Post on 22-Jan-2018
Hi
Alessio Garbin
Who am i?
Alessio Garbin
Who am i?
Alessio Garbin
@alessiogarbin
Alessio Garbin
@alessiogarbin
Alessio Garbin
@alessiogarbin
Alessio Garbin
“28,5 milioni gli italiani hanno navigato almeno una volta da pc, smartphone e tablet nel mese di febbraio 2016.
Nel giorno medio, l’audience online ha raggiunto 22 milioni di utenti unici, collegati in media per 2 ore e 7 minuti.
Hanno navigato almeno una volta da device mobili 22,4 milioni di utenti unici (il 50,7% degli italiani di 18-74 anni),
18,4 milioni nel giorno medio (il 41,6% dei 18-74enni).”
Dati Audiweb febbraio 2016, pubblicati ad aprile 2016. Alessio Garbin
“Globally, people spend more than 50 minutes a day across Facebook's suite
of apps (not including WhatsApp)”
http://uk.businessinsider.com/how-much-time-do-people-spend-on-facebook-per-day-2016-4 Alessio Garbin
“Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes a day… 60% are also
creating new content”
http://uk.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3?r=US&IR=T Alessio Garbin
Let’s make a test!
Alessio Garbin
Do you know…?
https://www.behance.net/ Alessio Garbinhttps://www.youtube.com/watch?v=ysqnJX32ep4
Do you know…?
https://www.evernote.com Alessio Garbinhttps://www.youtube.com/watch?v=Pjn6YkCY2yA
Where were we?
Alessio Garbin
Survey “American Attitudes Toward Art”
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
22.7% of U.S. consumers discover art through social media channels
like Instagram and Pinterest, while 20% of U.S. adults discover art through
museums and 15.9% visit art galleries.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
Almost half (44.3%) of young Millennials (age 18-24) and 33.8% of older
Millennials (age 25-34) discover art through social media channels like
Pinterest and Instagram.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
56.9% of young Millennials (age 18-24) and 51.6% of older
Millennials (age 25-34) would buy art online, versus only 19% of Baby
Boomers (age 65+).
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
Younger generations (age 18-34) are more likely to discover and purchase art online. Younger generations
increasingly believe that art is a good investment.
We can expect to see more young collectors investing in art, especially as they age and their average
household income rises.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
Despite preference for social media to discover art, consumers are still visiting museums and galleries.
Developing a digital strategy will be important for reaching and attracting new visitors, especially
younger generations of patrons.
Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
#knowledge: Facebook universe
Facebook, April 2016 Alessio Garbin
#knowledge: Youtube
http://www.socialbakers.com/statistics/youtube/ Alessio GarbinApril 2016
YouTube has over a billion users - almost 1/3 of all people on the Internet - and everyday people watch hundreds of millions of hours on YouTube and generate billions of views.
Growth in watch time on YouTube has accelerated and is up at least 50% year over year for 3 straight years. YouTube is localized in 88 countries and can be accessed in 76 different languages, which covers 95% of the world’s internet population.
#knowledge: Youtube
http://www.socialbakers.com/statistics/youtube/ Alessio GarbinApril 2016
#knowledge: Linkedin
http://www.statista.comhttp://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
https://press.linkedin.com/about-linkedin
Alessio Garbin
#knowledge: Pinterest
http://www.business2community.com/infographics/19-pinterest-statistics-you-probably-dont-know-but-should-infographic-01328367#YdfA7uCQUMz7KArY.97 Alessio Garbin
#knowledge: vanity metrics
Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin
#knowledge: vanity metrics
Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin
#knowledge: vanity metrics
Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin
Alessio Garbin
Alessio Garbin
Content is king Distribution is queen
Alessio Garbin
Content is king Distribution is queen
Alessio Garbin
Strategy
Content is king Distribution is queen
Alessio Garbin
StrategyInvestment
Utenti • pretendono contenuti interessanti,
> contenuto > forma > momento • concedono il loro tempo in maniera diversa,
> piattaforma > momento > identità • producono loro stessi contenuti
> qualità diversa > luoghi diversi > a volte introvabili > senza continuità • vogliono interagire, • vogliono tutto subito, • non sono fedeli, • ma pretendono continuità.
Alessio Garbin
Utenti • pretendono contenuti interessanti,
> contenuto > forma > momento • concedono il loro tempo in maniera diversa,
> piattaforma > momento > identità • producono loro stessi contenuti
> qualità diversa > luoghi diversi > a volte introvabili > senza continuità • vogliono interagire, • vogliono tutto subito, • non sono fedeli, • ma pretendono continuità.
Alessio Garbin
Non avere paura di sperimentare!
