AVE9 2011 Abstract

8/3/2019 AVE9 2011 Abstract

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LINFORMAZIONE

GLOBALE

RISOLVERE LE ATTUALI

SFIDE DI PROGETTAZIONECON MOUSER ELECTRONICS

La mappa della produzione industriale mondiale WSTS: previsioni dautunno per i semiconduttori

La distribuzione elettronica in EuropaARM colpisce al core

MILANO,29 MARZO 2012

SPECIALE

FPGAeDSP

Associazione Nazionale

Fornitori Elettronica

EL

ETT

RON

ICA

Dicembre

MOUSER ELECTRONICS: UN VANTAGGIO

COMPETITIVO PER I CLIENTI

Mark Burr-Lonnon, vice presidente di Mouser

an assodel electronics forum

LUMENFORTRONIC


2/34

Vi mai successo di spostare un masso e trovarci

sotto delle ormiche, tutte in fla, di corsa, a

lavorare? Tutte a spingere, insieme, la larva, la

oglia o il pezzo di cicala fnalmente stecchita?

E magari avete provato a stuzzicarle con qualche

ostacolo inventato l per l? Un pezzo di legno,

un rammento, un qualsiasi accidente che potesse

metterle in difcolt?Solo per costringerle ad arrabattarsi per superare

quel qualche cosa e vedere, se e quando, ce

lavrebbero atta?

C qualche analogia con la situazione attuale?

Cialtroni noi?

Troppo acile! Nella elettronica industriale

la mancanza di sostegni e di attenzione alle

PMI ha negli anni addestrato le aziende alla

sopravvivenza. Le nuove strette globali le

obbligano, ora, a ar proprio limperativo di

raggrupparsi e di puntare a delle economie di

squadra almeno su strategie e obiettivi di settore.

Teoricamente lo dicono tutti. Nella prat ica il

chi lo faporta lassociazionismo a essere il perno

della accenda e qui casca lasino. Ovvero, anche

chi vorrebbe trova poco o nulla in rierimenti:

a parte Assodel che si rafgura come il classico

cerino acceso nel buio.

Per quanto poca sia la sua luce, lunica!

Propaganda elettorale?

Non proprio, ma se i pochi che ci leggono sirendessero conto di quanto Assodel a e di

quanto, come gruppo, si potrebbe are insieme,

concentrando risorse e sorzi, le cose magari non

di molto, migliorerebbero.

Altrimenti ci resta solo il lamentarci: come anno i

cialtroni.

Al capolinea ci siamo (quasi) arrivati.

E incrociamo le dita, perch non neppure

detto che sia quello defnitivo.

La recessione, in ogni caso, sul piatto.

Da qui, un esame di coscienza si impone per tutti.

E sicuramente lesame (con qualcosa di pi)

andrebbe atto a quella massa di cialtroni (politici

e conniventi) che nella bagarre scatenata sul Paese

continuano imperterriti a non rendersi conto delledifcolt che sono davanti a tutt i.

Basti r icordare che mentre il Governo Monti

chiedeva la fducia in Parlamento (ndr siamo a

met dicembre) la Camera aveva appena approvato

un aumento salariale del 15% circa per i propri

dipendenti di Montecitorio (relativamente pochi

ma anche relativamente pi ricchi di qualsiasi

altra categoria di lavoratori) e la Regione Lazio

atto passare, alle due di notte, (ndr notizie dei

Tg) il vitalizio per qualche suo assessore che

(poveraccio!) ne era ancora escluso.

Cialtroni loro

Se questo il clima, poco da stupirsi di quanto

accade (e potr accadere) al mercato.

Le imprese non hanno soldi e,spreada parte, non li

hanno le Banche che cercano di recuperare liquidit

in ogni modo.

Fatto noto e lampante come il dato che le nuove

tassazioni portano il peso fscale a gravare

sullimpresa, si, al 45% ma, ufciosamente, a

oltre il 65%: causa i costi enne volte calcolatida Confndustria e Centri Studi economici per le

inefcienze logistiche, burocratiche, di trasporti e

via dicendo del sistema Paese.

Una enormit tale che anche il pi in malaede

osservatore della Corea del Nord giudicherebbe

improponibile per chi vuole imprendere, ma

praticamente assurdo per chi deve impegnarsi

su terreni tecnologici dove il valore aggiunto

a quanto viene realizzato in prodotti e sistemi

non compensabile con motivazioni di brand

ed estetici legati a quella estemporaneit della

improvvisazione italica che aiuta a galleggiare (si

fa per dire) nel made in Italy.

Cialtroni loro! e cialtroni noi?

Silvio Baronchelli

[email protected]

A&V ELETTRONICA Anno XXIII - 09/2011

7

AV ELETTRONICA & ImpREsE

Editoriale


3/34


11

MERCATO & SUPPLY NETwORk

Grande successo di pubblico per

RomaTech & Lighting Fortro-

nic, levento romano dedicato

allelettronica e alle tecnologie

per il lighting che si svolto il 1

dicembre a Roma presso il Centro

Congressi di Acea. Massima la sod-

disazione espressa dai visitatori e

dai partner dellevento per la qualit

dei contenuti e la rappresentativitdelle aziende presenti.

Con oltre 300 operatori pre-

senti, levento ha inatti saputo

concentrare in ununica giornata

una ftta agenda di appuntamenti

con i principali esperti del settore

dellinsegnistica e della segnaletica,

incontri con i top player del mer-

cato e approondimenti di elevato

contenuto innovativo in un mix

vincente di tecnologia e design.

Lottima riuscita della giornata ro-

mana stata sancita dalla presenza

di relatori di spicco e personaggi

autorevoli, quali:

On. Gilberto Casciani, Presi-

dente II Commissione Aari

comunitari e internazionali della

Regione Lazio

Ing. Michele Barone, Acea

Illuminazione Pubblica Spa

Ing. Giancarlo Daniele, Ammini-

stratore Unico di AceaIlluminazione Pubblica Spa

Pro. Gianni Forcolini, Dip.

Indaco Politecnico Milano

Ing. Massimo Peirone, con-

sulente tecnico Aifl e docente

Politecnico Milano

Pro. Corrado Terzi, Universit

La Sapienza di Roma

Per lalto valore e linnovazione

dei contenuti, levento stato

patrocinato da Roma Capitale edalla Regione Lazio e ha ottenuto

i prestigiosi riconoscimenti della

Camera dei Deputati e delSenato

RTech Frtric: u ccetrt

i tecgie er efciez eergetic

RUBRICHEAssodel Informa

della Repubblica. Linnovazione

tecnologica viene inatti riconosciu-

ta e promossa dalle istituzioni quale

marcia in piper uscire dai mo-

menti economici pi difcili e quale

leva per incrementare il vantaggio

competitivo delle pmi italiane sul

mercato internazionale.

Promosso da Assodel(AssociazioneNazionale Fornitori Elettronica) e dal

Consorzio Latium IES(International

Electronic Suppliers), Roma Tech &

Lighting Fortronic si avvalso del

supporto attivo di Aifl(Associa-

zione Nazionale Fabbricanti Insegne

Luminose),CEI(Comitato Elettro-

tecnico Italiano), Enea(Agenzia

nazionale per le nuove tecnologie,

lenergia e lo sviluppo economico

sostenibile) e Albiqual(Albo dei

costruttori qualifcati di impianti

elettrici).

Per maggiori inormazioni:

www.ortronic.itI Fortronic promossi da Assodel per la prima

met dellanno abbracciano diversi argomenti

e diverse aree territoriali sia in Italia sia

allestero.

Il programma prevede, in particolare:

IndustrialFortronic

29 febbraio, Torino

Focus sul mondo dellelettronica industriale

LumenFotronic

29 marzo, Milano

Focus sul Solid State Lighting

FortronicUK

27 marzo, Oxford

Focus su LED lighting design

RF&WirelessFortronic

4 aprile, Milano

Focus su Radio Frequenza e sulle

connessioni Wireless

FortronicTunisia

13 giugno, Tunisi

Focus su energy efficiency

FortronicUK

26 giugno, Oxford

Focus su Radio Frequenza e sulle

connessioni Wireless

Oltre allorganizzazione dei forum Fortronic

- strutturati secondo il consueto format che

prevede una sessione di conferenze a elevato

contenuto tecnologico e unarea espositiva

dove poter toccare con mano le ultime

soluzioni proposte dalle aziende - Assodel

partecipa con una presenza importante alle

principali manifestazioni internazionali.

Nello specifico, il primo semestre prevede la

partecipazione a Light+Building

(15-20 aprile, Francoforte), con unarea

di 80mq, e a Solarexpo-Greenbuilding

(9-11 maggio, Verona).

Per maggiori informazioni:

[email protected] - www.fortronic.it

Il CalEndaRIo EvEnTIdEl pRImo sEmEsTRE 2012

Giunto alla sua sedicesimaedizione, ilRepertorio Fornitoria cura di Assodel, rappresenta unostrumento di lavoro per chi opera

nel mercato dellelettronica rap-

presentando il95% di chi in Italia

ornisce, producendo o commer-

ciando, componenti o sottoinsiemi

elettronici allindustria.

Il directory si conermato essere

il rierimento per antonomasia di

tutti i:

Distributori di Componenti Elet-

tronici (soci e sostenitori);Produttori di Semiconduttori

e Componenti PEMCO (Passivi,

Elettromeccanici e Connessione).

I rerzie u eiziee Reertri Fritri

Grazie a una impostazione con chiavi

di lettura incrociata, il Reperto-

rio Fornitori permette di sapere inmaniera semplice e immediata come

e dove reperire un determinato com-

ponente. Oltre 500 pagine di schede

aziende, cross reerence, rierimenti e

indicazioni per conoscere i protago-

nisti del mercato nazionale.

Il Repertorio anche online sul

www.ornitori.ortronic.it

Per ricevere la nuova edizone del

repertorio, contattare la Segreteria:Francesco Fioroni

Tel. 02 210 111 247

[email protected]


4/34

Il Solid State Lighting rappresenta

una concreta opportunit per le

applicazioni e la creativit delle

imprese e dei lighting specialist italiani:

i LED stanno vivendo un orte momento

di crescita e rappresentano la sorgente

di luce ideale con cui sperimentare

nuove soluzioni.

