Web monitor
description
Transcript of Web monitor
Web monitorInternet key numbers
February 2013
February 2013: highlights
A Febbraio 2013 gli italiani online sono 14,7 milioni su base giornaliera e 28,6 milioni nel mese, con un incremento del 3% rispetto all’omologo 2012. I target maggiormente in crescita si confermano i bambini e gli over 55 (2-11 y.o. +10%; 55-64 y.o. +8%; +65 y.o. +9%). La penetrazione si attesta al 52% della popolazione, con un picco del 70% sui 18-24 così come sui 35-44.il tempo speso rimane pressoché stabile vs periodo omologo 2012 sia su base mensile (+1%) che nel giorno medio (+2%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 46 minuti, mentre l’incremento più alto si registra sui 35-44 e sui 55-64 (+8%).Resta elevato il volume di utenti connessi ai Portali (24,7 mio), alle Communities (23,9) e al mondo dell’Entertainment (25,0 mio) dove si continua a registrare un trend positivo in termini di Tempo Speso (+15%).La categoria News & Information caratterizzata dall’annuncio delle dimissioni da parte di Papa Ratzinger (11/02) e dalle elezioni politiche del 24-25 febbraio, raccoglie 22,5 milioni di utenti, con un tempo medio di permanenza di 1 ora e 38 minuti mensili, in crescita del 16% vs. periodo omologo 2012. Leader di categoria si conferma La Repubblica con 10,2 mio utenti (+8% audience; +5% tempo), seguito da Corriere della Sera 8,8 mio utenti (+3% audience; +14% tempo). Per i due quotidiani si registrano performance positive anche per quanto riguarda l’ambito video con audience e tempo speso in crescita sia per La Repubblica TV (+27% audience; +58% tempo) che per Corriere TV (+10% audience; +16% tempo).In generale crescono tutti i principali player di News (top 15 siti), tra cui Blogo (+12% audience); Libero News (+20% audience), TGCOM24 (+6% tempo speso); La Stampa.it (+56% audience) e Quotidiano.net (+12% audience; +7% tempo speso).
A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
Agenda
1. Quanti sono i surfers?
2. Quanto tempo passano on line?
3. Target diversi, consumi diversi
4. Che cosa fanno i surfers in rete?
Dec 09
Jan 10
Feb 10
Mar 10Apr 1
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May 10Jun 10
Jul 10Aug 1
0Sep
10Oct
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Nov 10Dec
10Jan
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Feb 1
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Mar 11Apr 1
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May 11Jun 11
Jul 11Ago
11Set
11Ott 11
Nov 11Dic 1
1Jan
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Mar 12Apr 1
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Mag 12Jun 12
Jul 12Aug 1
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Nov 12Dec
12Jan
13Feb
1318,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
February 2013 – Key numbersInternet audience and time spent register a limited growth
MONTHLYFeb
2013Var % vs Feb 2012
Active Internet Users .000 28.599 +3%
Time per person (hh:mm) 21:02 +1%
Active Users % pen vs pop*
Tot Individuals +2 52 2-11 39 12-17 57 18-24 70 25- 34 67 35-44 70 45-54 61 55-64 39 over 65 16 Adulti 25 - 54 54 Men 50 Women 65 Women 25-54 66
DAILYFeb
2013Var % vs Feb 2012
Active Internet Users .000 14.656 +7%
Time per person (hh:mm) 1:28 +2%
Source: Groupm elaborations on Audiweb data
*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).
Audience Trend .000
Feb 2013: 28.599
February 2013 – Web & App – Audience and Time spentWebsite and applications show a similar performance
Feb 12 Feb 13
27,151
27,884
Audience .000Main Applications
Main Web Sites – apps excluded
5 Source: Groupm elaborations on Audiweb data
Audience .000
Feb 12 Feb 13
22,731
23,287
TOT WEBSITES (app excluded)
27,9 mio Unique Audience (+3% vs February ‘12)
19h 04 min time per user (+2% vs February ’12)
APPLICATIONS23,3 mio Unique Audience
(+2% vs Feb ‘12)3 h 01 min time per user
(+3% vs Feb ’12)
February 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long
6 Source: Groupm elaborations on Audiweb data
06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000
2,000
4,000
6,000
8,000
10,000
0:17
0:290:29 0:33 0:31
0:350:31 0:29
Average Day Active Audience .000
mon - fri sat-sun
15.176
12.542
1:281:26
Average Day Time per Person h:min Day Type Day Part
February 2013 –Internet Audience CompositionWomen online are increasing; 60% of web pop. Is made of 25-54 y.o.
