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VOTO

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Smart Camera Phone

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VOTO 4G - VoLte

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VOTO

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XunRui Communications Co., Ltd深圳市迅锐通信有限公司

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VOTO

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AGENDA:About VOTOWhy 4G – VoLteVOTO Company StrengthWHY VOTO?Understanding Indian MarketBusiness Plan OverviewProduct Line-UpSales Tools – Sell Out PlanBusiness StrategyLaunch StrategyMedia SuggestionsOnline V/S OfflineBackend Set-Up

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VOTO

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VOTO is a Global High-Tech Organization Engaged in Research & Development, Software-Hardware Design, PCBA Manufacturing, Products, Marketing & Service of Mobile Devices.

Our Network and partners are worldwide including China Domestic market in partner with CHINA MOBILE.

Our Mission Is to Bring Customers More Delight & Pleasure from Intelligent Technology & Its Core Value Innovations, Dream & Credibility.

Delivering Value for Money to Our Elite Customers Is Our Motto Always.

Our Passionate & Dedicate Team Will Always Deliver You Best Experience.

Smart Software with Best Performance with World Class Hardware Combination is our expertise.

About : VOTO

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VOTO

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XunRui Communications Co., LTD, established in April 2005, is a professional solution provider of mobile communication terminals, covering GSM, WCDMA,TD-SCDMA, EVDO,LTE. We are IDH, SMT Factory, Manufacturer, In-House Test Lab, which provide the complete handset to overseas market. It has already built up strategic partnership with customers in Asia, Africa, Latin America, Mid-East, and Europe. There are more than 300 Skilled Engineers Teams, including R&D, Software, TE, QA etc. The core team has over ten years’ industry experiences.There are more than 2000+ workers who take care for PCBA and Production in Factories.There are 30 SMT production lines and 60 mobile phone assembly lines. The production capacity can reach 3 million units per month.

About: XunRui

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VOTO

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Developed for Data-Hungry People Voice Calls Without the NoiseShare Photos and Send Email Faster Streaming Video Without the LagCreate a Mobile Hotspot Speed faster than Wi-MaxPerformance Long Term technology till coming 5 yearsThat’s why All big international brands only provide 4G product as Apple, Samsung., Oppo, Vivo, LYF as VOTO

Conclusion4G-capable smartphones are great for people who are always on the go. In fact, there are many compelling reasons to get one. For starters, it is fast and great for those who are online a lot. Secondly, it gives better call quality due to the faster network speeds. Third, while it is just like any other smartphone, one can share photos and send email faster. Fourth, for those who love watching videos, a 4G-capable smartphone can give a streaming video experience that is smooth and without the hiccups. Lastly, it can be made into a private hotspot that can be used with one's laptop or other device.

Despite its shortcomings when it comes to battery and coverage, having this type of smartphone gives one access to high Internet speeds. Additionally, if one purchases a 4G-capable smartphone now, he or she will be ready to take advantage of any 4G network upgrade in the future. If one is looking to purchase a 4G-capable smartphone, think about buying it VOTO. With such a wide array of products on the world's largest brand, it would be tough not to come across a smartphone that one likes.

Why 4G-VoLte

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VOTO

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Organization / Company StrengthWe are a group company where we do software designing for chipset, SMT, Test Lab and Production of goods all under one roof.

We have Most experienced 300+ engineers who has 15+ years knowledge about developing chipset software.

We do have a huge team for hardware development too & Factory as well…

We are in partner with CHINA MOBILE, Mostly Chinese big brands cooperate with china mobile for 4G & Lot’s int’l brands.

We Cooperate with MOTOROLA for SMT for there WT.

We Cooperate with Lot’s of brands in china as KONKA etc.

Brand StrengthWe are one of premium 4G brand in China in partnership with china mobile.

We are globally present in many countries include Samsung’s Home Korea.

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VOTO

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FactoryTwo Factories : Fully Automated Production Lines with Pre Manufacturing QC Testing

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Factory Information

TEMPLATE

TEMPLATE

Eight production base with more than 2000 staffs, The staff all have been professional trained for the job and get job qualifications.

Advanced production and testing equipment from Japan, Europe and America , such as FUJI (XP Series, NXT Series SMT), MPM UP2000 printers, JT reflow oven, EL-EM5700N automatic sub-board machine, X-RAY, Paste thickness meter and so on.

The latest series of automatic multi-function placement machine as well as ultra-high precision BGA chip with 0.3mm,with a 8-zone reflow hot air oven, automatic soldering paste printer.