Per questo motivo, il Lighting rappresen-

ta il programma prioritario di Assodel

che ha preso limpegno di dare vita a

una community di competenti.

IL PROGRAMMAInnanzitutto, il neologismo illumino-

tronica sta a indicare lintegrazione

tra elettronica e illuminotecnica, due

mondi dierenti ma che devono necessa-

riamente interacciarsi tra loro. Assodel

consapevole dellesigenza di costruire un

rierimento per il corretto traserimento

di competenze tra chi produce LED, chi

li distribuisce, chi progetta lelettronica,

chi produce il corpo illuminante, chi

acquista il prodotto, chi lo installa e chi,

inne, progetta la luce negli ambienti.

Per questo motivo, lassociazione propo-

ne una serie di attivit, quali:

Aggregazione: limportanza di ar parte

di un gruppo ocalizzato, allinterno di

Assodel, con interessi comuni: il gruppo

lighting. Lobiettivo, inoltre, di dare vita

a una comunit di installatori/elettrici-

sti competenti che, a valle del processo,

contribuiscano alla diusione di unacorretta cultura della luce.

Una serie di attivit, inne, validate

e supportate da un Comitato Tecnico,

Iuitric: u rgett cctet


13


Associazioni & Dati

Il programma di attivit messo a punto da Assodel per chi progetta, produce,installa, utilizza, vende e acquista nel mondo del Solid State Lighting

www.fortronic.itUN PROGETTO CONCATENATO

ILLUMINOTRONICA

Idea

Light+

Building

LED Forum

Lumenfortronic

share withus

gruppolighting

LEDin

comitatotecnico

marchi di garanzia

attestati

comitatopromotore

vademe.comLED lighting

LEDTechnology

corsisu misura

corsifinanziati

associazioniistituzioni

universit e

centri R&D

LEDdovegallery

workshoptematici

Comunicazione

Partnership

Formazione

Eventi

Este

ro

Aggregazione

LEDLighting

LEDucational

award

Fortronic

webnewsletter

multimedia

enti fieristici

ovvero una task orce di esperti, e

un Comitato Promotore, un gruppo

di aziende qualicate. La volont di

segnalare, attraverso le pubblicazioni e

il sito Internet, i prodotti pi innovativi

per tecnologia ed estetica. Marchi e

attestati rilasciati dallassociazione per

qualicare i vari attori del mercato.

Formazione: corsi specializzati (nan-

ziati e a pagamento) suddivisi in due

loni, LED technology e LED lighting,

per ornire competenze a tutta la liera.

Partnership: con altre associazioni

di categoria in Italia e allestero, con

istituzioni e universit, per valorizzare

limpegno di un gruppo che crede nella

collaborazione e nel are rete per ren-

dere lindustria italiana pi competitiva.

Eventi: un programma di interventi

(Lumen Fortronic) a Milano, Padova,

Verona e Roma sulla tecnologia LED e

sulle sue varie applicazioni nel lighting

(stradale, architetturale, industriale,

signage). Un premio, lAward Ecohi-

tech, alle soluzioni pi innovative e pi

ecienti di enti e imprese.

Estero: missioni internazionali e orum

allestero - in Turchia, in Tunisia, in UK

e in altri Paesi europei - per promuoverele competenze italiane e avorire nuove

opportunit di business. Una orte pre-

senza nelle ere internazionali, prima tra

tutte Light+Building. Oltre allintento

di creare un dialogo con le imprese cine-

si per meglio comprendere investimenti

e programmi.

Comunicazione: un ampio spettro di

iniziative, come LEDin, la rivista intera-

mente dedicata al Solid State Lighting,

e ilVademe.com, il directory (il Chia cosa) sul mercato del lighting con i

nominati e le tipologie di prodotto dei

maggiori player del settore.

LIlluminotronica rappresenta lunione

dei due mondi dellelettronica edellilluminotecnica


5/34

WSTS(World Semiconductor

Trade Statistics) ogni anno si

incontra un paio di volte e

tipicamente rivede sia landamento

corrente del mercato che le previsioni

dei due anni a venire. I due incon-

tri, sempre in luoghi prestigiosi e

attraenti, avvengono uno in primaverae uno in autunno. Lultimo si tenuto

in Spagna a Barcellona dal 15 al 18

novembre e alcuni giorni dopo stato

lanciato il comunicato stampa con il

sommario delle elucubrazioni svolte

dai 62 ornitori di semiconduttori

che compongono lassociazione e che

rappresentano, a detta di WSTS, il 75%

del mercato totale.

Come detto, lincontro dei produttori

si tenuto a met novembre e quindi

sicuramente con i dati di atturato di

settembre ben consolidati e probabil-

mente con almeno una prima stima

della chiusura di ottobre. Se a questo

si aggiunge il backlog, che quasi

sicuramente copre no alla ne danno,

le previsioni di chiusura dovrebbero

ormai essere vicinissime agli eet-

tivi valori che si otterranno alla ne

dellanno.

wsTs: reiii utu

i ci czte!

UN 2011 DEBOLE DEBOLESE VA BENE!Un primo fash dei dati pubblicati da

WSTS, raggruppati per area geograca,

sono visibili in Tabella 1, ma prima

di analizzare i valori per area vale la

pena guardare ai dati totali per una

valutazione globale.

Dopo un 2010 che ha visto una

crescita del mercato totale quasi del

32%, il 2011 previsto chiudere a

un misero +1,3% che, tradotto in

valori assoluti, signica che il mercato

mondiale chiuder a 302,3 miliardi

di dollari che si misurano con i 298,3

miliardi del 2010.

Leggermente migliori le previsioni

per il 2012 che WSTS vede collocarsi

a un +2,6% che rappresenta un salto

a 310 milioni di dollari. Un ulteriore

miglioramento previsto per il 2013

quando il mercato dovrebbe crescere

molto vicino al+6%.

LA CINA RALLENTALA CRESCITA, MA NONSI FERMA!Insieme ai dati di Tabella 1 il graco

di Figura 1 ore un quadro acquisibile

pi rapidamente dellandamento delle

varie aree geograche censite da

WSTS. Nella parte superiore si misura

landamento annuale (a partire dal

2006) con i relativi coecienti di

crescita anno-su-anno mentre nellaparte ineriore rappresentata la

quota percentuale annuale per ognuna

delle regioni: Americhe, Europa,


25


Dati e previsioni per il mercato mondiale dei semiconduttori

Associazioni & Dati

Franco Musiari

Semiconduttori-Mercatomondialesuddivisoperareageografca(in milioni di dollari e variazioni %) Tabella 1

MercatoMondialeSemiconduttori(per regione) Figura 1

Fonte: WSTS

I semiconduttori

mondiali nel 2011

+1,3%

Sono 302,3 i miliardi di dollari che

WSTS si aspetta alla chiusura del 2011

Mercato Variazione % Anno-su-Anno

2010 2011 2012 2013 2010 2011 2012 2013

Americhe 53.675 55.643 56.378 59.365 39,3% 3,7% 1,3% 5,3%

Europa 38.054 38.062 37.261 39.316 27,4% 0,0% -2,1% 5,5%

Giappone 46 .561 43 .109 45.487 47.644 21 ,6% -7,4% 5,5% 4,7%

Asia Pacifco 160.025 165.458 171.049 181.759 33,8% 3,4% 3,4% 6,3%

Tot. Mondiale 298.315 302.272 310.175 328.084 31,8% 1,3% 2,6% 5,8%

Fonte: WSTS

I semiconduttori

mondiali

nel 2012

+2,6%


6/34

una giusticazione: se ricordate l11

marzo di questanno 2011 un tremendo

terremoto al largo della parte nord-

orientale del Giappone, e lo tsunami

conseguente, hanno causato danni

ingenti alle abbriche collocate

nellarea. Pi di una ventina di linee di

produzione vennero impattate in modo

pesante causando una caduta della

capacit produttiva stimata nellintorno

del 20% della produzione totale per

almeno due mesi.

E la piccola Europa? Continua nel

suo ineluttabile destino di perdita di

quota di mercato; lunica consolazione

che nellorizzonte delle previsioni

questa emorragia sembra ermarsi al

12%. Ormai non c altro che possa

essere traserito nel ar-est con

un qualche vantaggio. Lontani nelpassato i tempi che vedevano lEuropa

al 25/30%, rimane ancora (ma per

quanto?) lillusione che qui sia rimasta

lintelligenza che progetta!

DAL LATO DEI COMPONENTII numeri sono riportati nella Tabella

2 dove la linea del totale, che vede

qualche piccola deviazione per via

degli arrotondamenti, stata gi

commentata. Se partiamo dalle amigliecon i maggiori scostamenti dalla media

del +1,3% balzano allocchio, sul

ronte positivo, i Discreti, i Sensori e

Giappone e Asia-Pacico (in altre

parole: Cina).

Cosa appare? Nel 2010 e nel 2011

le Americhe ovvero gli Stati Uniti

che ne costituiscono il grosso sono

cresciuti un poco pi del mercato,

il che equivale a dire che hanno

recuperato un pizzico di quota,

cosa che non succedeva da tempo!

Pi precisamente, nel 2010 hanno

recuperato un punto percentuale

passando dal 17% al 18% e nel

2011 hanno aggiunto un altro 0,4%

portandosi al18,4% del valore

mondiale. Ma stando alle previsioni

immediatamente successive sembra

che la cosa sia un breve transitorio

destinato a spegnersi gi nel 2012.

Ma anche la Cina (o meglio lAsia-

Pacico) ha guadagnato un puntopercentuale passando dal 53,6 al

54,7%; ma un livello ben diverso dai

ritmi a cui ci aveva abituato negli

anni precedenti.

Chi ci ha rimesso? In primis ilGiappone che ha riportato un 2011

con un calo del-7,4% sul 2010.

Ma i produttori del Sol Levante hanno


26


Associazioni & Dati

i Micro. Mentre sul ronte negativo si

distinguono le Memorie.