2-11 Kids 7%12-17 Teen
7%
18-24 Post Teen 11%
25-34 Young Adult 18%35-44 Adult 23%
45-54 Ma-ture adult
19%
55-64 Senior
10%
over 65 Silver Surfer 5%
52%
48%
Female +0,5% vs. ‘12
Male -0,5% vs. ‘12
Sex% Composition
Age% Composition
Source: Groupm elaborations on Audiweb data
February 2013 – Unique Users by targetKids and over 55 y.o. register the best performance
Adult 35-44 anni• 6,663 mio UU• +5% vs Feb ‘12• -2% vs Jan ‘13
Senior 55-64 anni• 2,913 mio UU• +8% vs Feb ‘12• -5% vs Jan ‘13
Young adult 25-34• 5,024 mio UU• -1% vs Feb‘12• -2% vs Jan‘13
Teen: 12-17 • 1,926 mio UU• -8% vs Feb ‘12• -8% vs Jan ‘13
Silver Surfer +65• 1,356 mio UU• +9% vs Feb’12• -7% vs Jan‘13
Post Teen: 18-24 • 3,146 mio UU• +6% vs Feb‘12• -2% vs Jan‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 5,486 mio UU• +2% vs Feb ‘12• -2% vs Jan ‘13
Average: +3%
Kids: 2-11 • 2,084 mio UU• +10% vs Feb ‘12• -6% vs Jan ‘13
Kids: 2-11• 0:51
• +3% vs Feb ’12• +2% vs Jan ‘13
Adult 35-44 anni• 1:31
• +8% vs Feb ‘12• +1% vs Jan ‘13
Senior 55-64 anni• 1:22
• +8% vs Feb ‘12• +1% vs Jan ‘13
Young Adult 25-34• 1:37
• -2% vs Feb ‘12• -2% vs Jan ‘13
Teen: 12-17 • 1:11
• -13% vs Feb‘12• +5% vs Jan ‘13
Silver Surfer +65• 1:05
• -1% vs Feb ’12• +3% vs Jan ‘13
Post Teen: 18-24 • 1:46
• +2% vs Feb ‘12• -1% vs Jan ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 1:27
• -2% vs Feb ‘12• -2% vs Jan ‘13
February 2013 – Time spent by target on daily averageAdult and Senior show the most relevant growth on time spent
h:mm Average: +2%
8,000 13,000 18,000 23,000 28,00011:31:12 PM
12:43:12 AM
01:55:12 AM
03:07:12 AM
04:19:12 AM
05:31:12 AM
06:43:12 AM
07:55:12 AM
09:07:12 AM
February 2013 – Top 10 websites Most top website are increasing their audience and time spent
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
TOT WEBSITES (app excluded)27,9 mio Unique Audience (+3% vs February ‘12)19h 04 min time per user (+2% vs February ’12)
0 2,000 4,000 6,000 8,000 10,000 12,000 14,00012:00:00 AM
12:14:24 AM
12:28:48 AM
12:43:12 AM
12:57:36 AM
01:12:00 AM
01:26:24 AM
01:40:48 AM
01:55:12 AM
Series3
February 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, while VLC and Skype register the largest Time Spent
Source: Groupm elaborations on Audiweb data
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
APPLICATIONS23,3 mio Unique Audience (+2% vs Feb ‘12)3 h 01 min time per user (+3% vs Feb ’12)
Search Engines/Portals & Communities
Telecom/Internet Services
Entertainment
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Family & Lifestyles
Home & Fashion
Travel
Finance/Insurance/Investment
Government & Non-Profit
Education & Careers
Corporate Information
Automotive
Special Occasions
0 5,000 10,000 15,000 20,000 25,000 30,000
feb 12feb 13
February 2013– Most visited categoriesEntertainment and Consumer electronics confirm a good increase
∆% vs febuary 2012
Source: Groupm elaborations on Audiweb data
Audience .000 Subcategorie’sweight
Search: 31%Portals: 40%Communities: 29%
Video/Broadcaster/Music: 37%Games/Betting: 17%Sport: 10%Others: 35%
Travel services/info: 64%Holiday Planner: 36%
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria Family and Lifestyles alcuni siti
precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di
tale cambiamento non è possibile valutare la performance della categoria rispetto all’omologo 2011, mentre il
confronto è valido per i siti.
3%
2%
4%
5%
2%
4%
N.A.
