Role: Strategist, Copywriter Project: #CalcioBarilla Real time content marketing to engage users during Fifa world Cup 2014 Results: 6 million users reached; 8 milions of impressions, 13 milions of interactions (organic results). The campaign has been reported by the main italian newspapers

Role: Creative, Copywriting, Strategist Project: ‘Indovina chi viene a Cine’ a special dinner for selected influencers where everything is a clue for a Movie. An offline and online activation to engage fans in the Infinity TV storytelling. Results: 166 content generated, more than 1.465.000 people reached Reference: https://www.youtube.com/watch?v=UrXKqyUsyQI

Role: Strategist, Public Speaking, Training Project: Create Instruments to develop social activities of over 1k travel agencies in the «Welcome Travel» network. Output: A Brand Facebook Page with engaging sharable contents. A structure of Social and digital webinar s to help and train agencies

Role: Strategist, Creative, Copywriter Project: A Recipe contest to engage fans of Live Inspire in the Expo 2015 Themes connecting those values with the card ‘Live Inspire’ of Intesa San Paolo Output: 10 Countries involved, a coordinate editoral plan good for different cultures and languages, an E-book user generated, a digital Pr activitiy in all the countries involved.

Role: Strategist, Copywriter Project: Communicate themes of the new WOBI 2014 focusing on values and guests Output: First time all tickets Sold out, live tweeting activities, special video for external and internal communication Reference: https://www.youtube.com/playlist?list