Le memorie, si sa, sono partico-

larmente legate alle condizioni disbilanciamento tra domanda e oerta

e si vede come nel 2010, anno in

cui la domanda ha battuto loerta,

questo comparto abbia battuto il

mercato 55,4% a 31,8%. Dalla met

del 2011, stando ai rapporti di DRA-

Mexchange, la domanda si ridotta

e i prezzi non i pezzi sono andati

in caduta quasi libera. I risultati del

primo semestre sono bruciati e sembra

continueranno a bruciarsi anche nella

prima met del 2012. Risultati: -13%questanno e -5% (quasi) nel 2012.

Guardando invece a chi andato bene

nel 2011 una menzione speciale va

ai sensori che chiuderanno a +17%

dopo un + 45% dellanno prima.

Probabilmente, il settore automotive

ha contribuito, ma sicuramente tutti

i sensori di gravit e accelerazione

che oggi equipaggiano i cellulari e

tutti i gadget per le varie tipologie di

playstation hanno dato un contributo

non trascurabile.

Subito dopo si collocano i componenti

discreti che si aggiudicano un +11%

circa. Quasi sicuramente drogati

dalla domanda di ecienza che si

a sempre pi pressante e pervasiva

e con lintroduzione massiccia di

energie alternative quali leolico ed

il otovoltaico. IGBT e Power MOSFET

sono probabilmente i driver della

crescita di questo settore. Al terzo

posto larea micro con un +8%.Va ricordato che in questa categoria

WSTS include uno spettro alquanto

ampio di prodotti: MPU, MCU, DSP

e DSC. Ma oltre allinormatica, che

divora MPU, c lautomotive, la

meccatronica, il settore industriale e

quantaltro che assorbono MCU, ma

anche DSP e DSC in volumi industriali.

E non dimentichiamo che ogni touch-

screen che entra oggi sul mercato

e sono tanti contiene un micro per

il controllo.

SullEuropa un clima autunnale in

tutto e per tutto!

Semiconduttori-Mercatomondialesuddivisopertipologiadiprodotto(in milioni di dollari e variazioni %) Tabella 2

Mercato Variazione % Anno-su-Anno

2010 2011 2012 2013 2010 2011 2012 2013

Discreti 19.802 21.939 22.685 23.906 39,7% 10,8% 3,4% 5,4%

Opto 21.702 22.836 24.172 25.798 27,3% 5,2% 5,9% 6,7%

Sensori 6.903 8.093 8.636 9.195 45,2% 17,2% 6,7% 6,5%

Integrati 249.909 249.405 254.681 269.185 31,3% -0,2% 2,1% 5,7%

Analogici 42.285 42.995 44.334 47.307 32,1% 1,7% 3,1% 6,7%

Micro 60.633 65.514 67.854 72.418 25,5% 8,1% 3,6% 6,7%

Logiche 77.377 80.241 84.654 89.297 18,6% 3,7% 5,5% 5,5%

Memorie 69.614 60.655 57 .839 60.163 55,4% -12,9% -4,6% 4,0%

Tot. Prodotti 298.316 302.273 310.174 328.084 31,8% 1,3% 2,6% 5,8%

Fonte: WSTS

I sensori

nel 2011

+17,2%

LEuropa

nel 2011

0,0%

Il Giappone paga lo scotto del

terremoto e del conseguente tsunami

e segna un -7,4%


7/34

I

ADEC - South AfricaAssciatin Distributrs Eectrnic Cmpnents

ARDEC - Russia Autnmus Register Distributrs Eectrnic Cmpnents

ASSODEL - ItalyAssciazine Nazinae Frnitri Eettrnica

CEDA - ChinaChina Eectrnics Distributr Aiance

ECAANZ - AustraliaEectrnic Cmpnents Assciatin

Austraia and New Zeaand

ECIA - United StatesEectrnic Cmpnents Industry Assciatin

ECSN - United KingdomEectrnic Cmpnents Suppy Netwrk

ELCINA - IndiaEectrnic Industries Assciatin India

FBDI - GermanyFachverband der Baueemente Distributin

FEDELEC - TunisiaTunisian Federatin Eectricand Eectrnic Industries

SE - SwedenThe Swedish Eectrnics Trade Assciatins

JEpIA - JaanJapan Eectrnic Prducts Imprters Assciatin

SpDEI - FranceSyndicat Pressinne de a Distributinen Eectrnique Industriee

Down in the(Bookings)Delta

November 2011

N dubt, the ast 2 years were quite eventu r

the Eurpean cmpnents industry and specicay

distributin.

2009 started with the market jumping int an abyss,

created by the nance market disaster 2008/2009, ny

t be wed in 2010 by the steepest upturn in recent

histry, with 53% grwth the semicnductr distributin

market in Eurpe r that year. S, the expectatins

r 2011 at the beginning the year were cautiusy

ptimistic. What wed was a buish grwth unti May

2011, supprted by acatin ears ater the Japanese

earthquake.

In the rst ha 2011, the industry grew again int

dube gures, 23% t be exact, r the semicnductrdistributin industry (IP&E nt ar behind).

But it seems that specicay distributin-assciated

industry segments ike industria autmatin and the

autmtive sectr expanded their inventries ver-

prprtinay, just t nd ut that the ramicatins

the Japanese natura disaster were much smaer than

expected. Nw ha the market has t much inventry

and has therere naturay stepped n the brakes

regarding new rders.The cncusin is that a huge prtin the current

slowdown is an inventory correction that shud end

by the end caendar year 2011, and that in 2012 we can

k rward t anther rund at east mderate grwth.

But what about the other part o the slow-down? The

consumer and the world economy at large?

As we have seen in the ast crisis, the cmpnents market

has arrived in the rea wrd. With 2/3 the tta market

vaue cnsumed by cnsumer-type prducts (phnes,

cmputers, tabets, game cnses etc.), it is cear that

it is nt the investment gds cyces that are driving themarket behaviur but the cnsumers, wh act n dierent

principes, with this eect: cyces are much shrter and

much mre dependent n the vera market ecnmics.

What current actors are there which could inuence

both directly and indirectly the components market?The

Eur crisis, gba ecnmic swdwn, ears infatin

(Eurpe, US, China), natura disasters (rst Japan, then

Thaiand), the US debt, an verheated grwth in the ast

18 mnths. It reads ike the pt r the erfect storm.

But hw much these wi reay take eect? Nt eventhe experts can te, but taking essns rm 2009, at east

that much is cear when n ne knws what is cming,

there wi be mre cautin ging rward - which adds t

the inventry crrectin (it is nt quite cear where ese

excess inventry sits beside custmers; it cud be that

ASSOCIATIONS

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E LE T N I S

SU LIE S

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INTERNATIoNAl DISTRIBUTIoN oF ElECTRoNICS ASSoCIATIoN

federatIon

Year XXII n 3 - 2011

News IDEA

by Georg Steinberger

Chairman DMASS & President FBDi

www.fbdi.de

Distribution-associatedindustry segments like industrialautomation and the automotive

sector expanded their inventoriesover-proportionally

Adam Fletcher

Chairman of IDEA

Just to remind readers.

I you would like to have theoriginal graphicsused in this article just email to the IDEA [email protected]

The IDEA statistics are taken rom actualbookings and billings returns made by a substantialpercentage o the electronic component distributorsin Europe, including all the major distributiongroups. Their sales represent Circa 70% o the totalEuropean distribution market so the trends shownare truly representative.

II - CEDA, Executive Meetingtakes place in Xian, China

IV - Q3 2011, the market hasclearly slowed across Europe!

VI - The South African market,an overview

VII - Dear original equipmentmanufacturer

VII - Solid State Lightingmarket (forecast)

VIII - Strong september drives3Q11 Connector Industrygrowth

X - Forecasting 2012: reasonsto be cheerful

XII - Building on Fortronicsuccess!


8/34

China Electronics Distributor

Alliance (CEDA) has successuy

cmpeted the CEDA West China

Meeting inXian, the capita city Shaanxi

prvince. This meeting cused n heping

CEDA members t expre West Chinas

market demand and t devep the crrect

emerging market strategies r West China.

CEDA executives netwrked with Shaanxi

prvince and Xian municipa gvernment

cias, tp eectrnics manuacturers and

research institutes t discuss cabratin

in the eectrnics suppy chain. It tk

pace at the China E ectrnic (Xian) Fair,

the argest ranchise eectrnics techngy

shw in China.

CEDA executives rm Arrw Asia, Avnet,

WPG, Future Eectrnics, Muser, TTI,

RS Cmpnents, Cmtech, SZCEAC,

Hnestar, AsiaCm, Mrnsun, lierda,

Zetrn, letd attended the meeting.

Invited by CEDA t meet industry suppy

chain giants incuded eaders Shaaxin

prvinces Industry and Inrmatin

Techngy Bureau, Xian CEC High Tech

Park, Xian Internatina Harbur Serviceand Shaanxi Eectrnics Institutin.

As invited were tp ca eectrnics

manuacturers, incuding Xian Industry

Autmatin and Cntr System Cmpany,

Shaanxi Pwer Fan Cmpany, Shaanxi

Eectrnics Techngy research institutes,

Xian Pwer Eectrnics Techngy

research institutes, Xian N.205 research

institute, Xian Jiatng University Kai-Yuan

Grup, and Xian Feiyu Eectric Cmpany.

Chen Wen Hai, Vice President o the

China Electronic Appliance Corporation

(CEAC), expained t CEDA executives

hw techngy cmpanies address

their marketing strategies and gave a

presentatin at CEF Xian. They visited

CEDA members bths incuding TTI/

Muser, Cmtech, CE-Pwer, letd, Taiy

Yuden and Sunrd Inc.

Lou Qing Jian, Vice Governor o Shaanxi

Province, addressed his pening speech

at CEF Xian and nted that the Chinese

eectrnics industrys restructuring and

recatin is bringing huge pprtunities

t state-run cmpanies and research

institutes, driving techngica innvatin

in deense, industry and civi prduct

devepment. He encurages the

technica cabratin suppiers and

manuacturers t use cmpimentary

resurces and devep west Chinas suppy

chain tgether.

Electronics component distribution has

seen ast and diversifed development in

China which enables China to become

truly part o the worldwide electronics

supply chain. The Ministry o Industry and

Inormation Technology values electronics

technology distribution service sector and

supports CEDA development, said Chen.