We take international standards as a starting point, customers‘ demand as the fundamental

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R&D Centres & SMT MachinesTwo R&D Centers in Shenzhen. We have our own 30 Lines. Latest Hi-Tech SMT Machines

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R&D

A solution company with manufacture who is deep Cooperation with Spreadtrum Experienced with operators cooperation,Such As China mobile, China Unicom etc.

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Certifications

Precision High-technology Certificate ISO 9001-2008 Software Developer Certificate

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Testing: Testing is a main process how we can insure quality.

We Have our In-House Test Lab where we test 100% Quality under strict standard.

Our all product passes strict quality standard for all weather, climate, physical location, movement.

We Do Below Testing to insure Quality, there are many more but we just do mansion few.

4G Band Width Tester, All Weather Body & Machine Test, Auto Software Test,Battery Stability, Cycle & Mah Test, Body Scratch Test, Body Temperature Test,Brand Logo Stable Machine, Camera Tester, Dust Sand Test,Flip Tester, Hardware Temp. Test, Hardware Temp. Test 2,Key Pressure Test, LCD Colour Level, LCD Quality Test,LCD, TP Drop Test, Multi Drop Use Test, PCBA Speciality,Pocket Pressure Test, RF, Wi-Fi Tester, Slide Phone Tester,Software Test 1, Software Test 2, Steam, Air Body and Structure, Test

USB & Audio Jack Utility Tester, USB Pressure Test

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VOTO

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Why With VOTO :S.N. Particular VOTO Oppo / Vivo /

GioneeMicromax / Lava /

Intex Remark1 Product Quality Best Best Medium Quality is the Key to success2 Product Satisfaction for End User Best Best Medium This is Important3 Experience for 4G Handsets & PCBA Best Best New We make 20+ Million Pcs per Annum4 Office management expanses Low High High We have low expanses due to Partnership business model5 Marketing management expanses Low High High We have less expanses6 Product Manufacturing Self Self Third Party We have In-House7 R & D Self Self Third Party We have In-House8 Dependency for Product Self Self Third Party We have In-House9 Dependency for New Development Self Self Third Party We have In-House10 Dependency for New Software Self Self Third Party We have In-House11 Dependency for Hardware Software Self Self Third Party We have In-House12 Product Forcasting Accurate Accurate Depend on vendor We have In-House13 Speed of Delivery Yes Yes Not Sure We have In-House14 New Product Test Support Yes Yes Difficult We can start with minimum quantity.15 Getting Partnership with Brand Easy Difficult Difficult Other Brands have Partners Already16 Be a National Partner / Share Holder Yes No No We can Earn Life Time together17 After Sales Smoothness Yes No No Our PCBA is Fully Connectable, No need Soldering18 Direct Support from company Yes Yes No Local Brand have many obstacle19 In-House Test Lab Yes Yes No We Deliver Quality20 Conclusion Best Better Good That's Why with VOTO

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UNDERSTANDING INDIAN MARKET

A deep dive into the cultural & technological diaspora called India

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India Business Overview

29 States 40 Top Towns (Metro/A-Class & Other Urban Cities) 525 Districts More Than 60 Lacs Villages Smart Phone Markets Increasing Day by Day

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CONSUMER & MARKET INSIGHT

Focus Market – Selected Districts & Cities for First Phase Existing Competition – Analyzing the present players in the

market SWOT Analysis Launch Program

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First Phase Markets – Tier 1 & 2 Cities in India with Good Exposure to mobility & Smart products

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Smartphone Penetration:76% of total online/Offline population in the selected cities own smartphone and tabletsDelhi/NCR, Chandigarh, Ludhiana, Jalandhar, Amritsar, Ahmedabad, Surat, Rajkot, Vadodara, Karnal, Panipat, Ambala, Sonipat, Kochi, Bangalore, Mangalore, Gulbarga, Bhubaneshwar, Cuttack, Chennai, Coimbatore, Bhopal, Indore, Jabalpur, Gwalior, Raipur, Patna, Gaya, Ranchi, Jaipur, Ajmer, Udaipur, Jodhpur, Lucknow, Allahabad, Varanasi, Kanpur, Kolkata, Siliguri, Guwahati, Hyderabad, Vijayawada & Others

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VOTO

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INDIAN SMART PHONE MARKET

Indian Smart Phone market is divided into two sectors – Organized & Unorganized. Unorganized is impossible to measure and functions mostly in tier II & III Cities. Organized market, although present in tier I & II categories, however it caters more to people with brand consciousness & deep pockets.