9%
-2%
0%
3%
10%
2%
1%
6%
Average: +3%
February 2013– Time spent on categoriesBetween top 5 categories Entertainment and News show the best performance
∆%
vs Feb 2012
Search Engines/Portals & Communities
Entertainment
Telecom/Internet Services
News & Information
Computers & Consumer Electronics
Multi-category Commerce
Finance/Insurance/Investment
Government & Non-Profit
Home & Fashion
Family & Lifestyles
Travel
Education & Careers
Automotive
Corporate Information
Special Occasions
0:00:00 1:12:00 2:24:00 3:36:00 4:48:00 6:00:00 7:12:00 8:24:00 9:36:00
Feb 12Feb 13
Source: Groupm elaborations on Audiweb data
Time per Person h.min.sec
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria Family and Lifestyles alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto all’omologo 2011, mentre il confronto è valido per i siti.
-10%
15%
11%
16%
9%
6%
-12%
12%
4%
N.A.
-7%
2%
0%
4%
2%
Average: +1%
-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
February 2013 – PortalsThe category confirms a growing trend
Source: Groupm Elaborations on Audiweb data – applications included
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals
PORTALS24,7 mio Unique Audience (+4% vs Feb ‘12)
50 min time per user (+4% vs Feb ’12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,000 25,00023:31:12
0:43:12
1:55:12
3:07:12
4:19:12
5:31:12
6:43:12
7:55:12
9:07:12
Series3
February 2013 – CommunitiesGood increase in audience; Google+ register a very good performance
COMMUNITIES23,9 mio Unique Audience (+2% vs Feb ‘12)7h 21 min time per user (-10% vs Feb’ 12)
Audience .000
Time per Person Bubble size = Page Views
Google+: +50%Linkedin: +15%
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,00023:45:36
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
February 2013 – EntertainmentTimes spent is getting bigger and bigger
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT25,0 mio Unique Audience (+4% vs Feb ‘12)5 h 26 min time per user (+15% vs Feb ‘12)
Audience .000
Time per Person Bubble size = Page Views
La Repubblica TV +27%Leonardo Musica +98%
=Audience increase
Audience stable
Audience decrease
=
-3,000 2,000 7,000 12,000 17,000 22,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
Series3
February 2013- Video & BroadcasterBroadcaster and Video register a good increase in audience and time spent
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
VIDEO (Entertainment’s Subcategory)20,8 mio Unique Audience (+5% vs Feb ’12)
1 h and 30 min time per user (+23% vs Feb ’12)
BROADCASTER (Entertainment’s Subcategory)13,1 mio Unique Audience (+1% vs Feb ’12)
15 min time per user (+13 vs Feb’12)
18
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
February 2013 – Focus on online tv broadcasterSky shows the best performance on audience and time spent
+14% Delta Audience+2% Delta Time
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
5,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24Audience .000 Time per person h:m:s
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
-1% Delta Audience+3% Delta Time
+22% Delta Audience+13% Delta Time
+19% Delta Audience-6% Delta Time
Source: Groupm Elaborations on Audiweb data – applications included
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM
12:07:12 AM
12:14:24 AM
12:21:36 AM
12:28:48 AM
12:36:00 AM
12:43:12 AM
12:50:24 AM
12:57:36 AM
Series3
February 2013 – SportThe category registers a good increase in audience and time spent
Source: Groupm Elaborations on Audiweb data – applications included
SPORT12,0 mio Unique Audience (+3% vs Feb ‘12)
55 min time per user (+11% vs Feb ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease=
0 500 1,000 1,500 2,000 2,500 3,0000:00:00
1:12:00
2:24:00
3:36:00
4:48:00
6:00:00
7:12:00
Series3
February 2013 - BettingStrong increase in time spent. William Hill is still growing
Source: Groupm Elaborations on Audiweb data – applications included
BETTING8,1 mio Unique Audience (-15% vs Feb ‘12)1H e 10 min time per user (+14% vs Feb ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
888.com: +116%
0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
Series3
February 2013 - MusicThe category registers a strong increase in time spent. Spotify just launched in Italy is the new leader in time spent
Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube
Audience .000
Time per Person Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
MUSIC10,5 mio Unique Audience (+6% vs. Feb ‘12)
14 min time per user (+16% vs. Feb ‘12)
Last.fm: +11%Deezer: +705%
1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
Series3
