UX in Italia: idee e futuro

UX in Italia:alcune idee sul futuro

Alberto Mucignat

Firenze, 31 maggio 2012

Agile UX Camp

Design che funziona.

Alberto Mucignat - Agile UX Camp - Firenze, 2012

Alberto Mucignat(12 anni in 1 minuto)

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2000 2002 2004 2006 2008 2010 2012


Cos’è la User Experience e quanto vale?

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The Elements of User ExperienceA basic duality: The Web was originally conceived as a hypertextual information space;but the development of increasingly sophisticated front- and back-end technologies hasfostered its use as a remote software interface. This dual nature has led to much confusion,as user experience practitioners have attempted to adapt their terminology to cases beyondthe scope of its original application. The goal of this document is to define some of theseterms within their appropriate contexts, and to clarify the underlying relationships amongthese various elements.

Jesse James [email protected]

Visual Design: graphic treatment of interfaceelements (the "look" in "look-and-feel")

Information Architecture: structural designof the information space to facilitateintuitive access to content

Interaction Design: development ofapplication flows to facilitate user tasks,defining how the user interacts withsite functionality

Navigation Design: design of interfaceelements to facilitate the user's movementthrough the information architectureInformation Design: in the Tuftean sense:designing the presentation of informationto facilitate understanding

Functional Specifications: "feature set":detailed descriptions of functionality the sitemust include in order to meet user needs

User Needs: externally derived goalsfor the site; identified through user research,ethno/techno/psychographics, etc.Site Objectives: business, creative, or otherinternally derived goals for the site

Content Requirements: definition ofcontent elements required in the sitein order to meet user needs

Interface Design: as in traditional HCI:design of interface elements to facilitateuser interaction with functionalityInformation Design: in the Tuftean sense:designing the presentation of informationto facilitate understanding

Web as software interface Web as hypertext system

Visual Design: visual treatment of text,graphic page elements and navigationalcomponents

Concrete

Abstract

time

Conception

Completion

FunctionalSpecifications

ContentRequirements

InteractionDesign

InformationArchitecture

Visual Design

Information DesignInterface Design Navigation Design

Site ObjectivesUser Needs


This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development)that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within auser experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.

task-oriented information-oriented

30 March 2000

© 2000 Jesse James Garrett http://www.jjg.net/ia/

Alberto Mucignat - Agile UX Camp - Firenze, 2012 4

Il nostro lavoro è quello di ideare, progettare e contribuire a realizzare

esperienze di valore.


Di cosa parlerò oggi:

1. Lo stato della UX in Italia

2. Sfide che stiamo affrontando

3. Cosa ci aspetta il futuro

Lo stato della UX in Italia



Livelli della UX:che tipo di designer siete?

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The Elements of User ExperienceA basic duality: The Web was originally conceived as a hypertextual information space;but the development of increasingly sophisticated front- and back-end technologies hasfostered its use as a remote software interface. This dual nature has led to much confusion,as user experience practitioners have attempted to adapt their terminology to cases beyondthe scope of its original application. The goal of this document is to define some of theseterms within their appropriate contexts, and to clarify the underlying relationships amongthese various elements.

Jesse James [email protected]

Visual Design: graphic treatment of interfaceelements (the "look" in "look-and-feel")

Information Architecture: structural designof the information space to facilitateintuitive access to content

Interaction Design: development ofapplication flows to facilitate user tasks,defining how the user interacts withsite functionality

Navigation Design: design of interfaceelements to facilitate the user's movementthrough the information architectureInformation Design: in the Tuftean sense:designing the presentation of informationto facilitate understanding

Functional Specifications: "feature set":detailed descriptions of functionality the sitemust include in order to meet user needs


Content Requirements: definition ofcontent elements required in the sitein order to meet user needs

Interface Design: as in traditional HCI:design of interface elements to facilitateuser interaction with functionalityInformation Design: in the Tuftean sense:designing the presentation of informationto facilitate understanding

Web as software interface Web as hypertext system

Visual Design: visual treatment of text,graphic page elements and navigationalcomponents

Concrete

Abstract

time

Conception

Completion

FunctionalSpecifications

ContentRequirements

InteractionDesign

InformationArchitecture

Visual Design

Information DesignInterface Design Navigation Design

Site ObjectivesUser Needs


This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development)that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within auser experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.

task-oriented information-oriented

30 March 2000

© 2000 Jesse James Garrett http://www.jjg.net/ia/The elements of user experience, Jesse James Garrett: http://www.jjg.net/elements/

http://www.jjg.net/elements/



Confusione di figure professionali

• Interactive designer (flash o “robe animate”)

• Comunicatori e “Creativi”

• Visual puri Vs Web designer (HTML/CSS)

• Mix di competenze (scegliete cosa fare!)

• Mancanza di veri bravi UI Designer


Poca cultura della progettazione

http://www.doralab.it/come-lavoriamo




Head of UX

1. Responsabile della UX dei prodotti

2. Coltiva un “interactive team” di designer

3. Ricerca miglioramenti continui

4. C-level equivalente

5. Autonomia di budget (circa 10-15% del budget adv)


Abolire la parola “creatività” e promuovere processi user-centered.

Le sfide che stiamo affrontando



Poca reattività: UX design richiede tempo.


Difficoltà a stimare e pianificare

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Design strategico e up-front

Progettazione SviluppoDesign

strategico

tempo


Timeboxe e Touchpoint

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Customer touchpoint

Team Debrief


Adattarsi ai cambiamenti.

Il futuro



Comprendere i comportamenti per influenzare le azioni

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Acquisto

Bisogno

“Informarsi, confrontare, scegliere: ricerca sul comportamento di acquisto online” (Roma, 2012) http://bit.ly/J8JGad

http://bit.ly/J8JGad

http://bit.ly/J8JGad


Business e design di valore

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Un dettaglio della UX di Amazon

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2.7 MILIARDI di $ in revenue

Fonte: http://www.uie.com/brainsparks/2012/05/30/uietips-magic-behind-amazon/




Alcuni numeri sull’Italia

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• Ecommerce in Italia vale 9.5 MLD di euro nel 2012

• 30% di miglioramento possibile grazie all’usabilità

• 3 MLD di euro in più se i siti di ecommercerisolvessero i problemi di usabilità.


C’è molto lavoro da fare, ma non dobbiamo accettare

(troppi) compromessi.


Grazie!

@[email protected]

http://www.doralab.it

mailto:[email protected]

mailto:[email protected]

http://twitter.com/stain

http://twitter.com/stain

UX in Italia: idee e futuro

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