Tourism, open data and semantic web for a customer centric approach

TEAM 2TEAM 2Tecnologie di rete e Tecnologie di rete e forme di innovazione forme di innovazione a servizio degli Iata servizio degli Iat

InteroperabilitàInteroperabilità fra sistemi fra sistemi informativi disomogenei e informativi disomogenei e innovazione strategica nella innovazione strategica nella gestione delle risorse gestione delle risorse culturali.culturali.Gian Luca Farina Gian Luca Farina PerseuPerseu

CEOCEO

MOTIVATIOMOTIVATIONN

BusinessBusiness

LeasureLeasure

CUSTOMER CENTRIC CUSTOMER CENTRIC APPROACH OBJECTIVESAPPROACH OBJECTIVES

Converts LOOKERS into Converts LOOKERS into BOOKERS BOOKERS

Generates SMEs economic Generates SMEs economic growthgrowth

Service sustainabilityService sustainability

CONSTRAINCONSTRAINTSTS

TimeTime

BudgetBudget

LEASURE TRAVEL LEASURE TRAVEL MOTIVATIONMOTIVATION

LifeStyle - LifeStyle - CulturalCultural

Activities - Activities - EventsEvents

SocialSocial

SpiritualSpiritual


How to generate How to generate the conversion the conversion into a booking ?into a booking ?


TargetedTargeted ContentContent

Customer Customer ProfilingProfiling

Micro-Tourism Micro-Tourism ProposalProposal

eTravel eTravel IntegrationIntegration

TARGETED TARGETED CONTENTCONTENT

How to How to generate ?generate ?


InteroperabilitInteroperabilityy

Open/Public Open/Public DataData

Linked Linked DataData

Semantic Web (Web Semantic Web (Web 3.0)3.0)

Example: Example: MUSEOTORINOMUSEOTORINOhttp://http://

www.museotorino.it/apiwww.museotorino.it/api WEB

SER

VIC

ES

WEB

SER

VIC

ES

Example: Example: MUSEOTORINOMUSEOTORINOhttp://www.museotorino.it/api/http://www.museotorino.it/api/search/entity/card/catalog/theme?search/entity/card/catalog/theme?

json={limit:0,properties:json={limit:0,properties:[subtype],matching_string:focus}[subtype],matching_string:focus}

TARGETED CONTENTTARGETED CONTENT

Tim Berners Lee in late 2007Tim Berners Lee in late 2007

(source: http://dig.csail.mit.edu/breadcrumbs/node/215-2007-11-21 )

I’ll be thinking in the graph. My flights. My friends. Things in my life. My breakfast.

What was that? Oh, yogourt, granola, nuts, and fresh fruit, since you ask.

(source: http://dig.csail.mit.edu/breadcrumbs/node/215-2007-11-21 )

I’ll be thinking in the graph. My flights. My friends. Things in my life. My breakfast.

What was that? Oh, yogourt, granola, nuts, and fresh fruit, since you ask.


Open/Public Open/Public DataData

Linked Linked DataData

Semantic Semantic WebWeb

InteroperabilityInteroperability

con

su

med

con

su

medpublished

published asas

in form ofin form of

TARGETED CONTENTTARGETED CONTENT

Torino

Born, 10 August 1810

Die, 6 June 1861

VISITPosition

VISIT

1°Cavour’s government (1852-1855)


Cavour Park

Position

1°Cavour’s Italian government (1861)


READ

2° level correlation !

SEMANTIC WEBSEMANTIC WEB

SEMANTIC WEB (Web SEMANTIC WEB (Web 3.0)3.0)

SEMANTIC WEB (Web SEMANTIC WEB (Web 3.0)3.0)• CreativeWork, Book, Movie, MusicRecording, Recipe, T

VSeries • AudioObject, ImageObject, VideoObject• Event• Organization• Person• Place, LocalBusiness, Restaurant ...• Product, Offer, AggregateOffer• Review, AggregateRating

Place • AdministrativeArea• CivicStructure• Landform• LandmarksOrHistoricalBuilding

s• LocalBusiness• Residence• TouristAttraction

SEMANTIC WEB & SEMANTIC WEB & INTEROPERABILITYINTEROPERABILITY

schema.org has created an extension mechanism that lets webmasters and developers extend our existing schemas. When you extend our schemas and use these extensions to

mark up your data, search applications can at least partially understand your markup and use the data appropriately.

Development Coordination

SEMANTIC WEB & SEMANTIC WEB & INTEROPERABILITYINTEROPERABILITY

Development Coordination

Common and controlled

Dictionaries

Common Tagging Procedures

Common Linkage Rules

RECOMMENDATIONSRECOMMENDATIONS

Use of Web 3.0 as systems Use of Web 3.0 as systems interoperability enablerinteroperability enablerCoordination in standards Coordination in standards definitions and developmentdefinitions and developmentLiaison with international Liaison with international standardization bodiesstandardization bodieseTravel platforms integrationeTravel platforms integration

Thank You.Thank You.

www.21-style.comwww.21-style.com/blogwww.farinaperseu.com

www.museotorino.itschema.orgwww.w3c.org

Tourism, open data and semantic web for a customer centric approach

Technology

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