Mi Ji Rong, Bureau Chie o the Shaanxi

Province Industry and InormationTechnology and Sotware Sector, attended

the CEDA dinner and intrduced key

industry gures Shaanxi prvince.

Shaanxi reached RMB 75 biin (US$

12 biin) revenue rm eectrnics saes

ast year, cntributed t by 400+ majr

state-run tp eectrnics manuacturers

and research institutes. Shaanxi has strng

resurces and capacities in technica

innvatin and high-end manuacturing

activities. Phtnic and Internet industryare rapidy deveping in the prvinces.

Huawei Technologyand ZTE Cor

have buit research centers in Xian. IC and

cmpnent design and manuacturing

are as strengths the prvince that can

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cmpnents suppiers buid a Wrk-in-

Prgress inventry as we, which expains

the sti reativey high utiisatin rate

waer abs).

one big and t date incacuabe actr

is the Eurpean autmtive industry,

accunting r a huge prtin the

Eurpean (even wrse: German)

cmpnents cnsumptin. Chasing

ne recrd ater the next r sme time,

specicay in China, the expectatins

r 2012 purprtedy have becme very

mderate which cud ead t a steep

drp in rders (actring in the high

inventry eves cmpnents). Itay,

France and Germany wi nt ike this

scenari...

Ceary, the market demand des

nt vanish vernight. Therere the

exaggerated swdwn in bkings wi

ease ut sn, but a decine in demand

wi inevitaby ead t a swer recvery

the bkings at a wer eve.

In ther wrds, the tw recrd years 2010

and 2011 (mainy due t the strng rstha) wi stand r sme time. Aready,

king at the situatin in Western

Euroe, mre roduction is eaving

shre (specicay big custmers).

The exceptins are Germany and its

Eastern neighburs, wh in the meantime

accunt r ver 50% the distributin

market, and grwing. Here, the

prductin base remains stabe; hwever,

the market is extremey cmpetitive.

Ging rward, neither GDP nr the tta

cmpnents market, nr the distributin

market expectatins are very ptimistic.

Market research in the cmpnents

business ike Electronic Outlook expect

2011 t be negative aready (-0.8%gbay, -3.8% r Eurpe).

This is nt ging t happen r the

distributin sectr, at east nt r the

semicnductr part. Even under the wrst

circumstances in Q4/2011 (ets say minus

20%) the distributin market wi grw at

east singe-digit in 2011, setting a new

recrd year. 2012 then has t dea with

such a high cmparisn basis.

As the rst ha 2011 bied recrd

resuts, yu can cacuate r yurse what

mst prbaby wi happen rm January t

June 2012.

What are the key messages going

orward? Eurpe is a mature eectrnics

market that mst certainy wi ace varius

chaenges, endgenus and exgenus.

The cmpetitive strength in varius industry

segments is enrmus but specicay

Western Eurpe has st its manuacturingedge and is dwn t its bare bnes.

Design yes, design infuence yes, but

ca manuacturing decining, market

utk very mderate. As t be actred

in - the eectrnics industry in Eurpe

has dicuties in nding empyees

in the yunger generatins. What is

nt erded by the cst cutters, wh

cntinue t deprive Eurpe meaningu

manuacturing structures, wi be et witha wrkrce in the ate 40s, eary 50s, with

very ew successrs in sight.

The current chaenges the industry are

a mere refectin what is ging n in

sciety in genera. N miraces are waiting

t happen t change this. What has been

st des nt cme back, and new ideas

need t ead t new business that can be

cmpetitivey manuactured here.

The remaining wrd market eaders that

Eurpe have are nt the big cngmerates

but the innvative sma and medium

sized cmpanies that cincidentay are

distributin custmers. And new wrd

market eaders rm Eurpe wi cme rm

there as we.

The distribution industryhas t nd

ways t hep this business growth -

with techngy, engineering supprt,marketing, services and, yes, as suppy

chain services that we prvide better

than anyne. Hwever, the seeds need t

cme rm smene ese - Gvernments,

innvatrs, pineers, and entrepreneurs.

When no one knowswhat is coming, therewill be more caution

going orward

by Amy Wang

CEDA

www.cedachina.org

CEDA, Executive

Meeting takes placein Xian, China


9/34

ce is t be sited in CNT Netwrks and

CoC and Michae liu, PhD is eected the

rst secretary genera CEDA.

CEDA has been ully supported by ECIA/

NEDA (Electronic Component Industry

Association/National Electronic Distribution

Association), and IDEA (International

Distribution o Electronics Association).

They opened resources to help CEDAs

development, saidAmy Wang, VP o

COC and CNT Networks, addressing

thanks t the internatina cunter-parties

that heped CEDAs devepment.

CEDA is representing ranchised

distributrs in China with the missin

enhancing executive netwrking, prtecting

distributrs benets, estabishing

distributin business reguatins, sharingmarket inteigence, driving eectrnics

cmpnent suppy chain devepment,

and prmting new vaues the

ranchised distributin service mde.

When the Chinese gvernment drives

prductin-service chain devepment in

the natin, CEDA wi ensure that incentives

r eectrnics cmpnent distributin

peratins are transerred rm the

techngy service chain, trading service

chain, gistic service chain and nanciaservice chain.

We thank Shaanxi province and Xian

municipality government, or support

in hosting the CEDA West Meeting

and bringing in executive networking

opportunities to seek new business

collaboration, liu said. CEDA will bring

in an eective supply chain service to

west China and drive West China-made

components to world market.

back up CEDA members businesses.

Xian CEC Industry Park can provide

the best acilities and services to CEDA

members to set up business hubs and

develop the West China market, said

Lin Bin, VP o Xian CEC Industry Park, a

subsidiary China Eectrnic Crpratin,

as a mther cmpany CEAC. CEDA

is deveping strategies t everage ca

resurces r CEDA members.

Mark Burr-Lonnon, VP o Mouser, spke

n beha exhibitrs and TTI/Muser.

West China is important to the electronics

industry. I hope its new product

development activities can be developed

as well as Europe and North America.

Muser, a CEDA member, red ut a

arge exhibitin bth at CEF Xian in a

strategica mve t the west China market.

We organized the CEDA West China

Meeting during CEF Xian time so that

executives can observe technical and

market trends at CEF, and promote

ranchise and catalog service at one

stop,said Michael Liu, PhD, CEO oCNT Networks. CEDA arranged executive

meetings t netwrk with the members

ca tp eectrnics manuacturers and

research institutes during the shw perid.

The meeting as discussed and agreed

the CEDA missin, rganizatin structure

and artices prpsed by the preparatry

ce CEAC, CNT Netwrks and China

outk Cnsuting (CoC). The meeting

as agreed that the aiances secretary

This CEDA meeting reached the wing

agreements:

1 A unding members are CEDA bard

members;

2 The meeting appinted Michae liu

as secretary genera CEDA and

secretary ce t be sited in CNT

Netwrks/China outk Cnsuting;

3 During the start-up perid, CEDA

wi adpt a fat structure incuding

a Chairman and Executive Bard

Members t best use members

resurces.

4 The secretary genera wi ensure jb

descriptins are prduces ang with

recmmendatins r Chairman and

executive bard members, and revise

the CEDA Artice r bard members;

5 New CEDA members wi be recruited

by the secretary and detais sent t

executive bard members t apprve

every mnth. The apprva is carried

ut using an eectrnics/nine t

t be deveped by CNT Netwrks at

www.cedachina.org;

6 T devep msty distributr

membership. Cmpnent suppiersaready amng the members wi

remain;

7 Muser and TTI t have tw separate

seats in the bard;

8 The secretary t w up Shenzhen

custmers and seek sutins (Dec 31,

2011);

9 The secretary t w up ECIA t

understand authrized distributr

inventry nine isting system and get

input CEDA (Dec 31, 2011);10The secretary t prpse a custmer

credit reerra ramewrk CEDA

members t share credit experiences

(Dec 31, 2011);

11The secretary t prpse a CEDA

brandname prmtin pan r the

bard (Dec 31, 2011);

12 China DTAM and distributin statistica

wrk wi be nt be part the 2011

pan. It wi be re-discussed when the

CEDA rganizatin is in pace.

News

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III

CEDA has beenully supported by ECIA

and IDEA

About CEDA

About China ElectronicFair

About Cntronics.com

About 52solution.com

About China

Outlook Consulting

CEDAis a nn-prt rganizatinthat deivers service t eectrnics

cmpnent distributrs and reatedparties with u supprt rminternatina cunter-parties andthe Chinese gvernment.

China Electronics Fair (CEF) wasunded in 1964, and is endrsedby bth the Ministry Industry andInrmatin Techngy and theMinistry Cmmerce. CEF runs

three catins annuay, Shenzhenin Apri, Shanghai in Nvemberand West China/in August (rtatingbetween Chengdu and Xian) Ithsts 150,000 key visitrs annuay.

Cntronics.com is an interactivenine patrm r engineers tbetter design circuits, seect theright cmpnents and deivertimey appicatin sutins. It hepsengineers t design circuitry that

enabes better IC perrmance.

52solution.com is a speciaizedsutin centers-based websitethat prvides system architectneeded technica resurces rR&D engineers. It heps engineerst earn the sutins in ht apps,share experiences, and imprveeciency thrugh webinars, techvides, tech artices, iteraturedwnad, sampe request, and

nine rums,etc.

China Outlook Consultingenabes business executives internatina semicnductr andcmpnent suppier/distributrs tdevep better business strategiesr the Chinese market thrughthe China eoutk newsetter andcustmer research services.

amy Wngrssing th Ceda mting


10/34

IV

Q3 2011 - the market has clearly slowed

further across Europe!

by Gary Kibblewhite

www.ideaelectronics.com

It is dicut at the mment t

nd and market researcher r

statistician that is shwing buish

gures r the Wrd markets. Even

the Chinese manuacturing sectr

has swed despite the underying

Chinese GDP sti grwing at

ver 9% pa. This is refected in

ur industry inputs which shw

a sharp sw-dwn in eectrnic

cmpnent rders and saes

acrss Eurpe in Q3.

