Post on 22-Apr-2015
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Corso di Interazione Uomo MacchinaAA 2013-2014
Roberto Polillo
Corso di laurea in InformaticaUniversità di Milano BicoccaDipartimento di Informatica, Sistemistica e Comunicazione
Evoluzione dei paradigmi di interazione (III)1
R.Polillo - Marzo 2014
Edizione 2013-14
Le macro-fasi
1960 1970 1980 1990 2000
Teletype
Personal computer
Web
Terminali video
Mobiles
Web 1.0
MS ExplorerAmazoneBayIPO Netscape
1990 1 2 3 4 5 6 7 8 9 2000 2001 2002
First web siteat
CERN
W3CNetscape NavigatorYahoo
Mosaic
GoogleMozilla
NapsterPaypal
Max NASDAQ
9/11
MinNASDAQ
Nasdaq Composite Index
R.Polillo, May 2014
4
Web 1.0: main characteristics
R.Polillo, May 2014
5
Site content produced by site publisher Hierarchical organization and navigation thru menu Single user web site interaction Interaction with data bases "Closed" services (“get the user and keep her within
site”)
Italy: the beginning
R.Polillo, May 2014
6
VideoOnLine (Grauso, 1994 → Tin.it, 1996)
(1996)
Short history of Yahoo!
R.Polillo, May 2014
7
1996: http://web.archive.org/web/19961022175643/http://www10.yahoo.com/ 1999: http://web.archive.org/web/19990208021636/http://www12.yahoo.com/ 2001: http://web.archive.org/web/20011108000033/http://www.yahoo.com/ 2003 http://web.archive.org/web/20031211113526/http://www.yahoo.com/ 2005 http://web.archive.org/web/20051220154406/http://www.yahoo.com/? 2007: http://web.archive.org/web/20071229022936/http://www.yahoo.com/ 2010: http://web.archive.org/web/20101016230535/http://www.yahoo.com/ Today: www.yahoo.com
http://www.archive.org/ (from 1996)
Narrowband connection
R.Polillo, May 2014
9
The "dot.com bubble”
MS ExplorerAmazoneBayIPO Netscape
1990 1 2 3 4 5 6 7 8 9 2000 2001 2002
First web site atCERN
W3CNetscape NavigatorYahoo
Mosaic
GoogleMozilla
NapsterPaypal
Max NASDAQ
9/11
MinNASDAQ
Nasdaq Composite Index
March 10 2000: index at 5132
March 10 2000: index at 5132
Oct 9 2002: index at 1114Oct 9 2002:
index at 1114
R.Polillo, May 2014
10
Web 2.0: birth of a name
R.Polillo, May 2014
11
First O’Reilly Media Web 2.0 Conference (Oct 2004) The Internet community realizes that the Web is changed…
Web 2.0 key aspects
R.Polillo, May 2014
12
Social media: The user is the leading actor User interaction throu the Web: one-to-many (blog), many-to-many (social media) Services to host User Generated Content (UGC), to be shared with other users Collective creation User rating in e-commerce "Market are conversations" (Cluetrain manifesto, 1999-2000)The Web as a computing platform: Online services, virtualization Perpetuale beta Component and service mashups Rich Internet Applications (RIA) technologies
Web 2.0
2000 1 2 3 4 5 6 7 8 9 10 11 12
Twitter, Slideshare, ScribdGoogle DocsYouTube
, Joomla, NingFlickr,
Skype WordPressBlogger LinkedIn iPhone
GrouponAndroid, Dropbox
FoursquareWhatsApp
iPad, PinterestInstagram
Google+
Wikipedia
(In red start of mobile Web)
Internet traffic
video
R.Polillo, May 2014
13
Xmas 2006
Media acknowledge the paradigm change
R.Polillo, May 2014
14
In the meanwhile, telephony changes…15
R.Polillo, May 2014
Fasi della storia del Web16
Firs
t Web
site
at C
ERN
Mos
aic
(NCS
A)
W3C
; Net
scap
e Nav
igat
or
Netsc
ape
IPO,,
MS
Expl
orer
, Am
azon
, eBa
y
Boom
and
fall
of N
ASDAQ
G
oogl
e IP
O; F
aceb
ook
91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 0990 10 11 12
WEB 1.0 WEB 2.0crisisPre-history
Googl
e fo
unde
d9/
11; W
ikip
edia
Fina
ncia
l cris
i
iPho
ne, A
ndro
id
Twitt
er
iPad
FB IP
O
Nasdaq Composite Index
YouT
ube
Internet traffic
video
R.Polillo, May 201417
SMS
2 GNokia 5110
GSM (candybar)SMS, watch, sveglia, rubrica, calcolatrice, rubrica, giochi, suonerie
MMS
WAP
2.5 GMotorola V3 RAZR
"Feature phone"GPRS (candybar, clamshell) + MMS,,photocamera, email, (Internet)
Touch phone
iPhone+ multitouch, sensors, GPS, app, …
3 G
Blackberry
"Smartphone"+ alphanumeric kb, PDA, video, GPS, radio, MP3, OS, …TELEFONIA MOBILE
TIM,
Omnitel
Firs
t Web
site
at C
ERN
Mos
aic
(NCS
A)
W3C
; Net
scap
