ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Coalition „Ecoturismo...

ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE

Herbert Hamele, 12.03.2008

Coalition „Ecoturismo Mediterraneo“

Project „Internazionalizzazione“

Field visits & workshops in Sicily

10. - 14.03.2008

Sustainable T.N

atur

e T

.



Ecoturismo: locale --- globale

Destinazione

Operatori,

Prodotti turistici

Europa, Mediterraneo

Globo•Sustainable tourism criteria

•Ecotourism principles

•Agenda for a sustainable and competitive European Tourism

•European Charter STPA

•VISIT indicators

•Certificazioni

• TtE, …

• CIP, …

• servici marketing



The coalition’s approach

Base 2008International Sustainable

Tourism Criteria International Eco-Tourism

principles European indicators for

destinations WTO pilot destinationsCertificates for European

tourism: global comparisonInternational networks and

initiatives: updateGood practice examples:

businesses, destinations, packages (ongoing)

Innovation in Tourism: TLA handbook

WORKSHOPS

for businesses & administration

• STC check list

• Ecotourism self check

• VISIT indicators: checklist

• Field evaluation sheets

• EU Eco-label

• TraveLife

• Austrian Ecolabel for packages (dev.)

• recommendations

• Information platform on sicily.destinet > base for creating a TLA on Ecotourism

Intern

ation

al con

ference

Visits o

f destin

ation

s

Intern

et: platfo

rm an

d p

rom

otio

n



Certification of destinations

European Charter for Sustainable Tourism in Protected Areas

= certificate for the implementation and operation of the management system (5 years)– Diagnosis of the situation (indicators)– Definition of objectives (indicators)– Actions

• Training and capacity building• Destination development • Product development• Promotion and marketing

– Monitoring (indicators)– Networking & exchange



Pilot workshops in the territories of the coalition “Ecoturismo Mediterraneo”

INSTRUMENTS FOR DESTINATIONS AND BUSINESSES

1. Field evaluation sheet

2. Situation analysis sheet

3. STC check list

4. Ecotourism self check

5. Destination Indicators

6. Recommendations: EU Eco-label, TraveLife

7. Internal information platform for the coalition (sicily.destinet)

8. Public promotion portal for the coalition (ecoturimomediteraneo.net)



Territory/ sight: 1-10

objectives

next steps

Access (transportation, infrastructure, roads)

Appearance of built environment (buildings, streets, signs)

Condition/preservation of natural environment

Cleanliness of the site

Availability and variety of tourism services and programmes

Quality of tourism services

Uniqueness and distinctiveness of attractions and services

Availability of tourist information (on site features, programmes, services, etc.)

Friendliness/hospitality of local people

Level of safety/security

1. Field evaluation sheetsCom‘é da noi?



2. Situation Analysis Sheet

Tourism resources: Stakeholders: Policy / management frameworks:

Strutture ricettive … Associazione … Plan territoriale di …

Cosa abbiamo?



3. Sustainable Tourism Criteria

A. Effective sustainable management NOTES

A.1 The company has implemented a sustainability management system that is suitable to its reality and scale, and that considers environmental, sociocultural, quality, and safety issues.

A.2 The company is in compliance with all relevant legislation and regulations (including, among others, health, safety, labor, and environmental aspects).

A.3 All personnel receive training in environmental and sociocultural management issues.

A.4 Customer satisfaction is measured and corrective action taken where necessary.

A.5 Promotional materials are truthful and do not promise more than can be reasonably expected by customers.

A.6 Design and construction of buildings and infrastructure complies with local zoning and protected or heritage area requirements, respects the natural or cultural heritage surroundings in design and impact, uses locally appropriate principles of sustainable construction, provides access to the handicapped.

Cosa vogliamo?



B. Maximizing economic benefit to the communityB.1 The company contributes to community development and infrastructure.

B.2 Local residents are employed, including in management positions.

B.3 Local services and goods are purchased by the business.

B.4 The company helps local small entrepreneurs develop and sell products that build on the area’s nature, history, and culture (including food and drink, crafts, performance arts, agricultural products, etc.)



C. Minimizing sociocultural harm

C.1 There is an appropriate code of behavior with respect to activities in indigenous and local communities, as well as in culturally sensitive sites, established by mutual consent or following established guidelines.

C.2 Cultural interpretation or education is provided to customers.

C.3 Policies are implemented against commercial sexual exploitation, particularly of children and adolescents.

C.4 The company is equitable in hiring women and local minorities, including in management positions.

C.5 All employees are under contract and are paid a fair wage.

C.6 Historical and archeological artifacts are not sold, traded, or displayed, except as permitted by law.

C.7 The business contributes to the protection of local historical, archeological, and cultural properties, and permits access to them by local residents.