In order to create a hold in Indian market, any new brand will have to present in both the premium & semi-premium category. Thus looking at the existing players in both categories to derive market insights.

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• Expanding market

• High Demand• Quality

Requirements

• Unbranded product domination

• Low to moderate product performance

• Demand vs supply gap

• Product Quality gap

• Uneven Pricing• Presence of

brands like Oppo, Vivo, LYF, MMX, Intex,

Strength

Opportunity Threat

Weakness

SWOT

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Key Competitors VIVO OPPO Gionee Reliance JIO (LYF Smartphone) Micromax Intex Lava Xiaomi Lenovo Panasonic

Key competitors, although not all players are present across all product categories, still they play a crucial role in defining the industry.

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Brand Website

Search

Offline Media – Print, Radio, TV &

On Shop

Digital targeted Adverts / Email

Marketing

Social media Marketing

A brand’s presence online/offline finally converges to the brand website. Thus analyzing the brand websites to dig out insights.

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BUSINESS PLAN OVERVIEW

CHALKING OUT THE STRATEGY FOR THE BRAND TO ENTER THE INDIAN MARKET

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• STRATEGY IS TO LAUNCH BOTH ONLINE AND OFFLINE.

• OFFLINE FOCUS CITIES WILL BE A PART OF FIRST PHASE AND ACT LIKE AN INFLUENCER FOR UPCOUNTRY MARKET POST WHICH WE WILL EXPAND OUR REACH IN RESPECTIVES STATES AS TODAY THE MAJOR ACCEPTANCE OF NEW BRANDS IS IN UPCOUNTRY ONLY

• ONLINE WILL HELP US CREATE IMAGERY AND RESULT IN ONLINE SALES

• WE SHOULD HAVE OUR OWN WEBSITE WITH PAYMENT GATEWAY AS WELL

• STARTEGY IS TO LAUNCH ONLINE WITH A BANG WHICH WILL HELP PLACEMENT AND SELL OUT IN GT

• PHASE 1 WE WILL FOCUS ONLY ON MENTIONED CITIES AND PHASE 2 WE WILL FOCUS ON EXPANDING OUR REACH IN THE UPCOUNTRY

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SALES VEHICLES

DISTRIBUTION

RURAL

URBAN

ONLINE

BRAND WEBSITE

ONLINE MBOs

LARGE FORMATRETAIL

MODERN & ORGANIZED

TRADE

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PRODUCT LINE-UP

CATEGORIES & INDIVIDUAL PRODUCTS TO BE LAUNCHED IN THE INDIAN MARKET

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PRODUCT STRATEGY

Two types of product categories that we will have to introduce in order to have a holistic grasp over the market.

Niche – Top Notch of the Customers Mass Products – Rural Consumers

PRODUCT QUALITY Top Class Quality to be Maintained PCBA – Fastest rebuilt PCBA/Non-Soldered Components Quality Components and Accessories to be used Own R&D, SMT & PCBA Manufacturing & Testing

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PCBA (The Best Thing we ever have)Our Special PCBA is superb for fast production as well as after sales service.

Our PCBA is Specially Design with connectors for Accurate & Speedy Production / Service.

All parts can connect with connectors and don’t need to soldering.

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Our Partner will Set-up Service Center who will take care for entire region, take care for all service calls, spares and unhandled issue.

After Sales Service

Service Manager Open new service centers', Solve issues & Claims to maintain TAT

Service Engineer / Coordinator Repair, Dispatch & receive spares / phones on CRM

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DISTRIBUTION STRATEGY

ONLINE & OFFLINE CHANNELS TO BUILD UP A ROBUST NETWORK

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Factory

Mother Warehouse

Third Party Logistics

WarehousesSuper Stockist

Micro Stockist LFR Retailer

Only for stock transfer

BILLING

Retailer

Distribution Strategy - Offline

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Factory

Mother Warehouse

E-Com Websites Customer

BILLING

Distribution Strategy - Online

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Sales Plan

GT – TO FOCUS AND DRIVE SALES ACROSS THE SELECTED CITIES. DETAILED SALES PLAN TO BE PRESENTED ONCE WE HAVE A CLARITY OF PRODUCTS AND THEIR PRICINGS.

ONLINE – WE ENSURE SALES FROM ALMOST ALL THE MAJOR ONLINE PLAYERS LIKE FLIPKART, SNAPDEAL, AMAZON, ETC

TV – WE WILL FOCUS ON MASS REACH SALES-LED CHANNELS LIKE HOME SHOP 18. THIS WILL BE IN LATER FUTURE ONLY.