Graphic T6 bew, this shws the

grwth/decine in quartery saes

r each cuntry cmpared with

the same quarter ast year. Nw

it is ny Nrdic and France that

are sti shwing a margina biings

grwth and a ther regins have

aready experienced a decine.

Hwever, we mustnt rget that

Q3 is aways a bad quarter!!

Secndy Graphic T5 shws that

cumuative ytd bkings r mst

Eurpe have cntinued t drp

when cmpared with ast year with

a regins drpping rm between

1.5% (UK) t 18.2% (Nrdic).

ECONOMIC

BACKGROUND

Eurstat shws that The eur

area seasnay-adjusted

unempyment rate was up

t 10.2% in September 2011

cmpared with 10.1% in August2011 and 8% in September ast

We mustnt orgetthat Q3 is alwaysa bad quarter

Only Nordic andFrance are still

showing a marginalbillings growth

year. This is nt gd news r

uture manuacturing utput.

The atest Eurpean Industria

prductin gures reeased by

Eurstat n the 12th octber are

r August 2011 and shw that,

cmpared with August 2010,

industria prductin increased by

4.3%.

ELECTRONIC

COMpONENT SALES

IN Q3: OVERVIEW

Total components

Graphic T1 shws that, n a

quartery basis, tta biings were

2% dwn n the same quarter ast

year and 11% dwn n Q2. Frthe secnd quarter running the

Just t remind readers. I yuwud ike t have the riginagraphics used in this artice justemai t the IDEA secretary [email protected]

The IDEA statistics are taken rmactua bkings and biings returnsmade by a substantia percentage the eectrnic cmpnentdistributrs in Eurpe, incuding a

the majr distributin grups.Their saes represent Circa 70% the tta Eurpean distributinmarket s the trends shwn aretruy representative.

Q3 2011 TOTAL COMpONENTS TENDENTIAL INDEX BY COUNTRY (Q/QY-1) Graphic T6

ci i i l

F r i ri El r ic

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www.ilctronics.com

Q3 2011 TOTAL COMpONENTS YTD BOOKINGS TREND Graphic T5

www.ilctronics.com

Q3 2011 TOTAL COMpONENTS BOOKING, BILLING & BOOK:BILL RATIO Graphic T1

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www.ilctronics.com

Sourc: eurostt


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V

Total bookings andbillings still run abovethe 2009 level

bk:bi rati is bew 1:1. It ks

ike we are ging t see the trendwe experienced in 2009 happening

again!

QUARTERLY SALES BY

pRODUCT FAMILY

Each quarter we k at bth

bking and biing trends by bth

prduct and by market.

Firsty prduct. Breaking the

prduct tta int the main

eements, initiay the argest:

Semiconductors.

Graphic S1 shws that, pst minr

adjustments t shw actua gures

r Itay, we nw have had three

negative bk:bi rati quarters

running. Whist tta bkings and

biings sti run abve the 2009

For the 2nd quarterrunning the total

components book:billratio is below 1:1

t be a pr Q4 biings number.

QUARTERLY SALES

AND ORDERS BY

GEOGRApHIC REGION

Graphic T3 shws that ny the

Nrdic regin shwed a sma

grwth ver the prir quarter buta ther regins shwed a decine

ver bth the same quarter ast

year and the immediatey prir

quarter.

T add t the misery, graphics

T2 bew cvers bkings trends

cmparing current quarter with the

ast quarter ( Q/Q-1) and the same

quarter ast year ( Q/QYHevetica

Neue (T1) ). A regins are shwing

a negative.

eve the bkings weakness ks

ike it is ging t ead t a pryear end.

Passive Components

Graphic P1 cvering Passives

shws a secnd quarter

negative bk:bi ratis with tta

Eurpean bkings and biings

abut the same as Q3 2009.

Electromechanical components

Even emech & ther cmpnents

shwed a decine in bk:bi rati

this quarter eading t what is ikey

Q3 2011 SEMICONDUCTOR BOOKING, BILLING & BOOK:BILL RATIO Graphic T5 Q3 2011 TOTAL COMpONENTS BOOKING TREND

Q3 2011 TOTAL COMpONENTS BILLING TREND Graphic T3

Q3 2011 pASSIVE BOOKING, BILLING & BOOK:BILL RATIO Graphic P1

Q3 2011 E.MECHANICAL BOOKING, BILLING & BOOK:BILL RATIO Graphic E1


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INT E N T I N L

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www.ilctronics.com

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www.ilctronics.com

News

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12/34

News

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VI

distributin channes. ADEC has becme

an imprtant industry rganizatin t

ensure that the eectrnics industry is

prtected within Suth Arica.

ADEC has as strng representatin at

the South African Electronics Industry

Federation (SAEIF) which is wrking

csey with the Deartment of Trade

and Industryt prtect and grw the

eectrnics industry.

one the initiatives where ADEC is very

much invved in is t review current

imprt duties in rder t prmte ca

manuacturing. We have bserved an

aarming trend in recent mnths wherekey R&D and manuacturing cmpanies

are in prcess dwnscaing their

wrkrce with the intend t imprt

cmpete manuactured prducts. Such

activities wi nt ny aect imprts

eectrnic cmpnents negativey, but

it wi as reduce jbs and aect the

ecnmy negativey.

The utk r 2012 is cautius

ptimistic, but a industry payersincuding gvernment needs t wrk

tgether t ensure that grwth is

sustainabe in the ng term.

Metering are prbaby the tw mst

imprtant actrs which may stimuate

the eectrnics industry in the medium

term. At this stage, nthing is hwever

certain and gvernment and state wned

enterprises such as Eskom wi pay a

majr re in the utcme this grwth.

Risks that we shud be cautius is

the repacement cay manuacturer

prducts with cmpete imprted

prducts r kits. High risk areas are

autmtive reated prducts, Set

Tp bxes and eectricity meters.

Many these prducts are currenty

being exprted and it wi be a ss

r the Suth Arican ecnmy i R&D

and manuacturing is reduced. The

eectrnics industry needs t wrk cser

with gvernment t prtect and grw

these industries.

The Suth Arican eectrnics industry

has aways been very innvative and new

ideas shud be appied twards ca

R&D and manuacturing gba trends

such as energy ecient prducts. lED

ighting is a gd exampe sme gd

innvatin which is currenty taking pace

in Suth Arica.

Frm an ADEC perspective, it is

critica that cmpnent distributrs

need t ensure that they cntinue tadd adequate vaue int the suppy

chain which wi make it attractive r

manuacturers t dea thrugh credibe

crreated with SAs grwth 8.1%. The

mre interesting anaysis is t k what

is happening currenty in the US and

Eurpe in rder t specuate what we can

expect in Suth Arica during 2012.

During 2011, US and Eurpean nancia

turbuence wed hard n the hees

the massive earthquake in Japan,

causing imbaances in semicnductr

suppy and demand.

The International Distribution o

Electronics Association (IDEA) has

indicated that there is a biings grwth

between 8% and 12% r Q2 2011

cmpared t Q2 2010 r Eurpean

cuntries. Their statistics indicate that

the Eurpean grwth rate is n a sharp

decine.

Anaysts urther recast that gba

semicnductr saes wi grw a swer

5% in 2012. The gba semicnductrindustry in 2012 cud be impacted by

a number macrecnmic issues,

incuding high unempyment in the U.S.,

the nging debt crisis, the dds a

dube-dip U.S. recessin in the United

States and Japan, and the ear infatin

in China, India, and Brazi.

Frm a pure crreatin perspective, we

can expect that the grwth rate 8.1%

cmpnents saes in Suth Arica may

decine t 4% twards the end 2012.Hwever, we need t k at the Suth

Arican industry t rene this crreatin.

Eectrnic prducts such as smart

phnes, media tabets, mbie PCs, set

tp bxes, lCD TVs, wired netwrks,

industria autmatin, and autmtive

intainment wi be the majr driver

eectrnics saes wrdwide.

Hwever, the Suth Arican industry is

very weak in mst these areas.There are majr prjects n the hrizn

which may stimuate the grwth the

SA eectrnics industry in the cming tw

years. The Digital Terrestrial Television

switchover prject and Smart

The ast 4 years have been a

rercaster ride r the Suth

Arican eectrnics industry.

Suth Arican imprt statistics (see

attached graph) has shwn that Suth

Arica experienced a signicant decine in

imprts eectrnic cmpnents in 2009

due t the 2008 gba nancia crisis.

During 2010 the SA ecnmy recvered

and eectrnic imprts were n the

increase again. In terms cmpnentsaes, this recvery ny reaized twards

the secnd ha 2010 and cntinued

int 2011.

Accrding t ADEC statistics, the year

n year grwth r eectrnic cmpnents

saes r the 12 mnth perid ending

June 2011 was 8.1%.

The SA eectrnics industry d nt ny

ag gba trends by abut 12 mnths,

but these trends are as dampened

signicanty, which is wecmed in a

recessinary perid.

In rder t determine hw the SAeectrnics industry is ding cmpared

t gba markets we shud be king

sighty back int gba trends. Saes

grwth gba semicnductrs surged

by arund 32% in 2010 which can be

by Kobus Botes

ADEC Chairman

Technical Marketing Manager

Arrow Altech Distribution (Pty) Ltd.

Year on year growthor electronic

components sales or the12 month period endingJune 2011 was 8.1%

The Digital TerrestrialTelevision switchover

project and SmartMetering are probably

the two mostimportant actors

The South African market, an overview


13/34

by Franco Musiari

Technical Director, Assodelwww.assodel.it

and by Silvio BaronchelliPresident of IDEA

Grasping the picture o the solid statelighting market is not an easy job.Firstly because there isnt a defnitivesource o reliable inormation thatcan capture the global lighting marketand secondly because there is a rapidprolieration o new comers. Not toorget that this type o reports typicallyhave a purchase ee that is prohibitiveand when they become accessible theyare usually out o date...

ANEWREPORTThere is a new report releasedby McKinsey & Company andcommissioned by Osram: Lightingthe Way: Perspectives on the GlobalLighting Market.