February 2013 – NewsAudience and Time spent are still growing. All top player show a positive sign
Source: Groupm Elaborations on Audiweb data – applications included
NEWS22,5 mio Unique Audience (+2% vs Feb ‘12)1 H 38 min time per user (+16% vs Feb ‘12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 11
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:070:00:000:02:520:05:450:08:380:11:310:14:240:17:160:20:090:23:02
Audience .000 Time per person h:m:s
23
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
February 2013 – Focus on News OnlineAll players register a good performance. La Stampa shows the most relavent increase on audience
+8% Delta Audience+5% Delta Time
Monthly Audience: 10,2 mio Daily Audience: 1,6 mio
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
Feb 11
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:070:00:000:02:520:05:450:08:380:11:310:14:240:17:160:20:090:23:02
Audience .000 Time per person h:m:s
+3% Delta Audience+14% Delta Time
Monthly Audience: 8,9 mio Daily Audience: 1,4 mio
+1% Delta Audience+6% Delta Time
+56% Delta Audience-4% Delta Time
Monthly Audience: 6,2 mio Daily Audience: 767 mila
Monthly Audience: 5,9 mio Daily Audience: 597 mila
Source: Groupm Elaborations on Audiweb data – applications included
0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16
0:20:09
0:23:02
0:25:55
0:28:48
Series3
Booking
February 2013 - TravelTravel area register a small decrease
Source: Groupm Elaborations on Audiweb data – applications included
TRAVEL 17,2 mio Unique Audience (-2% vs Feb’ 12)
33 min time per user (-7% vs Feb’ 12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
TripAdvisor: +34%eDreams: +29%
1,000 3,000 5,000 7,000 9,000 11,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
Series3
eBay Annunci
February 2013 e-CommerceGood performance for the category; eBay is still leader
E COMMERCE21,0 mio Unique Audience (+7% vs Jan ’12)1 H 25 min time per user (+12% vs Jan ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
eBay Annunci: +20%Trovaprezzi: +41%
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50023:55:40
0:02:52
0:10:04
0:17:16
0:24:28
0:31:40
0:38:52
0:46:04
0:53:16
Series3
February 2013 - Finance/InsuranceFinance category is stable
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person FINANCE/INSURANCE16,0 mio Unique Audience (stable vs Feb ’12)
47 min time per user (-12% vs Feb ’12)
Soldionline: +76%
1,000 2,000 3,000 4,000 5,000 6,000 7,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
Series3
February 2013 - Family and LifestylesPianetadonna is still leader, followed by Alfemminile
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Lei Web: +39%Nanopress Donna: +8%
Blogo Donna: +6%
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria alcuni siti precedentemente inseriti ad altre categorie, come ad
esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria
rispetto all’omologo 2011, mentre il confronto è valido per i siti.
FAMILY AND LIFESTYLES18,1 mio Unique Audience
37 min time per user
0 500 1,000 1,500 2,000 2,500 3,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
Series3
Automobile.it
February 2013 - AutomotiveAutomotive category is stable
AUTOMOTIVE9,5 mio Unique Audience (+1% vs Feb ’12)
30 min time per user (stable vs Feb ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Motori.it: +197%
0 500 1,000 1,500 2,000 2,500 3,0000:00
0:07
0:14
0:21
0:28
0:36
0:43
0:50
Series3
February 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites Corriere is leader
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Stream View
s
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,4 mio Unique Audience (+8% vs Feb ‘12)
28 min time per user (-8% vs Feb ’12)
30
Mobile Browsing
La navigazione mobileIl trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare
31
Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012
Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012
7.3 7.5 7.98.9
12.212.873832
+63% vs. Q3 ‘11
+77% vs. Q1 ‘11
Mobile Browsing
H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio
• 12,9 mio di utenti navigano da mobile, pari al 49% del totale• Nel 94% dei casi hanno uno smartphone
H2 2012 - Mio di adultiBase: pop mobile = 26.2 mio
Il profilo del mobile browserStudente o lavoratore under 35, con un livello di istruzione medio alto
32
Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012
104 95
106 106
110 98
91 75
83 101 104
101 104 102
99 110
69 70
99
MaschioFemmina
DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI
55 ANNI O PIU'
Media inferiore o menoMedia superiore