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Sales Tools – Sell Out Plan

ISD – TO FOCUS AND DRIVE SALES ACROSS THE RETAIL COUNTERS WE NEED TO APPOINT IN-SHOP PROMOTERS (ISD) FOR SELLING PRODUCT AT COUNTER TO ENSURE TERTIARY.

IN-SHOP BRANDING – TO ENSURE RETAIL VISIBILITY AND TO CREATE BRAND IMAGE HYPE WE WILL PROVIDE EFFECTIVE IN SHOP BRANDING TO MAJOR AND A & B CLASS COUNTERS

LED TV AT RETAIL COUNTERS – WE WILL PROVIDE AND PLACE LED TV AT ALL MAJOR AND A & B CLASS COUNTERS WHERE VOTO AV AND QUALITY TESTING VIDEO CLIP WILL KEEP RUNNING.

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To ensure 100% Tertiary we will also roll out below plan

Sales Tools – Sell Out Plan

ISD Program Incentive for ISDs Incentive for Retailers Loyalty & Reward Points for Retailers Thru VOTO App Foreign Trip Scheme for ISDs and Retailers Sales Training & Education for Promoters Demo Handsets for ISDs & Retailers Tertiary Hunter for Handsets Activation Glow Sign Board SIS Counters

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MEDIA RECOMMENDATIONS

USING THE RIGHT PLATFORMS TO BUILD UP THE BRAND BUZZ & HYPE

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Digital

Public Relations

Digital-Led Initiatives and

Content

Digital Activities supported by PR to maximize the reach

Print

On-Ground / Ambient

Occasional print ads to create a brand recall

On-Ground activations to give a first hand experience to the people

LAUNCH PLAN

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Marketing PlanATLPhase 1

Strong Online presenceSEO presenceEcommerce sites –Facebook and Twitter

Phase 2TV AdvertisementAd with Operator E-com PartnerIn-Shop Branding

BTL

Festival offers with creativeGSB (Backlit / non lit)POS MerchandiseBuntings, BalloonsPostersA4 sheetRetail offers

•Key Communication:

Smart PhoneSmart ConfigurationSmart Price

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Marketing Strategy

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MEDIA PLAN Press Release/Press Launch News Paper Advertisement (National/Regional) Local TV & Cable Advertisements Magazine Dealer Meets Award Ceremony Endorsement TV Shows Endorsement Mega Event Endorsement Local Festivals/Mela Endorsement Programs Hoarding Local Branding/Wall Painting Van Activity POP/POSM Product Specific – Posters & Banners

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ASSETS:

Website Agencies: Digital/Creative, PR E-Com Integration Tie-Ups with MBOs Corporate Office/Warehouse Third-Party logistics tie-ups Third Party after sales service tie-ups Office Infrastructure & Manpower

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Average selling price per handset – INR 7000/- Targeting for the sale of 50,000 handsets in First Quarter. Expected business –

50,000 pcs x INR 7000 = INR 35.00/- CR Minimum stock of 500 pcs will be maintained at Distributor & Super

Stockiest. Total of 25 Super Stockiest to be Appointed Pan India Retailer Coverage of 400 Counters Per SD to be Maintained for First

Quarter Retail Coverage of 10,000 Expected in First Quarter Average of 5 Handset Only to be Targeted Per Retailer at Lowest Side

EXPECTED BUSINESS – FIRST QUARTER

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Manpower Plan

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MAN POWER (HQ) FRONT OFFICE -1 BACKEND AND MIS – 1 NATIONAL SALES HEAD – 1 REGIONAL HEAD - 3 ONLINE REPRESENTAIVE – 1 NATIONAL SERVICE HEAD – 1 LOGISTICS IN-CHARGE – 1 HR – 1 ADMIN – 1 MARKETING – 1 SERVICE ENGINEERS – 2 PRODUCT TESTING – 1 DIGITAL MARKETING - 1

SIX MONTH MINIMUM REQUIREMENT

(We shall add more as we go and grow)

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PRE LAUNCH PLAN:Communication Objective : Enhance awareness and brand image to create buzz

Resource Bank : Website Up-Dates, Agency Induction, Backgrounder Product Factsheets Collation, Spokesperson Identification / Profiles Statistics On Market Figures / Projections To Be Finalized, Phone Models To Be Present On Sites Like GSMARENA, Phone-arena, 91 Mobiles…

Media : 2-3 Global Online Releases, 1-2 Interviews In Leading Print Media In India On The Brand’s Possibility Of Entering India,3-4 Key Bloggers To Be Evangelized To Create Favorable Buzz – Media

Messaging : Largest Supplier To Chinese Telecom Operators Expands Reach To 120+ Countries, Customer Base, Total Volume Sales Till Date….

