Enrico Cioccolini Gotinksome visual highlights from my portfolio (2004-2016)

DiVino MuseoTerricciola (Pisa, Italy), 2004Assignment by the local government for the creation and design of a Wine Museum. I presented an idea of Echo-museum, through a multi-disciplinar feasibility studio, called DiVino Museo, which was immediately accepted by the mayor and his council. A Foundation around the idea was started, together with the main winemakers of the area plus internationally famous wine companies like Fratelli Lunelli (Ferrari), La Spinetta and Castellani Wine. 

I created and developed the whole concept, designed all the online and offline (printed) communication materials and planned the marketing strategy.

PisaUnicaTerraPisa, Italy - 2007/2009The Province of Pisa contacted me for the assignment of a massive project about the rebranding of the entire area, following the arrival of low cost flight companies at the Pisa’s airport Galileo Galilei and tackling the need to let tourists visit and enjoy not only Pisa and its tower but also its splendid surroundings. I designed the entire project, from the communication campaign (and all its online and offline - printed - materials) to a feasibility studio about networking of all the production departments of the area which were linked to tourism and lifestyle in general, like hotels and hospitality in general, transports, restaurants, food&wine, agriculture, natural parks, yacht clubs and so on. A new unifying brand was created, PisaUnicaTerra, which had to represent a quality label on every certified product/service. I’ve redesigned as well every info point in Pisa and through the entire territory, including the one at the airport, right in front to the arrivals. In 2009 the web portal pisaunicaterra.it replaced the Official Government Tourism Office of Pisa (APT) and since then on it’s been an one stop referral point for whoever from all over the world would like to know about Pisa and its territory. in 5 years from the practical application of the measures designed by my feasibility studio, the Gross Domestic Product of Pisa and its province boosted up till +38%.

http://www.pisaunicaterra.it

DiVinoPisa, Italy - 2008In 2007 I’ve been asked to redesign, produce and organise PisaVini’s 2008 edition, the one and only official wine event in Tuscany. I’ve rebranded it into DiVino and turned it into a real wine fair on Vinitaly’s footsteps, integrating PisaUnicaTerra’s guidelines about interiors, communication and innovation. Another stunning success inside the splendid Stazione Leopolda in Pisa, the city’s old railway station.

I created and developed the whole concept, designed all the online and offline (printed) communication materials and planned the marketing strategy.

I also co-produced the whole event.

Tracce di TartufoPisa, Italy - 2008In June 2008 I designed and produced Tracce di Tartufo, an event which took place at Pisa’s Airport Galileo Galilei Terrace Plaza, involving a selection of the best white truffle specialised restaurants, the Tourism High School of Pisa Giacomo Matteotti, the Province of Pisa and the National Truffle Association. On a 12 meters long semicircular widescreen we back-beamed a video we produced, which was showing how the truffle is originated, how it develops and how it’s found, while the students of the Giacomo Matteotti’s institute were passing by with wooden boxes filled up with the aromas of the underwoods. That was what I’d named Sensorama, recalling the famous experiments by Morton Heilig in the 50s.

I created and developed the whole concept, designed all the online and offline (printed) communication materials and planned the marketing strategy.

I entirely produced the event.

FiabesquePeccioli (Pisa, Italy) - 2004/2013In cooperation with my partners, I designed this Festival for children and families in general, which would take place on every Sunday in December and have its clue moment on January the 6th, the day of La Befana. We would turn the village into the Fairy Tales Town and stage theatrical shows, animation, music and lots of other activities all over the place. The entire community was enthusiastic about the idea, and the Festival just started in 2004. It went on until 2013, when the local government could not afford anymore the production’s costs and suspended it. Started as a local event, Fiabesque turned into an international entity, inspiring similar operations all over the world and helping connecting cultures and people. It’s been one of the greatest experiences in my whole life, not only professionally speaking, and I’ll always remember the magic of it, and with me the 150.000 and more people who had the privilege of experiencing it. I’m also the co-author of the book Fiabesque, la Città delle Fiabe: Il fantastico nella progettazione degli eventi, published in Italy by Gangemi in 2006.

http://www.fiabesque.org

MateriaLabPisa, Rome, Amsterdam - 2007/2010Since 2007 I was promoting a cultural association within my activity, with the goal of producing items like theatrical pieces, movies and other cultural products. I’ve called it MateriaLab, and it’s first production has been La Fiaba delle Fiabe (The Fairy Tale of Fairy Tales), street art theatrical piece which was staged for the first time during Fiabesque 2007. A theatrical workshop, based on a concept script I wrote, involving a director and a few professional performers plus just normal people with a passion for theatre, produced a show which was intended to be performed through the streets of Peccioli. Due to its stunning success, the piece was represented as well in Livorno, staging the same crew which called themselves FiabesqueLab, during Effetto Venezia 2008 and later on in Croatia, by the yearly Fairy Tales Festival dedicated to Ivana Brlic Mazuranic in Slavonski Brod. Then I co-produced other two fairy tales inspired musicals, together with TodoModo MusicAll: Pinocchio Superstar and Alice di Carta.

I designed and crafted all the online and offline (printed) communication materials and planned the marketing strategy.