e Nav
igat
or
Netsc
ape
IPO,,
MS
Expl
orer
, Am
azon
, eBa
y
Boom
and
fall
of N
ASDAQ
G
oogl
e IP
O; F
aceb
ook
91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 0990 10 11 12Goo
gle
foun
ded
9/11
; Wikip
edia
Fina
ncia
l cris
i
iPho
ne, A
ndro
id
Twitt
er
iPad
FB IP
O
YouT
ube
Internet traffic
video
IP telephony
R.Polillo, May 2014
18
Skype Internet based video-telephony, free Starting 2003, acquired by eBay in 2005, then by
Microsoft in 2011 (8,5 B$) 2012: 700 ml accounts; one third of all international calls
pass through Skype Jan 2013: 50 ml concurrent users
WhatsApp Free SMS via IP Started in 2009, acquired by Facebook in 2014 (19 B$)
The "mobile miracle"
R.Polillo, May 201419
ITU, Measuring the Information Society 2012
Mobile cellular subscriptions
6 years gap
ITU, Measuring the Information Society 2013
Internet users
90% of world population has access
to a cellphone
R.Polillo, May 201420
Le macro-fasi
1960 1970 1980 1990 2000
Teletype
Personal computer
Web
Terminali video
Mobiles
"Guarda, parla, cammina"22
R.Polillo - Marzo 2014
Video
Guardate come Nokia ipotizzava il cellulare del futuro nel 2006, e confrontatelo con ciò che esiste ora
http://it.youtube.com/watch?v=92uaW9K6QEk
http://it.youtube.com/watch?v=LN0vVf-a9V0
Finchè….Apple iPhone (2007)
R.Polillo, May 2014
24
Multi-touch
https://developer.apple.com/library/ios/documentation/userexperience/conceptual/mobilehig/InteractivityInput.html
Android
R.Polillo, May 2014
26
Linux based mobile OS Initially developed by Android Inc., acquired by Google in
2005 Open-source First android phone: end 2008 Today the largest market share for mobile OS
Apple iPAD (2010)
R.Polillo, May 2014
27
Mobile OS market share
R.Polillo, May 2014
28
Source: StatCounter
Mobile installed base (World)
R.Polillo, May 2014
29
"Leap-frogging"
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30
Guarda, parla, cammina
Portabilità, piccole dimensioni Utilizzabile in movimento Context-aware Occhio sul mondo Sensori sul mondo
Comunicazione vocale
A complete paradigm change
R.Polillo, May 2014
32
Access from fixed location
Ubiquitous, contextualizedl access
Device is geo-localized, has eyes, hears, voice, knows its user and is connected to a global computing platform
Monthly pro-capite use of cellphones: voice vs SMS by age in USA
R.Polillo, May 2014
33
Q2 2008, Nielsen
Camera eyes: QRCODE
R.Polillo, May 2014
34
Augmented reality
R.Polillo, May 2014
35
Augmented reality
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36
Augmented reality
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37
But we cannot do everything with a small, portable device…
R.Polillo, May 2014
38
Mob
ile a
nd c
loud
com
putin
g ar
e st
rong
ly rel
ated
CLOUD
Tks Lara Ciccarelli per i disegni
La globalizzazione della rete39
Da dove provengono i servizi?
Smartphone voice assistant
Apple Siri: in iPhone 4S ott 2011, in iPad in set 2012Demo: https://www.youtube.com/watch?v=MtwVQhEXCcc
Google Voice Search/Google now: ottobre 2012, orientato al search
Microsoft Cortana: 2014 http://bgr.com/2014/04/14/cortana-vs-siri-vs-google-now
Il futuro anche nei sistemi di guida di autoveicoli
R.Polillo - Marzo 2014
40
And now…
https://www.youtube.com/watch?v=ErpNpR3XYUw apr 2012
http://www.youtube.com/watch?v=fNATuCkRWFE feb 2013
R.Polillo, May 2014
41
Smart watches
R.Polillo, May 2014
42
2
Il vostro progetto
R.Polillo -Marzo 2013
4Esame
Navigazione a posto
Documento dei requisiti
Prototipo di carta
Revisione
Videoscenario
Primo prototipo (toolkit)
2
1
Secondoprototipo (toolkit)
Test usabilità
(con video)
3
Revis.
Revisione
Il calendario
Revisioni:Martedì 20 maggio Martedì 27 maggio (qui fine lezioni)Martedì 3 giugnoEsami:Scritto: 17 giugno [ed eventuale Revisione] Orale: 24 giugnoScritto: 10 luglio [ed eventuale Revisione] Orale: 17 luglio
R.Polillo - Marzo 201444
Another bubble?
R.Polillo, May 2014
45
Netscape IPO
Google IPOAug 19 2004
LinkedIn IPO(NYSE)
Facebook IPO
Twitter IPO(NYSE)
1994
1995
1997
1996
March 10 2000:5049
(Indice Nasdaq 1994-2013)