Laurea/Post-laurea
Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�
Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�
StudentePensionato
CasalingaIn cerca di occupazione
58.241.8
13.412.5
28.725.6
13.66.2
8.656.6
34.8
11.75.8
38.98.5
20.22.53.7
8.8
% comp; Base: 12,9 mio Index vs tot mobile popMobile Browsing
- Audiweb Object Video: metodologia- Schede categorie
Allegati
Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online
• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste
• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:
• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:
SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso
De Agostini by Day e Sky Il Sole 24 ore
Rai Tv Rai
Corriere della Sera, Gazzetta dello Sport e Lei Web RCS
• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere
Unique Audience(contatti netti)
Stream Views(contatti lordi)
Time spent(tempo speso)
Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:
• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
Attached – Top 10 Websites and top 10 Applications
applications excluded Applications only
Top 10 Websites Top 10 Applications
Source: Groupm Elaborations on Audiweb
# Description Audience .000
Time per person
Delta Audienc
eDelta Time
1 Google 25.998 1.45.04 2% 2%
2 Facebook 22.153 7.11.52 3% -11%
3 YouTube 19.135 1.12.45 6% 12%
4 Virgilio 14.771 0.52.14 1% 6%
5 Wikipedia 14.259 0.15.01 6% 16%
6 Yahoo! 14.186 0.27.22 4% 1%
7 Libero 13.593 1.15.31 -4% 11%
8 Blogger 11.353 0.11.19 3% 13%
9 MSN/WindowsLive/Bing 11.195 0.38.47 -4% -3%
10 La Repubblica 10.189 0.28.57 8% 5%
TOT WEBSITES (app excluded)27,9 mio Unique Audience (+3% vs February ‘12)19h 04 min time per user (+2% vs February ’12)
APPLICATIONS23,3 mio Unique Audience (+2% vs Feb ‘12)3 h 01 min time per user (+3% vs Feb ’12)
# DescriptionAudience .0
00Time per person
Delta Audience
Delta Time
1
Windows Media Player (App) 11.159 0.45.12 -5% -12%
2Skype (App) 8.950 1.42.18 11% 18%
3 Windows Live Messenger (App) 6.398 0.35.50 -28% -27%
4
VLC media player (App) 5.200 1.39.26 -2% 9%
5iTunes (App) 4.135 0.44.30 -8% 5%
6uTorrent (App) 3.235 0.32.52 18% 16%
7
Windows Live Photo Gallery (App) 3.164 0.15.30 49% -17%
8Picasa (App) 1.552 0.21.02 1% -45%
9
TeamViewer (App) 1.475 0.48.05 43% 6%
10Dropbox (App) 1.420 0.01.38 154% -7%
Attached – Top Categories Portals and Communities
Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011
PORTALS24,7 mio Unique Audience (+4% vs Feb ‘12)
50 min time per user (+4% vs Feb ’12)
COMMUNITIES23,9 mio Unique Audience (+2% vs Feb ‘12)7h 21 min time per user (-10% vs Feb’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google 26.025 1.46.29 2% 2%2 MSN/WindowsLive/Bing 15.391 0.48.48 -3% -18%3 Virgilio 14.848 0.52.10 1% 6%4 Yahoo! 14.228 0.29.05 4% 0%5 Libero 13.604 1.15.32 -4% 11%6 Leonardo.it 10.101 0.10.21 5% 4%7 Ask Search Network 6.674 0.04.55 2% 114%8 Tiscali 3.928 0.33.49 -11% -10%9 Tuttogratis 2.034 0.02.55 -27% 29%
10 FastWeb.it 1.762 0.23.15 6% 10%11 Kataweb tvzap 1.404 0.07.48 -29% 8%12 AOL Media Network 1.388 0.18.04 -19% -3%13 PaginaInizio.com 1.151 0.23.44 41% 13%14 miniportale.it 385 0.11.03 -42% 63%15 Freeonline.it 346 0.01.58 -2% 48%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Facebook 22.179 7.12.03 3% -11%2 Blogger 11.353 0.11.19 3% 13%3 WordPress.com 5.278 0.04.39 -2% -23%4 Virgilio Community 4.331 0.04.50 -32% -15%5 ForumFree 3.921 0.09.40 N.A. N.A.6 ForumCommunity 3.557 0.10.59 N.A. N.A.7 Libero Share 3.535 0.07.36 -28% -73%8 Twitter.com 3.496 0.19.25 -6% -5%9 Google+ 3.407 0.03.26 50% -1%
10 LinkedIn 3.248 0.09.16 15% -10%11 Leonardo Community 2.749 0.14.02 5% 31%12 Tumblr 1.405 0.18.03 38% 13%13 Badoo 1.262 1.28.48 -36% -21%14 ask.fm 831 1.02.56 N.A. N.A.15 Pinterest 697 0.09.39 143% -45%
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT25,0 mio Unique Audience (+4% vs Feb ‘12)5 h 26 min time per user (+15% vs Feb ‘12)
VIDEO (Entertainment’s subcategory) 20,8 mio Unique Audience (+5% vs Feb ’12)
1 h and 30 min time per user (+23% vs Feb ’12)
BROADCASTER (Entertainment’s subcategory) 13,1 mio Unique Audience (+1% vs Feb ’12)
15 min time per user (+13 vs Feb’12)
Attached – Top Categories Entertainment; Video&Broadcaster
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 19.135 1.12.45 6% 12%2 VideoMediaset 3.187 0.12.45 -1% 3%3 MyMovies.it 3.021 0.06.01 7% -3%4 Rai TV 2.912 0.09.26 14% 2%5 ComingSoon TV 2.073 0.03.11 30% -6%6 Dailymotion 1.548 0.07.16 22% -10%7 Now Video 1.377 0.26.52 N.A. N.A.8 Italia-film.Com 1.263 0.03.26 -6% -16%9 CasaCinema.eu 1.029 0.13.24 N.A. N.A.