HUMUSMontefoscoli (Pisa, Italy) - 2008MateriaLab produced also HUMUS, a 3 days kermesse by the huge Gaslini’s villa in Montefoscoli, yet in Pisa’s province. HUMUS should have been the first step of another visionary project about a school of sciences and arts in the Tuscan countryside, with people coming from all over the world, following the concept of Renaissance Academies and aiming to train multi-skilled figures in more disciplines at the same time, in order to deliver a kind of education based on the Da Vinci’s model.

I created and developed the whole concept, designed and crafted all the online and offline (printed) communication materials and planned the marketing strategy.

I entirely produced the event.

ZMG (Zard Media Group)Rome, Amsterdam - 2008/2014In 2008 David Zard, all times greatest Italian music producer, was just heading to the 8th year in a row with the astounding success of Notre Dame de Paris, the Italian version of the famous French musical. That’s when he asked me to follow the whole Internet and Social Media strategy for this and all his other productions. I started again crafting mockups and setting up CMSs (Joomla at that time), with the help of my quite wide international network of collaborators. Notre Dame de Paris, Tosca Amore Disperato, Dracula in Love and later on Romeo & Giulietta.

For all those shows I’ve been producing all the related digital media and managing their dynamic content and Social Media Marketing.

ExploraThe Children Museum of Rome - 1999/2014I studied and produced, together with a team of architects, the entire user experience of Explora, the Children’s Museum of Rome, and I’ve also won the public competition for the assignment of their logo & corporate image’s design. It was 1999. The museum opened in 2000 and till 2014 I’ve been designing and developing their website and their entire online marketing strategy.

http://www.mdbr.it

ItaliëThuisWormerveer, The Netherlands - 2011 till nowItaliëThuis (Italy by your home, in Dutch) is about selling digital media packages to Italian producers selected by the excellence in their sector and promoting them abroad, starting with the Netherlands, and selling their products too via e-commerce on a dedicated portal. The packages included the production of digital media like videos and landing pages, then of course their presence in our web shop and as advanced features their presence in promotional events and fairs here in NL. I applied the principles of transmedia storytelling to the scripts I was proposing to my customers, placing the videos in a wider perspective where the company’s story would have been told by using digital media AND other supports, also “analogical” ones, like tastings, events, markets. Thanks to the help of a few friends-collaborators both in NL and in Italy, I could manage to collect a few Italian companies as customers and started producing the digital promotion material, from filming and editing movies to the design of their presence in ItaliëThuis’ portal. At the end of 2012 italiethuis.nl was ready and I arranged a presentation event in the center of Amsterdam, whose title was (of course) DiVino 2012.http://www.italiethuis.nl https://vimeo.com/channels/italiethuisnederland

I created and developed the whole concept, designed and crafted all the online and offline (printed) communication materials and planned the marketing strategy.

I entirely produced DiVino 2012 and all the other events since then.

Sensation - Into the WildBologna, Italy - 2014I worked in cooperation with an international team, ID&T and Mistica Music (the Italian producer) on the design and deployment of a Transmedia Marketing campaignThe project was completely ideated by me and developed under the supervision of the marketing department at ID&T (at those times Michael Monshouwer and Thom Bartelse).I produced all the graphical and textual content and then published it on different channels, like social media (Facebook, Twitter, Instagram), YouTube and needed it to all the bloggers who were in the team.On request I can provide an excerpt of the feasibility studio I wrote for ID&T and Mistica Music.

I created and developed the whole Transmedia concept, designed and crafted all the online communication materials and contributed to plan the marketing strategy.

Cirque du Soleil - AmalunaRome, Italy - 2017In cooperation with Cirque du Soleil house quarters in Montreal and with Asset Events, the Italian producer, I am currently developing all the printed and online graphics for the communication and marketing needs of the whole event and its promotion campaign, starting on November the 9th after the press conference.Together with Patrice Boudreault (Art Director) and Montserrat Adam Salvatierra (Senior Manager Sales & Marketing International Touring Shows) and Massimo Fregnani (General Manager at Asset Events) I am crafting every single graphic item and following the print process till delivery.

I am crafting all the online and printed communication materials, leading the approval process and following all the printing and publishing processes.

Web DesignThe Netherlands - 2011 till nowAs MateriaMedia, my ZZP’er “combat name”, I am designing, building and developing websites for various customers (and for my own projects). I use Wordpress in combination with DIVI, theme framework by Elegant Themes, and WooCommerce as e-commerce platform.

These are a a few highlights:http://www.plussupportact.nl http://www.bonettimusic.comhttp://www.ilpozzo.nlhttp://www.theinvisibles.nlhttp://www.ovmfotografie.nl

I designed the UI and UX, developed it on Wordpress using DIVI, edited and posted all the basic content, took care of SEO, Analytics and Social Media integrations.

Digital Video DesignThe Netherlands - 2011 till nowAs MateriaMedia, my ZZP’er “combat name”, I am producing for various customers and for my own projects Digital Videos from scripting to post production and publishing. I film them myself or as director, create all the needed still or animated graphics, perform the whole editing and post-production process and publish them on YouTube, Vimeo, Facebook, Twitter, Instagram, taking care of SEO and Analytics integrations.

These are a a few highlights:https://vimeo.com/53867349 https://vimeo.com/49925394https://vimeo.com/54405960https://youtu.be/uQWz0CyA74E

I develop edthe script, sketched the storyboard, direct ed or did directly the filming and or created the animated (2D) graphics, then through Final Cut Pro X, Motion and After Effects I took care of post production.

Enrico Cioccolini Gotinksome visual highlights from my portfolio (2004-2016)

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