply of slow tourism services and products, through an all-inclusive,

deep and involving experience, which allows the visitors to get in touch with the local communities;

3. Contamination: it refers to the relationship between persons, who have different opinions, beliefs, knowledge and cultures, and to

the opportunities the system offers to stimulate exchanges between them;


THE SLOW TOURISMTHE SLOW TOURISM’’S DIMENSIONSS DIMENSIONS

4. Authenticity: it refers to the ability of offering non-standardized products or services, which allow the visitors to realize that they are in that specific place, not elsewhere.

5. Sustainability: it refers to the impact (or effects) of tourism on the local environment and the need for a sustainable, eco friendly, cost-effective, ethically and socially adequate approach towards local

communities

6. Emotion: it refers to the ability of creating memorable moments that can stimulate some changes in the visitors’ approach by making them live absorbing and pleasant experiences.


THE SLOW TOURISMTHE SLOW TOURISM’’S DIMENSIONSS DIMENSIONS


The saltpans in the territorial slow context The saltpans in the territorial slow context –– 1/21/2Time. Planning an offer for delicate and complex areas such as saltpans needs an important input to adapt structural interventions to the environment and to potential visitor targets. It has to do with a project that involves simultaneously, institutions and private operators and addressing them towards forms of collaboration, integrated projects and to an optimization of resources that are absolutely necessary to reach prefixed objectives.

Slowness, contamination, authenticity. Every one of these dimensions that I would keep tied together has a strong connection to the reality of the saltpans offer. Starting with a non-massified image that a visit to a saltpan transmits, to the sensation of being transported back to a dimension where time is in harmony with the rythm of nature, with the cycle of the waters, with the seasons and with the nesting of the birds. Furthermore saltpans are a concentration of knowledge, know-how, and of culture. For Cervia you can even say that it is a saline civilization. It is in this sphere that it is possible to create relations and exchanges that can make a visitor truly feel part of the environment intended as milieu, that they are visiting. The positive exaltation of the aspects connected to the saline culture, can therefore transmit a strong sensation of the authenticity of the locality that one is visiting, of the experience being lived and of the relations that are being formed.


The saltpans in the territorial slow context 2/2The saltpans in the territorial slow context 2/2

Sustainability. Plays a determinating role in the construction of a touristic offer. The saltpans and their fragile characteristic areas can contribute in a important way to the perception that one has of the territory and of the territory’s capacity to develop ecofriendly touristic policies.

Emotion. In general saltpans are a unique habitat and the activities that can take place there, therefore are unique and moving.


SALTPANS GUIDELINESSALTPANS GUIDELINES

From this brief analisys, even realized from a slow tourism point of view would be important to

obtain some considerations and guidelines useful to structure a saltpans offer that could be atractiva, coerent and integrated wih the

territorial tourism policies.


STRATEGIC OBJECTIVESSTRATEGIC OBJECTIVES

It is useful, in this study, to individuate some strategic objectives that emerge before delineating possible guidelines of

intervention

� Valorize and promote at a national and international level the saltpans, in an integrated way with the Po Delta Park offer

� Improve the overall offer from a sustainable and ecofriendly point of view

� Prolongue the touristic season of the saltpans� Increase the number of visitors if comparable with saltpans

ecosystem� Increase the number of visitors that come from the coastline


GUIDELINES PROPOSAL GUIDELINES PROPOSAL –– 1/21/2


Linee guida saline Linee guida saline –– 2/22/2


SUGGESTIONS FOR COMACCHIO SUGGESTIONS FOR COMACCHIO -- 1/2 1/2

Some concrete suggestions emerge from the guidelines. Which can be useful for the development and management of the touristic saltpan offer in Comacchio.


SUGGESTIONS COMACCHIO SUGGESTIONS COMACCHIO -- 2/2 2/2

• A new information point near east entrance of the Romea

• Restore the Torre Rossa• The Comacchio saltpan, the sun laboratories• Introduction of golf cars• Maintain at least a part of salt production for the tourists• Developing local merchandising • Introduction of touristic salt train or Caudeville• Improvement of billboards and street signs


SUGGESTIONS CERVIA 1/2 SUGGESTIONS CERVIA 1/2

• Some concrete suggestions emerge from the guidelines. Which can be useful for the development and management of the touristic saltpan offer in Cervia.


SUGGESTIONS CERVIA 2/2 SUGGESTIONS CERVIA 2/2

• The sale dolce of Cervia and the territory• Development of web marketing, web promotion,

smartphone applications ecc.• Introduction of touristic salt train or Caudeville• Increase of Improvement of billboards and street signs • the equipment necessary for excursions and the

reinforcement of promotional activities

FINAL RECCOMANDATIONFINAL RECCOMANDATION


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The saltpans of Comacchio and Cervia can be valorized together. Which means developing a strategic development plan. And creating a work pool including the municipalities of Cervia and Comacchio, Società delle Saline, the management of the saltpans, the Po Delta Park as coordinator and the local action group as technical support .

A concrete project made up of concrete interventions with the partecipation of public authorities, private operators and with the help of territorial programmes.

TERRITORIAL COMMUNITARY PROGRAMMINGTERRITORIAL COMMUNITARY PROGRAMMING


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An important opportunity to realize interventions can come from the communitary leader initiative for the Po Delta t erritory, in the report we have expressed the measures of potential int erests

Grazie per lGrazie per l ’’attenzione!attenzione!Hvala za vaHvala za va ššo pozornost!o pozornost!

Giancarlo MalacarneDELTA [email protected]

II Technical Meeting Cervia (Ravenna), 13.07.2012

Progetto finanziato nell'ambito del Programma per la Cooperazione Transfrontaliera

Italia-Slovenia 2007-2013, dal Fondo europeo di sviluppo regionale e dai fondi nazionali

Projekt sofinanciran v okviru Programa čezmejnega sodelovanja Slovenija-Italija 2007-2013 iz sredstev Evropskega sklada za regionalni razvoj in nacionalnih

sredstev

Ministero dell'Economia e delle Finanze

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II Technical Meeting Cervia(Ravenna), 13.07

Documents

Transcript of II Technical Meeting Cervia(Ravenna), 13.07