10 Yahoo! Movies 1.020 0.02.38 11% -5%11 FilmSenzaLimiti 1.008 0.10.27 N.A. N.A.12 Vitv 999 0.05.08 -19% -20%13 CineBlog01 912 0.10.05 63% 106%
14Leonardo Cinema e Spettacolo 896 0.03.02 -18% 12%
15 Ivid 872 0.04.49 -20% 91%
# Description Audience .000 Time per person Delta Audience Delta Time
1 Rai 5.328 0.10.14 2% -5%2 SKY.it 4.309 0.10.27 22% 13%3 La Repubblica TV 3.022 0.07.00 27% 58%4 Mediaset.it 2.329 0.04.57 -12% -36%5 Corriere TV 2.078 0.04.48 10% 16%6 twww.tv 1.850 0.04.23 234% 23%7 Livestream 1.235 0.01.54 74% -19%8 Mediaset Premium 1.207 0.09.49 27% 43%9 Staseraintv.com 1.203 0.10.26 39% 37%
10 LA7 1.167 0.06.52 19% -16%11 Il Fatto Quotidiano TV 870 0.03.29 N.A. N.A.12 Gazzetta TV 827 0.03.00 -7% -32%13 MTV.it 821 0.05.08 13% -9%14 Yahoo! TV 798 0.02.26 -22% -3%15 Radio Deejay 701 0.08.45 -22% 33%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 19.135 1.12.45 6% 12%2 Rai 5.328 0.10.14 2% -5%3 VEVO 4.945 0.05.25 3% 25%4 SKY.it 4.309 0.10.27 22% 13%5 iTunes 4.291 0.43.17 stable 20%6 La Gazzetta dello Sport 4.132 0.21.48 2% -5%7 VideoMediaset 3.187 0.12.45 -1% 3%8 La Repubblica TV 3.022 0.07.00 27% 58%9 MyMovies.it 3.021 0.06.01 7% -3%
10 Leonardo Musica 2.762 0.04.26 98% -5%11 William Hill 2.696 0.02.15 -19% 32%
12La Stampa Cultura e Spettacoli 2.647 0.04.18 207% 26%
13 SPIL Games Network 2.607 0.51.36 6% -43%14 Iminent.com 2.580 0.15.04 223% 89%15 Mediaset.it 2.329 0.04.57 -12% -36%
Source: Groupm Elaborations on Audiweb data – applications included
SPORT12,0 mio Unique Audience (+3% vs Feb ‘12)
55 min time per user (+11% vs Feb ‘12)
BETTING8,1 mio Unique Audience (-15% vs Feb ‘12)1H e 10 min time per user (+14% vs Feb ‘12)
Attached – Top Categories Sport and Betting
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Gazzetta dello Sport 4.205 0.21.48 2% -5%2 La Repubblica Sport 2.509 0.06.07 8% -6%3 Diretta.it 1.954 0.53.59 20% 80%4 Yahoo! Sports Websites 1.634 0.10.06 -13% -3%5 Corriere dello Sport 1.543 0.17.30 11% 5%6 Corriere Sport 1.504 0.03.58 8% 5%7 Sportmediaset 1.459 0.34.54 -3% -3%8 TuttoSport 1.331 0.26.44 -1% 2%9 Virgilio Sport 1.295 0.07.36 -25% -20%
10 Blogo Sport 1.242 0.02.12 54% -15%11 TuttoMercatoWeb.com 1.052 0.32.57 -19% 26%12 SKY.it Sport 1.027 0.11.49 31% -22%13 Fantagazzetta.com 933 0.31.45 10% -27%14 Calciomercato.it 879 0.06.29 76% 50%15 La Stampa Sport 854 0.04.42 0% -38%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 William Hill 2.696 0.02.15 -19% 14%2 888.com 1.793 0.02.07 116% 32%3 Sisal 1.316 0.15.37 -55% -57%4 Lottomatica 1.141 0.23.19 -40% 59%5 paddypower.com 796 0.15.07 N.A. N.A6 bwin 614 0.28.46 N.A. N.A7 Betradar.com 577 0.24.44 -4% 66%8 BetClic 437 0.13.22 -46% 91%9 SNAI 401 0.53.30 -27% 63%