The report takes a broad view othe lighting industry with particularreerence to LED market share. Theinormation have been generatedthrough a survey developed in June 2011with interviews o lighting proessionals

and consumers in the USA, Germany,Japan, China, Russia, Brazil, and India.Feedback was collected rom morethan 650 respondents representingthe design sector and more than 1,000respondents representing lightingproducts consumers. The report bringsan overview o the global lightingmarket, an evaluation o the impacto LED technology on lighting and anexamination o LED penetration.

ThELEDLIGhTINGMARKETAccording to the report, the globallighting market will reach a revenuelevel o approximately110billion

by 2020. Population increases,urbanization and governmentregulations that avoursenergy efciency measuresare indicated as the keydrivers or this growth.Currently LED technology is tooexpensive to be competitiveand able to conquer a wideapplication base but theexpectation that the LEDcosts will decrease at a rateo 30 percent per annum willaccelerate the adoption osuch a technology.

The graph shows that in 2010 the SSLmarket was worth 7 billion with a 10%market share. The picture is going tochange drastically by 2016 when themarket is orecasted to reach 40 billionater a Compound Annual Growth Rateo 34% clearly showing the above

mentioned acceleration. At this pointin time the SSL market should graspapproximately41% o the total lightingmarket.

Got at that point the accelerationwill slow and rom 2016 to 2020 theMcKinsey report suggests that theCAGR will drop at the 13% level. Thismeans that in 2020 the SSL marketshould account or 64 billion with 59%o the total market.

ThEKEyMARKETSEGMENTSIts clear, looking to the graph, thatthe report is taking in consideration

the three main sectors o the lightingmarket: generalligting, automotiveligting and backligting.

General lighting, which accounts or75% o the total lighting market, is themain market area or the coming growthand the one that will see the greatesttransormation due to LEDs.

In particular the applications inarchitectural lighting are viewed asan area o early adoption because othe incorporation o color control and,as McKinsey reports, will see an 85%market share by 2020.

News

I I L

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VII

need t address unpredictabe cnsumer

needs, the vera iabiity shud reside

with the origina Equipment Manuacturer

wh utimatey decides n his prduct

marketing strategy.

Sme the key questins t answer:

Whatinventorystrategyforwhat

product?

Storingnishedgoods,rawmaterials,

or both?

Whoisaccountablefortheinventory

level?

Howistheinformationmade

available?

Whereisthetransferofriskandtitle

happening?

Ismaterialliabilityclearlydocumented?

Istheinventorypricingupdateclearly

owned and defned?

Vendr Managed Inventry is a way

t mitigate risk and psitin inventry

buers at strategic pints in the suppy

chain. As in ur gba ecnmy

suppy chains cmpete mre than

cmpanies, it shud as encurage

suppy chain team-mates t cabrate,

agree strategy and metrics, and share

inrmatin, risk and reward.

Distributrs are uniquey psitined t

depy VMI services r oEMs and their

assciated cntract manuacturers.

They have the abiity t mitigate materia

iabiity with their wide custmer base and

rebaance inventry between the varius

oEM prductin sites.

Inventry is a very pweru and

dangerus asset... as much as is needed

and as itte as pssibe!

W

hen it cmes t inventry

strategy, yu can ee bd

pressure rising acrss exec

teams. Its understandabe as it is

accepting that the wrd is anague,

that cnsumer behaviur des nt

w ve year pans and in a way

answering Edward Lorenzs questin

at the American Assciatin r the

Advancement Science cnerence:

Predictability: Does the Flap o a

Butterys Wings in Brazil Set o a

Tornado in Texas?. Accepting the

cncept a necessary inventry

is accepting rictin in mechanicaprcesses, and its a saer anding in the

rea wrd.

once yu embrace the idea yu need t

take a deep breath and get prepared r

many seepess nights. Inventry prtects

against uncertainties, but as deays the

understanding and impact prbems!

Fr the ean manuacturers, the greatest

maniestatin waste can be und in

unneeded quantities raw materias,wrk in prgress and nished gds

(Daniel L. Gardner - 2004 - Business &

Economics).

The rst thing t d is reach ut t yur

upstream and dwnstream partners and

ay dwn the undatin yur inventry

strategy.

Inventry shud be seen as the ue, r

better, the xygen the suppy chain. I ts

everynes prbem and as it refects the

DearOriginal Equipment

Manufacturer

SSL Market (forecast!)

Is your inventory an accident, a way to address supply chain (in)efciency

or a conscious decision to support your supply chain strategy?

by Pascal Fernandez

Vice president SPDEI

and VP Avnet Velocity

www.spdei.fr

Led Lighting Market By Sector (eur billions)


14/34

News

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EID NEwS

Eric Schuck has been namedpresident Arrow Euroe, MiddleEast and Africa (EMEA). In this re,Mr. Schuck wi ead the eectrniccmpnents prducts and servicesbusiness r the EMA regin, reprtingdirecty t Peter Kng, president Arrw Gba Cmpnents.

Avnet Memec annunced itstransrmatin int a verticay aignedand custmer cused business hasawed it t dube its majr accuntbase rm 400 t ver 1000 and tripeits mnthy saes in just ve years.

Fwing the severe fash fdingin Thaiand, the csure manybusinesses in the regin has theptentia t impact the eectrnicssuppy chain. Element14 has createda dedicated nine space at ThaiandFding which wi act as a centrarepsitry r the eectrnics industryn the situatin, whie additinay beinga cnduit r inrmatin fw at thisdicut time

Farnell has aunched an a newdedicated maintenance and prductincatague, eaturing prducts rmver 300 the wrds eadingmanuacturers. Cmprising ver 500pages, the new catague bringstgether many prducts ranging rmcnnectrs, cabes, and batteries t testand measurement equipment, sderingprducts and reays.Premier Farne as annunces agba ranchise distributin agreementwith Fox Electronics, a speciaist inthe design and suppy requencycntrers.

Mouser Electronics has signed agba distributin agreement withutra-w-pwer RF speciaist NordicSemiconductor, with Toumaz, asuppier in w cst, utraw energywireess teemetry techngies andwith Segger which deiver embeddeddevepment ts t design engineerswrdwide. Muser Eectrnics asannunces the aunch its secndmedica appicatins productKnowledge Center (pKC) training sitedevted t medica therapies. Museras annunces that it is an authrizedgba distributr r the cmpeteprti Natina prducts rmTexas Instruments (TI).

RS Comonents has wn thelgistics and Distributin operatinsaward at the Eurpean Suppy ChainExceence Awards 2011. This awardrecgnises rganisatins in Eurpe thatdemnstrate exceence in their suppychain peratins.

DISTRIBUTION

Source: Electronics Industry Digest

September 2011 bkings

increased +16% ver

September 2010. YTD

bkings are up +5.1%. Sequentiay,

rders increased +3.2% rm August

2011. 3Q11 bkings were up +6.9%

year-ver-year.

September biings increased +16%

rm September 2010, and +9.9%

year-t-date. Sequentiay, saes

increased +7.4% rm August 2011.

3Q11 biings were up +9.1% year-

ver-year.

The September BTB rati was 0.92,

3Q11 was 0.95, and year-t-date is

0.99. The wing charts shw the

industry BTB since octber 2009.

The September bk-t-bi 0.92

is, hwever, the urth cnsecutive

mnth with a bk-t-bi rati ess

than 1.0.The wing tabes shw the recent

biings histry the cnnectr

industry.

We have achieved 23 cnsecutive

mnths year-ver-year increases

in mnthy biings. order demand

increased in September 2011, but

cntinued saes grwth wi be dicut

t achieve in 4Q11 because

stness in wrd ecnmies.

Regional performanceThe wing tabes shw September

2011 bkings and biings

perrmance by gegraphic regin.

Year-t-date bkings have swed t

singe-digit grwth in Nrth America,

Eurpe, Asia Pacic, and RoW.

September year-t-date bkings

turned psitive r China at 1.1%.

Japan has imprved t -2.4%.

Year-t-date biings shw dube-digit grwth in Eurpe and RoW.

Year-t-date biings are singe digits in

a ther regins. Year-t-date biings

in Japan turned psitive t 1% r the

rst time since March 2011.

3Q11 Sales performance

The cnnectr industry shipped

$12,857 miin in 3Q11, up 9.1%

ver 3Q10. This set a new industry

recrd r saes in a quarter.

The third quarter, especiay

September, was much strnger

than we expected. Theautmtive and transprtatin

sectrs were particuary strng.

Teecmmunicatins (mbie devices

and mbie netwrks) and cmputer

sectrs had gd perrmances in

the quarter. Miitary and industria

were market aggers. In spite much

The third quarter,especially September,

was much strongerthan we expected

The connectorindustry has achievedtwo outstanding years

since the horrifcbusiness conditions

in 2009

by Ron Bishop

Bishop & Associates

www.bishopinc.com

YEAR-TO-YEAR AND CUMULATIVE BILLINGS

pERCENTAGE CHANGE 2009/2010/2011 Table 1

Strong September Drives

3Q11 Connector Industry GrowthCONNECTOR INDUSTRY BOOK-TO-BILL RATIO Figure 1

SEpTEMBER 2011 BOOKINGS Table 2


15/34

decine. This is nt a psitive sign

r uture cnnectr saes because

cnnectr saes csey track the

perrmance semicnductrs.

Eectrnic distributrs are

reprting mid-singe-digit grwth in

cmpnents and have swed their

rders t cmpnent manuacturers

News

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IX

We estimate that4Q11 will decline

-5.3% sequentially, butstill achieve

+3.8% growthyear-over-year

pubicized ecnmic wes, Eurpean

cnnectr saes were utstanding.

Much Eurpes cnnectr grwth is

due t a strng autmtive market.North America connector saes

thrugh September 2011 have grwn

aster than Chinas (7.9% vs. 6.8%).

It has been ver a decade since that

has ccurred.

Euroean connector saes are

up an incredibe 16.5% thrugh

September.

The cnnectr industry has achieved

tw utstanding years since the

hrric business cnditins in 2009.

The wing tabe shws hw the

industry has perrmed ver the past

eeven quarters and ur estimate r

4Q11. We estimate that 4Q11 wi

decine -5.3% sequentiay, but sti

achieve +3.8% grwth year-ver-year.

