Fabrizio Martire Enterprise 2.0 Marketing 2.0

Hands on Enterprise 2.0

SQS Associazione Svizzera per Sistemi di Qualità e Management / Durata e sostenibilità del successo nel tempo / La gestione avanzata della conoscenza / Mercoledì 27 Maggio 2009 / Villa Baiana, Brescia.

Did you know?

da 5m a

30m Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009

59% Nicola Zago –Lago S.p.a. @ FORUM-IT 2009 | L’AZIENDA WEB 2.0: Rischi e opportunità per le imprese. 12 Marzo 2009.

Start!

Problem

Problem Solution

Problem Solution

Values

Problem

Enterprise 0.0 Know How

Know How

Know How

Know How

Know How

Know How

Know How

Know How

Enterprise 1.0

Did you know?

every 5.7m

people Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febbraio 2009

1000

63% Emanuele Quintarelli,Enterprise 2.0 Evangelist – www.socialenterprise.it @ Enterprise 2.0 Conference 2009 IDC. 09 Febbraio 2009

Solution

Know How

Enterprise 2.0

Know How

Know How

Know How

Know How

Know How

Enterprise 2.0

Know How Know

How

Know How

Enterprise 2.0 Know How

Know How

Know How

Know How

Enterprise 2.0

Know How

Know How

Know How

Know How

Enterprise 2.0 Know How

Know How

Know How

Know How

Know How

Know How

Know How

Know How

Know How

Know How

Know How

Know How

People not Devices

http://www.flickr.com/photos/interpunct

Values

R&D “More Knowledge More ideas”/New Products

Costs Reduction Travel/Brainstorming/Office Tools/

Customers Engagement Marketing 2.0/Social Media Marketing

Project Management PM 2.0 / A better control of Processes

Human Resource Employee Engagement/Open Affiliation

Yes,but..

“I have an old company”

http://www.flickr.com/photos/desertchick-/2651716160/sizes/o/ Gray

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http://www.flickr.com/photos/desertchick-/2650890651/sizes/o/in/photostream/ Gray

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“Easier access to information and tools will make employees more productive – and less frustrated – and also reduce the management burden for IT.

But the big values, will come in areas outside IT – when a person in Pennsylvania connects with someone in Alberta and shows him something he’s done that saves the company $10,000 or $20,000;

or when an informal discussion group is established amongst maintenance workers or kiln operators across borders and geography.” Gr

aym

ont

“I have security

issue”

CIA

“Sean and Don brief the technical and cultural changes under way at the CIA and across the Intelligence Community involving the adoption of Enterprise 2.0 tools including Intellipedia, blogs, and social tagging.

These tools are being used to improve information sharing by moving information out of traditional channels and onto platforms.”

CIA

R&D Costs Reduction Customers Engagement Project Management Human Resources

End www.virtualeco.org

martire.fabrizio@gmail.com