10 PokerStars.com 370 6.40.15 -11% -2%11 PLANET49 363 0.01.21 -49% -26%12 Gioco digitale 348 0.19.54 -68% -47%13 Superenalotto.com 346 0.04.40 128% 100%14 PartyPoker.it 307 0.00.37 -64% 201%15 Titanbet 304 0.05.30 316% -51%
Source: Groupm Elaborations on Audiweb data – applications included
MUSIC10,5 mio Unique Audience (+6% vs. Feb ‘12)
14 min time per user (+16% vs. Feb ‘12)
Attached – Top Categories Music and News
NEWS22,5 mio Unique Audience (+2% vs Feb ‘12)1 H 38 min time per user (+16% vs Feb ‘12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 VEVO 4.945 0.05.25 3% 25%2 Leonardo Musica 2.762 0.04.26 98% -5%3 Fanpage Spettacolo 2.115 0.06.17 963% 319%4 Virgilio Musica 806 0.03.59 -43% -17%5 Rumblefish 768 0.02.41 #VALUE! #VALUE!6 Airdave.it 473 0.01.31 -59% -24%7 AOL Music 457 0.43.47 -10% -13%8 Spotify 374 0.47.51 1868% 276%9 Last.fm 266 0.03.48 11% 3%
10 Metrolyrics 125 0.01.08 -37% -18%11 Deezer 354 0.02.43 705% -48%12 Sony Music 323 0.01.34 6% -35%13 Jango Music 321 0.02.07 -9% 14%14 rockol.it 277 0.02.21 -24% -33%15 SoundCloud 274 0.06.25 1% 43%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Repubblica 10.189 0.28.57 8% 5%2 Corriere della Sera 8.888 0.27.18 3% 14%3 Blogo.it 7.054 0.04.39 12% -4%4 Libero News 6.984 0.12.08 20% -26%5 TGCOM24 6.209 0.14.50 1% 6%6 La Stampa.it 5.855 0.11.11 56% -4%7 Quotidiano.net 5.271 0.05.57 12% 7%8 Nanopress 4.503 0.03.29 11% 0%9 Liquida 4.215 0.04.43 32% -5%
10 Virgilio Local 4.139 0.01.56 39% -9%11 ANSA 3.780 0.12.40 6% -15%12 Citynews 3.706 0.05.20 68% -12%13 Fanpage 3.673 0.07.36 69% 84%14 Il Fatto Quotidiano 3.560 0.12.34 83% -25%15 Il Messaggero 2.979 0.08.47 89% 51%
Source: Groupm Elaborations on Audiweb data – applications included
E COMMERCE20,0 mio Unique Audience (+4% vs Feb ’12)1 H 12 min time per user (+6% vs Feb ’12)
Attached – Top Categories Travel and eCommerce
TRAVEL17,2 mio Unique Audience (-2% vs Feb’ 12)
33 min time per user (-7% vs Feb’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google Maps 12.248 0.10.44 -9% -6%2 Trenitalia 3.146 0.07.37 -14% -45%3 TripAdvisor 3.950 0.07.03 34% 19%4 Priceline Network 2.976 0.12.31 -1% 54%5 eDreams 2.425 0.05.34 29% -6%6 ViaMichelin 1.533 0.05.35 -17% -10%7 Volagratis 1.405 0.06.59 -17% -1%8 Expedia 1.128 0.04.29 -21% -15%9 Ryanair.com 1.367 0.16.15 -11% 3%
10 Opodo 1.289 0.02.08 83% -1%11 Telepass 926 0.05.56 -36% 2%12 Google Earth 1.058 0.25.52 -20% 10%13 Italo treno 640 0.07.47 1678% 128%14 Wimdu 401 0.02.10 6% 20%15 Alitalia 934 0.10.39 -26% 33%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 eBay 9.758 0.37.46 19% -2%