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Launch PeriodCommunication Objective : Create A Hi-Impact Launch EventResource Bank : Launch Media Invitation, Teaser Campaign In Social Media, Customized Releases For Different Categories Of Media- Mainline, Regional, Women, Trade, Youth….Media Training For Key Spokespeople, Media Briefing Books, Speech…Media : Launch Press Conference To Launch In Delhi In The Presence Of VOTO Management Corporate Ppt. On Brand Journey And Global Presence If Tie-Up With Indian Operator Or Ecommerce Player Is Finalized, Launch Could Be Done Through The Peg Of 4G Tie-Up Reviewer’s/Bloggers Demo Session.Outstation Key Regional Media/Reviewer To Be Invited For Launch Nationwide.Multicity/Language Press Release Dissemination Launch Briefings In 6-8 Regional Cities Like Chandigarh, Lucknow, Patna, Hyderabad, Bangalore, Jaipur, Bhopal/Indore…Customized Releases For Different Media Categories.Messaging : Leading Global OEM/ODM Player Comes To India With Value For Money Technology Rich Phones…

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Post Launch SustenanceCommunication Objective : Sustained Visibility And Communication Pan India Across 8-10 Key Media Hubs

Resource Bank : Product Notes / Factsheets/Drafting Releases / Case Studies / Coordinate Media Tie-Ups / Industry Speaker Opps…

Media : Press Releases, Articles, One-On-One Interviews, Industry Features, Regional Media Briefings, Presence At Industry Events/Trade Fairs/Select Hi-Impact Media Partnerships During IPL/TV Shows, Hi-Impact Manufacturing Unit Launch Announcement, Phased Out Product Launches, Ongoing Reviews/Demos…. Coordinate With Social Media TeamMessaging : VOTO is A Serious Player In The Indian Mobile Telephony Market With A Long Term Commitment To The Indian Consumer

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PROPOSED Scope of WorkStrategicPR Plan / Messaging Workshops : Macro Plan Of Action Will Be DraftedMedia Training : Basic Media Training For Client On India MediaMedia Dipstick On Brand : Annually Media Feedback

Resource-Bank CollationStandard Press Kit : A Standard Media Kit To Be Created For The EventSpokesperson Profiles : Update The Bio For The Spokesperson For Sharing With MediaBackgrounder : Create Mediagenic Backgrounder Media Briefing Book : A Detailed Media Briefing Book With FAQs Spokespersons

Contd….

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PROPOSED Scope of WorkCreate VisibilityVisibility Features : 600+ Coverage Clips On Brand In Target Publications Across Regions Based On Media Universe MappingMedia Relationship Meetings : 10-12 Face To Face Meetings Over Coffee/Lunch With Key Senior Journalists / Editors To Build Better Relationships

(Not Coverage Focused And Depending On Spokesperson Availability)Press Releases : 24 News Dissemination To Print And Online Media Leading ToMultiple CoverageMedia Briefing / Roundtable : 6-8 Done With Select Relevant Media - Incase Of An Important Announcement Or Visiting DignitaryMedia Marketing Tie-Up : Coordinate For The Same With The Relevant Publications For Creating Annual Properties Like Surveys….Product Reviews : 48 To 125 ReviewsIndustry Events / Tie-Ups Update : Update On Key Up-Coming Events In The Relevant Verticals For Speaker / Participation & Coordination With Relevant Industry

Associations.

EssentialsMedia Monitoring : Coverage BasedMonthly Meetings : Monthly Update Meetings Between Agency & ClientFortnightly WIP Calls : Update Calls Between Agency & ClientCoverage Report : 12, A Comprehensive Coverage Report At The End Of Every Month

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True PartnerShip• All or nothing– Economies of scale and scope are important to us– We need to handle all orders, not only difficult ones

• Frequent review– We are both learning the scope of work and scale of operations in New Markets

• Partners aligned, capabilities multiplied– Trust in each other for mutual growth– Long term relationship with real commitment to each others success

• What we need– Patience and partnership for progress– There will be teething problems– Expect problems and measure the reaction– Patience, teamwork and customer focus drives solution development

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THANKSVOTO

4G-VoLte Smart Camera Phone