Outlook 4Q11 and full year

2012

Semicnductr demand has swed

and the past tw mnths have

resuted in a year-ver-year saes

CONNECTOR INDUSTRY SALES BY QUARTER Figure 3

CONNECTOR INDUSTRY QUARTERLY SALES YOY % CHANGE Table 3

YEAR-TO-DATE BOOKINGS BY REGION Figure 2

accrdingy. The cnnectr industry

bk-t-bi rati has been bew 1.0

r ur cnsecutive mnths, with

September resuting in a very pr BTB

rati 0.92. With rders swing earier

in the quarter and heavy shipments

in September, the industry backg is

shrinking.

We are experiencing swing demand

r eectrnic prducts. Hwever, we

beieve the key wrd is slowing. We

d nt beieve there is a arge decine in

demand ahead us. Fr exampe, U.S.

GDP grwth 2.5% in the third quarter

is an encuraging trend that essens the

prbabiity a dube-dip recessin.

Here is hw we see the next ew

quarters:

4Q11 - Sequentia decine in saes rm

4Q11 in the 5% range. Year-ver-year

grwth rm 4Q10 arund 4%.

1Q12 - Tugh cmparisns t 1Q11.

Cntinued swing demand and the

Chinese New Year resut in sequentiaand year-ver-year decines in the mid-

singe-digits.

2Q12 - Sequentia imprvement in

saes, but a decine in year-ver-year

resuts.

3Q11 + 4Q11 - Gradua imprvement

in saes with bth quarters achieving

sequentia and year-ver-year grwth.

The utk r 2012 is mdest grwth

in the 4% t 6% range.


16/34

News

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X

When ptted n a

garithmic scae graph

the gba eectrnic

cmpnents saes revenue nw

csey tracks gba GDP. Tday it

generay appears n the psitive

side the grwth curve because

the pervasive and increasing use

eectrnics in daiy ie but his

was nt aways the case.

As itte as a decade ag the typica

gba cyces, driven argey by

advancement in semicnductr

prcess techngies, were

perids very high grwth

wed by a capse wed by

a sw advance twards the next

recvery.

This pattern hwever des nt

appear t be wed by the UK

eectrnic cmpnents markets

and GDP grwth. The UK

eectrnic cmpnents markets

are n track t achieve a grwth

apprximatey 7% in 2011,

cnsidating n what was a

phenmena 26% grwth in 2010,

whist the 2011 UK GDP grwth

is recast at 2% an imprvement

ver the minima grwth in 2010.

Why is this?

Its very hard t justiy using hard

data but anecdta evidence

suggests that the wide breadth

UK based system integratrs in

the aerspace, autmtive medica

and industria markets are actuay

enjying signicanty mre success

in internatina markets than they

are being given credit r.

Statistica inrmatin prvided

by ecsn members indicates that

there has as been an increase in

the saes rm the UK eectrnic

cmpnents, bth directy by

custmers t their subsidiaries

r sub-cntractrs and by UK

based distributrs in supprt

their custmers in Eastern

Eurpe and China. The same

statistica inrmatin enabes

me t estimate that this trade

has been grwing steadiy ver

the ast decade and may nw

accunt r 5% t 7% the UK

eectrnic cmpnents saes

revenue. Accrding t UK oEM

custmers the primary reasn r

this activity is t gain cntr ver

the eectrnic cmpnents used

in the bard assemby prcess t

maintain quaity standards, but it

as enabes them t wied much

greater infuence ver suppiers,

pricing and avaiabiity.

So What Is Likely To

Haen in 2012?

A wide crss sectin eectrnic

cmpnents industry eaders

remains sceptica abut the ca

and gba ecnmic prspects.

A very unscientic p ver

150 US executives ast week

reveaed that the verwheming

majrity beieve that were in the

midst a W shaped ecnmic

situatin i.e. a urther shrt perid

decine pssiby ng enugh

t be technicay cassied as a

recessin, r at best case l

shaped i.e. a perid itte grwth

r decine. This utcme refected

a simiar p carried ut with the

The UK electroniccomponents markets

are on track toachieve a growth oapproximately 7% in2011, consolidating

on what was aphenomenal 26%

growth in 2010

The outlook oremployment in the

electronics industry isnot really is not as badas the problems in theoverall economy may

suggest

by Adam Fletcher

Chairman of IDEA and ECSN

www.ecsn-uk.org

Forecasting 2012:

Reasons to Be Cheerful

The outlook or employment in the electronics industry is not

really is not as bad as the problems in the overall economy

may suggest says Adam Fletcher - Chairman at the Electronic

Components Supply Network. As many organisations enter

the fnal stages o their 2012 business planning cycle Fletcher

justifes his optimism by reviewing key data and inormation

sources, but he also shares his concerns that this will continue

to be a low job creation recovery at best, which is likely to remain

an ongoing problem or many developed economies...


17/34

same grup in 2009, despite the

act that a very bvius V shaped

recvery was taking pace.

Their past experience suggests

that these industry executives

shud reaise that the recvery

amst aways vershts, decines

and then nrmaises. The drpped

tennis ba anagy is ten used

by ecnmists when describing a

recessin: A tennis ba wi aways

bunce back up again; its ny the

timing thats unknwn.

But in the current and very

uncertain ecnmic times thers

have ikened the gba ecnmy

t drpping a fat tba; n

hitting the grund it bunces back,

but nt much! The chaenge r

everybdy is t pump mre air int

the ba s that it bunces back

uy...

Signifcant drags

There are a numbers signicant

drags n UK ecnmic activity;

histricay w eves activity

in the husing market, wer

cnsumer spending as debt is paid

, stubbrny high unempyment

rates and the turbuence created

by the Eur regin currency and

debt crisis, t name just a ew.

These drags are being refected

in wer than nrma cnsumer

cndence eves,which has nwspread t industria markets with

primary indices ike the Industrial

Purchasing Managers Indexand

CBI Industry Confdence Surveys

drpping bew unity.

These surveys whist very useu

indicatrs d smetimes becme a

se-uing prphecy as they have

the eect ensuring cnsumers

and industriaists becme mre

News

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XI

Many organisationsnow run rolling 12month orecasts basedon multiple possibleoutcome scenarios,

only frming up theirplans or one or twoquarters at a time

based on the evolvingoutcome

negative. This is particuary true

i visibiity custmer demand in

the suppy netwrk as becmes

bscured. In the eectrniccmpnents industry we have

as had t cpe with the impact

the East Japan Earthquake and

Tsunami and nw serius fding

in Thaiand...

Customer visibility cloudy

but trends still Visible

Frtunatey the eves visibiity

in the eectrnic cmpnents

suppy netwrk, whist nt perect

remain reasnaby gd and when

inked t ast cmmunicatin

and accurate anaysis the

inrmatin, prvide the basis r

gd business panning.

In 2010 the avaiabe capacity

in the eectrnic cmpnents

markets did in sme areas

versht demand as the whe

industry attempted t grab sme

market share.This ver capacity has, r is in the

prcess , been withdrawn and

as a resut lead-times r mst

cmmdity parts wi return t

4-to-6 weeks (athugh there are

sme specic prduct categries

that are ikey t remain n

extended ead-times).

Fr many UK businesses,

particuary thse in the eectrnics

market it remains very dicut t

recast 12 mnths activity with

any accuracy.

Unrtunatey, recasting remains

a critica business panning area

and ne against which many

rganisatins chse t make

imprtant perating decisins.

The rganisatins wh enjy

mst success are prbaby thse

wh have made a very signicant

investment in their business

panning prcess, uy invving

their partners up and dwn the

suppy netwrk - its rarey uck!

Many rganisatins nw run

ring 12 mnth recasts based

n mutipe pssibe utcme

scenaris, ny rming up their

pans r ne r tw quartersat a time based n the evving

utcme.

on beha ur members ecsn is

nw engaging with a wide range

rganisatins in the UK eectrnic

cmpnents suppy netwrk t

try and accuratey recast the

utcme by quarter in 2012.

This prcess wi be cmpete by

the end Nvember when ecsn

shares the inrmatin widey

acrss the eectrnics industry

via the media t prvide sme

assistance in the panning prcess

and industry bench-marking r a.

Whist nt wanting t pre-judge the

ecsn members recast utcme

and assuming that there are n

urther majr natura r unreseen

ecnmic disasters, I wud be

very surprised i ur recast des

nt refect w singe digit grwth

r the UK and Eire eectrnic

cmpnents markets in 2012.

The 2012 utk r thse

individuas and rganisatins in

the UK and Eire eectrnic markets

remains bright. Tdays atest and

greatest new prducts are aready

being redesigned with increasedunctinaity. Hws that r a great

reasn t be cheeru?

Additina inrmatin abut

The Eectrnic Cmpnents Suppy

Netwrk and Adec may be und

at the wing website:

www.ecsn-uk.orgwith reguar

industry updates avaiabe t a n

the Breaking News pages.


18/34

cur/heat seectin, Therma

management, Driver eectrnics,

optics, light measurement &

panning, Street, buiding, signage

& theatre, light shaping (diuser) &

stware cntr & autmatin

The secnd event wi be nTuesday 26th June 2012 at the

Willims Cc C

and wi cver RF & Wireess t

incude RF & Wireess teemetering,

Wireess sensr techngies,

Antenna design, large w-pwer

wireess netwrks, Shrt & ng-

wave wireess techngies.

The third event wi be n Tuesday

October 23rd 2012 (exact date &precise tpics r this event may

change sighty) at the Wiiams

Fwing the successuaunch Fortronic in the

UK in 2011 a urther three

events are panned t take pace at

the Wiiams F1 Cnerence Centre

near oxrd. Each event incudes

bth wrkshps & technica

seminars and is ree t attendees.

The rst event in 2012 is schedued

t cver lED & lighting design

which wi take pace n the 27th

March 2012 (exact date & precise

tpics r this event may change

sighty) at the Wiiams Cnerence

Centre.

The cntent wi cver lED

Building on Fortronic success!

cnerence centre and cver Pwer

& pwer management. Incuding

Digita cntr, Pwer eciency,

Cntr techniques, Pwer

mdues, Pwer management, &

Pwer techngy innvatin.