2 Amazon 6.033 0.12.59 54% 43%
3 Groupon 5.949 0.08.17 -10% 12%
4 Subito.it 4.982 0.42.00 15% 21%
5 eBay Classifieds 4.388 0.14.22 20% -3%
6 Trova Prezzi 3.791 0.03.24 42% -14%
7 Kijiji 3.260 0.09.20 61% -9%
8 Ciao. 2.740 0.04.25 N.A. N.A.
9 Bakeca.it 2.670 0.07.58 30% -20%
10 Lidl 2.323 0.06.15 106% -30%
11 IBS 2.298 0.06.46 43% 20%
12 Privalia 2.111 0.13.24 10% -36%
13 Pixmania 2.103 0.02.50 52% -36%
14 Vivastreet 1.959 0.05.28 -5% 16%15 Media World 1.933 0.07.02 8% -9%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Finance and Family&Lifestyle
FINANCE/INSURANCE16,0 mio Unique Audience (stable vs Feb ’12)
47 min time per user (-12% vs Feb ’12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Il Sole 24 ORE 4.482 0.10.48 14% -13%2 UniCredit Banca 3.085 0.26.02 -9% 15%3 Gruppo Intesa Sanpaolo 2.844 0.36.01 -3% 8%4 Banco Posta 2.834 0.11.54 -19% 25%
5 PayPal 2.708 0.07.04 -3% 2%6 Leonardo Economia 2.672 0.03.09 48% 36%
7 SoldiOnline.it 1.767 0.04.40 63% 16%8 ING Direct 1.539 0.19.06 -13% 7%9 Yahoo! Finance Websites 1.471 0.08.15 11% -19%
10 Corriere Economia 1.361 0.05.24 -26% -20%11 Direct Line 1.350 0.05.24 66% -28%12 La Repubblica Economia 1.349 0.04.59 -29% -19%13 Fineco 1.097 0.49.35 8% -21%14 Facile.it 1.056 0.06.01 27% 1%15 CartaSi 1.005 0.08.16 -8% 2%
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Pianetadonna.it 6.629 0.06.38 38% 11%2 alfemminile.com 5.179 0.06.54 2% -11%3 Donna Moderna 4.761 0.06.43 45% 8%4 Leonardo Donne 2.942 0.04.47 8% 12%5 Leiweb 2.929 0.05.04 75% -45%
6 Nanopress Donna 2.873 0.02.46 27% -22%7 Blogo Donna 2.155 0.02.18 40% 10%8 Gioco.it 2.151 0.43.50 -1% -25%9 Virgilio Donne 1.753 0.07.00 -12% -4%
10 La Stampa Salute 1.692 0.03.58 N.A. N.A.
11 D - la Repubblica 1.580 0.06.35 -21% 28%12 Leonardo Salute 1.571 0.02.19 N.A. N.A.13 Style.it 1.566 0.05.15 -14% -19%
14 ELLE Network 1.456 0.03.16 96% 30%15 Disney Online 1.392 0.22.30 38% 11%
FAMILY AND LIFESTYLES18,7 mio Unique Audience
39 min time per user
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria alcuni siti precedentemente inseriti ad altre categorie, come
ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria
rispetto all’omologo 2011, mentre il confronto è valido per i siti.
Source: Groupm Elaborations on Audiweb data – applications included
AUTOMOTIVE9,5 mio Unique Audience (+1% vs Feb ’12)
30 min time per user (stable vs Feb ’12)
Attached – Top Categories Automotive
# Description Audience .000 Time per person Delta Audience Delta Time
1 AutoScout24.it 2.382 0.26.01 41% -12%2 Subito.it - Veicoli 1.870 0.32.40 8% 2%
3 Quattroruote 1.119 0.09.51 -19% -11%4 Motori.it 1.029 0.03.19 197% -31%5 Virgilio Auto e Moto 936 0.03.38 9% -30%
6 mobile.international 813 0.11.27 25% 28%7 Trovit Cars 766 0.06.29 0% 136%
8 Volkswagen 709 0.04.58 6% -31%9 Fiat 695 0.07.51 -47% 33%
10 OmniAuto.it 691 0.01.46 8% -8%11 Leonardo Auto e Moto 661 0.02.08 2% -38%12 La Repubblica Motori 658 0.04.00 -35% -9%
13 Blogo Motori 609 0.06.30 -45% 31%14 Ford 597 0.05.42 29% -29%15 Corriere Motori 505 0.05.00 -1% 57%
Attached – Object Video
Source: Groupm Elaborations on Audiweb data – Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience6,4 mio Unique Audience (+8% vs Feb ‘12)
28 min time per user (-8% vs Feb ’12)
# Description Audience .000 Time per person Delta Audience Delta Time
1 La Repubblica 2.265 0.08.18 -20% 6%2 Corriere della Sera 2.774 0.10.56 30% 6%3 Rai 2.043 0.40.06 34% -47%4 La Gazzetta dello Sport 872 0.07.03 1% -30%5 SKY.it 852 0.42.05 56% 157%6 DeAbyDay 285 0.02.00 -13% -46%7 Libero Quotidiano 363 0.05.46 N.A. N.A.8 Il Sole 24 ORE 174 0.03.34 N.A. N.A.
45