C.8 The business uses elements of local art, architecture, or cultural heritage in its design, decoration, food, or shops.



D. Minimizing environmental harm

D.1 Conserving resources

D.1.1 Purchasing policy favors environmentally friendly products, for building materials, capital goods, food, and consumables.

D.1.2 Consumption of consumable goods is measured, and procedures are implemented to reduce it.

D.1.3 Non-renewable energy consumption is measured, and procedures are implemented to reduce it.

D.1.4 Potable water consumption is measured, and procedures are implemented to reduce it.



D.2 Reducing contamination

D.2.1 Greenhouse gas emissions from all sources are measured, and procedures are implemented to reduce or compensate them.

D.2.2 Wastewater, including grey water, is treated effectively.

D.2.3 A solid waste management plan is implemented, with quantitative goals to minimize waste that is not reused or recycled.

D.2.4 The use of hazardous substances, including pesticides, paints, swimming pool disinfectants, and cleaning materials, is minimized or substituted by innocuous products.

D.2.5. The business implements policies to reduce noise, light pollution, runoff, ozone depletion, air pollution, and soil contamination.



D.3 Protecting biodiversity and scenic beauty

D.3.1 Endangered species are not consumed, sold, traded, or displayed.

D.3.2 No captive wildlife is kept, except for licensed breeding, rescue, or reintroduction, in accordance with law and best practices.

D.3.3 The business uses native species for landscaping and green areas use and takes measures to avoid the introduction invasive alien species.

D.3.4 The business contributes to the support of natural protected areas or biodiversity conservation.

D.3.5 Any disturbance or damage harmful for wildlife animals or plants by tourism activities is avoided.

D.4 General

D.4.1 A contingency plan for environmental emergencies is in place.

D.4.2 Environmental interpretation or education is provided to staff and customers.

Source: International Sustainable Tourism Criteria Initiative, www.sustainabletourismcriteria.org



4. „Ecotourism“ evaluation sheet

Visited territory/ sight:

Ecotourism principles + examples (good)

+ 0 - - examples (not good)

minimize impact

-energy consumption

-water consumption

-waste and waste water

-hazardous waste, chemical substances

-loss of biodiversity

-traffic problems

build environmental and cultural awareness and respect

provide positive experiences for both visitors and hosts

provide direct financial benefits for conservation

provide financial benefits and empowerment for local people

raise sensitivity to host countries' political, environmental, and social climate

CO2 footprint

Siamo pronti?



5. Destinazioni: VISIT Indicatori chiave per monitorare lo sviluppo sostenibile del turismo (como misurare?)

Come misurare?



The international Sustainable Tourism Criteria give guidance to the future

The international TraveLife and Green Globe 21 – IES certificates include 2/3 of the STC requrements.

TraveLife is available for all tourism services on a low budget base

TraveLife is not a type I certificate with independent on-site audits

For European tourism:

the EU Eco-label in combination with Train to Eco-label is recommended to accommodation businesses for environmental sustainability

TraveLife is recommended to all types of tourism services working together with tour operators

Austrian Ecolabel for tour packages is recommended to tour operators, self declaration sheet is recommended to accommodation businesses

6. RecommendationsPer operatori?



ConferenceInternal preparation

Map viewerCoalition territory, Mediterranean

Tourism products100+ Committed businesses, good practice examples

Eco-TourismSTC, Eco-Tourism principles

Events, visits, workshops

Dates along the project

Networks and initiatives100+ decision makers in the coalition, networks, ...Local actors and businesses

7. Internal information platform/ Ecotourism Tourism Learning Area (sicily.destinet)

InstrumentsSTC, indicators, guidelines 30+ Certificates10+ Marketing services

Public portal www.ecoturismomediterraneo.net

public DestiNet portal

Cosa c‘è ?



Services: what to do to be presented on the public portal?

1. Registration with basic information and picture(s)

2. Declaration of interest to become an „eco-tourism service“

3. Workshop participation, self check

• Workshop (e.g. Train to Ecolabel) or passing online learning session

• Self assessment (e.g. from „Austrian Ecolabel for travel packages“ or TraveLife „Sustainability“ self check), send results for internal registration

4. Publication as „ eco-tourism service candidate“

5. Apply for a certificate and pass the certification procedure

6. Certification (e.g. EU Eco-label or other type 1 eco-certificate)

7. Promotion as „eco-tourism service“

Public portal

www.ecoturismomediterraneo.net

ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Coalition „Ecoturismo...

Documents

Transcript of ECOTURISMO MEDITERRANEO: INTERNAZIONALIZZAZIONE Herbert Hamele, 12.03.2008 Coalition „Ecoturismo...