A three events wi w the

prven Frtrnic rmat

Fr urther inrmatin n

prgramme cntent and

spnsrship packages pease

cntact:

Chris Osborn

Fortronic UK Director

+44 (0)7824444612 r emai chris@

motiv8uk.com

Further inrmatin can be und at

www.fortronicuk.com

Three moreFortronic design

engineering

workshops for

the UK

IDEA

Fr the ast 20 years the IDEANews has been supprted bythe Trade Assciatins acrssthe Wrd but increasing cstshave ed us t ering a singespnsrship r each urissues. The IDEA Newsetter witherere be Spnsred in utureand thisIssue with spnsrshiprm Bisho & Associatesshwsthe rmat we are using

The spnsr wi have their name

as a spnsr shwn tgetherwith their cmpany g.They wi as have either netw-cumn r tw singe-cumnadverts per issue.Just t remind yu, the IDEANews is circuated t ver4.000 named individuas in ver3.000 eectrnics cmpanies in10 majr cuntries acrss theWrd.

Sponsorship costs for 2012 are:1 issue: 1.200 (1.050 r $1.700)

2 issues: 1.100 (970 r $1.600)per issue4 issues: 1.000 (880 r $1.400)per issue

Fr mre inrmatin [email protected]

SUppORT

The Fortronic Technical

Forum cncept has been prvenver 5 years events in Itayand is supprted by IDEA, anInternatina assciatin undedin 1987 with the express intentt spread gd practice withinthe gba eectrnic cmpnentindustry.

The Frtrnic TechnicaFrums have been extendedInternatinay in 2010 t Turkey &

Tunisia and in June 2011 the rstevent was hed in the UK.

Why Fortronic Forum

1. QUaLItYFrtrnic guarantees the quaity the cntents the cnerencesand the rganizatin the wheevent.

2. teCHnICaL dIreCtorAn expert the sectr whcrdinates the cnerences andthe speakers.

3. SHare WItH US

A prgram cperatin withthe spnsrs the event t pan,prmte, cmmunicate, veriy theprmtin the event.

4. edUCatIonaLA training seminar t transerdesign cmpetences t theattending technicians.

Fortronic

IDEA NEwSLETTERINTERNATIONAL DISTRIBUTION OF

ELECTRONICS ASSOCIATION

Editor in ChiE: Ga Kbblewe

Editors: Aam lece (UK);rb Ga (UsA); slv Bacell a

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intErnAtionAL ProMotion By: ConsortiUM ELEttriMPEXPUBLishEd By: tecmpee scal - Va C. lam, 19 - 20134 Mla - ial

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News

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In qualit di leader nella progettazione

e distributore globale di semicondut-

tori e componenti elettronici, Mouseragevola limmissione sul mercato dei

prodotti pi innovativi e delle

tecnologie pi allavanguardia di oltre 450fornitori. In un settore dove la maggiorparte dei distributori di componenti elet-

tronici tende a fornire grandi quantit per

la produzione di massa, Mouser focalizza i

suoi servizi sulla catena di progettazione.

TECNOLOGIE INNOVATIVEPER RIDURRE I TEMPIDI COMMERCIALIZZAZIONEDa sempre, Mouser mira a fornire in pronta

consegna i semiconduttori e i componenti

elettronici pi allavanguardia in ogni

categoria: gli ordini vengono infattievasi il giorno stesso da un moderno

centro di distribuzione che si estende su

Mouser Electronics: un vantaggio

competitivo per i clienti

una superficie di oltre 150.000 metriquadrati ed certificato AS9120A.Acquistando da Mouser, i progettistidi tutta Europa avranno la certezzadi progettare prodotti altamenteinnovativi basati sulle tecnologie pi

avanzate e caratterizzati da funzionalitesclusive, lunghi cicli di vita e tempidi commercializzazione ridotti, hacommentato Mark Burr-Lonnon, vicepresidente di Mouser per larea EMEA.

SEMICONDUTTORI: AL CENTRODELLA PROGETTAZIONENonostante previsioni di crescita

altalenanti per tutto il 2011, i

semiconduttori continuano a essere

lenabling technologyper eccellenza.

Secondo Gartner, ad esempio, a metdel 2011 la crescita del mercato dei

semiconduttori a livello mondiale

stata del 5,1%. IHS iSuppli avevainvece previsto una crescita del 7,1%,

partendo dal 7% registrato nel primo

trimestre. La crescita ha poi conosciuto

una flessione nel terzo trimestre,

arrivando rispettivamente al 4,6% e al2,9%. Tuttavia, secondo SemiconductorIndustry Association, ad agosto 2011 ilfatturato per il settore dei semiconduttori

aumentato del 4,4% rispetto allo stesso

periodo dellanno precedente.

In base a unindagine condotta da IDC,

entro il 2015 si registrer un aumento delnumero di utenti Internet che avranno

accesso al web tramite dispositivi mobili

il tutto a discapito della linea fissa.

Poich sempre pi consumatori si

collegano tramite cellulare o altri mobile

device, il miglioramento di alcune

funzionalit quali i touch screen, la

connettivit, la potenza di elaborazione

per applicazioni video/audio/media e la

durata della batteria rappresenta una delle

principali sfide di progettazione nello


49

OPINIONI & MANAGEMENT

Il distributore a catalogo si propone di risolvere le attuali sfide di progettazione elettronica

attraverso un forte supporto locale e strumenti allavanguardia

Colloqui & Interviste

Mouser assicura un forte supporto

locale con 9 centri di assistenza

Mark Burr-Lonnon,

vice presidente di

Mouser

I fornitori

presenti con

i loro prodotti

nellofferta

di Mouser

oltre 450


20/34

sviluppo di prodotti di nuova generazione.

Per far fronte a questa crescita, Mouser

distribuisce i semiconduttori prodotti

dalle principali aziende tecnologiche

al mondo, tra cui Texas Instruments,Maxim, Infineon, NXP Semiconductors,ON Semiconductor, ATMEL, Microchip eFreescale Semiconductor.Per noi i semiconduttori sono una verae propria enabling technology, - ha

commentato Burr-Lonnon -I semiconduttori interessano praticamentetutti i settori e i mercati. Ma non solo:trattandosi della tecnologia di base

per molti nuovi progetti, favorisconolinnovazione allinterno di mercati increscita come quello sanitario, dellenergia,dei dispositivi mobili e automotive.Per fare un paragone, nel settoredellelettronica i semiconduttori hanno la

stessa importanza del ferro e dellacciaioper le fabbriche manifatturiere nel periodo

della rivoluzione industriale.


50

OPINIONI & MANAGEMENT

Colloqui & Interviste

SUPPORTO IMMEDIATOED EFFICIENTEUn fattore chiave per il successo di

Mouser in Europa sicuramente il

supporto a livello locale, fornito da

nove centri di assistenza clienti cherispondono efficacemente a ogni richiesta,

indipendentemente dalle dimensioni

dellazienda o dallentit dellordine. Oltre

a un ufficio in Italia, Mouser dispone

anche di filiali locali in Germania, Francia,

Repubblica Ceca, Spagna, Regno Unito e

Israele. Inoltre, a settembre sono stati

inaugurati nuovi uffici in Svezia e Olanda.Mouser presente sul territorio con 19centri globali e gestisce le comunicazioniin 17 lingue.

Dietro a questa capillare rete di supporto

si cela il costante impegno di Mouser

nel gratificare e sorprendere i clienti

garantendo loro unassistenza di qualit,

precisione negli ordini e consegna entro

i tempi previsti. Mouser fornisce servizi

specializzati e non impone un quantitativo

minimo dordine. I clienti possono

richiedere preventivi, verificare le scorte dimagazzino, conoscere lo stato dellordine

oppure inoltrare ordini nella loro valuta

locale, con spedizione gratuita per importi

superiori a 50 euro.

SOLUZIONI CONVENIENTI FORNITETRAMITE PI CANALI DI VENDITAMouser adotta un approccio diverso

rispetto ai suoi concorrenti. Con Mouser,

grazie ai quattro canali di vendita

MouserMobile, Internet, i cataloghi egli uffici locali progettisti e acquirentipossono infatti accedere 24 ore su 24, 7

giorni su 7 ai prodotti e alle novit offerte.

La presenza di questi quattro canali di

vendita assicura sempre la disponibilit

dei prodotti, indipendentemente da dove si

trova il cliente e dallorario.

MouserMobile un sito web ricco di

funzionalit ottimizzato per le applicazioni

mobile dove sono disponibili tutti i

prodotti distribuiti da Mouser in pi lingue

e valute diverse. Il sito supporta pi di 25piattaforme mobile, inclusi iPhone e iPad.

Il sito web di Mouser, aggiornato

CONTATTI

Elsenheimerstr. 1180687 MunichGermanyLocal: +49 8952 04621 10Fax: +49 8952 04621 [email protected]

Centro Direzionale MilanofioriStrada 1 Palazzo E120090 Assago(MI) ItalyLocal: +39 025 750 65 71

Fax: +39 025 751 64 [email protected]

quotidianamente con i nuovi prodotti,

disponibile in 17 lingue diverse e mostra

i prezzi in 16 valute. Mouser.com fornisce

accesso immediato a oltre 2 milioni diprodotti acquistabili online e consente discaricare pi di 6 milioni di data sheet e

schemi di riferimento.

Il sito ospita pi di 1.600 ProductKnowledge Center completi di informazionidettagliate, note applicative e funzionalit

sui prodotti e sulle tecnologie - hacommentato Burr-Lonnon -Sul sitovengono anche segnalati i componenti

considerati obsoleti o non consigliati perla progettazione di nuove soluzioni (NRND,Not Recommended for New Designs). inoltre disponibile uno strumento di

project management con funzionalit diriordinazione automatica, importazionedelle distinte e conferma automaticadellordine.

Secondo quanto affermato da Burr-

Lonnon, Mouser continuer a mettere

a disposizione dei suoi clienti anche

una versione cartacea del catalogo,

impegnandosi ad aggiornarlo edizionedopo edizione, eliminando i prodotti

obsole

AVE9 2011 Abstract

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Transcript of AVE9 2011 Abstract