Experiment with social media
Alessio Garbin
http://museumweek2016.org/en/http://www.wired.it/internet/social-network/2016/04/04/museumweek-2016-conquista-twitter/
#contamination
Alessio Garbin
http://shortyawards.com/category/8th/art
#curiosity
Alessio Garbin
https://www.youtube.com/watch?v=iwvZ4B9Cz4o
#surprise
Alessio Garbin
Something mine…
Experiment with tech and apps
Alessio Garbin
https://www.youtube.com/watch?v=AJGKjjQ7PmQ
#usefulness
Alessio Garbin
https://www.youtube.com/watch?v=V4AhHQj_Y6o
#creativity
Alessio Garbin
https://www.youtube.com/watch?v=TckqNdrdbgk
#technology
Alessio Garbin
Experiment with 3D printing
Alessio Garbin
https://www.youtube.com/watch?v=emUlHFWcHck
#creativity
Alessio Garbin
http://www.shapeways.com/marketplace/art/
#creativity
Alessio Garbinhttp://www.digitalartsonline.co.uk/topic/3d-printing/
https://www.youtube.com/watch?v=3f_sf-Nabrs
Experiment with mobile sites
Alessio Garbin
Experiment with mobile sites
Alessio Garbin
http://dada-data.net/it/
#tradition revisited
Dada-Data is a digital documentary consisting of interactive exercises, six DADA Hacktions, and a web anti-museum, the DADA-Dépôt. Dada-Data was launched on the day of the 100th anniversary of the DADA movement.
Alessio Garbin
https://www.nextrembrandt.com
#passion
“Can technology and data bring back to life one of the greatest painters of all time? Discover the story behind The Next Rembrandt, a new painting created from historical Rembrandt data”
Alessio Garbin
http://www.fornasetti.com/it/storia
#history revisited
Fornasetti is a historic design brand, known for its ironic and unique style. POMO designed the website as an harmonious picture of heterogeneous elements,
Alessio Garbin
http://www.fornasetti.com/en/secretpage
#crazyness
Fornasetti is a historic design brand, known for its ironic and unique style. POMO designed the website as an harmonious picture of heterogeneous elements, including a playful Secret Page…
Alessio Garbin
Do you know…?
https://www.google.com/intl/it_it/get/cardboard/get-cardboard/ Alessio Garbin
Do you know…?
http://www.lastampa.it/2016/04/19/tecnologia/news/ecco-otto-bot-di-telegram-che-ti-semplificano-la-vita-e-come-usarli-o1HmFzC1FcyIwx05e6lYVI/pagina.html Alessio Garbin
Linkology
https://www.lightspacetime.com/art-blog/top-10-reasons-why-artists-fail-with-social-media/
Alessio Garbin
http://www.apollo-magazine.com/can-art-exist-on-social-media/
http://www.theartcareerproject.com/social-media-your-art-career-best-practices-advantages/4026/
https://www.americanexpress.com/us/small-business/openforum/articles/6-social-media-tips-for-artists-and-gallery-owners/
http://www.mtv.com/news/2733019/if-social-media-is-now-considered-art-then-i-am-an-artist-and-so-are-you/
http://www.wix.com/blog/2015/12/15-magnificent-websites-created-by-artists-and-illustrators/
http://theabundantartist.com/social-media/
https://www.thinkwithgoogle.com/intl/it-it/article/la-creativita-e-un-lavoro-difficile/
http://tribune.com.pk/story/1086829/social-media-and-art-finding-your-footing-in-the-digital-age/
http://www.newtimes.co.rw/section/article/2016-04-21/199148/
http://www.popsci.com/wildlife-control-marries-tech-and-insanely-catchy-beats
http://www.popsci.com/wildlife-control-marries-tech-and-insanely-catchy-beats
http://www.thefader.com/2016/04/18/kimberly-drew-museummammy
https://www.youtube.com/watch?v=FgGSgb_0gy0
http://uk.complex.com/style/2014/10/15-works-of-art-inspired-by-social-media/lee-walton
http://www.summitdaily.com/news/21603903-113/an-art-affair-art-and-social-media
http://www.juliusdesign.net/30431/chi-e-il-creative-strategist-e-quali-sono-le-sue-competenze/
http://www.wmagazine.com/culture/art-and-design/2016/05/art-on-instagram-love-watts/photos/
http://www.brandingmagazine.com/2016/04/14/is-designing-inspiring-art-for-your-own-social-media-a-gateway-to-success/
http://www.summitdaily.com/news/21603903-113/an-art-affair-art-and-social-media
https://news.artnet.com/art-world/millennials-prefer-social-media-over-museums-473222
https://marketingthink.com/the-art-of-social-business-marketing-for-artists-art-shows-and-art-galleries/
http://www.bhaesa.com/blog/why-museums-galleries-should-stop-hiring-social-media-staff
http://www.recoverreputation.com/social-media-and-online-reputation-management-for-art-galleries-museums-collectors-artists-institutions-and-the-art-world/
http://www.recoverreputation.com/the-social-media-guide-for-art-fairs-how-galleries-institutions-collectors-artists-and-visitors-can-use-it-to-build-an-online-reputation/
http://www.blouinartinfo.com/news/story/950074/insider-tips-from-the-art-worlds-social-media-pros-part-1-of-3
http://www.beniculturali.it/mibac/multimedia/MiBAC/images/upload/original-images/1453303487874_Top-30-ok.jpg
Thank you
Alessio Garbin